With statistics like $6.85 in earned media value for every $1.00 of Influencer Marketing paid media (Burst Media, 2017), Influencer Marketing is dominating the social media landscape. Adweek research states that “94% of those who’ve used influencer marketing believe the tactic to be effective”. In order to retain the awareness and your buyers past the initial burst of posts, it’s vital to understand that Influencer Marketing is a relationship, not a business transaction. This requires a strategic influencer marketing approach. As with most relationships, it’s important to select the right people to hang out with. These are the faces that will represent your brand. If you focus on millennials, young, hip, and urban chic influencers will offer bespoke solutions to your crowd. If, on the other hand, your market is far more traditional, your influencers should reflect the primary characteristics and values of your brand. The R-Squared Digital strategists work hand in hand with you to translate your marketing strategy into an influencer Marketing strategy. We use extremely advanced technologies to research influencers based on their social media profile, reach (number of influencers), engagement rate (because the number of people interacting with the influencer's post is more important than the number of people who just clicked on "follow" without engaging), and the audience analytics. The last is critical. By selecting an influencer by description rather than by audience, one might not choose the right influencer. Fashion campaign case study: Influencer 1 is a fashion Instagram influencers and has 250k followers Influencer 2 is a fashion Instagram influencer with 127k followers For a fashion campaign, one would think that influencer 1 is the perfect choice. However, our analytical tools might show us that influencer 1 has an engagement rate of 0.23% (575 people), mostly on food pictures (not from people interested in fashion), while influencer . . .
Many agencies or marketing executives working on major accounts in the advertising, marketing and communications industry are now having to deal with more and more procurement processes within South Africa’s major corporations – a reality which has become increasingly important in winning over both corporate and government clients. The new B-BBEE Amended Codes of Good Practice that were released by the Minister of Trade and Industry are designed to ensure that Procurement is taken seriously by companies that intend to survive. This is especially noticeable with the National Treasury’s amendment to the Public Preferential Procurement Frame Work Act which aims to secure at least 30% of procurement from black owned SMME’s from previously disadvantaged constituencies. Agencies have become increasingly aware of this amendment and its importance in the procurement process. Johanna McDowell, the founder and managing director of the Independent Agency Search & Selection (IAS) Company says: “Procurement’s influence is growing within corporate structures and is often taking over financial decisions that were part of the marketing process. This means that agencies are learning to adapt as major marketers realise that they are required to work with companies that are compliant towards constitutional obligations.” Marketing is an area of business that works on long-term growth strategies – building high levels of brand loyalty through the creative processes designed by agencies with their marketing clients. In South Africa, over the last ten years - procurement experts have been involved in more and more marketing decisions which has brought new systems into place – eroding some control for marketers. “It has become increasingly important for marketers to equip themselves with knowledge on how procurement processes work to ensure that their strategies for brand growth do not become victims of rigorous cost cutting measures aimed at ensuring maximum profits,” . . .
New Media was awarded gold for VISI, the agency’s own design and décor title at the prestigious Folio's 2017 Eddie & Ozzie Awards Luncheon in New York City on Wednesday. Issue 88 won the Eddie in the category Consumer – Full Issue - Shelter/Home/Garden and Issue 89 received honourable mention in the same category. “The Eddies & Ozzies Awards celebrate editorial and digital excellence in magazine publishing and we are so delighted that the title continues to be acknowledged on an international stage,” says Editor-in-Chief Sumien Brink. Woolworths TASTE picked up honourable mentions in the Custom – Overall use of Social Media (Eddies Digital) category, as well as the Custom -- Full Issue – 6 or more issues (Eddies) for the Jan/Feb 2017 issue. The commemorative M-Net 30th Birthday Book also got an honourable mention in the Custom Standalone Digital Magazine:¬ Fewer than 6 Issues [Eddies Digital]. Says New Media Managing Director, Aileen Lamb: “The Eddie & Ozzie Awards are recognised as one of industry’s most prestigious international awards. We are so honoured to be sitting alongside some of the best publications in the world and will continue to set new benchmarks for ourselves and our clients on the global stage.” New Media has won nine Eddies & Ozzies for editorial and design online and in print since 2010. CLICK HERE to submit your press release to MyPR.co.za. . . .
At Tuesday’s WAN-IFRA’s World Digital Media Awards in Berlin, the News24 Edge app was named as the World Award Winner in the category Best News Mobile Services. The World Digital Media Awards recognise publishers who have adopted digital media and mobile strategies as part of their offering to meet the major changes in how people consume news and information today. The Awards took place at the World Publishing Expo, Messe Berlin. WAN-IFRA stands for the World Association of Newspapers and News Publishers and their recognition of News24 Edge as a “best in the world” puts South Africa onto the global stage. As a finalist of the African Digital Media Awards (in the Best News Mobile Services category), News24 Edge competed against winners in the same category from the rest of the regions, including Middle East, Europe, North America, Latin America, South Asia and Asia to take home this prestigious global accolade. “We are thrilled and honoured that News24 Edge has been recognised on a global stage. Personalisation has been talked about and tried for as long as digital publishing exists, but with disappointing results. Machine learning and artificial intelligence now makes it possible to deliver effectively on this promise. Our engineers and data scientists created an app that tracks user behaviour and recommends stories in the home stream based on each user's consumption patterns,” says Andreij Horn, Head of 24.com. “We respect the fact that our readers are time starved and while our nationwide team of journalists produce reams and reams of solid, quality content, not all of it is of interest to every user. This app makes it easier for our users to find the stuff they want to read - saving them time,” adds Horn. News24 Edge, a mobile app, delivers a personalised experience to each reader by allowing them to select interests. Through artificial intelligence and machine learning, the app serves the stories readers enjoy reading most. The more a user consumes, . . .
When Mia Blom and Jacqueline Baldwin teamed up to publish the Survival Guide for Families ten years ago, they were moms with new-borns, eager to find the best parenting options and to help other moms along the way. Two years ago, the team decided to rebrand as Green Family Guide with the focus very clearly on greener living, and decided to shift from print media to purely digital platforms. “The shift feels good”, says Mia, “we’re walking our green talk.” Jacqui explains, “Our vision of changing lives through good content is what has sustained our business. We have never promoted a product we don’t believe in, and never will. Our business reflects our own journey. That’s why we no longer print a magazine and why we no longer have a rate card. We don’t sell advertising – we collaborate with businesses that support our ethos and share their growth.” As they celebrate their ten-year milestone, the team reflects with gratitude on the amazing people and businesses whose successes they have shared. Key clients they have promoted and whose success they celebrate include Faithful to Nature, Beautiful Earth, 4 A Kid, Keedo, Beaucience, Oggi and Therific Naturals. The site encourages healthy living with excellent articles on a variety of health-related topics as well as a range of family friendly recipes that are quick and easy to prepare. Because the home is the heart of family life, the site includes a comprehensive Green Home section featuring excellent advice on how to make better choices for a more sustainable house and garden and a lower impact on our resources. Ecological awareness is emphasised - businesses that walk their talk receive fanfare under the Green Spotlight while inspiring people who are making a difference in the world are celebrated in the Green Star Gallery. Janet Neilson, who joined the team 6 years ago concludes, "It’s wonderful to see how making better choices is becoming a priority to more and more people – and so rewarding to provide . . .
JOHANNESBURG, South Africa, October 2017 - Mall of the South hosted a day of style and fun at their first Kids of the South fashion event that took place on the 30th of September 2017 in the Platinum Court. Shoppers and tenants were captivated by the adorable little finalists who showed off their funky moves on the ramp and showcased a variety of fashionable attire from participating tenants. The sassy emcee Stacey Norman entertained the audience with her razor sharp wit and humour; and not forgetting the dynamic sounds of FEVER, who enticed the crowd into song and dance. The celebrity judges who attended the event included: Nicci Hattingh (former model and Owner of Nikay’s Finishing School), Lesedi Hlatywayo (Miss United Continents South Africa 2017), Jacinda Louw-Schutte (model, emcee, presenter), Adele Watridge (Owner of Adele’s Manufacturing Jewellers), Wendy Van Zyl (Head of the ice cream category at Dairymaid), Dunay Nortje (former model and pageant queen and wife to the popular Kurt Darren), Anzelle Von Staden (Miss Million Dollar 2015, Eastgate Look of Fashion 2016 and is on the front cover of “Your Family” magazine, October edition) and Keagan Chapman (Calvin Klein Brand Manager for Watches and Jewellery). Entries were open to girls between the ages of three and five; six and eight and nine to twelve years. We are pleased to announce the Kids of the South 2017 winners are: Gia Jardim in the three to five age group category; Enkosi Ndlovu in the six to eight age group category; and Cammy Anderson in the nine to twelve age group category. The Kids of the South fashion event had over R130 000 worth of prizes up for grabs for the finalists, judges and emcee. A huge thank you goes to our dedicated sponsors: Ackermans, Bargain Books, Butcher Block, Calvin Klein, Cape Union Mart, Col'Cacchio Pizzeria, Cool Kids, Dakota Spur, Doppio Zero, Edgars, Emerald Resort & Casino, Events by Hanlery, Exclusive Books, Fishaways, Forever New, Jet, Just . . .
Photo: Vuma Reputation Management Johannesburg, 10 October 2017. In the words of Jeff Bezos, founder of Amazon, ‘a brand for a company is like a reputation for a person’. Over the past 12 years, Vuma Reputation Management has evolved by building on their strengths, expanding their capabilities and deepening their expertise - and their brand is now following suit. Janine Hills, founder and CEO of Vuma Reputation Management, says: “In line with our strategy to grow our presence in Africa, and our recent Memorandum of Understanding (MOU) with four leading African communication agencies across the continent, we wanted our brand to capture the energy, vitality and diversity of Africa.” “We’ve made subtle changes to our corporate identity”, says brand designer Brigitte Dewberry, “which include modernising our existing African colour palette to bold and vibrant contemporary colours that capture our brand essence of being a world-class African company capable of competing on any continent.” Roshnee Pillay, Business Director of Vuma Reputation Management, points out: “In a world where competition continues to increase dramatically and change is happening faster than we can blink, we need to be impressive if we are to stand out. “As an industry leader in South Africa and across Africa, Vuma Reputation Management is constantly innovating to stay top of mind with our clients, partners and media, and that includes how our brand is presented.” Vuma Reputation Management’s refreshed brand identity embodies their diverse and dynamic team of specialist employees who bring deep local knowledge of the markets they operate in and constantly strive to meet and exceed their customers’ expectations. “I loved the idea of tea cups as they are accessible to all cultures regardless of race or gender. Tea is soothing and personal, and represents what the brand and company offer their customers,” says Dewberry. “Just as everyone has their own preference of how they like . . .
Tsogo Sun has proudly added yet another award to its growing collection (https://www.tsogosun.com/media/awards) – the Business Traveller Africa Award for the Best South African Hotel Group, which was presented at a ceremony in Sandton. Earlier this year, 11 Tsogo Sun hotels and resorts won 2017 TripAdvisor Travelers Choice Awards (https://www.tsogosun.com/tripadvisor-top-hotels) and 66 properties won TripAdvisor Certificate of Excellence Awards, apart from various other accolades and awards that the group has achieved. The Business Traveller Africa Awards are held in association with Business Traveller Africa magazine by Future Group, which annually engages ASATA (Association of SA Travel Agents), ABTA (African Business Travel Association), SAACI (SA Association for the Conference Industry), and SATSA (SA Tourism Services Association), together with a board of experienced travel professionals to assess and judge the nominated entrants. Says Ravi Nadasen, Group Chief Operating Office of Tsogo Sun hotels, “We’re always proud and delighted to win awards, particularly such prestigious awards that are relevant to our market. It’s a reflection of our achievements and the high standards that we strive to maintain throughout the group. We take great pride in innovation and setting benchmarks – this Business Traveller Africa Award is testimony to the popularity of our properties by the important business travel sector.” He adds that these achievements are in line with Tsogo Sun’s vision to provide memorable experiences to all guests, every time, and excellence in hospitality, leisure, gaming, and entertainment, across the portfolio of 14 casinos in South Africa and more than 100 hotels in South Africa, in other African countries, the Seychelles, and the Middle East. CLICK HERE to submit your press release to MyPR.co.za. . . .
Africa Commemoration Day is an annual event where Africa is celebrated by different countries in the African continent and ideas and innovations are shared by young and aspiring business men and women. This year’s event was no different as it took place on the 26th of May 2017 at Ditsong Museum in Pretoria Tshwane. It began in the morning where registrations took place and a welcoming and speech of support to the Africa Day made by the Department of Arts and Culture which opened the proceedings. One of the companies that took to the stage was Black Diamonds Advertising led by Director and founder Ms Samantha Seabi who was present at the event where she was one of the speakers on the day. She presented an inspirational speech that was part of the panel discussions which broadened many young African business owners that were present at the event and the main aim of the event was not only for the celebration of Africa Day but to also discuss the conversation of Africa in the media. The event was filled by many dignitaries who also had an input in the discussion of the day and it was a fruitful experience for those who needed knowledge about the media in Africa, radio personality and talk show host for Metro FM Rams Mabote was also present who gave an insight of how the media operates around topics concerning the Africa. Therefore Black Diamonds was delighted to be part of the event and learning different cultures from around the continent. CLICK HERE to submit your press release to MyPR.co.za. . . .
Audiostreamify is a HQ music streaming service developed and established in South Africa. It is aimed at boosting musicians careers and grooming them through its networks. Music streaming is gaining a lot of base in the music industry and there are several music streaming services and stores that are on the horizon as of today, but do we have enough room for more music streaming services? well, yes we do, as they say, “The more the merrier”. Audiostreamify is however, the new kid on the block founded by two young South African entrepreneurs and computer programmers, Donald Pakkies and Josiah Thobejane who promises that Audiostreamify is offering something different with hopes and resources to help fulfill dreams that every musician has, Being Known! by almost everyone in the world. Through digital means, Audiostreamify will be able to help musicians have a robust fan base without the need of doing expensive marketing, fans will be able to stream their favorite artists music and also discover new artists. Being a proudly South African music streaming service,Audiostreamify is made for musicians, particularly musicians who are not really known by everyone yet they have talent!, it will allow music sales and streams for desktops, laptops, tablets and mobile phones through its web based app, which gives it an advantage to be a fully cross platform that can be used on almost each and every phone with internet! Feel the urge to check Audiostreamify? Visit: Www.Audiostreamify.com Follow Audiostreamify on: Twitter: @Audiostreamify CLICK HERE to submit your press release to MyPR.co.za. . . .