The Independent Agency Search & Selection Company (IAS) will hold its first masterclass of the year on Tuesday 23rd January 2018, entitled 'What Marketers are looking for in 2018'. The masterclass will feature leading industry panellists. These include: • Alison Badenhorst - Rand Merchant Bank • Grant van Niekerk - Mondelez • Juliet Morrison - Ascendis Health • Others to be confirmed Masterclass will cover the following: • Panel Discussion • Expected outcome and views for the next 12 months and how this will impact on marketing and communication initiatives • Pressure on budgets – how CMOs are handling this • Digital vs Traditional Media and the prioritization of Content Marketing • Procurement & Marketing • Media & Production Transparency – what CMOs are seeing • How Agencies can help Date: Tuesday 23 January 2018 Time: 14:00 pm – 17:00 pm (Registration at 13.30 pm) Venue: IoD (Institute of Directors), National Office, 144 Katherine Street, Graystonridge Office Park, Sandton These Masterclasses are exclusive to subscribing agencies and their staff. All names and titles of staff members must be registered with IAS before attendance is approved. There are no costs for any subscriber to attend the IAS Masterclasses. For non-subscribers a once off cost of R3000,00 ex VAT per Agency attending will be applied. Please confirm your attendance by Tuesday 16 January 2018 to Hlamazi Mabunda firstname.lastname@example.org Should you wish to know more about becoming a subscriber to the IAS range of services to agencies, please be in contact with Johanna McDowell or Nikki Munsie on 010 594 0281 CLICK HERE to submit your press release to MyPR.co.za. . . .
With the IAS new business course, less than two weeks away, the Independent Agency Selection (IAS) recommends that agencies book their seats now as this promises to be one for the books. For six consecutive weeks from Wednesday 24 January 2018, the IAS will run its “winning new business” course for agencies – aimed at equipping communication agencies with the skills and guidance required for advertising, media, public relations, design and digital agencies to overcome the challenges associated with winning new business. “The IAS course features six standard sessions over the six week period and is open to both IAS subscribers and non-subscribers. To ensure personal attention and engagement, a maximum of ten (10) delegates will be accommodated,” says Johanna McDowell, Managing Director at the IAS. The course is facilitated by Johanna McDowell, whose background includes being on both the agency and the client side of the fence. Johanna is ideally placed to offer commentary and direction on marketing and advertising in both the South African and international contexts. “Experiential training that includes role playing and group work will form part of learning how to approach – and win - new business in a perfect blend of knowledge that will serve all types of agencies in the communication industry,” adds Johanna. Who will benefit from this course? • Agency staff who have at least three years’ experience in an advertising agency, public relations agency, digital, design or media agency • Agency management, including client service, strategy planning, media and creative staff • Individuals involved in any new business pitching processes, new business managers and directors What you need to know: • Time: 8.30 am to 9.30 am • Venue: IAS Offices & Training Room – Le Val, North Building, 45 Jan Smuts Avenue, Cnr. The Valley Road, Westcliff, Johannesburg. • Investment per delegate • R 7500 ex VAT – IAS subscribers • R 12 500 ex VAT – . . .
Anne Dolinschek, Head of Consumer PR, Conversations Group @AnneDoli @Conversations_G My wardrobe has generally loved H&M. Their clothing is trendy, relatively affordable and easy to wear. The retailer made a couple of faux pas over the last couple of years, but their last one broke the camel’s back. Please fam, it’s 2018! How are they not woke? The ad that ran as part of their online children’s campaign, which showed a black child wearing a hoodie with the words “Coolest Monkey in the jungle” printed on the front, was absolutely inexcusable. As a person in the PR world, a couple of things baffle me: Firstly, we all know what vigorous approval processes big corporates have in place for content that represents their brand. So, how did this ad get approved? From internal agency and client approvals, how did no one think that this might cause issues? Secondly, with racial tensions running high in almost every part of the globe, H&M’s lame excuse that their processes weren’t followed properly doesn’t hold water for me. It begs the question about the company’s brand values that would inform the conceptualisation and execution of marketing campaigns. It is also highly unlikely that the whole campaign was shot in one take. The creatives must have a choice of other pics of the boy wearing different clothes. And lastly, their PR team should have warned H&M of the reputational damage such a campaign can cause. This also begs the question whether H&M consulted with their PR team at all? We see time and time again that PR teams are forgotten when it comes to advertising and digital campaigns when really, they're an integral part. Brands need to realise that all teams should be involved when it comes to any form of public communication. It’s paramount for reputation management. 2018 will be the year where we see the ever-blurring lines between PR, marketing, digital and advertising dissolve. Brands need a holistic communications approach . . .
Today New Media Publishing announces exciting changes for Eat Out, SA’s best guide to SA’s best food, for 2018. The panel of judges for future Eat Out Mercedes-Benz Restaurant Awards will be completely anonymous. This comes after Abigail Donnelly announces that she is stepping down as Eat Out editor and chief judge on 31 January 2018, after 12 years on the brand. Donnelly will remain at New Media Publishing as food editor of Woolworths TASTE, with a greater focus on her career in food styling and recipe development as she takes on a larger role with Woolworths as Foods Marketing Creative Manager. This move allows Eat Out the opportunity to follow international trends by appointing a judging panel that is completely anonymous. Members of the panel will be selected by the Eat Out team and will have experience and expertise as chefs, educators in the food or hospitality industry, expert patrons with international dining experience, food critics, hoteliers and/or winemakers. The judges’ identities will not be revealed while they remain on the panel, and the results will be adjudicated by Eat Out and verified by auditing firm A S Pocock to ensure consistency. Says Abigail Donnelly, “Eat Out means the world to me. I will miss the chefs and their brigades, and, of course, the Eat Out team, but I cannot wait to see the next chapter unfold and take this industry, which I am so passionate about, to new levels.” Says Anelde Greeff, editor-in-chief of Eat Out, “Our brand has always evolved to keep up with international trends and the demands of both consumers and the restaurant industry. This change will position us as a truly world-class brand within the food space.” Aileen Lamb, Managing Director of New Media Publishing concludes, “Abigail has played an integral role over the past 12 years in entrenching Eat Out’s position in the market, and we are going to miss having her input and guidance on the brand. We are delighted that she will be remaining in the New . . .
Col’Cacchio, the popular Italian-inspired franchise known for its gourmet thin-base wood-fired pizzas, has introduced a delicious new summer menu. From flavourful salads to healthy pizzas and a tangy new dessert, you’re going to want to give it a try this December. The delicious new additions to the menu are everything you want in a summer meal: fresh, light, and packed with flavour: Giardino Salad - lettuce, spinach, rocket, zucchetti, broccoli, avocado, egg, sesame seeds and truffle yuzu dressing Sorrento Salad - lettuce, roasted butternut, roasted red pepper, grilled baby marrow, pumpkin seeds, basil, spicy seed brittle, sweet potato strings, ranch dressing Zucca Pizza- vegan cheese, butternut and tomato base, roasted butternut, roasted beetroot, rocket, avo, sesame seeds, pumpkin seeds and sunflower seeds Citrus Pancake Dessert - pancakes with fresh orange segments, orange sauce, vanilla ice cream Sounds divine, doesn’t it? Founded in 1992, Col’Cacchio has a legacy of crafting artisanal meals out of the freshest sourced ingredients. Pair that with the quality and innovation that’s always been at the heart of Col’Cacchio’s dynamic offering, and it’s no wonder they’re a guaranteed slick choice for any summer meal. Col’Cacchio has always been at the forefront of dietary trends, being one of the first in the market to introduce carb-conscious options for pizza, salad and pasta. Their offering now includes gluten free and vegan alternatives, as well as the low-calorie Foro range of pizzas. In celebration of the brand’s 25th anniversary, Col’Cacchio has undergone a complete rebrand, bringing fresh life to their evolving brand. With a number of stores already sporting the sophisticated new look, the revamp process will roll out to all stores across the country. With plush interiors, a new logo and delicious new summer menu, Col’Cacchio is definitely the place to be this summer. CLICK HERE to submit your press release to . . .
https://youtu.be/OdMR7QC5dzI This is my 2nd music Video ever which has played on most local video platforms like Soweto’s TV. People love this song and they love the video more! From: Philile Lloyd Ntobela CLICK HERE to submit a Video Press Release to MyPR. . . .
Johannesburg, South Africa 23/12/2017 - Everyone knows something that the next person doesn’t thus it is important that everyone shares their experiences with the world. Spurred by a deep yearning for freedom of expression and for the African story to be told from the African perspective, Edzai Zvobwo, founder of NdiribhoTV set out to create a video hosting and distribution platform primarily geared for Africans to share their knowledge with world and stand a better chance at optimally monetizing their video assets. Coming from Zimbabwe, a country that has seen its ruling elites trample upon basic liberties like freedom of speech and association, Edzai sought to correct the wrongs that have been committed by politicians in the country and the continent of Africa as a whole by facilitating p2p knowledge transfer through video. The name NdiribhoTV came out of need to proclaim that even as the people’s rights have been denied, people are still fine and live another day to fight for justice and development of the continent. “Ndiribho” is a Shona statement that translates to “I am fine”. NdiribhoTV currently has offices in Johannesburg and will be opening up feeder offices across Sub-Saharan Africa during the course of 2018. The feeder offices will serve as client liaison centers for content developers. NdiribhoTV will strive to sign up all the influencers in the video content development space as anchor creators whilst also harnessing the power of the ordinary African citizen. As long as an African has a device with a camera then they are welcome onto the NdiribhoTV platform. The platform is a user generated vehicle that connects video content creators and consumers by providing an easy to use live streaming and video on demand platform. NdiribhoTV lets anyone with a channel broadcast live videos and upload videos straight from their camera device. This allows African people to share or watch in real-time when news is breaking, visiting a new place, or . . .
Johannesburg –12 December 2017: Servest joined the sixth annual, Steyn City ‘Delivering Happiness to Diepsloot’ campaign, to bring some festive cheer to school learners in Diepsloot. The annual CSI project continues to bring cheer and joy ahead of the Christmas season to 12 000 primary school children in Diepsloot. “People are at the heart of our business at Servest, and we believe in relationships and human partnerships to create mutual success.” says Kumaran Pillay, Marketing and Sales Director for the Office Services division of Servest. Servest invests in local communities through the Lesipho Trust, a non-profit organisation, that provides bursary and business opportunities to previously disadvantaged individuals. “We have the opportunity to make a difference in the communities we operate in. Let’s seize the moment and build our nation, by investing in the education and happiness of our children” says Kumaran, on Servest’s involvement with the annual project. Servest joined forces with Steyn City Properties and other sponsors to donate food, beverages and stationery to fill the school bags with treats for each learner. These gifted school bags will provide learners with a sense of dignity and pride for the coming school year. Celebrity appearances added an extra touch of energy to the proceedings. This year, TboTouch, along with soccer legends Shaun Bartlett, Mark Williams, Marks Maponyane, cricketer Heino Kuhn, Man Cave presenter Janez Vermeiren, and DJs from Touch HD, including Sammy Sosa, Kyle Worde, and popular TV Chef Benny Masekwameng all attended. “We look forward to taking part again next year and creating more awareness around the initiative.” says Kumaran. CLICK HERE to submit your press release to MyPR.co.za. More Info on Servest joined hands with Steyn City Properties, Sponsors, South African Personalities, and the Community to Deliver Happiness to Diepsloot Learners. here: http://www.servest.co.za . . .
“Effective causal communications using the digital ecosystem can be powerful instruments for systemic change and brand longevity, not just in times of giving like the Festive Season”, says Deseré Orrill, Managing Director of HoneyKome and CEO of Ole! Media Group. The past decade has seen vast growth in Corporate Social Investment (CSI) and Corporate Social Responsibility (CSR) programmes in South Africa. Despite tougher trading conditions in most sectors, CSI expenditure in SA was estimated to be worth R8.6 billion in 2016, up from R2.9 billion in 2006. Businesses are taking heed of the strategic advantage generated from social programmes and are beginning to understand and appreciate how a commitment to a healthier society drives sustainable brand longevity. * Causal marketing is not new. Indeed, linking a company or a brand to a charitable initiative or organisation has been happening for decades. But, like its cousin ‘greenwashing’, causal marketing has often been for show and not necessarily designed to be effective or sustainable. In research carried out by Trialogue, we see that companies have become more strategic in their social investment and more proactive in choosing programmes to support, with the aim of achieving not only social but also business impact from their CSI expenditure. Today, brands are recognising the power of sustained involvement in causes over and above linking to specific ‘event’ days throughout the year. If strategically planned and true to the core of the brand, CSR and CSI can generate more than just brand approval, they can also drive systemic change. Like so much in CSI, the effective use of social media relies on the ability to build and maintain relationships. Digital platforms provide opportunities for information sharing, volunteering and calls to action, capacity building, fundraising and supporting of programme goals, such as behaviour change. In today’s digital era, our communications can reach more people and . . .
The Independent Agency Search & Selection Company (IAS) is acting on behalf of a large South African company who wishes to engage and work with 100% Black owned and managed agencies across various disciplines and who have a revenue of less than R 10 million per annum. Please provide ONE hard copy set of your Agency's credentials to include the following: 1. Background information, agency positioning, methodologies, BEE Certificate 2. Detailed overview of Agency capabilities in either the advertising, social media or PR sector. 3. Client List 4. Profiles and photos of key team members 5. One or two examples of work that best demonstrates your Agency's capabilities 6. Client references—at least two written references from current or recent Clients Please deliver this material to the offices of the IAS by 14.00 pm on Friday 15 December. Independent Agency Search & Selection Company (IAS) Le Val, North Building 45 Jan Smuts Avenue, Corner The Valley Road Westcliff, Johannesburg. For any enquiries, please email the following: Hlamazi Mabunda email@example.com or Nikki Munsie firstname.lastname@example.org. IAS Landline number is 010 594 0281. NOTE: Credentials over email will NOT BE ACCEPTED CLICK HERE to submit your press release to MyPR.co.za. . . .