East Coast Radio’s Damon Beard and team are set to broadcast their morning show live from the lush KwaZulu-Natal South Coast estate – Renishaw Hills – on Friday, 14 December from 9am to noon. Listeners can tune in to hear all about this gorgeous mature lifestyle village on the day, or pop in to meet the ECR team located at the Renishaw Hills’ Community Centre. This exciting radio broadcast will take place ahead of the exclusive Open Day, being hosted on Saturday, 15 December from 9am to 4pm. “We’re ending off the year in true Renishaw Hills’ style as we welcome Damon Beard and his production team from East Coast Radio to our incredible mature lifestyle village, situated just outside of Scottburgh,” said Phil Barker, managing director of Renishaw Property Developments. “The radio broadcast will be a great introduction to our final Open Day for the year which will showcase all the exciting investment opportunities available for anyone looking to retire in style and comfort.” This enviable South Coast estate boasts the highest level of unobtrusive security as well as complete home-based healthcare options – provided by TruCare – which prioritise healthy lifestyle options and preventative medical solutions tailored to the individual. Every investor in Renishaw Hills can also enjoy the incredible on-site facilities available, including a gym, library, community centre, and extensive walking and cycling trails. All the stylishly-designed units are characterised by quality and comfort, taking full advantage of the stunning natural beauty of the area wherever possible – while also boasting unending sea views. Indigenous gardens, designed by renowned botanist and landscaper, Elsa Pooley, add value and beauty to every home. This is affordable luxury in one of the country’s most desirable destinations. There are currently only five three-bedroom, two-bathroom standalone homes still available for between R2.53 million and R3.02 million. These are styled in open-plan . . .
Imagine the film of a camera. Pretend that the film represents your brain. Now imagine using the camera to take a picture of a car. When a picture is taken, the film is exposed to new information -- that of the image of a car. In order for the image to be retained, the film must react to the light and adapt to record the image of the car. Similarly, for new knowledge to be retained in memory, changes in the brain representing the new knowledge must occur. Brain Plasticity or primarily known as neuroplasticity makes all of this possible. It helps brain restructure physically, mentally, emotionally, environmentally and more. Moreover, brain plasticity is a milestone which extensively benefits a child’s development especially while recovering from an injury, boosting the abilities of the memories and helping them with effective learning. It’s believed that during early development stages of a child, enhancing reading skills should not necessarily be about studies or exam. Children should read the books that suit their interests. In fact, a study by The Guardian clearly states that reading for fun, boosts the neurological powers of a child. Every person enjoys a story but narration by a friend or a family member, makes it more engaging. Similarly, when parents or teachers narrate a story to a child, he/she starts associating it with current experiences. In fact, Tzipi Horowitz-Kraus- the program director for Cincinnati Children Hospital’s department of Reading and Literacy Discovery and pediatrician Dr. John S. Hutton state that reading out to a child immensely affects the child’s behavior and academic performance. For any bibliophile, a library is their sanctuary. A one-stop destination that provides a safe and positive haven for the young readers. Introduction to new stories, reading activities, art zones, family areas, interactive games are some of the factors that cater to brain development along with improving literacy skills, analytical skills and . . .
EThekwini Municipality’s Durban Fashion Fair (DFF) Sindi Shangase, who spear heads this annual event, would like to express on behalf of the DFF team their profound sorrow and heartfelt condolences to the family and friends of Xola Ndlovu on his recent passing from pneumonia. Xola Ndlovu hailed from Eshowe, and relocated to Durban to join the Durban Fashion Fair “family” in 2015 as one of the 10 male new faces. He was selected to participate in the annual model bootcamp training programme for undiscovered talent within the greater eThekwini Municipality area. Since his graduation from the 2015 DFF model bootcamp, he was snapped up by leading modelling agency, Ice Models. Since then, not only has he graced the DFF catwalk every year, but he has also walked and modelled in the SA Menswear Week, Vodacom Durban July and the Durban University of Technology (DUT) fashion shows. Ndlovu not only awed on the catwalk but he also established himself as a leading catalogue model as well. This is something that not a lot of models can do, but it’s testament to his great talent and versatility. “Ndlovu will be remembered by the DFF team for his charm, ready smile, sense of humour, his engaging personality and the way in which he was always prepared to go the extra mile”, said Sindi Shangase. “May I extend, on behalf of the DFF team, our heartfelt condolences and deep sorrow to the bereaved family, and his friends, may his soul rest in peace”. THERE ARE MANY THNGS THAT ARE IMPOSSIBLE TO MAN BUT FOR GOD EVERY THING IS POSSIBLE – Quote from Xola Ndlovu’s facebook page. CLICK HERE to submit your press release to MyPR.co.za. . . .
Recent stats* released to The SpaceStation by Google Ad Manager show that their overall ad viewability sits at an impressive 71%, which is a much higher than the South African market standard, over the same period, of 51%. The same stats also showed an above-the-fold viewability of 82% compared to a market rate of 65% and a below-the-fold rate of 60% compared to 43% clocked by the market. Viewability is an essential metric in online advertising. It tracks impressions that can actually be seen by users and helps advertisers understand the Opportunity to See (OTS) performance of each ad placement – in essence it measures whether consumers are actually seeing ads. The IAB qualifies a display ad impression as viewable if 50% or more of the advert’s pixels appear in the viewable space of an in-focus browser tab for at least one second post render. “Viewability is one of the most logical of metrics, and one of the most important when it comes to campaign success” says Craig Nicholson, Regional Sales Director, Joburg at The SpaceStation. “There have been numerous studies done that have shown an inarguable link between viewability, CTRs and the material impact on offline store visits and conversions. While viewability is not a reflection of an ad’s effect or engagement, it is all about whether the consumer has been given the opportunity to see the ad – an essential factor in a campaign’s success.” The SpaceStation’s viewability rating can be credited to a number of things like the nature of the platforms the company offers as well as the innovation and scale found through their campaigns. Adds Gavin Ruiters, The SpaceStation’s Regional Sales Director in Cape Town, “At the end of the day, advertisers want to see campaign results that show tangible conversions, in other words they want their ads to lead to sales. Our ad viewability results are allowing that to happen.” *Date range: Q3 2018 For more information go to www.thespacestation.co.za or follow . . .
New Media continues to rake in the awards with a category clean-up at the Pearl Awards, which were held in New York last Friday. In the Best Print Experience (B2C) category, New Media won both the gold and silver awards with their publications for Sanlam and Woolworths. Taking gold, the Sanlam Centenary magazine was one of a series of publications produced for Sanlam to celebrate its 100th birthday in 2018. Woolworths TASTE magazine took the silver for the March 2018 edition of the incredibly successful monthly title. Elizka Ferreira, head of foods marketing for Woolworths says, “We are immensely proud of the experience that New Media creates for our customers in TASTE, and to have that recognised on the international stage is phenomenal.” Although primarily a digital content and strategy agency, New Media is thrilled to receive these awards for two printed products. The results reaffirm its belief in print as a powerful solution in the right circumstances. Both products illustrate how careful planning, a relentless focus on excellence and the very best talent can come together to create wonderful reader experiences in what is fast becoming the premium channel of print. New Media’s group creative director Crispian Brown adds: “Although very different in subject matter, audience and purpose, Centennial and TASTE share a basic DNA for creating great content: a good brief, a client who trusts and collaborates with you, a clear strategy and the best creatives focussing on their craft. A good print execution should pique interest irrespective of where people choose to start reading, and surprise and delight the more they explore.” Run by the Content Council in the USA, the Pearl Awards receive hundreds of entries and recognise the very best in content excellence around the world. The awards ceremony was hosted in New York at Hearst Tower on Friday and agencies from the USA, UK, Sweden, Canada, Australia and South Africa were recognised for their world-class . . .
The African continent is positioning itself as a global style icon, fusing the influences of international trend-makers with the unique colour and vibrancy that characterises its people and cultures. The impact of this colourful continent on the 2019 lifestyle trends will be brought home through the features and products showcasing at Africa’s biggest décor and design exhibition – Decorex SA. Consisting of Decorex Durban, Decorex Cape Town and Decorex Joburg, this year’s much-anticipated theme ‘Designing for Africa - feels like home’ encapsulates the re-birth of the African style powerhouse. “We are at a crucial moment in the evolution of technology, both globally and here at home,” explained Anita Bloom, Creative Director at Decorex SA. “The incredible advances in artificial intelligence, virtual augmented realities and 3D printing are about to transform every aspect of our lives. And in response to the imminent digital revolution we are re-focusing on what it means to be human, and this is taking us back to our African roots. Consumers are at a crossroads asking profound questions about their place in the world. How do we hold onto our identity? How do we stay emotionally aware? How do we re-connect with the world around us? By creating a calm, home-style space that gives our minds the freedom to wonder. A space to embrace a positive, new approach to life.” Decorex SA reveals the revitalising trends to look out for in 2019 and beyond: Getting a feel for it - Surface Tactility The average human interacts with a digital surface over 1000 times a day. This constant technological interaction leaves us craving a tactile experience with soft, porous surfaces that breathe life. Walls, fabrics and even counter tops are taking on a more tactile sensation through ceramic tiles, 3D printing and textured paint. New interior design materials - including grounded tiles, recycled plastics and materials - with more traditional materials – marble and granite – are . . .
2016 saw the launch of Smile 90.4FM’s signature station feature, the Smile Secret Sound. The sound, which has run on Smile Breakfast from Monday to Friday, twice every morning, has given listeners the opportunity to win a life-changing amount of cash and delivered a riveting listening experience. Since January 2018, Smile 90.4FM has received thousands of calls from listeners attempting to correctly identify the Smile Secret Sound and stand a chance to win their share of a whopping quarter of a MILLION Rand. Three weeks of persistence paid off when the third winner in the series, Erich Kuschke, cracked the sound and walked away with R100 000! “I thought that I knew the sound – I was convinced it was a toothbrush being dropped into a glass. I soon realized that the clues given on Smile Fridays, such as the L, didn’t quite match. All of a sudden toilet brush just clicked and it appears I was right” said Kuschke. After cracking the Smile Secret Sound, celebrations could be heard by Kuschke, his girlfriend and even his dog. “My mom was listening whilst driving to work and when she heard I had won, she almost got lost!” said Kuschke Secret Sound is the #1 radio contest, worldwide. In addition, Smile 90.4FM was the first local radio station to put it on air in its current dramatic format. This radio contest has become synonymous with Smile Breakfast’s Bobby and Lindy. “We promised that the Smile Secret Sound 2018 would be bigger and better. Our aim was, and still is, to create a riveting and nail biting listening experience. In saying this, we are so excited for the 2019 edition of the Smile 90.4FM Secret Sound.” – Kerry McIntyre (Marketing Manager, Smile 90.4FM). CLICK HERE to submit your press release to MyPR.co.za. . . .
Having a hero to look up to plays a very important role for children, and this role often extends even when they have stepped into the realms of adulthood. These heroes serve as role models, to whom they can look up to, and who can guide them in the right direction when unavoidable ambiguities arise in life. In today’s age and time, environmental heroes are the heroes our world needs! In fact just like them, environmental protection should be our priority as well. There is no doubt when we say it is the kids of today who will be in charge of the world tomorrow, and as a corollary, will be responsible for it. In our capacities as supervising adults, as their teachers, their parents, their siblings, and simply as someone in their vicinity, it becomes our moral duty to steer them towards the right path. From a psychological point of view, it has been discussed innumerable number of times about how a child’s mind is highly impressionable. This can be validated if one were to carefully observe any kid around them in day to day life. Their behaviours are predominantly governed by the experiences they have in their classroom, what their favourite TV characters are like, how their siblings are acting, or how their favourite superhero behaves. As per UNICEF, investment in early childhood development is one of the most cost-effective ways to improve educational achievement and to increase skills, capabilities and productivity. Only when we take steps to make our children conscious about the environment around them, will they start owning up to it. This imbibed sense of accountability leads to an improved emotion of harmony towards their surroundings. Think of it this way; when children know that they are actually responsible for the environment, they will start feeling a sense of unison and belongingness towards it, and become more careful. This will result in a snowball effect, subsequently leading to more responsible and sensitive adults, who share an active bond with . . .
Paris, November 20, 2018 – JCDecaux S.A. (Euronext Paris: DEC), the number one outdoor advertising company worldwide, has entered the Nigerian market in partnership with Grace Lake Partners (GLP), an indigenous investment and advisory firm based in Lagos, Nigeria, with a philosophy of creating shared value. JCDecaux will operate in the outdoor advertising industry in Nigeria through an exclusive partnership and licensee agreement between JCDecaux and Horizon Outdoor Advertising Limited, a wholly Nigerian owned subsidiary of GLP (Horizon is Advertising Practitioners Council of Nigeria “APCON” certified and a member of the prestigious Outdoor Advertising Association of Nigeria “OAAN”). The partnership (“JCDecaux Grace Lake”) has commenced work installing four city-wide public service programmes, all at no cost to the citizens of Lagos. The programmes cover the installation, operation and maintenance of: • A Traffic Information System (“LATIS”): a network of 94 sq.m. digital traffic arches designed by Marc Aurèle providing real-time traffic information to commuters at strategic driving decision points across Lagos; • A high-quality advertising street furniture programme: a network of advertising bus shelters designed by Lord Norman Foster, which have solar-powered roof panels and are 100% energy self-sufficient; • A self-cleaning automatic public toilets programme, designed by Patrick Jouin, located at the city's busiest bus stations and free to use for Lagosians. • A network of 92 sq.m. billboards for the stations under construction of the upcoming Lagos cable car system (LCCT), which will link the key hubs of the economic capital (Lagos Island, Mainland and Victoria Island). This partnership gives JCDecaux a foothold in Nigeria, the largest economy of the continent, with GDP of over €332 billion in 2017 and the most highly populated country in Africa, with 190 million people (a population which will double in the next 30 years). The partnership will . . .
Storytelling was an age-old tradition which inculcated moral values, enhanced vocabulary, improved memory, etc. Unfortunately, it became a humdrum when technology stepped in! Though gadgets are a tool to boost motor skills and cognitive skills, they can still have a negative impact on the character of the child. And in situations like these, moral stories for kids are a blessing. They are not only entertaining, but they also impart some valuable life lessons. Moral story books are one of the most practical platforms to impart education. They are tranquil, captivate children’s attention and alongside bestow valuable lessons of life. A study conducted by “Kang Lee and team” have inferred that some moral story books prominently affect the behaviourial pattern of a child. They also interweave the magic of honesty among children. Furthermore it has been proved by a study conducted by the “Ontario Institute for Studies in Education” (OISE) at the University of Toronto that realistic and genuine characters had a greater impact on kids, thus helping them to learn better. The books that are relatable to these children, leave a footprint on their moral ethics. Amidst this, moral stories also help children to elevate their self-esteem and take responsibility for their own learning and behaviour. Not just this, but it also helps them to look at the quality of life they wish to opt for themselves. The importance and effects of moral stories in a child’s life is manifold. Right from making children resilient to adversities, exposure to value driven books supresses bad influence, promotes helpful behaviour and even strengthens parent-child relationship. CLICK HERE to submit your press release to MyPR.co.za. . . .