24.com and The SpaceStation tee-up for the future With an ever-changing digital landscape continuing to evolve at a rapid pace in South Africa, 24.com has made some strategic changes to its organisational structure – integrating its sales division, The SpaceStation, with its publishing business unit, and establishing a new commercial unit focusing on data-driven sales technology. Andreij Horn, CEO of 24.com, says two tangible benefits result from these changes: “We ensure clarity of focus and faster turn-around times for clients by integrating the full value chain of our market-leading publishing division into one business unit, and we establish a data-driven commercial unit that will take our current abilities to segment audiences and deliver targeted advertising campaigns to the next level”. Gustav Goosen, who has been Head of The SpaceStation since 2013, has been appointed as Head: Conversion Science in a newly created division called 24.com AI. This new team brings together a team of highly skilled data scientists and engineers, specialized in machine learning (ML) and artificial intelligence (AI) with the specific mandate to extend the data-driven engineering competencies 24.com has developed to improve reader engagement, to commercial conversion. “With his nearly 20 years’ experience in digital advertising, Gustav is the ideal person to lead the team developing our next-generation advertising platform and the new opportunities we want to offer our advertising clients,” says Horn. The SpaceStation will now report into the publishing division under the leadership of Charlene Beukes, and with nearly three decades in the Media24 group, Charlene is perfectly poised to take over the leadership of the sales and support teams at The SpaceStation. This alignment brings the sales, business management, operations and publishing teams much closer together to deliver an enhanced and streamlined service to clients and agencies. Says Charlene Beukes, “with the . . .
Decorex celebrates milestones exhibition with 2018 Cape Town show
Synonymous with ground-breaking concepts in décor, design and lifestyle elements, Decorex Cape Town has managed to keep ahead of the field by constantly introducing innovative features and showcasing the best of South Africa’s décor artists. This year, Decorex Cape Town will be celebrating its 20th year of décor excellence. “For 2018 we have planned really strong, décor-focused shows which maintain the high calibre of craftsmanship for which Decorex is renowned,” said Sian Cullingworth, Portfolio Director at Decorex SA. “We are always re-inventing, re-investing and changing to suit the constantly evolving décor industry and all its associated trends. It is important for us to know exactly what is happening on a global level from a décor viewpoint, as well as within the exhibition space. We have always worked hard to remain ahead of the game in South Africa, establishing ourselves as leaders in both the décor and exhibition fields and a large part of this is ensuring sound return-on-investment to our exhibitors. This is ultimately achieved by researching pre and post-exhibitions to analyse what our visitors want and what our exhibitors need.” At the Start 1999 saw the launch of the Decorex brand within the Mother City with the introduction of Decorex Cape Town at Spier Wine Estate, with just 69 Exhibitors and 15 000 visitors. This date marked the official introduction of ‘Decorex Cape Town’, although the city had already been a ‘design hub’ for the past five years, with many designers emanating from the region. With limited exhibition venues available at the time, the stunning Spier Wine Estate – complete with an elegant marquee – seemed the ideal solution. The exhibition was established as a more intimate version of its Joburg counterpart, drawing on the city’s vibrant energy and refined taste. Themed ‘A Blend of the Best’, there was a strong ‘feng shui’ element the worked throughout the 1999 design trends with beige and white colours set alongside . . .
Prominent designers showcase bathroom trends at new Decorex Cape Town feature
Three of South Africa’s young and trendy influencers will be unleashing their incredible talent at this year’s ISCA Bathroom Trends Project – one of the latest new features at Decorex Cape Town, sponsored by Plascon. This on-trend bathroom installation forms part of an extensive features’ line-up all taking place at the Cape Town International Convention Centre from 27 April to 1 May. “This is going to be an incredibly innovative feature that will give visitors great insights into how the bathroom can take a more inspired role within the home,” explained Sian Cullingworth, Portfolio Director at Decorex SA. “We felt there was a need for a bathroom focus and the ISCA Bathroom Trends Project will give designers the opportunity to transform simple, domestic bathrooms into a multi-functional space using the latest furniture, accessories and fixtures available. This will also give visitors the chance to engage with some of the bathroom industry’s latest water-saving technologies, something that will be taking centre stage at Decorex Cape Town during the current water crisis.” Sponsored by ISCA - South Africa’s go-to brand for kitchen and bathroom fittings – this project will feature two on-trend bathroom settings. The first will be curated by season 4 winners of the SABC3 Win-a-Home competition, Abiah ‘Abiahsuperstar’ Mahlase and Bradley Muttitt, while renowned Lovilee blogger, Karen Kelly AKA KaRi, will be taking on the second bathroom setting. The design trio has been selected as ISCA influencers and will give Decorex visitors a unique insight into the latest 2018 interior trends. “We are excited to be featuring at Decorex Cape Town this year,” said John Westermeyer, Chief Marketing Officer, LIXIL Africa. “This is the perfect platform to share ISCA’s latest interior trends and tap couture, allowing visitors to engage with the influencers to get inspiration to do it themselves at home. It’s a great opportunity to show people how they can live beautifully and . . .
Decorex Cape Town inspires with @home Trend Home feature
Setting itself apart as a leading exhibition, Decorex Cape Town – sponsored by Plascon - showcases the latest #rhythmoflife décor trends in unique and inventive features, offering visitors the chance to engage with all the products through effective home-style simulations. The @home Trend Home presented by Decorex is one of the most innovative home-space features forming part of this enlightening exhibition, running at the Cape Town International Convention Centre from 27 April to 1 May. For this particular home installation, Creative Director of Decorex, Anita Bloom and her inspired team have collaborated with leading suppliers, selecting on-trend pieces of designer furniture and décor pieces from the @home homeware store and @homelivingspace. Sugarplum Interiors will be designing the bathroom space while HH Joinery and Carpentry - in collaboration with Stone Henge -will bring the open-plan kitchen space to life, set to feature the latest colour range of stone from Caesarstone. The finishing touch on the @home Trend Home patio will be provided by Hertex Fabrics. “Decorating a home can be quite an overwhelming experience,” explained Bloom. “It’s often difficult to imagine how a décor or furniture piece could work, or how to combine various elements without physically seeing them in the space. This year’s @home Trend Home will give visitors a really unique experience, incorporating some of our favourite trends in a gorgeous setting that will definitely leave individuals inspired.” The 2018 @home Trend Home presented by Decorex will centre on the dominant Hygge trend, expressing pure simplicity. “The @home trend home is all about minimalism and really embraces the quality of life,” explained Bloom. “It’s a space that makes you feel like curling up on the couch with a good book.” There will be large-scale wall art in the bedroom which is visually inspiring, creates a depth of space, and brings colour and life to the room. This is coupled with wooden room . . .
indaHash South Africa expands into Africa
World’s fastest growing influencer marketing platform focuses on building a strong local team to deliver targeted services to the South African market (Johannesburg, South Africa) April 09, 2018 - indaHash, the global technology platform that connects more than 600,000 digital influencers has committed to expanding its South African footprint by investing in strong local talent. The team brings unparalleled strategic value and influencer marketing expertise to the South African market having already delivered successful campaigns for well-known global and local brands such as Coca-Cola, Telkom, Sony Mobile, Shell and Magnum. “We believe it is key for us to develop a highly skilled local development team that specialises in influencer marketing and allows us to drive the business in a positive direction,” says Federico Dedeu, indaHash Business Development Leader, EMEA. Federico Dedeu is an experienced manager with more than 18 years of experience in the disciplines of marketing and advertising. He’s held senior roles at some of South Africa’s most prominent organisations, such as Wunderman and Mediacom, and has taken the lead on accounts for brands such as Coca-Cola and Standard Bank. Led by Federico, the new team comprises Hayley Wessels and Faheem Ahmed as the new Business Development Managers - both bringing extensive experience to the business. The company will also be welcoming additional new members over the next few months to meet the exponentially growing demand for indaHash’s services. Faheem Ahmed has more than 12 years of experience in the advertising and media industry and with more than four years of hands-on influencer marketing expertise. He understands the South African landscape and has significant expertise in campaign execution and client management. Hayley Wessels has more than eight years’ experience in the digital media industry with an extensive network of marketers, media buyers and brands. She understands how to deliver on the . . .
Smile 90.4FM Acknowledged For Radio Innovation
Recently, the eighth South African Radio Awards was hosted in Johannesburg where those succeeding in radio were honoured and acknowledge for their outstanding work in the radio sector. Smile 90.4FM was nominated in the Radio Innovation category as well as News and Actuality Show. The station walked away with the Radio Innovation award 2018 for Smile News - Amplifying the Good News in the Mother City. “From day one the entire Smile 90.4FM team have not only bought into, but lived our ethos of positivity and putting a smile on every listener’s face. To be recognized for our efforts and innovation in our news positioning of Amplifying the Good News in the Mother City is wonderful. I am extremely proud of this award, considering we are a relatively young station” said Smile 90.4FM Managing Director, Lois O’Brien. Smile 90.4FM was created with the deliberate intention of putting a smiles on the faces of the people of the Mother City. While other stations may lay claim to this very same dynamic, Smile 90.4FM is the only one deliberately carrying it through to the most time-worn of radio’s elements, the news product. The decision to innovate was not taken lightly. A great deal of thought went into understanding the psychology of audio messaging and the effects excessive negative information has on evolving multi-cultural communities in transforming markets. “Being recognised for innovation is most gratifying because forward thinking, creativity and relevance are Smile 90.4FM priorities. Our broadcasting philosophy is based on adding real value in the lives of our listeners. Providing well contextualised factual and useful content is today more important than ever given the proliferation of fake news engulfing social media, and negative news dominating traditional media spaces. The Liberty Radio Award nominations affirms the decision to shift our news paradigm. I’m really pleased with this acknowledgement. A huge thanks to every team member contributing to . . .
PRISM Awards 2018, Ready and Set to Go
17 April 2018, the 21st PRISM Awards are ready to take off on 22 April at Jozi’s latest star-studded skylight location, The Empire Conference & Events Venue in Parktown Johannesburg. Africa’s leading public relations and communication professionals have submitted over 230 entries, judged by over 67 judges alongside 11 PRISMs Young Judges, and will be eagerly awaiting the final results of their efforts on awards night. This year’s MC will be broadcast duo; award winning Radio Personality, Gau TV and Bona Retsang television Presenter and Social Entrepreneur Melody Miya. This year’s partners and media partners include: BizCommunity, Mark Lives, Media Update, African News Agency and Newsclip, Vuma Reputation Management, FlieshmanHillard, Atmosphere, Flint and Tinder Events, Expand A Sign, Samsonite, Alexander Forbes, Innovative Glass, CIMA, The Daily Sun newspaper, youth content creation start-up Hip-Hop 411, Afroflame hostesses, Lounge Around Décor and Furniture, GroundUp Media and The Peartree Conferencing centre. The PRISM Award ceremony will start at 16h00 and ticket prices for entrants are R570, and for guests R700, and can be purchsed through Nutickets. https://prisa.nutickets.co.za/PrismAwardsCeremony2018 CLICK HERE to submit your press release to MyPR.co.za. . . .
Mariano Rossouw merge innovation with classic style at Decorex Designer Spotlight
Comfortable, bold designs with a timeless elegance will dictate this year’s Decorex Designer Spotlight as Cape Town-based interior design team, Mariano Rossouw, curates an innovative living room space for this popular installation. The inspired work of these design experts will feature at Decorex Cape Town, sponsored by Plascon, taking place at the Cape Town International Convention Centre from 27 April to 1 May. The journey to Decorex The company was founded in 2012 by the award-winning design duo, Tony Mariano and Danie Rossouw, both of whom graduated from the renowned KLC School of Design in Chelsea, London. Italian-born Mariano initially pursued a career in fashion retail before relocating to Cape Town in 2005 where he entered interior design with The Glen Boutique Hotel in Seapoint as his first project. While Mariano had a background in the arts, Danie Rossouw only entered the industry after practicing as a dentist in London for a decade. While travelling, he decided to follow his passion for interior design, initially working own renovation projects until he finally made the career change in 2011. Mariano and Rossouw studied and worked on a number of design-school projects together and, following various internships at prestigious London studios, relocated to Cape Town to establish Mariano Rossouw. In 2013 their team was joined by BHC Design School graduate, Amie Bishop, whose creative talent, industry experience and CAD (computer-aided design) skills have made her an integral part of the team. The organisation has been further strengthened with the addition of Catherine Richards in 2016, fulfilling the significant role of office manager and project co-ordinator. Decorex Designer Spotlight “We’re very excited about featuring at Decorex for the first time!” said Rossouw. “We have chosen to showcase a living space accessorised with two new European brands which we are launching through our studio.” The two new product lines include ‘Sophia’, . . .
Chad-O-Chef will heat up this year’s Fire & Feast Meat Festival presented by Crown National
The family-owned company, Chad-O-Chef will show exactly why they’re the leaders in the gas braai industry when they get things cooking at this year’s Fire & Feast Meat Festival presented by Crown National, heating up Joburg’s Ticketpro Dome from 8 to 10 June 2018. As part of their milestone celebrations, Chad-O-Chef will be sponsoring Braaitology at Fire & Feast Meat Festival, arming all the chefs with their latest range of gas braais for meat sizzling perfection. A new feature to the exhibition, Braaitology is Fire & Feast’s outdoor cooking station which gives visitors the chance to watch some of South Africa’s best chefs roast, braai and grill various meats on Chad-O-Chef gas & Hybrid braais, all of which can be sampled for a few BraaiBucks. “For the past 35 years, Chad-O-Chef have brought South Africans quality gas products ranging from our Stainless Steel gas braais & Extractor systems, to our popular Flueless gas fireplaces,” said Liezel Andrews, a Director of Chad-O-Chef. “The chefs at this year’s Fire & Feast Meat Festival will get a chance to try out our recently launched Sizzler Hybrid Braai which upgrades the Sizzler Gas Braai into a hybrid option, so the chefs can cook meat using gas and wood, or charcoal and gas.” Andrews said they were ecstatic to be sponsoring this meat lovers’ festival for the 2nd year which complemented their vision of enlightening people on the art of cooking/braaiing meat. “We want to add to the offering of a flavoursome learning experience for visitors, allowing them to become educated and engaged in the preparation of meat products for a domestic environment,” said Andrews. “We are looking forward to mingling with the traders as well because Fire & Feast really brings together like-minded companies, making joint ventures easier to initiate.” The landscape of South African braais would have been completely different had Chad-O-Chef not stepped in to revolutionise the industry 35 years . . .
The Mainstream Media are not interested in my Sport/Business/Event
One often hears the refrain from people that the mainstream media are not interested in their news. In this article MyPR will help you understand why that perception exists and lay out some methods that you could use to overcome the mainstream media's 'disinterest'. Let's define Mainstream Media: A media instance - commonly print - that has a large reach and has been in operation for many years. The perception still exists in most people's minds that any newsworthy event is not 'news' until it has appeared in print. Most people define succcesful exposure in the mainstream media as an appearance in a national newspaper, on TV or on a national radio station. Let's understand how a newsroom works: Mainstream media rely on journalists to 'go and get the story'. There is a downward pressure on newsrooms in terms of how many journalists they may employ and the overiding consideration that any Editor must entertain is the immediate profitability of his/her newspaper. Every decision that an Editor must make revolves around profitability TODAY. As there is a downward pressure on journalist headcount newsrooms find themselves under pressure to pay less which means that they get less experienced journalists and less all-round journalists. This leads to an emphasis on only covering stories that will appeal to the widest range of readers. For example, a sports journalist will therefore concerntrate only on the mainstream sports like Soccer, Rugby and Cricket and the lesser know sports like Sailing, Bowls, Netball etc. will not ever have a specialist journalist covering them. A newsdesk will assign stories to the journalst to cover and those decisions are made based on wide and popular appeal in order to sell as many newspapers as possible. Fewer journalists means a narrower emphasis on news, smaller newspapers and less money to spend on invetigative journalism. Today's journalist also has a number of 'layers' between him/her and final publication - a . . .
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