Cape Town, 23 June 2017: As a niche sector in the Western Cape, film and photographic production services have come to play a significant role in economic growth in the region. Both local government and the private sector have identified this industry as one with significant potential. Cape Town is certainly an attractive location for producers of movies, for advertising agencies looking for a range of backdrops, for the modelling industry, and for the various support services that work behind the scenes to craft the end-product. Coupled with the region’s natural beauty, the range of architectural styles (both historic and modern), low production costs when compared with countries with stronger currencies, and its fair climate, the city ticks all the boxes for what the international industry needs. The efforts that have been put in are reaping rewards. “The industry generates millions of Rands in revenue,” says Danny Bryer, the Director of Sales, Marketing and Revenue Management for Protea Hotels by Marriott®, “and it has created thousands of permanent jobs, as well as many part-time jobs. Of great importance, too, is the positive spill-over for many other sectors, such as the accommodation and food sectors, transport, vehicle and equipment hire, among others.” In terms of the accommodation sector, one hotel that has created significant alliances with players in the wider production industry is the African Pride 15 on Orange Hotel, situated on the borders of the CBD. Bryer is enthusiastic about the benefits of these partnerships, commenting that, “We have just reached a substantial milestone: the provision of 10 000 hotel nights for a local production company, Cape Town Productions.” Bryer explains that, over the years, the African Pride 15 on Orange Hotel has tailored its offering to meet the specific needs of this industry. With many people being brought to the city from all over the world for film, television and photographic shoots, this hotel . . .
How digital killed the TV star
It’s official: digital advertising has overtaken TV advertising revenue (IAB Internet Advertising Revenue Report, 2016). As a medium, digital advertising has grown at super-sonic speed. Here’s what the latest statistics reveal: Meet ‘Digital Audio’. For the first time (ever), Digital Audio has its own category and includes online radio stations, music streaming services and podcasts – on desktop and mobile. The sector is expected to grow and should be given serious credence as a new advertising medium for savvy marketers looking to field new ground. Shop, bank, drive, talk. The four industries with the biggest internet ad revenues have kept their ground. In order of spend: retail, financial services, automotive and telecommunications. In Africa particularly, these sectors are unlikely to change in the near future. And I predict financial services and telecommunications – and offerings that incorporate both – are poised to grow. Social is still for sale. Social media advertising revenue was around $16bn in 2016, compared with $10.9bn in 2015. However you slice it, that’s impressive growth. Like the USA, advertising on social media in South Africa isn’t going anywhere – but the platforms available to marketers are growing in number and the methods we adopt are becoming increasingly automated. Unfortunately, with the increase in numbers of ads comes the inevitable advertising avoidance by consumers. Users’ attention is becoming prized real estate, which means content needs to be smarter, more innovative and more engaging than ever before. Video in the palm of your hand. Digital video continues to dominate with a rise of 53% in 2016, which was largely expected. Interestingly, digital video on mobile rose by an impressive 145% from 2015. Multimedia is on a meteoric rise in the context of digital advertising and content marketing. If you were waiting for a sign to start creating engaging video for your brand, consider this a 145% fool-proof signal . . .
Bankmed chooses New Media as content partner
Bankmed have appointed New Media Publishing to publish Bankmed Bounce magazine. After a competitive pitch process New Media have been awarded the business and will be producing two printed magazines per annum, with a print run of over 115 000 copies, as well as ongoing digital content for Bankmed’s various digital platforms. November will be the first issue published by New Media. “The New Media team demonstrated an understanding of our scheme, our brand and our target market and we were particularly impressed with their creative pitch. We are excited to work with New Media as we expand and improve the overall content offering for our membership,” said Zubeir Shah, Senior Manager: Communications for Bankmed. “New Media’s strategy is to have the very best editorial talent creating the very best content in specialist focus areas. The addition of the well-established and extremely respected Bankmed brand to the stable bolsters our healthy lifestyle credentials and we’re delighted to be working with their team. As healthy-living becomes the new cool, we’re well positioned to develop even stronger skills and expertise in this area,” said Andrew Nunneley, Director: Content Strategy at New Media. “Our team has a wealth of health expertise and features past editors and art directors from some of South Africa’s best-known health and lifestyle magazines. This editorial and creative depth allowed us to propose a fresh content and creative approach which will differentiate Bankmed Bounce magazine from the plethora of content available to South Africans.” Bankmed has been in operation since 1914 and is a closed medical scheme serving the South African banking industry. CLICK HERE to submit your press release to MyPR.co.za. . . .
Nigerians in SA, telling their own positive stories
10th June Johannesburg, 2017: There are around 17 million Nigerians in Diaspora remitting a staggering $22 billion back home annually according to the Economist magazine Nigeria’s diaspora is a source of money, market, skills and ideas. Nigeria diaspora television birthed in Johannesburg, South Africa is the brainchild of British-born Nigerian Adetunji Omotola, pan African Analyst and media personality. After many years of residency in South Africa, Omotola felt it was time to tell positive stories about Nigerians in South Africa and about Nigerians around the world. Nigerians are a happy, determined set of people and very intellectual. Omotola says. After the xenophobic attacks on some Nigerians in Rossettenville, Johannesburg and Pretoria West in February and March, 2017 he felt that there was a need for a more direct response. Nigeria Diaspora Television (NDTV) is the first media channel of its kind which seeks to explore the Nigerian version of events and its peoples achievements in South Africa. Broadcast online via Youtube, the channel carries news, views and informs its audience about business, academics, health and lifestyle as well as politics in the Nigerian community in SA and the rest of the world. NDTV will give Nigerian issues a face and unpack issues which Nigerians face in their everyday life as well as their activities, visions, achievements and dreams, broadcast twice a month for 15mins and anchored by Adetunji Omotola(Head of Content) with co-hosted Ms. Chinaka Iwunze. Adetunji is also the host of Afro Bizz on KayaFMBizz a weekly business show which focuses on African economies and markets and Chinaka holds a Master’s degree in Film from the University of California, Los Angeles. They are both very passionate about Nigeria. The rest of the team consists of Producer, Erald Felix, content co-ordinator, Tope Arenyeka and Executive Producer Ekos Akpokabayen. Nigerians in South Africa straddle all walks of life from the media to . . .
Offlimit Communication presents Dion Chang: Dazed and Disoriented: The Impact of Being Woke.
Recently fire starters, taste makers, movers and shakers came together in Sandton to hear Dion Chang share insights on the importance of future proofing one’s business. The occasion? Offlimit Communications (OLC) unveiling their brand new offices in true experiential fashion. The BTL/ experiential communications agency hosted associates and agency friends in a sophisticated soiree in Sandton, Johannesburg. OLC clients and influencers alike, were treated to a carefully curated snapshot of the state of business and industry through the lens of the innovatively inclined. Forward thinking personalities and influencers, such as DJ Milkshake, Slikour, Lerato Sengadi, Lady X, DJ pH and Akio were all in attendance. “We are all about progression, innovation and pushing the envelope. Just this move alone is testament to next level thinking and the constant pursuit to push ourselves further today than we were yesterday. Dion is one of the people who live in the space we stand for, and the brands we represent can benefit greatly from such insights, “ commented OLC MD Jerome Cohen. CLICK HERE to submit your press release to MyPR.co.za. . . .
Cape Union Mart Opens Entries for 2017 Adventure Film Challenge
Four years ago Cape Union Mart introduced the Adventure Film Challenge to encourage local adventurers, sportspersons and filmmakers to make and submit films showcasing their outdoor passions. This annual film competition is held in conjunction with the screenings of the annual Banff Mountain Film Festival World Tour, which Cape Union Mart brings to South Africa every October. Entries are now open for the 2017 Adventure Film Challenge, and local filmmakers and outdoor enthusiasts are invited to submit a five-minute short film on South African outdoor culture. Submissions received are reviewed by a panel of judges from the adventure and filmmaking industries. The winning submission is screened alongside the Banff Mountain Film Festival World Tour, which will be shown in Ster-Kinekor cinemas countrywide to thousands of adventure enthusiasts. The winner also receives a R10,000 cash prize and K-Way gear to the value of R5,000. Ziyaad Solomon, a young filmmaker, won the 2016 Adventure Film Challenge. After watching the Banff films the year before, he was inspired to create a short trail-running video for the competition. His film, 'Mowbray to Mowbray Ridge', celebrates trail running and beautiful locations, but also confronts the relevant social challenge of unhealthy lifestyles and making the decision to get off the couch, get fit and explore. Winning the Adventure Film Challenge was a boost to Solomon's career and is a proud feature in his portfolio. The award helped to attract brands and individuals which have commissioned him for shoots and video edits. To enter, submit the link to your five-minute short film on YouTube, submit it on www.banff.co.za. Entries close on 30 June 2017. CLICK HERE to submit your press release to MyPR.co.za. . . .
Fieldworkers and research: What makes AGENCY SCOPE a success
With the second South African SCOPEN’s AGENCY SCOPE underway, a key element for conducting the most valuable interviews and gleaning information that can change the way agencies and marketers do business is the choosing of the researchers. In order to ensure the highest level of data, Spanish-based independent research company SCOPEN and the Independent Agency Search & Selection Company (IAS) recruit senior fieldworkers to interview top marketers. “Their understanding of our entire industry has to be acute,” says Johanna McDowell, CEO of the IAS, herself a researcher on AGENCY SCOPE 2017. The IAS sought researchers with strong credentials to get the most out of face-to-face time with marketing executives, McDowell asserts, adding that both the IAS and SCOPEN understand they are dealing with individuals who are knowledge-wealthy but time-poor. “Our researchers are able to assist the marketers in saying what they need to make known, in order to create value for subscribers. The knowledge held by our fieldworkers is assuring for the interviewee as well as the subscriber.” The eight chosen researchers have been divided into the provinces to be covered so that one will cover the 40 interviews required in KwaZulu Natal; three will interview 80 professionals in the Western Cape; and the remaining four will meet with 120 executives across Gauteng. McDowell says that using the online questionnaire scientifically designed by SCOPEN in Spain and implemented across Portugal, Spain, the United Kingdom, Argentina, Brazil, Chile, Colombia, Mexico, China, India, Singapore and South Africa results in each country’s pertinent information being sent to SCOPEN headquarters directly. César Vacchiano, SCOPEN’s President and CEO, assures all participants that the organisation’s IT security and commitment to confidentiality is one of the reasons it has been operating as a trusted resource for marketers and agencies since 1990. McDowell adds that the success of the . . .
From HTTP to HTTPS for MyPR – To your continuing success
For a number of years Google has been signaling their intent to rank web sites using the https:// protocol higher than those using the http:// protocol. SEO gurus say that using HTTPS can improve the SEO rankings of your websites. Though a lightweight ranking signal at present, HTTPS will be an important ranking signal in the future. Recently the Chrome and Firefox browsers began warning users of possible 'insecure connections' whenever users filled in a form or logged into their own web site. The message in Firefox is displayed next to a lock icon with a red strike-through and says; "This connection is not secure. Logins entered here could be compromised." MyPR moved to https:// on Sunday 4 June 2017 and it appears that we are getting more traffic. We say 'appears' as the increase in traffic may just be a blip - the real proof of the pudding will be in whether that increase in traffic is sustained for the next year or so. What does it mean for the many PR Professionals who use MyPR: Most importantly - more traffic and better exposure for your articles A safer environment for you and visitors to enjoy. For those contemplating moving from the http:// protocol to the the https:// protocol we recommend that you read this article: https://blog.templatetoaster.com/redirect-http-to-https-seo-optimized/ For a quick check of your sites compliance (or not) to https:// visit: https://www.whynopadlock.com/check.php Why No Padlock will also highlight calls to other sites that may still use the http:// protocol and thus rendering your pages as 'insecure'. The generic steps to follow, if you want to redirect HTTP to HTTPS are listed below: Purchase an SSL certificate: The first requirement for HTTPS is to purchase an SSL certificate for your website. There are many types of SSL certificates available. Select one based on your business needs. Install the SSL certificate: Once purchased, the SSL certificate is to be installed on your website. . . .
Taste Never Goes Out Of Style
Weylandts has launched its new advertising campaign for 2017 – Taste Never Goes Out Of Style. The campaign, which runs in print, out-of-home, and on TV is the brainchild of the Weylandts in-house agency created three years ago by Tim Culley, Head of Marketing, and Renier Zandberg, Creative Director. Building on TASTEMAKERS which has run since 2015, this year’s campaign further cements ‘taste’ as being synonymous with the Weylandts brand. The campaign shows how iconic tasteful things are still stylish today, and will always be stylish, landing the line “Taste never goes out of style”. Although implying their own product, the campaign more explicitly pays homage to the iconic tuxedo, little black number, and Jaguar E-Type in the print iteration, and the Triumph Bonneville, bowtie and the look of a sartorial gentleman in the TV version. “As a brand we have a strong opinion about what we believe in – good taste is timeless. This idea is bigger than the ad campaign, it's who we are at Weylandts. When the truth about a brand is aligned with a human truth, the idea becomes personal and original. With this direction we don’t have to sell the brand to customers, we are entertaining them with a thought-provoking message, “ says Zandberg. Culley adds, “TV is there to entertain and inspire, and we try to use it thus. The ad has a simply message, told in a visually engaging way with a great music track. We believe strongly that the growth of the Weylandts brand is down to the level of taste of our directors, buyers and our customers, hence our message has remained consistent since the in-house agency launched. Each year we look for a new way to communicate this ideal, and this year it was to focus on the customer insight that many purchases are made at Weylandts knowing the product will stay stylish for a long time, staying relevant to you as years go by, and even as you move house” The business supports this ideal, with Chris Weylandt and his partner Kim Smith . . .
Promise kept: Stellar growth, prestigious account wins and new data offering.
Promise kept: Stellar growth, prestigious account wins and new data offering Coming off the back of its 32% growth per annum for the last five years, and 34% in the past 12 months, as well as a successful B-BBEE deal that took its rating from Level 5 to Level 2, Johannesburg-based Promise Group has announced its new full-service data offering and acquisition of several more prestigious clients seeking the diversified and innovative solutions Promise delivers. “Our goal since inception 12 years ago has always been to innovate and offer a range of services that best serves each client,” says James Moffatt, Promise CEO. “The most recent client to join our stable of well-known brands is Rand Merchant Bank (RMB), a financial powerhouse that we are very proud to be servicing in a through-the-line capacity across its entire portfolio.” Preceding RMB at the start of the last financial year was Edcon Specialty, the division that houses Edgars Active, CNA, Boardmans, Red Square and Edcon Cellular; as well as its international brands portfolio that comprises iconic brands like Calvin Klein and Lipsy, Moffatt says. Promise was also successful in its through-the-line pitch for Castle Lager, and has secured responsibility for the entire digital marketing portfolio for long-standing client, AfriSam. Says Verushen Reddy, Director, Strategy & Innovation: “To continue innovating and charting new paths in our business, we have introduced a full-service data offering to assist clients to unlock the potential of their data, for both planning and ongoing optimisation. We believe this is a unique offering in the independent agency space.” Reddy adds that working with clients’ data to improve marketing and advertising while identifying opportunities for alternative revenue streams and business improvement is a key growth area for Promise, and one that is attracting interest from existing and potential clients. “This approach towards the generation of insights and . . .
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