After a brief hiatus, the most interesting, (sometimes frustrating) and addictive contest is back. Smileys, it’s time for the fourth season of the Smile Secret Sound! Since its inception in 2016, the Smile Secret sound has continued to create a buzz and get listeners talking. Several winners have won prize money ranging from R20 000 to R100 000 – resulting in them paying off debts, taking that holiday they never could or simply using the money to help those around them. “With a quarter of a million rand to give away and a well-rested ref, it’s going to be the most exciting season yet! (Who knows what sounds the ref has come up with on his very secretive holiday?) “We are proud to be going into another season of the always captivating Secret Sound!” said Programme Manager, Naveen Singh. It is one of the easiest games to win that extra cash, it is as simple as 1, 2, 3… Tune in to Smile 90.4FM, dial 021 818 8850 and guess the sound. Be sure to tune in at 07h20 and 08h20 weekdays with Bobby & Lindy so you can be first in the queue. “We are so excited for the latest edition of the Secret Sound, the ref has returned from holiday with a renewed sassiness and digs….let’s hope he’s not too grumpy!” said Smile Breakfast Co-Host, Lindy Lehto. We have a whole lot of money with your name on it… and it could be all yours! Tune in to Smile 90.4FM, Guess the Sound and WIN the cash! CLICK HERE to submit your press release to MyPR.co.za. …
Introducing the magazine that links aspirants to their dreams: Inspire Mzansi
Introducing the magazine that links aspirants to their dreams: Inspire Mzansi One philosopher once said; “The difference between dreamers and achievers is that achievers once dreamt and took that huge leap to greatness.” That huge step either makes or breaks. 2019 was a very difficult year for many. The bumpy road swayed many off track and news filtered through that South Africa was on the wrong side of the unemployment chart. A 11 year high unemployment rate high. But great news is that South Africa still has many beautiful and inspiring stories that add hope in hopeless situations. Stories of men and women who shrugged off the ‘I can’t’ tag and made something out of nothing. We are living in a world of possibilities. Even though nothing is guaranteed, everything is possible. That is why Trendnation has rebranded to Inspire Mzansi – a digital motivational magazine that is curated with stories that add hope. The days of negative news are so yesterday. The January 2020 edition of Inspire Mzansi features; How Basetsana Kumalo’s book can define your 2020 with leads to success A young man who muscled the odds to start a business with under R500 Lessons we must learn from Sho Madjozi’s music success TV shows to look forward to in 2020 Why SA’s first black bank CEO is preaching education. And lot more stories and inspire your 2020. Get your copy on PressReader – the world’s leading digital press distributor. Be inspired to change your world – one page at a time. #inspiration #magazine #motivation #2020 #NewYear #PressReader #InspireMzansi CLICK HERE to submit your press release to MyPR.co.za. …
2020 vision – a brand’s guide to surviving the new year
By Ima Peter, PR HOD | Cheil Group Account Director on Samsung. In 2020 we will face new challenges as well as the same old ones. Brands will want to generate buzz, by being provocative but avoid the backlash of stepping that one step too far over the line. So here’s the challenge: Organic reach is falling and attention spans are shrinking, but video content is booming. So far we have seen, social media, reputation management and content marketing continue to dominate, but can your brand do the same in 2020? Here are five tips to hitch your brand-wagon firmly onto 2020 1. 2020 – The year of trust There is an ongoing battle for trust, as consumers are skittish and sceptical of brands, and this has damaged many businesses’ bottom line. One report even estimated that brands lose around $2.5 trillion per year because of lack of trust from audiences. That means trust must be a priority for PR strategies in 2020. Trust me on this. 2. 2020! The year of social media – influencer reckoning The influencers “influence” will be truly exposed in 2020. Those who bought ‘likes’ as if it was on a Black Friday special and falsified engagements, will be under a microscope. The fact is if influencers aren’t creating a valid, measurable return for brands their time is up. Consumers are no longer buying into influencers who rep brands that aren’t authentic or relevant to them. Brands are getting smarter about verifying influencers and tracking ROI and investing in the right media mix as well. 2020 will continue to see the favouring of micro-influencers over macro-influencers #QualityOverQuantity. 3. Social video will drive consumers in 2020 Video continues to be consumers’ favourite type of content from brands on social media. In fact, video ads were the number one way consumers discovered a brand. This year, YouTube outranked Facebook as the #1 platform that affects consumer behaviour. Consumers consume video first and YouTube understands …
The Second Secret Sound For 2019 Has Been Cracked
Since its inception in 2016, The Smile Secret Sound has solidified itself as a firm listener favourite on the Smile 90.4FM airwaves. 2019 saw the start of another fantastic season of the Smile 90.4FM Secret Sound with winners receiving up to R100 000 by guessing the secret sound every weekday morning at 07h20 and 08h20 on Smile Breakfast with Bobby & Lindy. Throughout the year, six lucky listeners, Taryn Gavin, Marna Schoeman, Chantal Wagner, Juanita Crafford, Carli Venter, and Jill Mills, have overcome the challenge of guessing the sound and battling it out to get through to submit their guesses first. After 3 months of listeners trying to crack the sound, Milnerton resident, Jill Mills, correctly identified the Smile Secret Sound as ‘Adjusting the length of a pair of aluminium crutches”. “I can’t believe it – It feels like a dream! We saw the clue on the Smile 90.4FM website and due to all my husband’s operations he has experienced over the last few months, we knew what the sound was!” said Mills. Whilst the R50k will go a long way in covering all their medical expenses, Mills won’t be keeping the cash all to herself – instead, she will be helping those who can’t afford to make their own Christmas special. “The Smile Secret Sound continues to amaze and thrill our listeners. The ongoing passion to crack it first is probably the biggest challenge in Cape Town. The 2019 Smile Secret Sound saw the ref raise the bar and challenge our listeners even more…We can’t wait to see what the ref has in store for us in 2020 ” said Smile 90.4FM Programme Manager, Naveen Singh. CLICK HERE to submit your press release to MyPR.co.za. …
Subz celebrates a successful 2019 with donations of thousands of reusable sanitary pads
As the year draws to a close, members of Subz Pants and Pads – and its NPO extension, Project Dignity - celebrated the distribution of 4308 packs of eco-friendly, reusable sanitary wear that empowers South African schoolchildren who cannot afford these vital hygienic items. This year also saw the distribution of Subz packs across international borders, extending the reach of the organisation to help the rest of the continent. “Every year we start out with the intention to secure sponsorship for as many donations of Subz Pants and Pads to disadvantaged communities, and every year we are overwhelmed by the level of care and generosity shown,” said Sue Barnes, founder of Subz Pants and Pads, and Project Dignity. “This year we managed to exceed all expectations, performing activations at schools across South Africa with donations to schools in Botswana, Mozambique and Namibia. It’s been fantastic working our way through the vast lists of schools requesting donations and work has already begun for 2020!” Corporate and NPO-sponsored initiatives There were a number of generous sponsorships this year with Project Dignity able to organise a several dedicated school drives. One such example was Dube TradePort’s Girl Child Support initiative, sponsored by Dube TradePort Special Economic Zone. Activations took place at Amaoti Number 3 High School in Inanda; as well as three Indwedwe-based schools, Mashiyamahle High School, Hloniphani High School and Qinisani High School, with 1 500 young women receiving sponsored packs. An annual contributor to Project Dignity, Marion Spence from the Rotary Club USA, once again raised funds for the organisation with 265 packs donated to KwaDinabakubo School in Molweni and Thabela High School in KwaNyuswa this May. Project Dignity worked with Dr Suren Lutchminarayan and his wife, Renuka, from the International Association for Human Values, on two activations – at Quarry Heights in Verulam and Mountain Rise Primary School in …
CliffCentral.com produces South Africa’s first property development podcast series for Waterfall
Monday, 09th December 2019; CliffCentral.com and Waterfall Management Company (WMC) have partnered to create the Waterfall Podcast Series. Available exclusively via the GO Waterfall app, this exciting new communication tool for people who live and work on the estate, marks a first-ever production of its kind, and raises the bar in engaging communication for property developments. The trial 6-part podcast series, with one new episode premiering every month, aims to address matters of interest to the Waterfall community – with useful information, little-known facts, interesting stories and profiles of the residents, businesses and features of Waterfall. This partnership and production is in many ways already becoming a template for the thousands of other residential developments throughout South Africa, and the world. The podcasts are available and integrated into the existing GO Waterfall app – the same app residents use to receive event notifications, to report maintenance issues and deal with emergencies. Every time a new podcast is loaded, a notification is sent out and the busy people of Waterfall can listen to a short piece of audio at their convenience, rather than set aside time to read a newsletter or go to a meeting. CliffCentral.com's Gareth Cliff explains that this podcast series is detailed and can reach people closer to home than old media could: "In the worlds of marketing and advertising, there’s a lot of talk about online or digital communities. This is an example of a digital community that is also a real geographical community and the virtuous cycle that can be started. Podcasting, with its unlimited bandwidth, can help create a whole broadcasting hub in a neighbourhood, and let that neighbourhood generate its own colourful content – and Waterfall is pioneering the prototype for a new way of connecting.” Waterfall is the largest mixed-use development in Africa – it includes eight residential developments, the iconic Mall of Africa – the …
More good news as #SAINC launches season 2
Having scooped a Gold Loerie and ranked three times, including best 2019 small agency in Africa and the Middle East, Regency Global have launched the second exciting season of their award-winning television and digital campaign #SAINC, which airs from this week on local channels, running until mid-2020. Once again, the power of sharing positive stories is at the heart of the new series, which aims to change the national conversation by highlighting and celebrating brands that are doing their part to create shared value for all South Africans. Airing on e.tv News and Sport, SABC 2, Business Day TV and 20 local community channels, the campaign is the brainchild of South African filmmaker Shani Kay, who has had significant success showcasing the concept of profit-with-purpose. Having recently landed two Loerie rankings in her personal capacity, Kay is a passionate storyteller and resolute advocate of authentic brand building in concurrently driving business growth and social progress. According to Kay, when brands start to look for their best stories, they unlock an understanding of the true value they can - and are - creating; enabling the virtuous circle of momentum to start driving our inclusive progress. “As people we connect with people. When we meet human beings and learn about the challenges they have overcome and the successes they have achieved we start to care about these people. And so, when we learn about the brands that have helped them along the way, we start to care about them too. Authentic experiences translating into real and trusted stakeholder relationships. What could be better?!” comments Kay. #SAINC’s confirmed line-up for season 2 includes: Mercedes-Benz, TFG, Shell, Fedgroup, Citadel, Volvo, Anglo American, DBSA, Kansai Plascon, ABB, Total, Oceana, SAB Foundation, Motus, Avbob, Tiger Brands, Bayport, Hisense and Mondelez. Founded in 2018, #SAINC – or SA Inclusive – is a partnership between Business Leadership South Africa, …
Bailey Schneider gives birth to baby No 2!
We are delighted to announce that Smile 90.4FM host, Bailey Schneider and her husband; Socrates Georgiades (aka DJ Sox) have officially welcomed their second baby boy into the world. “We are so excited to introduce Alexandros Dimitri Georgiades to the world! We cannot be happier to meet our beautiful little boy and to begin our journey as a family of four! “said Schneider. “The Smile 90.4FM family are delighted to be growing …. Literally and figuratively day-by-day. Huge congratulations to Bailey, Sox and George on their new family member. We wish them a lifetime of happiness together as a family of four,” said Programme Manager, Naveen Singh. CLICK HERE to submit your press release to MyPR.co.za. …
Winning Ambassador Smiles!
Over the past 15 years, the Mr, Miss and Miss Junior uShaka Marine World pageant, this year, proudly supported by Ola and Star Hire has and continues to be a fantastic platform for past winners to go on to even better ventures including winning prestigious titles as well as creating successful careers. Judges at this year’s event were, Andre B van Wyk, a former Mr. SA and Marketing Manager at Coastlands, Bongani Mthiyane, the CEO of Beyond Borders advertising agency, Terence Pillay of PillayMedia, and Mantombi Tofile – Brand Manager at uShaka Marine World. The judges marking criteria included a number of categories from strong leadership abilities, ambassadorial skills, personality and overall appearance. An all-round 10 was required for the ultimate winner, and while the judges decided on the respective winners, Ocean Warrior mascots entertained the crowds. They each received cash prizes as well look forward to be included in uShaka Marine World’s advertising campaigns and selected events during their upcoming reign. Congratulations to all our winners and may they have a successful 2019/2020 year ahead of them. For more information contact Ndumiso Miya on (031) 328 8000 or visit www.ushakamarineworld.co.za CLICK HERE to submit your press release to MyPR.co.za. …
War of the Worlds to premiere this October on Fox
Critically acclaimed ensemble cast includes Gabriel Byrne, Elizabeth McGovern, Léa Drucker, Adel Bencherif, Natasha Little, Daisy Edgar Jones, Ty Tennant, Stephen Campbell Moore, Bayo Gbadamosi, Aaron Heffernan, Stéphane Caillard and Guillaume Gouix The eagerly awaited series War of the Worlds, will premiere on FOX (DSTV 125) on Wednesday 30 October at 20:45 CAT. This contemporary reimagining of H.G. Wells’ timeless classic is produced by Urban Myth Films in partnership with CANAL+, Fox Networks Group (FNG) Europe & Africa and AGC Television. It is Fox Networks Group’s second production after the successful Deep State series, parts of which were filmed in South Africa. Set in present-day Europe, War of the Worlds is a multi-faceted series, written and created by the BAFTA award winner Howard Overman (Misfits, Crazyhead, Merlin) based on the timeless story by H.G. Wells. This fresh interpretation of the classic novel places the intricacies of human relationships at its heart, whether between parents and children, lovers, or strangers. When astronomers detect a transmission from another galaxy, it is definitive proof of intelligent extra-terrestrial life. The world’s population waits for further contact with bated breath. They do not have to wait long. Within days, mankind is all but wiped out by a devastating attack; pockets of humanity are left in an eerily deserted world. As aliens hunt and kill those left alive, the survivors ask a burning question – who are these attackers and why are they hell-bent on our destruction? War of the Worlds is a story of ordinary people in extraordinary circumstances - but they are more than just victims in a brutal war. “For, as we will come to realize, the aliens’ savage attack on earth is not arbitrary: its seeds are being sown before our very eyes” said Overman. The alien attack and subsequent fallout exposes the deepest vulnerabilities of the characters as they navigate a new, dangerous world. “Our War of the …