The Independent Agency Search & Selection Company (IAS) is pleased to announce the appointment of Hlamazi Mabunda as its project manager and consultant. Hlamazi graduated from the AAA School of Advertising with a Diploma in Integrated marketing communications and a specialization in business management more than six years ago. Her first job as an intern was at the IAS in its early days. Since then Hlamazi has held a number of roles in the industry where she has developed her marketing and business skills in both inbound marketing and e marketing. Comments Johanna McDowell, CEO of IAS, “Hlamazi’s return signals a new era of growth within the IAS. We have a number of new services that we are offering to agencies and clients and her role will be to help us manage these services along with all of the current work that we do as one of the leading intermediaries in the industry.” Hlamazi’s role is multi-faceted, comprising marketing to prospective clients and agencies, agency pitch processes, client and agency relationships and agency subscriber management. The IAS (Independent Agency Search and Selection Company) in association with the AAR Group (UK) was founded in South Africa by the Mazole Holdings Group in 2006. IAS specialises in client/agency relationship management and helping clients find agencies. International associate company AAR Group, was founded more than 35 years ago in the UK and has associates and branches throughout the world. The Independent Agency Search & Selection Company is committed to the international and local pitch guidelines as defined by both the IPA (Institute of Practitioners in Advertising UK) and the ACA (The Association of Communications Agencies SA). Mazole Holdings is a South African company owned 51% by Dan Moyane and 49% by Johanna McDowell. The IAS is a level 2 BEE contributor. www.agencyselection.co.za CLICK HERE to submit your press release to MyPR.co.za. . . .
Effective Measure’s mid-year audience data results* have been released and 24.com has far out-performed its competitors. 24.com brands top six of the fourteen categories, and take second place in a further two. The results show News24 as the top news website for the first half of 2017. The platform clocked a total of 6 613 960 Unique Browsers** (UBs), which is a lead of more than 2.9 million over its nearest competitor. The News24 app ranks as the number one mobile property in South Africa with 4 275 135 UBs, an impressive lead of 3.2 million. **Effective Measure defines Unique Browsers as: “Each web browser (or device) visiting an audited site is assigned a unique ID to help determine browser uniqueness. This metric displays the number of Unique Browsers that visited a site within the selected reporting period.” Other impressive results for 24.com: Sport24: leading sports website (1 639 323 UBs) Fin24: leading business website (1 477 096 UBs) W24: leading style and fashion website (634 236 UBs) Health24: leading health and fitness website (1 131 887 UBs) Channel24 and Traveller24 are ranked as number two in the arts and entertainment and travel website categories respectively. In the mobile site category, the 24.com app offerings took five of the top ten spots as ranked by Unique Browsers. News24 and Sport24 ranked first and second; Fin24 and Channel24 fifth and sixth and Health24 took the tenth spot. Says Andreij Horn, Head of 24.com: “It is very gratifying to see how many of our brands ranked either first or in a strong second place, because that speaks to our commitment to be useful to our readers in more ways than just the breaking news we are known for. The investment we make in quality journalism shows in the fact that just the audience in the News24 app is larger than the total audiences across all platforms of any of our competitors. We believe that an informed populace is the corner stone of a functioning democracy, which is . . .
Following a successful launch of the “world’s first” Agency Credentials Award in 2016, the IAS will continue to sponsor the IAS Agency Credentials award category in this year’s Assegai Awards. The aim of the award is to recognise an agency’s credentials set – written credentials document as well as “Talking Heads” agency show reel - within the various agency discipline types e.g. creative, digital, PR, media and design in South Africa. According to Johanna McDowell, the CEO of IAS, “This award will not be judged by agency peer groups or journalists”. The panel of judges will be made up of marketers and intermediaries internationally. “We are encouraging agencies across all disciplines to enter for this award as it will give them an opportunity to showcase their agency to a large number of leading marketers on the judging panel”, says McDowell. She adds that judges will be carefully looking in the entries for those nuggets of information which set one agency apart from the others. Closing date for entries is midnight Wednesday 30 August. The IAS Agency Credentials Award falls into Section F. All details can be found on the Assegai Awards website: www.assegaiawards.co.za The Assegai Awards are hosted in association with the Direct Marketing Association of South Africa (DMASA). A DMASA Assegai Award is a mark of victory in Direct Marketing excellence. Johanna McDowell will also be a judge at this year’s awards acknowledging entries that deliver exceptional results. Since their inception, the Assegai Awards have striven to benchmark the South African Direct Marketing industry, to highlight best-in-class examples and encourage all players in the industry to work towards achieving greatness in their campaigns. The goal remains to keep raising the bar for the whole industry. CLICK HERE to submit your press release to MyPR.co.za. . . .
Exciting changes are underway at Montecasino! With Spring around the corner, it’s out with the old and in with the new – in the form of a variety of new restaurants across the length of Gauteng’s premier entertainment destination. “At Montecasino we’re all about keeping things fresh and new – and that applies to our restaurants and stores as much as to our entertainment offering, events, theatre productions, festivals and gaming promotions,” says Mike Page, newly appointed General Manager of Montecasino. “So while it make look like a building site for a few weeks, it’s all in the name of renewal and reinvention.” Some of the new restaurants that have been selected to add to the variety and appeal of the existing restaurant offerings include Hassar Grill, an upmarket steakhouse that will take up a prime position on the Piazza; Wasabi, a fusion Oriental restaurant currently taking up occupancy alongside Beira Alta; Casa Bela, an Italian restaurant moving in opposite Skoobs; and La Rosa Mexican Grille and Tequileria soon to open opposite the Pieter Toerien Theatre. On the fast food and casual dining front, Nando’s, a hot favourite among chicken lovers, is moving in, while Ocean Basket moves out of the food court and onto the Piazza. The Meat Company is also undergoing a refurb, adding to the mix of revamped restaurants. “We’re extremely excited about our new restaurant offerings, which really complement the existing mix within the Montecasino precinct. We apologise for the inconvenience during this period of changing over these facilities and look forward to bringing them to life over the next eight weeks,” says Page. For more information, visit www.tsogosun.com/montecasino, join us on Facebook at www.facebook.com/montecasino or follow us on Twitter at @MontecasinoZA. CLICK HERE to submit your press release to MyPR.co.za. . . .
• Justin Hume, Chief Marketing Officer of @SamsungSA shares why independently-owned communications firm, @PR_Worx won its communications pitch (138 characters) • Watch @PR_Worx MD Madelain Roscher’s 30-second interview on winning the @SamsungSA account and how the firm will provide strategic counsel (140 characters) • @SamsungSA partners with @PR_Worx to engage consumers creatively, to drive greater market penetration and to build #IloveSamsung loyalty (138 characters) JOHANNESBURG, South Africa – 3 August 2017 – Pioneering marketing communications agency, PR Worx, has been selected by leading global consumer electronics brand, Samsung, to manage its public relations within the Southern African region. The appointment follows a competitive pitch process and is effective immediately. Samsung has mandated PR Worx to provide strategic PR counsel and communication efforts, including driving master brand and product awareness, managing stakeholder engagement, thought leadership, media relations and crisis communication. “The appointment of PR Worx was an obvious choice for Samsung South Africa. We wanted to work with a PR agency that understands our company’s proposition and the industry we’re in, but is also as agile and innovative as our brand in the conception of creative ideas. We believe we found in PR Worx a communications partner who will be able to tactically influence consumer’s mindsets in the region,” said Justin Hume, Chief Marketing Officer, Samsung South Africa. “Visibility is key to us and the strength of the PR Worx team’s credentials, their approach to innovation and challenging the industry norm make them ideal to carry Samsung’s vision forward and reach our business goals of increased market penetration and revenue growth.” Samsung is a respected global brand known for its innovative technology which has seen it claim several world firsts such as the CDMA phone, the first MP3 player phone and the first digital TV and Blu-ray player to the . . .
Women in Marketing (WIM) are pleased to announce the 7th annual Women In Marketing Awards – celebrating the successes and advances made by women in the marketing, advertising and communications fields, and their male supporters. This year’s award takes place on the 16th November at the Ham Yard Hotel, London. In 2004, Ade Onilude, a then member of the Chartered Institute of Marketing (CIM) Central London team, identified a need for women in marketing to be recognised and celebrated. This led to her conceiving and delivering the first WIM event to coincide with International Women’s Day on Work-Life Balance. Since then, the annual WIM events have grown and tackled topics such as ethical marketing, the creatives, and branding and diversity in marketing, with the purpose of provoking discussion and inspiring women in marketing and the wider business community. The popularity of the events led to the introduction of the awards in 2010; celebrating the achievements of women in the industry. Past WIM Award winners have included senior executives from Burberry, Google, Facebook, Hearst UK, Havas, Diageo and Ogilvy & Mather UK. Following 6 years of UK focus, 2017 sees the WIM Awards open submissions to global entries for the first time. In addition, to better reflect the evolving nature of the marketing and media landscapes, WIM are also introducing three new categories: The Branded Entertainment Award, The WIM Journalist of the Year Award and the Axim CX Award: Inspirational Leader in the Field of Customer Experience. The Independent Agency Search and Selection Company (IAS) will be supporting the 2017 WIM awards by being a sponsor in South Africa, and is encouraging entries from suitable candidates in the marketing and advertising world in South Africa. “The IAS is very proud to support these awards which recognize talented women in the marketing profession. Up until now these awards were only run in the UK, but this year they have expanded . . .
This year’s Decorex Joburg - which took place at Gallagher Convention Centre from the 9 - 13 August – gave visitors a look behind the scenes with its latest feature, ‘From Decorex with Love’. It’s always interesting to peek behind the proverbial curtain and discover the personal tastes of the key players working tirelessly to put together an event of this magnitude, which is why this artful installation proved so popular. From Decorex with Love showcased what the men and women behind the event selected as their preferred décor items from the exquisite @home collection. CLICK HERE to submit your press release to MyPR.co.za. . . .
Thousands of visitors passed through seven enticingly curated exhibition halls featuring the latest lifestyle products and on-trend décor and design furnishings and accessories at Decorex Joburg which took place at Gallagher Convention Centre from 9 to 13 August. “This was, beyond measure, one of the best Decorex Joburg exhibitions and I feel the event perfectly captured the irrepressible energy that makes this one of the most exciting cities to visit,” said Sian Cullingworth, Portfolio Director: Design, Lifestyle and Retail Exhibitions. “The colours and textures were incredibly diverse, giving visitors a real taste of the trends that have taken hold of this year, while also getting a sense of what will be weaving its way onto 2018’s canvas. Design, like any artform, is an ever-changing, energised discipline with no clear-cut lines and I think this was very evident in the incredible fabrics, products and designs that featured at Decorex Joburg 2017. I just cannot wait to see what the next year holds.” Cementing its reputation as Africa’s premier décor, design and lifestyle exhibition, Decorex Joburg welcomed a number of new features to its impressive programme, while retaining popular installations. One new feature, the Decorex SA Trend House, managed to touch on a number of design influences all of which were cunningly curated by Anita Bloom, Creative Director: Lifestyle, Design and Retail Portfolio, into a home space that gave visitors a chance to see the trends in action. A perennial favourite once again drew in big crowds as the team from Kansai Plascon revealed the bold new colours for 2018 during the Plascon Colour Forecast. Colour experts were on-hand to discuss the latest colour developments with visitors while giving useful colour contrasting options for home improvements. Visitors were then transported into Hall 6 for the newly curated Art * Wine * Design section where they enjoyed some old-world continental charm with tasteful touches of . . .
KZN-based PR and brand communications agency, UrbanHouse Media, is embracing the challenges of a growing business as they welcome Hilton Quarry Superspar and Tops to their client portfolio and expand their service offering to businesses that wish to get social media savvy, with the launch of The Green Light. “We are delighted to be working with Hilton Quarry Superspar and Tops and look forward to adding to their public presence within local media and online,” says Director of UrbanHouse Media, Cindy Kidger. Now in its 5th year, UrbanHouse Media has also amplified its offering by launching The Green Light – a training consultancy to assist, and equip, small business owners and entrepreneurs with the know-how and confidence to market their brands effectively online in this digitally-driven 21st century. “It is essential that businesses and brands embrace the opportunities that digital trends can provide. We hope to enable brands to capitalise on their social media platforms; whether it be to generate leads, broaden public reach or maintain a positive public image,” says Kidger. At the same time, UrbanHouse Media has welcomed a new member to the team, media communications intern, Cassandra Judd. Eager to accumulate some experience in the industry, Cassandra is in her second year at Varsity College (Pietermaritzburg) where she is completing a Corporate Communications degree. Cassandra has a love for social media; bringing with her fresh ideas and adding that millennial “know-how” that will further complement the creativity of the team. Find out how your business or brand can benefit from media communications by visiting www.urbanhousemedia.co.za, or www.thegreenlight.co.za for all your digital communications training needs. CLICK HERE to submit your press release to MyPR.co.za. . . .
I am excited to share with you the launch of our new show called Head Start, where Shivad Singh interviews the most successful and inspiring young people in the world. This is done with the aim to inspire and fuel you to take action on your dreams! People interviewed include Forbes 30 under 30 members, Time's Most Influential teens, successful young entrepreneurs, scientists, inventors, programmers, game developers, a Masterchef Junior Winner, a NY Times Bestselling author and many more successful millennials! This show isn’t just aimed to inspire us, after all, we have enough of those morning quotes from our newsfeed. It’s aimed to get us moving. Shivad’s vision is to share their journey; see how they come up with ideas; how they started; how they overcome fear and failure; what they have learnt from their mistakes; what are the tips and tricks that made them a success at such a young age, and what they have done differently to take the road less travelled. CLICK HERE to submit your press release to MyPR.co.za. . . .