With the second South African SCOPEN’s AGENCY SCOPE underway, a key element for conducting the most valuable interviews and gleaning information that can change the way agencies and marketers do business is the choosing of the researchers. In order to ensure the highest level of data, Spanish-based independent research company SCOPEN and the Independent Agency Search & Selection Company (IAS) recruit senior fieldworkers to interview top marketers. “Their understanding of our entire industry has to be acute,” says Johanna McDowell, CEO of the IAS, herself a researcher on AGENCY SCOPE 2017. The IAS sought researchers with strong credentials to get the most out of face-to-face time with marketing executives, McDowell asserts, adding that both the IAS and SCOPEN understand they are dealing with individuals who are knowledge-wealthy but time-poor. “Our researchers are able to assist the marketers in saying what they need to make known, in order to create value for subscribers. The knowledge held by our fieldworkers is assuring for the interviewee as well as the subscriber.” The eight chosen researchers have been divided into the provinces to be covered so that one will cover the 40 interviews required in KwaZulu Natal; three will interview 80 professionals in the Western Cape; and the remaining four will meet with 120 executives across Gauteng. McDowell says that using the online questionnaire scientifically designed by SCOPEN in Spain and implemented across Portugal, Spain, the United Kingdom, Argentina, Brazil, Chile, Colombia, Mexico, China, India, Singapore and South Africa results in each country’s pertinent information being sent to SCOPEN headquarters directly. César Vacchiano, SCOPEN’s President and CEO, assures all participants that the organisation’s IT security and commitment to confidentiality is one of the reasons it has been operating as a trusted resource for marketers and agencies since 1990. McDowell adds that the success of the . . .
For a number of years Google has been signaling their intent to rank web sites using the https:// protocol higher than those using the http:// protocol. SEO gurus say that using HTTPS can improve the SEO rankings of your websites. Though a lightweight ranking signal at present, HTTPS will be an important ranking signal in the future. Recently the Chrome and Firefox browsers began warning users of possible 'insecure connections' whenever users filled in a form or logged into their own web site. The message in Firefox is displayed next to a lock icon with a red strike-through and says; "This connection is not secure. Logins entered here could be compromised." MyPR moved to https:// on Sunday 4 June 2017 and it appears that we are getting more traffic. We say 'appears' as the increase in traffic may just be a blip - the real proof of the pudding will be in whether that increase in traffic is sustained for the next year or so. What does it mean for the many PR Professionals who use MyPR: Most importantly - more traffic and better exposure for your articles A safer environment for you and visitors to enjoy. For those contemplating moving from the http:// protocol to the the https:// protocol we recommend that you read this article: https://blog.templatetoaster.com/redirect-http-to-https-seo-optimized/ For a quick check of your sites compliance (or not) to https:// visit: https://www.whynopadlock.com/check.php Why No Padlock will also highlight calls to other sites that may still use the http:// protocol and thus rendering your pages as 'insecure'. The generic steps to follow, if you want to redirect HTTP to HTTPS are listed below: Purchase an SSL certificate: The first requirement for HTTPS is to purchase an SSL certificate for your website. There are many types of SSL certificates available. Select one based on your business needs. Install the SSL certificate: Once purchased, the SSL certificate is to be installed on your website. . . .
Weylandts has launched its new advertising campaign for 2017 – Taste Never Goes Out Of Style. The campaign, which runs in print, out-of-home, and on TV is the brainchild of the Weylandts in-house agency created three years ago by Tim Culley, Head of Marketing, and Renier Zandberg, Creative Director. Building on TASTEMAKERS which has run since 2015, this year’s campaign further cements ‘taste’ as being synonymous with the Weylandts brand. The campaign shows how iconic tasteful things are still stylish today, and will always be stylish, landing the line “Taste never goes out of style”. Although implying their own product, the campaign more explicitly pays homage to the iconic tuxedo, little black number, and Jaguar E-Type in the print iteration, and the Triumph Bonneville, bowtie and the look of a sartorial gentleman in the TV version. “As a brand we have a strong opinion about what we believe in – good taste is timeless. This idea is bigger than the ad campaign, it's who we are at Weylandts. When the truth about a brand is aligned with a human truth, the idea becomes personal and original. With this direction we don’t have to sell the brand to customers, we are entertaining them with a thought-provoking message, “ says Zandberg. Culley adds, “TV is there to entertain and inspire, and we try to use it thus. The ad has a simply message, told in a visually engaging way with a great music track. We believe strongly that the growth of the Weylandts brand is down to the level of taste of our directors, buyers and our customers, hence our message has remained consistent since the in-house agency launched. Each year we look for a new way to communicate this ideal, and this year it was to focus on the customer insight that many purchases are made at Weylandts knowing the product will stay stylish for a long time, staying relevant to you as years go by, and even as you move house” The business supports this ideal, with Chris Weylandt and his partner Kim Smith . . .
Promise kept: Stellar growth, prestigious account wins and new data offering Coming off the back of its 32% growth per annum for the last five years, and 34% in the past 12 months, as well as a successful B-BBEE deal that took its rating from Level 5 to Level 2, Johannesburg-based Promise Group has announced its new full-service data offering and acquisition of several more prestigious clients seeking the diversified and innovative solutions Promise delivers. “Our goal since inception 12 years ago has always been to innovate and offer a range of services that best serves each client,” says James Moffatt, Promise CEO. “The most recent client to join our stable of well-known brands is Rand Merchant Bank (RMB), a financial powerhouse that we are very proud to be servicing in a through-the-line capacity across its entire portfolio.” Preceding RMB at the start of the last financial year was Edcon Specialty, the division that houses Edgars Active, CNA, Boardmans, Red Square and Edcon Cellular; as well as its international brands portfolio that comprises iconic brands like Calvin Klein and Lipsy, Moffatt says. Promise was also successful in its through-the-line pitch for Castle Lager, and has secured responsibility for the entire digital marketing portfolio for long-standing client, AfriSam. Says Verushen Reddy, Director, Strategy & Innovation: “To continue innovating and charting new paths in our business, we have introduced a full-service data offering to assist clients to unlock the potential of their data, for both planning and ongoing optimisation. We believe this is a unique offering in the independent agency space.” Reddy adds that working with clients’ data to improve marketing and advertising while identifying opportunities for alternative revenue streams and business improvement is a key growth area for Promise, and one that is attracting interest from existing and potential clients. “This approach towards the generation of insights and . . .
The 1st annual Africa Communications Week (ACW) will take place between May 22 and May 26 2017. In partnership with the World Communication Forum Association, it aims to convene communications leaders from various backgrounds across the world, to ensure the most authoritative and comprehensive metrics to assess the role of communications in Africa’s development. Powered by a virtual international team of multi-talented communications professionals who share a vision for transformative change in Africa through strategic communications, Africa Communications Week’s key objective is to encourage and engage communicators across the board to critically assess how the communication industry impacts Africa’s development. ACW is open to all communicators with an expertise/interest in Africa, from African countries and across the globe. "Along with other fields such as economics, agriculture and technology, communications now has the opportunity to position itself and demonstrate its relevance as a real management discipline that contributes significantly to Africa’s socio-economic rise. And this is a collective effort that the industry should lead”, explains co-founder Annie Mutamba. Africa Communications Week is supported by an advisory board of seasoned communications professionals passionate about changing Africa’s narrative. They include: Wynne Musabayana, Head of Communications, Africa Union Yana Dubeykovskaya, President World Communication Forum Association Moky Makura, Country Representative South Africa, Bill & Melinda Gates Foundation Mimi Kalinda, MD Africa Communication Group Khalid Baddou, Head of Communication Africa, Western Union Thierry Hot, Founder, Rebranding Africa Forum Tidiane Dioh, Fonctionnaire International & Media specialist Each year around Africa Day, a series of conferences and events will be organized by communications practitioners and organizations in Africa and across the world. “It's time to . . .
Bespoke communications agency, Red Carpet Concepts, has acquired two new premium yoga clients, myUTOPIA and International Day of Yoga with Joëlle Sleebos and adidas. myUTOPIA is an exclusive Yoga, Barre and Pilates studio designed with the busy parent or executive on-the-go in mind. The all-inclusive offering caters organic mats, waters and towels for each class. In addition to the unsurpassed views from each of the two studios (heated and non-heated) the venue also boasts an on-site health food café and smoothie bar, Nourish, a Blow-dry bar, lunch time Botox, access to a Nutritionist, DNA testing, a Physio and all round pristine facilities for the discerning patron. The International Day of Yoga began in India in 2014, reaching SA in 2016. Joëlle Sleebos, renowned yoga teacher, group fitness instructor and personal trainer, hosted the first official International Day of Yoga in South Africa and this year plans to grow the event to 2000 practicing participants. On Saturday, 17 June at the CTICC yogis will unite for a good cause. Entry is free, though participants are encouraged to redeem a ticket and donate money to the Earthchild Project and mother2mother, two charities which are close to Joëlle’s heart. A yoga market, workshops and prizes will be on offer during the day. For more information of Red Carpet Concepts, please visit http://redcarpetconcepts.co.za/ CLICK HERE to submit your press release to MyPR.co.za. . . .
Pan Africa media content creator Orama Media Group (OMG) is set to launch an Africa wide business analysis programme titled This Week in Africa. The programme is aimed at presenting and analysing business trends, movements and transactions across Africa in a simplified and exciting way. Anchored by Zimbabwean media personality and entrepreneur, Kumbirai Nhongo, the programme will simplify the process of doing business in Africa and bridge the information gap between investors and the actual business on the ground. “The programme itself is only the tip of the iceberg. Behind the programme is a team of analysts and strategists who will deliver market insights, research, financial markets information and risk profiles of African countries on a weekly basis on email and via our website. This will unlock immense value for viewers and potential investors on the continent. The idea is to use broadcasting as a platform to offer continent-wide consultative value”, Nhongo said. Orama Media Group is following modern trends and delivering the programme on various digital channels which include mobile apps, social media channels, terrestrial TV stations and its own website. The programme will be simulcast weekly in 34 African countries and immediately made available worldwide initially for free before a freemium option is implemented for investors and entrepreneurs. This is Orama Media Group’s first foray outside of Zimbabwe since opening an office in Rwanda earlier this year. In order to maximise the potential reach, the company has appointed KG&A Advertising as a strategic partner in this endeavour. KG&A Advertising is a strategic communications firm with a growing African footprint and present in Zimbabwe, Rwanda, South Africa and Tanzania. Through this partnership, Orama Media Group is confident of targeting and reaching a large proportion of Africa’s billion strong market. CLICK HERE to submit your press release to MyPR.co.za. . . .
Fast growing strategic communications firm KG&A Advertising has secured a partnership with pan African broadcast content provider, Orama Media Group to manage its media space and offer strategic research across Africa for its soon-to-be-launched This Week in Africa business programme. KG&A Advertising has been on a vigorous expansion drive and now operates from South Africa, Rwanda and Zimbabwe offering advertising, media, strategy and research services and will soon be opening office in Dar-es-Salaam, Tanzania. Under this partnership, the firm will utilise its office network to promote media space on the This Week in Africa programme and also to conduct research and analysis on business trends and transactions across the entire continent. The programme will be simulcast in 34 African countries and the firm is responsible for partnerships, engagements and sales in all 34 countries from South Africa up to Tunisia. This is be an opportunity for the firm to expand into new markets and territories. “This is a huge opportunity for us to reinforce our strategic position in broadcast media and business analysis and to open ourselves up to new African markets. We will have the ability to assess new market opportunities on an operational level and to begin to create relationships through this agreement with Orama Media Group that will serve our global expansion vision well”, Regional Director, Alan Rwamushaija said. This Week in Africa is a business analysis programme that will be launched in June 2017. It offers analysis on business opportunities, transactions and markets across Africa and also offers analytical research on markets for investors. The partnership works well as KG&A Advertising will offer media and research services for the programme in order to deliver value to the end user. The service will be primarily delivered from the firm’s Rwandan office in Kigali with other country offices offering support. Rwanda is seen as one of Africa’s . . .
Sabelo Kheswa stage name THE DUSHMAN was born and bred in the township of kwamashu Durban on the 18 July 1987. The Dushman studied Business Management in Durban University of Technology and completed in 2011. The Dushman is currently planning to study Sound engineering in order to further his career in music. The Dushman is a hip hop artist and a songwriter. The Dushman is currently working on a 5 track E.P. called ‘LOVE PORTION’ to be released on 14 February 2018. Currently The Dushman is realising a single on the 7th of April 2017on all digital stores, the name of the song is called Candy. The song features two talented individuals Prime Zulu and Senzo Armour. Candy is a hip hop song with a feel of the 90s r n b music. The Dushman started his music career in 2007 inspired by the talented artist and music producer’s Zakes Bantwini and Polow the don. He started performing around the taverns and events around Durban, he has shared a stage with the likes of Zakwe, Mr Chaklas, Prime Zulu, Dj Bongz just to mention a few. Performing in an event in 2012 he was approached by the legendary musician Mr Chaklas after he saw him perform at the event, offered him a mentorship. Since his started being mentored by Mr Chaklas, The Dushman has appeared in two tv shows which include Late night with Nimrod and Take me out south Africa, has released a single track in 2015 on iTunes called ‘I am a Chaklas’ which saw the song reach 2800 downloads in its first week of release and currently working on a 5 track EP. The Dushman is a talented hip hop artist and song writer from the township of kwamashu who is mentored by the legendary musician Mr Chaklas. With a vision of studying sound engineering and becoming a global icon, this talent is sure the one to lookout for in the future. The Dushman is currently signed to an independent label TDM MUSIC GROUP. CLICK HERE to submit your press release to MyPR.co.za. . . .
Now with www.adone.co.za a new and charge free portal for classifieds is available in South Africa. The best first. The listings in all categories are free! And anyone can use this great service, whether an individual or company. You can advertise in all South Africa. Never it has been more fun to sell his stuff. Classifieds at www.adone.co.za. NEW STUFF – OLD STUFF – SERVICES – LOOKING FOR – BUY – SELL Initiated on a private basis in and for South Africa This page has been created on a private basis. You can help this wonderful idea succeed. Use the free service to publish your classifieds. Share your classified ads in social media, so the page is known and increase your chances of success. Become a member of www.adone.co.za. You can to login without costs and take advantage of the full range of services. Free offer for companies and institutions – big promotion AdOne – Classifieds for South Africa offers much more than just free classified ads. We now have a very special offer. You can present your company or institution at no cost. And the same in double! Use this unique promotion! It works quite simply. Find under https://www.adone.co.za/promotion/ your category that applies to your activity or industry and click on it. You get to another page of us to match your choice. You will find more details there in the news. But we would like to tell you already now what you get from us. Our offer for you – how the promotion works Send us your own written text about your company or about your institution. You may like to integrate the link to your website. Your text must contain at least 300 words. Send us a picture and if available, your logo. We will check your text and if everything is correct, then we publish. As already mentioned, double. Your article will appear in the news of your chosen page and we will publish the article on the main page of AdOne – Classifieds for South Africa on the blog. Thousands of people will read that. What are . . .