New Launch Magazine To Help Brands Target the Youth Market, effectively. A new quarterly-distributed and free magazine, targeting high school students, is set to launch in January 2014. This magazine has been designed to assist marketers (and South African brands) in effectively reaching the high school market directly. How? The magazine’s management team has established partnerships with 15 high schools based in Pretoria, Johannesburg, Cape Town & Durban, which will allow the magazines to be distributed directly to the schools. The number of schools will increase at the end of 2014, where it is management’s goal to be in 100 national schools by 2015. The Y&D (Young & Dominant) magazine is a product of a new South African start-up, LEMOK MEDIA GROUP (PTY) LTD. The publication is birthed from the realization that companies and brands of South Africa seek a platform in which to effectively reach the youth high-school market, but because of various factors brands and companies find it difficult. The magazine will be a platform and link between students and brands in South Africa. To effectively provide sufficient benefits to brands and the schools, Y&D will establish programmes, with the brands, that will enable students to better their education. In example, Y&D will launch the “register me programme” in conjunction with a PC brand and universities in South Africa. Within this programme, the Y&D team will tour around schools all over the country and build computer stations. These stations will allow matriculants to go online to any university’s website and apply for their desired course. The programme will also have career guidance sessions which will assist those learners that do not know what to study. Y&D is the platform for growth, for South African brands and the high school market. Furthermore, the underlying aim of the magazine is to ultimately empower and encourage young people, in high school, to start thinking . . .
Here are quick tips to boost your brand's online presence, for beginners. Key words Search engines such as Google or Bing sift information on the internet and retrieve it — the technique used by search engines is simple: whatever you type in the search bar, the engine will try match the words or phrases. Therefore, if you want people to know about your brand, use key words in your website headings or ads that your customers will search for. EG: If you are a dentist, your heading should not be your name, but this, “Dental implants in one hour” or “Fillings done without pain”. Links To become more known to search engines, having links that link up to your website will tell the search engine that your site is active and it is somewhat of an authority on the subject. Starting a blog with links to your website will create a greater presence for your brand. Using Facebook and Twitter will also generate a higher building presence for your brand. Technical Since this page is for beginners, technical language has been kept to the minimum; however, it would be a good idea to speak to an IT specialist or a graphic designer, to alter your url by applying a 301 redirect — so that when your website name is mentioned online, it doesn't need to have the “www” before it and it will still be directed to your site, thus creating greater traffic. Also, if you're planning on speaking to a technical person, consider asking him or her about creating static urls and extending your domain name to a higher yearly cost of registration — this adds value in the eyes of search engines. Follow up Keep writing, or ask a professional to write for you — or get an agency to do it for you so that you have constant updates on your site such as www.urbrand.co.za This tells the search engine that you are relevant and still alive. It will land you closer to the top of the search-results page. One last tip Once you've done this, and have generated better traffic to your site, put an . . .
3 Elements to help your brand survive online Today digital marketing companies have overloaded the internet with spam, irrelevant junk and dodgy ads—and it's little wonder why people are instinctively mistrustful of online advertising. Luckily, there's a way to do it right—but it needs 3 key elements:— Element #1: Creativity Being creative doesn't necessarily mean thinking up crazy, outlandish ideas — what it means is to think of a way that can make your brand or product or service fresh, new and entertaining. Something that will stop traffic, or make a person think. Is there any way your service can fix a problem? Once you know the solution, think of a means to deliver it in the most effective way so that your market can hear or read about it. Element #2: Quality Many brands and companies have jumped on the bandwagon of going large with campaigns to push out as much content as possible so that they may reach as many people as possible. Sure, this is a numbers game, and out of a hundred hits, it is possible that 10% will click on — but the problem comes when the potential customer eventually reads your content. It is here in which the potential customer will simply click away from the page if the content is not creative, inspiring or relevant. Adding to quality, besides grammatically-sound copy, is to have relevant links to reputable sources as well as statistical information to support whatever argument you are proposing — this also adds to readership entertainment. Even Google AdWords has taken this to heart with its recent amendment to page rating and so on. Element #3: Consistency Once you've found a creative copywriter, and once you're sure he or she is delivering quality copy, you just need to repeat the process over and over again, keeping in mind the importance of being consistent with your creativity and quality. Always stick to the reputation of your brand — never fall victim to the easy, often slovenly-written pieces, because a . . .
I have been battling with the look and feel of the Press Release submission form on MyPR and in a lightbulb moment I added an array of Conditional Logic to the MyPR Submission form - Click HERE and try it out yourself by seeing what happens to the form when you Select None, One, Two or Three images to upload with your press release. Result - a cleaner, neater form that adjusts to your needs and allows faster submissions - "Saving you Time, Saving You Money and Keeping You First". Now where have I heard that before? I also changed the Permalink Structure on MyPR. This will allow for different reporting and give me an easy way to put out the Top 10 lists of the most read Press Releases in any period. Why, you ask? Well in that way we will reward well writen articles and also be able to learn which articles are the most read and shared on MyPR, maybe even adopting your style, structure or content to the Top 10 articles will help you gain and keep more clients! Journalist, Publishers, Editors: Don't forget that PR's will now be able to provide a direct link to more information with regard to their news releases. The web site referenced in the direct link will appear at the bottom of each release making your decision whether to publish or not that much easier and QUICKER! More Info link:: http://mypr.co.za/free-south-african-press-releases/ Twitter: https://twitter.com/MyPRza Facebook: YouTube: Author: Alan Straton from MyPR. Originally distributed by MyPR.co.za. Quick Info: . . .
Importance of Social Media for Business Marketing A countless number of South Africans are now going through social media for the importance of their business and marketing. People can feel the importance of their service or products when they see products store or add before. Social media is such a place where company owner and marketer can publish their informative products or service news with the millions of people. Social Media Creates Strong relations: Social media engage people with one-another and create a strong relation among them. A business owner can take the big advantage from it. Social media works as a platform for crating bridging force between customer and its organization. These relations grow gradually with regular interaction between them. That’s why a business undoubtedly needs Social media marketing to manage a strong relations with customers. Social media demands for better discovering, sharing, participating and business displaying place: A business perspective can be fulfilled by the perfect interacting through social media because business marketing easily runs by building complete relations with customers. Successful campaigns of social media for business can achieve the maximum web presence and that generates better revenue and sales. For all your social media requirements, marketing, page posting tips and page administration, please email me on email@example.com URL: Twitter: Facebook: YouTube: Author: Farai Diza from Diza Word Smith. Originally distributed by MyPR.co.za. . . .
Promoting Your Business By Writing A Letter To The Editor Reaching out to your local media is one of the best ways to spread the word about what is happening within your company and letting your community know about your corporate image and identity. Whether you are promoting an awareness event in your community or publicly announcing a new programme that will benefit your community, the letters to the editor page will give you milleage that is as good as media coverage. Letters to the editor are a great way to spread awareness in the community that you operate from. The key to getting your letter printed is making it relevant to your local community, whether that’s letting readers know about a specific event, asking your paper’s editor to run more stories about what you are doing, or letting people know about what your organisation is doing to about issues that affect every one. Here are a few more tips for getting your letter published. Keep it short : Most letters to the editor aren’t more than 150-200 words. Keep it focused: Unlike editorials, letters to the editor only allow you the space to make one or two key points. Focus on what you think is the most important thing for people in your community to know about and what they can do to help etc. Include your contact information: Though your contact information may not be published, your letter will never be published if you do not include your day time phone number and physical address at the bottom of the letter. *If you want a professional letter to the editor to be done for you or more tips about building a good rapport with your local media, please email firstname.lastname@example.org URL: http://www.faraidiza.8m.net Twitter: Facebook: YouTube: Author: Farai Diza from Diza Word Smith . Originally distributed by MyPR.co.za. . . .
1. Don't be clever The greatest headlines and copy are those that are straightforward and to the point. Use language that you would use in conversation – but be sure it's not jargon (unless specific to industry) or grammatically incorrect. 2. Don't be flowery Don't give in to the temptation that adjectives are winners – they're not. People respond better to verbs. It's quicker and to the point. An active sentence such as “Tom kicked the ball” is far more forceful, entertaining and effective than “The ball was kicked by Tom”. Remember that adjectives are a waste of time. 3. Don't think it's about you Biggest mistake companies make is mentioning how great they are and how excellent their services are, etc., etc., ad nauseam. Keep it about the prospect/reader/customer. Write how it can affect them – make it about them. Also, remove the “I” from your keyboard. Never write in the first person – people are selfish, and are more interested to see what's in it for them. 4. Don't waste time Get to the point quickly. People don't have all day to read – and there are tons of ads out there. Make yours quick and to the point. It is hard, but that's what copywriters are paid to do: to come up with catchy, to-the-point copy. Remember, one idea per paragraph. 5. Don't be a punctuation-junkie Right, remember this: for every comma you use, you lose R50. Rather use a dash or an em-dash. A comma retards the flow. So don't use too many punctuation marks – and never use an exclamation mark, unless it really, really works. 5. Don't be negative Your copy should be positive, even when explaining a problem to the reader. At a glance, readers remember the sentence without the “not” - so for example, “Brand X believes in not disappointing customers.” For some reason, psychological or other, readers will keep “disappointing and Brand X in their minds” - make it positive. ### PS: I would recommend a professional agency, if you're a company, to write your copy – try . . .
For many community groups and organisations, gaining positive and consistent coverage in the media can have an incredible impact on the work they do. It can have a multiplier effect on the good work that groups are doing. If people know what you have achieved and what you do, they are more likely to support your group. The more support you get, the more likely you are to have a bigger impact. Why is the Media Important? It gets your message across to a wider audience. The various forms of media – primarily television, newspapers and radio – spread and disseminate information. Getting your information into the media will spread your group's story further than it could be spread without media coverage. It can help you target your message to the people you want to hear it. The media is so varied that a community group or organisation can closely target almost any sector – and through them, almost any section of the public - by looking closely at where it is directing its media focus. For example – a small, locally-based community group would probably look at concentrating on its efforts in local newspapers, radio and (if applicable) television. A bigger event or bigger community organisation could look further afield – to major daily newspapers and commercial radio and television. And then there's the Internet, which continues to emerge as a component of the media. It provides free publicity and exposure for not only your news, announcement, event or request – but for your group or organisation as well. A big benefit when it comes to news media coverage is that it is free – a factor of major importance when it comes to community groups or organisations with tight budgets! And only does your event or news receive free publicity or new coverage, your group is bound to receive a boost through this coverage as well. It is important to remember though that while your group won't have to pay for this coverage, it will have to work for it in . . .
There’s a reason why companies are going the social media route—and it’s simple. It pays. Word of mouth Recent research has shown that companies, even big corporate firms such as Mckinsey and IBM, have recognised the necessity and the payout of going social. Word of mouth is “the most disruptive force in marketing”, says giant firm, Mckinsey — and other firms, like IBM, have shown that the majority of the big players plan to increase their investment in social media. Experts agree What’s more, marketing experts such as the Keller Fay Group have provided compelling evidence to show how conversation online leads to direct sales. Read full article “It’s really about speaking to your customers, and engaging in way that makes your company human,” says leading brand executive, Hilton Rose, of Your Brand Agency. Remember, customers are people—and although communication has gone digital, people are still, at the end of the day, “talking” to each other. Go digital Word of mouth has never been this explosive before—and it’s up to companies to take advantage of this new-age communication, and benefit from it. However, companies are urged to be careful not to create their own pages without advice and much research—here is where the services of a digital media agency become invaluable. A young and vibrant agency is what companies ought to consider utilising because communication on the social media platform is not what companies will “get” on their own—find an agency that will answer your needs and put you in touch with your customers, directly. One of the leading communications and brand advertising companies, specialising in digital media, is Your Brand Agency because of its unique situation in the market and its understanding of social media and customer interaction. Get everybody talking When it comes to publicity, if nobody’s talking about you, you can’t expect sales any time soon—therefore get everyone talking about your company . . .
Write Great Taglines Here are some tips on how to write a great tagline. Find out the NB of your brand A tagline must represent the brand by stating the number one most important thing about the brand—not two or three things. So, figure out what the one thing is the brand wants its customers to know. It’s about personality Personality is really what prospects are looking for. It isn’t what the brand does, how it does it—rather, it’s about what the brand is about. Who is the brand? Get emotional The best taglines are those that evoke emotion. Brands that represent what they stand for, rather than what they do, resonate better with prospects. Think of “Just Do It” by Nike—this tagline is brilliant because it tells people what Nike stands for and what Nike is about. It doesn’t have “shoes” in the tagline—but what it does have is an emotional connection that strikes the prospect, telling him that Nike is about doing it, even when it’s difficult. This works well for athletes or people wanting to start running or training. Be direct Taglines need to be directed specifically to the brand. In other words, it should work only for the brand it represents and not, for example, for furniture or deodorant. It must relate to the brand. Follow your gut Don’t follow the rules if you have a gut feeling—remember, rules are meant to be broken. A good writer will have a feeling about a certain phrase or tagline. Trust your gut. But for the purpose of this release, the above tips are essential to follow. ### For more information please contact Claudio Milo (email@example.com). URL: http://www.wordpress.com/milocommunications Twitter: Facebook: YouTube: Author: Claudio Milo from Freelance. Originally distributed by MyPR.co.za. . . .