Today Jacaranda FM, one of Mzansi’s favourite music radio stations announced it’s official media partnership with the Bulls Daisies - a pioneering South African women’s rugby team based at Loftus Versveld Stadium in Pretoria. “We have a massive footprint in Gauteng where rugby, like music, is part of our culture and meant to be shared and enjoyed by everyone. To support this elite rugby team where women are gaining momentum and victories, aligns perfectly with our focus on purpose and enabling success.” Says Deirdre King, Managing Director of Jacaranda FM. Jacaranda FM’s sport sponsorship focuses on aiding these elite women with the media support necessary for the Bulls Daisies to thrive in the up-and-coming field of women’s rugby. The station well known for it’s music and purpose-driven work has been a media partner to the Vodacom Blue Bulls for over two decades, “The synergy is natural and we are so proud to be supporting these triumphant teams that have become part of our entertainment ecosystem” remarks King. Edgar Rathbone, Chief Executive of the Blue Bulls Company (BBCo) touts the partnership as a key milestone in taking women’s rugby to another level in the elite ranks. “We have been intentional and aggressive in our approach to ensure that we equip the Daisies with as much professional standard support as we know any high-performance team requires. This includes commercial partnerships that will help us take the work they do and advance it even further,” “The more people who watch the beautiful game of rugby, the more the game evolves, the more the players evolve, and this partnership with Jacaranda FM will ensure that we get that support for this winning team” Rathbone concludes. Jacaranda FM wants to bridge the awareness of the sponsorship gap, encourage listers and institutions to get behind the team, and elevate their impact on the world of women’s sport. The Women’s Premier Division tournament was first played in 2003, two decades …
Pulling Rabbits Unveils Its Enchanting Blend of Magic and Marketing
Cape Town / 1 October 2023 : – In a world where marketing is often seen as a mundane endeavor, Pulling Rabbits is here to change the game. Founded in 2023 amid the vibrant creative and cultural AI explosion in this innovative startup is anything but ordinary. Pulling Rabbits isn't your typical marketing agency; it's a place where marketing transforms into a mesmerizing spectacle, and the Internet becomes a spellbook of endless possibilities. Think of it as a magical extravaganza where every digital click, like, and share is a part of a grand spectacle. Pulling Rabbits is a pioneering communications consultancy founded in 2023 by YLO, with a mission to transform brand narratives into mesmerizing spectacles. With a team of dedicated magicians, they use cutting-edge AI-assisted content to create digital narratives that resonate deeply with brands, driving authentic connections and tangible results. At Pulling Rabbits, the team isn't just about putting on a show; they make magic happen. By harnessing the power of cutting-edge AI-assisted content, they pull out precisely the digital 'rabbit' that clients envision from the vast expanse of the online world. The Enchanting Team Behind the Curtains Every enchanting act has its dedicated magicians, and at Pulling Rabbits, they've conjured quite the ensemble: Danielle, the Master Rabbit Co-ordinator, orchestrates the grand spectacle. Her strategic prowess ensures that every digital rabbit pulled isn't just any rabbit – it's the star of your marketing show. Steph, the conjurer of accounts and master of client management, ensures that everything aligns seamlessly, leaving clients spellbound with tangible results. Doug, the technical sorcerer, weaves the web of technical enchantment behind the scenes, powering the heart of Pulling Rabbits with expertise. A Origin Story The tale of Pulling Rabbits is as whimsical as its name. It all began with Doug, an enthusiast who deeply understood the beauty of …
Hollywoodbets elevates sports development through strategic partnership with Harlequins Rugby Club
Renowned sports betting operator Hollywoodbets has once again demonstrated its unwavering commitment to sports development through the official launch of a strategic partnership with Harlequins Rugby Club. On 25 August 2023, Hollywoodbets was announced as the official naming rights sponsor of Harlequins Rugby Club and the stadium during the launch held at the club. The event was graced by esteemed guests from the rugby fraternity. This collaboration represents a mutual commitment to the development and growth of rugby, showcasing Hollywoodbets' dedication to supporting local sports teams. As part of the partnership, the iconic Hollywoodbets logo will take centre stage on the front of the senior men's team kit as well as the women's team kit. This prominent placement allows Hollywoodbets to showcase its brand to a passionate and engaged fanbase, both on the field and off. Harlequins Rugby Club, based in the vibrant city of Pretoria, is renowned for its rich history, commitment to excellence, and passionate fan support. With a tradition of success and a strong focus on nurturing talent, the newly branded Hollywoodbets Harlequins Rugby Club is set to compete in the highly anticipated Gold Cup tournament. Hollywoodbets is thrilled to stand alongside the club as they aim for glory in one of South Africa's most prestigious rugby competitions. Commenting on the partnership, Devin Heffer, Brand and Communications Manager at Hollywoodbets, expressed his enthusiasm and said, “As Hollywoodbets, our focus has always been on investing in sports development. Club rugby plays a massive role in the community and is the breeding ground for our future provincial and international rugby stars. Harlequins has a rich history and is a renowned name in the folklore of rugby internationally. We have been blown away by the support and hospitality shown to us by the club, and we look forward to repaying the favor as we invest in the team and the stadium over the coming rugby …
Hollywoodbets Announced As The Sharks New Title Sponsor
Today, The Sharks unveiled Hollywoodbets as their new title sponsor. This is the next exciting chapter in a formidable partnership that started in 2019, which sees the Purple Team now acquire title sponsorship, in addition to stadium naming rights of the iconic Hollywoodbets Kings Park. Commenting on this exciting announcement, The Sharks’ CEO, Dr Eduard Coetzee, said: “We are delighted to announce Hollywoodbets as our new title sponsor. The unwavering support, commitment to excellence, and investment over the last few years has been immense and we look forward to taking our valued partnership to the next level.” “This strong partnership will continue to be elevated in the years to come. With both brands having an international footprint and global appeal, this evolution in our relationship is a momentous occasion for the global sporting and entertainment communities alike.” “Hollywoodbets have taken the global sponsorship industry by storm, and they are a brand that supports and engages with their partners for mutual success and growth. Our focus is to continue to make magic together and to work closely to ensure that our collective objectives are met.” Coetzee added: “We would like to acknowledge our outgoing title sponsor, Cell C for their massive contribution to The Sharks for over a decade as title sponsor. Their support and invaluable investment through the highs and lows cannot be underestimated. Although they are stepping aside from the title sponsorship portfolio, we are thrilled that they will continue to be a large part of The Sharks family moving forward, as an Official Partner.” The Sharks consistently seek to uphold a legacy of excellence and we are determined to achieve our objective of becoming an iconic symbol of rugby prowess. The dedication to teamwork, determination, and sportsmanship aligns seamlessly with Hollywoodbets' core values, making this sponsorship a natural progression for both entities. This partnership exemplifies our …
Lions Rugby company secure The Capital Hotels & Apartments Accommodation deal
The Lions Rugby Company is proud to welcome The Capital Hotel & Apartments as the official accommodation partner. The deal, which runs until 2025, sees the apartment hotel brand, who are the fastest-growing owner-managed luxury apartment and hotel room provider in South Africa, as the official accommodation partner to teams under the Johannesburg-based rugby franchise. This partnership is a continuation of the journey the hotel group currently has with the Golden Lions Rugby Union, which serves the development of school, club and women’s rugby in the region. The current deal will see the Lions' senior, Craven Week and women's teams stay at the hotel group's wide range of modern accommodation offerings during in-season competitions. “This rugby sponsorship is close to my heart. I grew up playing and watching rugby and now it’s a privilege for me and our business to be a part of this partnership. We love having the teams at our hotels and it’s always a vibe when a guest spot one of the players nearby.” Says Garnet Basson, Chief Operations Officer at The Capital Hotels & Apartments. “We look forward to welcoming the Lions rugby fans to our hotels around the country.” Ellis Park Stadium Managing Director, Pieter Burger: “We are proud to be associated with a forward-thinking brand such as The Capital Hotel Group. Strategic partnerships such as these make a positive impact to the overall sustainability of professional sport. It’s also an opportunity for our players to experience the luxury this group has to offer especially with the demands of local travel and schedules.” “On behalf of the Lions family, we would like to thank The Capital Hotel & Apartments for their continued support, in a partnership which has gone from strength to strength." CLICK HERE to submit your press release to MyPR.co.za for free. …
Festival of Rugby to mark 200th birthday of Muir College
Up and coming rugby stars of tomorrow will be in action when school rugby teams from the Eastern and Western Cape compete for honours in a two-day festival to celebrate the 200th anniversary of the founding of Muir College in Kariega / Uitenhage. There will be 56 teams from 23 schools playing 30 games between them on Saturday, August 6 and Monday, August 8, according to Muir College head of sport Gert van Wyk. Highlights will include the first match between the Grey and Muir first teams in a number of years, and a demonstration match between the South African Legends and “the Old Muirite Legends”. It will be a fun game, says former EP rugby player and manager of the Old Muirite Legends team Robert Blignaut. Former Springbok Garth Wright will be in the team, as will Blignaut, with 136 first-class games to his name and former Cheetahs and Eastern Province Kings player Darron Nell, who is currently the Grey High School coach. “There are also a lot of former Craven Week players in the team,” he adds. Rugby legends have no age limit – the oldest player will be 70-year-old Harry Sharp, who says “age is only a number”. Wright will captain the team. In addition to the first team clash, there will be six other matches between Muir and Grey teams, including the under 14s, under 15s and under 16s. Top rugby schools from outside the Nelson Mandela Bay metro that will be participating include Selborne from East London, Dale College from King Williamstown, Graeme College from Grahamstown / Makhanda and Paarl Boys from Paarl in the Western Cape. The festival will be preceded by a SA Rugby Legends coaching clinic for Kariega schools on the Friday from 15:00. Matches will be televised on SuperSport, and the festival is open to the public. There will be food vans and refreshments available on the fields, as well as helicopter flips over the town. Video: Festival of Rugby to mark 200th birthday of Muir College More Info on Festival of Rugby to …
Plastics SA And SANBWA Launch New Awareness Campaign About The Importance And Versatility Of Plastics As Rugby Season Kicks Off
South Africans are gearing up for an exciting rugby season in 2022. After two years of limited games and spectator participation due to COVID-19, faithful supporters around the country cannot wait to get back into stadiums to show their support for their teams participating in the various local and international rugby matches that will be taking place over the next few months, including the Varsity Cup, United Rugby Championship, Curry Cup, Craven Week and the World Rugby Sevens Series. Conscious of the impact such large spectator events have on the environment, Plastics SA and the South African National Bottled Water Association (SANBWA) have teamed up to raise awareness of the importance of using and discarding plastics responsibly. An advertising campaign to educate future sports players and enthusiasts will be published in SA Rugby Magazine, as well as online making use of the various social media platforms. Explains Anton Hanekom, Executive Director of Plastics SA: “Over the past few months, we have been educating consumers about the importance and versatility of plastics in our everyday life and the invaluable role it plays in modern society with our Fit for purpose campaign. Whether used to save lives in hospitals, incorporated into technology and cars or extending the shelf life of food by preventing breakage and spoilage, plastics are functional, innovative and trusted to provide the most affordable, practical and suitable solutions for many uses in our modern world today. Sport is no exception, where plastics are relied upon to make the game possible (e.g. sports clothes and equipment, togs, balls, landing mats), but are also vital to keep players safe (e.g. mouth guards, scrum helmets and safety equipment)”. SANBWA Chief Executive Officer, Charlotte Metcalf, adds that an increasing number of scientific studies are countering the anti-plastic wave that seems to have swept around the globe. “We are living in an era where people are calling for …
Ex-Madibaz star eyes further improvement after Kenyan series
Former Madibaz student-athlete Eloise Webb said she would continue to work on her game after returning to action for the Springboks in the two-Test rugby series against Kenya over the past week. After trouncing the East Africans 66-0 in Thursday's opening encounter, the SA women's side were given a much tougher match on Monday, eventually winning 29-22 in Stellenbosch. The 25-year-old Webb, who studied at Nelson Mandela University from 2015 to 2018, played in both games and said it was exciting to get back into the swing of things as they continued the build-up to the World Cup. This tournament will take place in New Zealand next year after being postponed from 2021 due to the Covid-19 pandemic. Playing at fullback, the Cape Town-based Webb said they had placed an emphasis on a number of areas to work on in the Kenyan series. "We had certain focus points for both Tests that were important for the team and we also had to adapt to the situation of having a number of players coming into the side for the first time," she said. "It was a great opportunity for all of us to play again and to focus on the different departments of the game." Webb scored two tries in the first Test as the Boks ran away with the game, but said it was a much tighter clash this week after the Kenyans brought in several sevens players who had arrived back from the Olympic Games in Tokyo. "They definitely brought the game to us yesterday [Monday] and it was a really good challenge for us," she said "As a team we had to stick together and work hard for the win. "I was happy with some points of my performance but there is still a lot to work on going forward." She added that the next focus would be on a training camp which is scheduled to be held towards the end of October. Webb is a talented sportswoman and played high-level cricket and netball, as well as throwing the javelin, before finally settling for rugby's oval ball. She said she was not that enamoured …
Madibaz learn valuable lessons in Varsity Cup examination
FNB Madibaz coach Andre Tredoux feels his squad learnt some valuable lessons about the intensity of Varsity Cup rugby during the opening block of matches this month. The Nelson Mandela University outfit returned to the top flight of the South Africa student tournament for the first time since 2018 and were beaten in their first three games. However, they did pick up three valuable bonus points and will be looking to build on that when the next block of fixtures gets underway on Thursday. As the competition is packed into a testing programme, Tredoux said their initial focus this week had been on recovery. "We then concentrated on high intensity sessions because the players understand the speed of Varsity Cup rugby better now," he said. "There is a huge difference in terms of that compared to what they experienced in the Varsity Shield over the last two years." Nonetheless, the coach knew that there would be no easy encounters as he looked ahead. "Our first game is against University of Johannesburg and they have a strong pack and a physical game," said Tredoux. "They have not had good results, but have some dangerous players. "Wits are a really good team, which is not reflected in their results from the first block [where they lost all three games]. They play with more flair than some of the other teams. "Then we have Shimlas, who are a young team and have a lot of speed." Tredoux added that he was impressed with the character of the Madibaz squad, but admitted they needed to reduce the number of mistakes. "The boys played with a lot of heart and courage and they really rallied well in some of the games to pick up three log points. "We never gave up and our attacking maul was very good, but we did let ourselves down at times with too many errors," he said. "I think the main thing for us is to improve our concentration, as well as our set piece and defence, and to be able to play at full speed for the 80 minutes. "The boys …
Mental Toughness as a Success Factor
Sandton, March, 17, 2021 - Mental toughness is a success factor. After the New Zealand, All Blacks won the Rugby World Championship for a third time, former All Blacks coach, John Mitchell, claimed that mental toughness was a significant contribution to their winning culture over time. Mitchell’s claim is impressive when one examines the global demographics of senior rugby players. There is a misperception that the All Blacks’ have an abundance of senior rugby players. In 2011, New Zealand was recorded as having 27,374 senior players. South Africa had 109,878. The ratio was 4:1 in favour of South Africa (Rugbydump.com, 2011). Nevertheless, the All Blacks will always have to factor that opposition teams that have greater player numbers to draw on will inevitably, at times, produce a side capable of beating them. This was the case when the All Blacks were defeated by England in a Rugby World Cup semi-final (2019). In this game the England team’s game intensity (ironically one of the All-Blacks’ traditional strengths) had the All Blacks losing composure and on the back foot for most of the game. In my opinion, it follows that mental toughness, in particular composure, will be a major requirement if the All Blacks are to regain their historic form. Mental toughness could give all of us marginal gains in sport, work, and relationships. It helps us to access the right attitude. As a result, you are better equipped to manage the tough times and turbo boost the good times. You recognise what makes you uniquely strong, and you own it. You do not run from things that scare you. You face them. Mental Toughness Sceptics Some sceptics refute the existence of mental toughness, I have heard claims that supporters of the mental toughness model believe in a binary approach i.e., you are either mentally tough or weak. I guess this could be true for a few, although I have never come across examples to support their claim. My research and experience support the notion …