{"id":28736,"date":"2025-10-30T15:55:54","date_gmt":"2025-10-30T13:55:54","guid":{"rendered":"https:\/\/mypr.co.za\/international\/?p=28736"},"modified":"2025-10-30T15:55:54","modified_gmt":"2025-10-30T13:55:54","slug":"kia-america-reveals-custom-2027-camouflage-telluride","status":"publish","type":"post","link":"https:\/\/mypr.co.za\/international\/kia-america-reveals-custom-2027-camouflage-telluride\/","title":{"rendered":"Kia America Reveals Custom 2027 Camouflage Telluride"},"content":{"rendered":"<ul>\n<li>Custom wrap reveals all-new Telluride\u2019s Opposites United form language while hiding in plain sight<\/li>\n<li>Developed by Kia Design Center America (KDCA), wrap is inspired by Telluride design sketches<\/li>\n<li>Colors and intersecting lines play important role in camouflage design<\/li>\n<li>Real world off-road trek is testament to all-new Telluride\u2019s capabilities<\/li>\n<\/ul>\n<p>October 29, 2025, Irvine, CA \u2013 With the global debut of the upcoming all-new 2027 Kia Telluride only weeks away, Kia America today is revealing more of the brand\u2019s flagship SUV. Cleverly disguised in a unique full-body wrap, the custom pre-production model is seen being put through a grueling off-road trek, illustrating the SUV\u2019s capabilities while coyly hiding its production sheet metal, which will be unveiled November 20 at the Los Angeles Auto Show. The new images and video of the camouflage Telluride follow the dramatic studio-based teaser images that were released October 22.<\/p>\n<p>\u201cDesigning a wrap for Telluride is far different than designing the vehicle beneath the vinyl,\u201d said Tom Kearns, Vice President and Senior Chief Designer, KDCA. \u201cWe looked at the many different patterns used by carmakers to obscure the shape of vehicles in development and decided to approach the project from a different angle. We determined that hiding the all-new Telluride in plain sight could be done in a way that is both eye-catching and thought-provoking.\u201d<\/p>\n<p>Leaning into the hundreds of sketches that precluded the final form, the wrap\u2019s design uses intersecting outlines of the vehicle from different angles to obscure the profile, curves and angles beneath it. Close inspection reveals the many approaches the team examined before finally landing on what will be shown (uncamouflaged) at the Los Angeles Auto show in November. \u201cThis wrap also ties the beginning and end of the design process together, which is Opposites United in itself,\u201d Kearns continued.<\/p>\n<p>The Opposites United design philosophy takes inspiration from the contrasts found in nature and humanity and was introduced by Karim Habib, Executive Vice President and Head of Kia Global Design, Kia Corporation in 2021. At the center of the design philosophy is a visual identity evoking positive forces and natural energy, with contrasting combinations of sharp stylistic elements and sculptural shapes. \u2018Opposites United\u2019 is based on five key design principles: \u2018Bold for Nature\u2019, \u2018Joy for Reason\u2019, \u2018Power to Progress\u2019, \u2018Technology for Life\u2019, and \u2018Tension for Serenity\u2019.<\/p>\n<p>\u201cStylistically, inspiration for the wrap was derived from Keith Haring and Mr. Doodle (Sam Cox). Both artists create complex patterns expressed via simple lines,\u201d said Kearns. \u201cWe worked on reducing the Telluride\u2019s design sketches to simple lines, overlapping sketches and silhouettes to create what ultimately became the defining motif for the wrap.\u201d<\/p>\n<p>Aside from the lines, color also played an important role in the camouflage design. \u201cWe tried many color combinations and gradations before landing on what you see today,\u201d said Kearns. \u201cUltimately, warm-to-cool color shifts starting with orange at the front and ending with purple at the rear.\u201d Orange worked well with the amber DRLs up front and its opposing color \u2013 purple \u2013 was used to contrast at the rear.<\/p>\n<p>Subtle map coordinates along the lower edges of the front doors are an Easter egg. 37.9375\u00b0 N, 107.8123\u00b0 W place the camouflage Telluride in the SUV\u2019s namesake Colorado town.<\/p>\n<p>The high-action video, shot on location in the rugged Alabama Hills in the high desert of central California, presented a stunning backdrop for the boldly wrapped 2027 Kia Telluride. With the jagged peaks of the Sierra Nevada looming in the distance, the Alabama Hills are a formation of rounded rocks and eroded hills shaped by geologic uplifting that took place 100 million years ago.<\/p>\n<p>\u201cPictures of camouflaged development vehicles are commonplace, especially for automotive enthusiasts. And they typically depict the vehicle parked or driving on the highway,\u201d said Russell Wager, Vice President, Marketing, Kia America. \u201cBut we wanted to do something special with this pre-production Telluride. Placing it in an environment that really pushed the boundaries gave us the opportunity to show just how capable the all-new Telluride is.\u201d<\/p>\n<p>The camouflage Telluride was put through its paces in the action-packed video montage tackling formidable obstacles as it journeys down the road less traveled. Steep inclines, sandy washes, water crossings, and rocky outcroppings present an extreme overlanding adventure highlighting Telluride\u2019s off-road capabilities.<\/p>\n<p>2027 Kia Telluride Camouflage<\/p>\n<p><strong>Kia America \u2013 about us<\/strong><\/p>\n<p>Headquartered in Irvine, California, Kia America continues to top automotive quality surveys. Kia is recognized as one of the TIME World&#8217;s Most Sustainable Companies of 2024. Kia serves as the &#8220;Official Automotive Partner&#8221; of the NBA and WNBA and offers a range of gasoline, hybrid, plug-in hybrid, and electric vehicles sold through a network of nearly 800 dealers in the U.S., including several cars and SUVs proudly assembled in America*.<\/p>\n<p>For media information, including photography, visit www.kiamedia.com. To receive custom email notifications for press releases the moment they are published, subscribe at www.kiamedia.com\/us\/en\/newsalert<\/p>\n<p>* Select trims of the 2025 all-electric EV6 and EV9 all-electric three-row SUV, Sportage (excludes HEV and PHEV models), Sorento (excludes HEV and PHEV models), and Telluride are assembled in the United States from U.S. and globally sourced parts.<\/p>\n<p># # #<\/p>\n<p>1 Custom 2027 Telluride not for sale.<\/p>\n<p><strong>Press Release Information Accuracy Disclaimer<\/strong><br \/>\nInformation posted in press releases on the Kia Media website was accurate at the time of posting but may be superseded by subsequent releases or other information.<\/p>\n<p><strong>Media Contacts<\/strong><br \/>\nJames Hope<br \/>\nNational Manager, Product Communications<br \/>\nPhone: (949) 468-1875<br \/>\nMobile: (949) 943-0826<br \/>\nEmail: jhope@kiausa.com<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Custom wrap reveals all-new Telluride\u2019s Opposites United form language while hiding in plain sight Developed by Kia Design Center America (KDCA), wrap is inspired by Telluride design sketches Colors and intersecting lines play important role in camouflage design Real world off-road trek is testament to all-new Telluride\u2019s capabilities October 29, 2025, Irvine, CA \u2013 With &hellip;<\/p>\n","protected":false},"author":3409,"featured_media":15,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[2],"tags":[21],"class_list":["post-28736","post","type-post","status-publish","format-standard","has-post-thumbnail","category-automotive","tag-united-states","entry"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/mypr.co.za\/international\/wp-content\/uploads\/2022\/03\/cropped-MyPR_Logo_Square.jpg","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/mypr.co.za\/international\/wp-json\/wp\/v2\/posts\/28736","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mypr.co.za\/international\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mypr.co.za\/international\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mypr.co.za\/international\/wp-json\/wp\/v2\/users\/3409"}],"replies":[{"embeddable":true,"href":"https:\/\/mypr.co.za\/international\/wp-json\/wp\/v2\/comments?post=28736"}],"version-history":[{"count":1,"href":"https:\/\/mypr.co.za\/international\/wp-json\/wp\/v2\/posts\/28736\/revisions"}],"predecessor-version":[{"id":28739,"href":"https:\/\/mypr.co.za\/international\/wp-json\/wp\/v2\/posts\/28736\/revisions\/28739"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mypr.co.za\/international\/wp-json\/wp\/v2\/media\/15"}],"wp:attachment":[{"href":"https:\/\/mypr.co.za\/international\/wp-json\/wp\/v2\/media?parent=28736"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mypr.co.za\/international\/wp-json\/wp\/v2\/categories?post=28736"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mypr.co.za\/international\/wp-json\/wp\/v2\/tags?post=28736"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}