{"id":1008,"date":"2025-03-14T10:21:35","date_gmt":"2025-03-14T08:21:35","guid":{"rendered":"https:\/\/mypr.co.za\/mail\/5-major-reasons-why-your-press-releases-are-not-published\/"},"modified":"2025-03-14T10:21:35","modified_gmt":"2025-03-14T08:21:35","slug":"5-major-reasons-why-your-press-releases-are-not-published","status":"publish","type":"post","link":"https:\/\/mypr.co.za\/mail\/5-major-reasons-why-your-press-releases-are-not-published\/","title":{"rendered":"5 Major Reasons Why YOUR Press Releases are NOT Published"},"content":{"rendered":"<ul>\n<li>Bonus \u2013 5 T\u2019s to follow<\/li>\n<\/ul>\n<p>As a \u2018jobbing journalist\u2019 I receive many press releases via e-mail.<\/p>\n<p>What follows are five major reasons why those press releases are never published.<\/p>\n<p><strong>REASONS why Your Press Release hits the BIN!<\/strong><\/p>\n<ol>\n<li><strong>Submitting as a FARGING PDF<\/strong> \u2013 when last did we see a printed newspaper?<\/li>\n<li><strong>NOT Providing a PLAIN TEXT version in your e-mail<\/strong> \u2013 the journalistic secret weapon is \u201cctrl A, ctrl C, ctrl V\u201d (heard of DOS yet?)<\/li>\n<li><strong>Too many EMOTIVE Words<\/strong> \u2013 the refuge of the advertiser<\/li>\n<li><strong>Submitting as a .jpg<\/strong> \u2013 the 1980\u2019s called they would like your MacPaint back!<\/li>\n<li><strong>Demanding a HYPERLINK back<\/strong> \u2013 that is like going straight to procreation and missing out on the dating and kissing first.<\/li>\n<\/ol>\n<p><strong>Make sure that your press release is 5 T\u2019s:<\/strong><\/p>\n<ol>\n<li><strong>Timeous<\/strong> \u2013 don\u2019t wait a month to comment on Christmas<\/li>\n<li><strong>Topical<\/strong> \u2013 It is Easter, Father Christmas is so last year<\/li>\n<li><strong>Targeted<\/strong> \u2013 Don\u2019t submit Easter Stories to an adult publication<\/li>\n<li>T<strong>eeny<\/strong> \u2013 the soul of brevity sparks independent investigation<\/li>\n<li><strong>Tenable<\/strong> \u2013 if you are not believable you are dead in the water!<\/li>\n<\/ol>\n<p>Now, if you combine the above two learnings with a <a href=\"https:\/\/mypr.co.za\/submit\/\">submission to MyPR<\/a> then you will be on the winning track!<\/p>\n<p><strong>Related:\u00a0<a href=\"https:\/\/mypr.co.za\/how-to-unsuck-your-press-release-title-mtga\/\">How to \u2018UnSuck\u2019 Your Press Release Title \u2013 #MTGA<\/a><\/strong><\/p>\n<p>MyPR<\/p>","protected":false},"excerpt":{"rendered":"<p>Bonus \u2013 5 T\u2019s to follow As a \u2018jobbing journalist\u2019 I receive many press releases via e-mail. What follows are five major reasons why those press releases are never published. REASONS why Your Press Release hits the BIN! Submitting as a FARGING PDF \u2013 when last did we see a printed newspaper? NOT Providing a &hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","autoblue_enabled":true,"autoblue_custom_message":"","autoblue_shares":[],"autoblue_post_url":"","autoblue_publish_document":false,"republication-tracker-tool-hide-widget":false,"footnotes":""},"categories":[3],"tags":[],"class_list":["type-post","category-news","entry"],"acf":[],"_links":{"self":[{"href":"https:\/\/mypr.co.za\/mail\/wp-json\/wp\/v2\/posts\/1008","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mypr.co.za\/mail\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mypr.co.za\/mail\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mypr.co.za\/mail\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mypr.co.za\/mail\/wp-json\/wp\/v2\/comments?post=1008"}],"version-history":[{"count":0,"href":"https:\/\/mypr.co.za\/mail\/wp-json\/wp\/v2\/posts\/1008\/revisions"}],"wp:attachment":[{"href":"https:\/\/mypr.co.za\/mail\/wp-json\/wp\/v2\/media?parent=1008"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mypr.co.za\/mail\/wp-json\/wp\/v2\/categories?post=1008"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mypr.co.za\/mail\/wp-json\/wp\/v2\/tags?post=1008"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}