ProfitShare Partners was established to solve a fundamental problem: South Africa\u2019s financial system wasn\u2019t built to fund entrepreneurs without existing assets, long credit histories, or formalised structures.<\/p>\n
Rather than relying on traditional lending criteria, the company offered transactional funding \u2014 capital linked directly to a verified contract or purchase order. This deal-by-deal model enabled SMEs to unlock working capital quickly, execute on real opportunities, and share in the upside with PSP as a growth partner.<\/p>\n
Some clients experienced over 1,000% growth in just 12 months, while the company\u2019s average annual portfolio growth sat at 292%.<\/p>\n
\u201cWe were not trying to replace banks. What we built was a critical layer in the funding ecosystem \u2014 one that helped entrepreneurs become contract-ready, scale responsibly, and eventually graduate to conventional finance,\u201d added Maren.<\/p>\n
Aligning Fintech with Function<\/strong><\/p>\n As FMAS 2025 turned the spotlight on the future of financial services in Africa, ProfitShare Partners advocated for fintech models that solved for liquidity \u2014 not just convenience. With a growing emphasis on AI and automation at the summit, PSP also highlighted the importance of using technology to simplify and accelerate decision-making, not create new exclusion barriers. The company\u2019s internal funding processes already leveraged real-time data and alternative risk models to assess SME readiness and deploy capital efficiently.<\/p>\n Scaling a Purpose-Driven Model<\/strong><\/p>\n Looking ahead, ProfitShare Partners is enhancing its fintech infrastructure to integrate with procurement APIs, compliance automation tools, and other embedded finance platforms, ensuring SME funding becomes even more seamless, measurable, and inclusive.<\/p>\n \u201cThe best fintech isn\u2019t about looking flashy \u2014 it\u2019s about solving real problems for real people. As the sector gathered in Cape Town for FMAS, we hoped to see the conversation move from possibilities to priorities. Because until we get SME finance right, no app or algorithm is going to close the inclusion gap,\u201d Maren concluded.<\/p>\n \u00a0<\/p>\n Video:<\/strong> What Africa\u2019s SMEs really need from fintech<\/p>\n Boilerplate and Editor\u2019s Notes<\/a><\/strong>.
\n\u201cSuper apps and embedded finance are important, but they are only as impactful as the capital that flows through them. For Africa\u2019s middle class to thrive, we needed SMEs to grow \u2014 and that started with access to fast, fair, and flexible working capital,\u201d Maren said.<\/p>\n![\"\"](\"https:\/\/mypr.co.za\/wp-content\/uploads\/2025\/07\/Andrew-Maren-1-colour-scaled.jpg\")
<\/a>
\nMore Info on What Africa\u2019s SMEs really need from fintech<\/a> here:<\/strong>
\nTwitter<\/strong>: https:\/\/twitter.com\/TPW_PR<\/a>
\nFacebook<\/strong>: https:\/\/www.facebook.com\/ThePublicityWorkshop\/<\/a><\/p>\n