{"id":4004,"date":"2025-11-10T16:25:02","date_gmt":"2025-11-10T14:25:02","guid":{"rendered":"https:\/\/mypr.co.za\/?p=171843"},"modified":"2025-11-10T16:25:02","modified_gmt":"2025-11-10T14:25:02","slug":"publicis-west-africa-and-moving-walls-announce-official-launch-of-ghanas-first-advanced-out-of-home-measurement-platform","status":"publish","type":"post","link":"https:\/\/mypr.co.za\/mail\/publicis-west-africa-and-moving-walls-announce-official-launch-of-ghanas-first-advanced-out-of-home-measurement-platform\/","title":{"rendered":"Publicis West Africa and Moving Walls Announce Official Launch of Ghana\u2019s First Advanced Out-Of-Home Measurement Platform"},"content":{"rendered":"<div><img decoding=\"async\" src=\"https:\/\/mypr.co.za\/wp-content\/uploads\/2020\/09\/Automotive_FQI-scaled.jpg\" class=\"ff-og-image-inserted\"><\/div>\n<p>Publicis West Africa (PWA) is proud to announce the official launch of Ghana\u2019s first advanced Out-of-Home (OOH) measurement platform in partnership with global advertising technology leader Moving Walls. This groundbreaking initiative marks a new era in the country\u2019s advertising industry, providing precise audience insights and measurable campaign effectiveness for brands and agencies.<\/p>\n<p>In today\u2019s data-driven world, the ability to measure and analyse audience engagement is no longer optional, it\u2019s essential. The new platform delivers real-time analytics, empowering advertisers to make smarter media planning decisions, optimize spend, and ensure accountability in OOH investments.<\/p>\n<p>\u201cThis partnership marks a major milestone in our journey to modernize media measurement in Ghana,\u201d said Anand Badami, SVP, Publicis West Africa. \u201cWe are committed to delivering data-led solutions to our clients, and this collaboration with Moving Walls allows us to bring global best practices to the local market.\u201d<\/p>\n<p>\u201cOur partnership with Moving Walls isn\u2019t just about deploying technology, it\u2019s about enabling advertisers to plan, measure, and optimize campaigns with precision and purpose,\u201d said Muyiwa Aleshinloye, Head of Media, Publicis West Africa. \u201cFor the first time, clients in Ghana will have the accountability and insights they need to drive stronger ROI from OOH media.\u201d<\/p>\n<p>\u201cThis launch is not just about introducing new technology, it is about stepping into the future of Out-of-Home media and how it is valued in Ghana and across Africa,\u201d said Srikanth Ramachandran, Founder and CEO of Moving Walls. \u201cBy combining Publicis West Africa\u2019s strong market leadership with our global expertise, we are setting a new standard of accountability and transparency. This partnership signals the beginning of a future where OOH is planned and measured with the same precision as digital media, giving advertisers the confidence to invest and grow.\u201d<\/p>\n<p>Advertisers, media planners, and brand managers interested in accessing the platform or scheduling a demo can reach out via info@publiciswestafrica.com<\/p>\n<p><strong>About Publicis West Africa<\/strong><br \/>Publicis West Africa is a leading integrated marketing communications agency based in Accra, Ghana. Known for delivering bold, strategic, and culturally resonant campaigns, the agency serves a diverse portfolio of clients across 22 countries and continues to shape the future of advertising in West Africa.<\/p>\n<p><a href=\"https:\/\/mypr.co.za\/contact\/featured\/\">CLICK HERE to submit your press release to MyPR.co.za<\/a>.<\/p>\n<p><strong>Author<\/strong>: Petra Peacock from <strong>Chimeracomms<strong> on behalf of <strong>Publicis Groupe Africa<\/strong>.<\/strong><\/strong><\/p>\n<div class=\"entry-pagination pagination\">Pages: <span class=\"post-page-numbers current\" aria-current=\"page\"><span class=\"screen-reader-text\">Page <\/span>1<\/span> <a href=\"https:\/\/mypr.co.za\/publicis-west-africa-and-moving-walls-announce-official-launch-of-ghanas-first-advanced-out-of-home-measurement-platform\/2\/\" class=\"post-page-numbers\"><span class=\"screen-reader-text\">Page <\/span>2<\/a><\/div>\n<p><a href=\"https:\/\/mypr.co.za\/publicis-west-africa-and-moving-walls-announce-official-launch-of-ghanas-first-advanced-out-of-home-measurement-platform\/\" target=\"_blank\">CLICK HERE to Read the Original Press Release on MyPR<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Publicis West Africa (PWA) is proud to announce the official launch of Ghana\u2019s first advanced Out-of-Home (OOH) measurement platform in partnership with global advertising technology leader Moving Walls. This groundbreaking initiative marks a new era in the country\u2019s advertising industry, providing precise audience insights and measurable campaign effectiveness for brands and agencies. In today\u2019s data-driven &hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","autoblue_enabled":true,"autoblue_custom_message":"","autoblue_shares":[{"did":"did:plc:revymtt5qssww7e7avbruzic","date":"2025-11-10T15:44:22+00:00","uri":"at:\/\/did:plc:revymtt5qssww7e7avbruzic\/app.bsky.feed.post\/3m5bxnvaqah2p","response":"{\"uri\":\"at:\/\/did:plc:revymtt5qssww7e7avbruzic\/app.bsky.feed.post\/3m5bxnvaqah2p\",\"cid\":\"bafyreiacjxksbf75z6dbc6lpi3cktvd6xo652puwdpkn2ja2muoz7f5mvm\",\"commit\":{\"cid\":\"bafyreih2ofqhkbjp2lknnzfnajhnat65e3ayhmlqouwepzfsl5ahyofzjy\",\"rev\":\"3m5bxnvb4wp2p\"},\"validationStatus\":\"valid\"}"}],"autoblue_post_url":"","autoblue_publish_document":false,"republication-tracker-tool-hide-widget":false,"footnotes":""},"categories":[3],"tags":[29],"class_list":["type-post","category-news","tag-mypr-africa","entry"],"acf":[],"_links":{"self":[{"href":"https:\/\/mypr.co.za\/mail\/wp-json\/wp\/v2\/posts\/4004","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mypr.co.za\/mail\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mypr.co.za\/mail\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mypr.co.za\/mail\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mypr.co.za\/mail\/wp-json\/wp\/v2\/comments?post=4004"}],"version-history":[{"count":0,"href":"https:\/\/mypr.co.za\/mail\/wp-json\/wp\/v2\/posts\/4004\/revisions"}],"wp:attachment":[{"href":"https:\/\/mypr.co.za\/mail\/wp-json\/wp\/v2\/media?parent=4004"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mypr.co.za\/mail\/wp-json\/wp\/v2\/categories?post=4004"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mypr.co.za\/mail\/wp-json\/wp\/v2\/tags?post=4004"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}