{"id":4383,"date":"2025-12-04T12:30:11","date_gmt":"2025-12-04T10:30:11","guid":{"rendered":"https:\/\/mypr.co.za\/?p=173819"},"modified":"2025-12-04T12:30:11","modified_gmt":"2025-12-04T10:30:11","slug":"from-loskop-to-the-nation-how-a-rural-kzn-village-powers-south-africas-toughest-school-shoes","status":"publish","type":"post","link":"https:\/\/mypr.co.za\/mail\/from-loskop-to-the-nation-how-a-rural-kzn-village-powers-south-africas-toughest-school-shoes\/","title":{"rendered":"From Loskop to the Nation: How a Rural KZN Village Powers South Africa\u2019s Toughest School Shoes"},"content":{"rendered":"<div><img decoding=\"async\" src=\"https:\/\/mypr.co.za\/wp-content\/uploads\/2020\/09\/Consumer_FQI-scaled.jpg\" class=\"ff-og-image-inserted\"><\/div>\n<p>[Durban, 04 December 2025] \u2013 Deep in the rural foothills of the Drakensberg Mountains lies Loskop, KwaZulu-Natal \u2013 a village that has quietly become the beating heart of one of South Africa\u2019s biggest back-to-school operations. Here, Bata South Africa\u2019s sprawling 65,000m\u00b2 factory powers the production of Toughees, the country\u2019s toughest, most trusted school shoe brand since 1954. More than 4 million pairs of Toughees are manufactured in Loskop annually.<\/p>\n<p>This single factory employs 420 people, with 92% of the Toughees production line staffed by women. The factory is a lifeline for the local community and the engine behind a massive operation that ensures millions of South African learners step into the new school year with confidence.<\/p>\n<p><strong>Powered by People<\/strong><br \/>Across Bata South Africa, over 60% of employees are women, driving positive change in their communities.<\/p>\n<p>The impact is visible. \u201cWhen you drive through the rural Loskop community, you will see that people live in brick houses, not shacks,\u201d notes Lorraine Dyer, Bata South Africa\u2019s Country Manager. \u201cThat really shows the influence our factory \u2013 the only one in the area \u2013 has had over generations. When you uplift women, you uplift families \u2013 and that\u2019s something we\u2019re proud of.\u201d<\/p>\n<p>Beyond manufacturing, Bata employs a further 60 people at its Distribution Centre (DC) in Hammarsdale, west of Durban, and around 82 at its La Lucia head office. With over 70 years in South Africa, the company is one of the country\u2019s largest footwear manufacturers and a key contributor to local industry, producing 70% of its local stock domestically and generating over 60% of revenue from this local production.<\/p>\n<p><strong>A Back-to-School Machine Built on Precision, Pride and Planning<\/strong><br \/>Every year, the back-to-school period demands intense coordination across Bata\u2019s head office, the distribution centre and the Loskop factory. For the 2024\/25 season, demand surged \u2013 and the team rose to the challenge. Through rigorous planning, streamlined operations and efficient digital systems, they processed and shipped over two million pairs of shoes, setting a new benchmark for operational excellence and ensuring retailers nationwide were fully stocked.<\/p>\n<p>This seamless collaboration represents the spirit behind Toughees \u2013 tough, prepared, reliable, and built for South Africa\u2019s realities.<\/p>\n<p><strong>What Makes Toughees South Africa\u2019s Toughest School Shoes?<\/strong><br \/>\u201cToughee\u2019s durability is no accident,\u201d says Deenai Heralall, Marketing Manager at Bata South Africa.<\/p>\n<p>\u201cAt our Loskop factory, state-of-the-art machinery and skilled artisans come together to craft school shoes built for real South African conditions. Originally designed for children who walk long distances, Toughees are made from high-quality, non-polish leather that\u2019s strong, reliable, easy to clean and comfortable for growing feet. With a wide range of sizes and styles \u2013 from straps and buckles to Velcro and lace-ups \u2013 every child can find the perfect fit.\u201d<\/p>\n<p><strong>The journey of every Toughees shoe involves:<\/strong><\/p>\n<ul>\n<li>Precision Cutting: Components are cut using steel dies and hydraulic presses for accuracy and consistency.<\/li>\n<li>Skilled Stitching: Uppers are assembled and stitched with expert craftsmanship.<\/li>\n<li>Injection Moulding: A specialised process where molten PVC is injected into moulds \u2013 a technique Bata has perfected since the 1960s. This creates tough, breathable, reliable soles that resist wear and are easy to clean.<\/li>\n<li>Heat-Bonded Construction: Uppers and outsoles are bonded using heat tunnels to guarantee a secure, long-lasting fit.<\/li>\n<li>Rigorous Testing: Shoes undergo tensile, tear and flex testing, among others. Toughees shoes consistently exceed South African Bureau of Standards (SABS) requirements .<\/li>\n<\/ul>\n<p>\u201cToughees are built for active school days,\u201d says Heralall. \u201cParents can trust that their children\u2019s feet are protected and comfortable from the first bell to the last.\u201d<\/p>\n<p><strong>A Legacy of Upliftment<\/strong><br \/>With millions of schoolchildren in South Africa having never owned a pair of school shoes, it is a stark reminder of the country\u2019s school shoe crisis. In many rural areas, children still walk long distances to school barefoot, often in harsh winter conditions.<\/p>\n<p>Through the Bata Children\u2019s Programme and the Toughees Random Acts of Kindness anniversary initiative, Bata extends its impact well beyond manufacturing. These programmes invest in education, school infrastructure and children\u2019s welfare nationwide, reinforcing Toughees\u2019 long-standing commitment to helping build stronger, more resilient futures.<\/p>\n<p><strong>Toughees To Launch \u201cTough Like Us\u201d Back-to-School Campaign<\/strong><br \/>Toughees is stepping into 2026 with its Tough Like Us back-to-school campaign, which not only highlights the resilience, community spirit and everyday toughness of South African families, but will also give back to help ease the financial burden that many households face at the start of the school year.<\/p>\n<p>As part of the campaign, R200,000 in cash prizes will be awarded through a nationwide competition running from 22 December 2025 to 13 February 2026.<\/p>\n<p>By purchasing any pair of Toughees, in-store or online during this period, shoppers can enter and stand a chance to win one of 10 cash prizes worth R20,000 each \u2013 a meaningful boost for families preparing for the year ahead.<\/p>\n<p>Find Toughees online, at Toughees.co.za, through major retailers including Ackermans, PEP, Jet, Edgars, MrP, NuShop and Shoe City, wholesale distributors Bhana\u2019s Wholesalers, Express Stores, Gem Schoolwear and Jumbo, as well as online at Superbalist and Takealot.<\/p>\n<p><a href=\"https:\/\/mypr.co.za\/contact\/featured\/\">CLICK HERE to submit your press release to MyPR.co.za<\/a>.<\/p>\n<p><strong>Author<\/strong>: Jozi Meth from <strong><a title class=\"aalmanual\" href=\"https:\/\/mypr.co.za\/directory\/a\/logico-creative-solutions-2\/\">Logico Creative Solutions<\/a><strong> on behalf of <strong>Bata SA<\/strong>.<\/strong><\/strong><\/p>\n<div class=\"entry-pagination pagination\">Pages: <span class=\"post-page-numbers current\" aria-current=\"page\"><span class=\"screen-reader-text\">Page <\/span>1<\/span> <a href=\"https:\/\/mypr.co.za\/from-loskop-to-the-nation-how-a-rural-kzn-village-powers-south-africas-toughest-school-shoes\/2\/\" class=\"post-page-numbers\"><span class=\"screen-reader-text\">Page <\/span>2<\/a><\/div>\n<p><a href=\"https:\/\/mypr.co.za\/from-loskop-to-the-nation-how-a-rural-kzn-village-powers-south-africas-toughest-school-shoes\/\" target=\"_blank\">CLICK HERE to Read the Original Press Release on MyPR<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>[Durban, 04 December 2025] \u2013 Deep in the rural foothills of the Drakensberg Mountains lies Loskop, KwaZulu-Natal \u2013 a village that has quietly become the beating heart of one of South Africa\u2019s biggest back-to-school operations. Here, Bata South Africa\u2019s sprawling 65,000m\u00b2 factory powers the production of Toughees, the country\u2019s toughest, most trusted school shoe brand &hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","autoblue_enabled":true,"autoblue_custom_message":"","autoblue_shares":[{"did":"did:plc:revymtt5qssww7e7avbruzic","date":"2025-12-04T12:23:13+00:00","uri":"at:\/\/did:plc:revymtt5qssww7e7avbruzic\/app.bsky.feed.post\/3m75xmcfocl25","response":"{\"uri\":\"at:\/\/did:plc:revymtt5qssww7e7avbruzic\/app.bsky.feed.post\/3m75xmcfocl25\",\"cid\":\"bafyreidhy3yuu5mp6zlyp7erqzlotpyf3cb6pvyqhfirnvlupmxzsnc4ba\",\"commit\":{\"cid\":\"bafyreibcga5lnpramkt5whoq2ctroxauofckdbwsbwkpsni5nhzqjb3z5i\",\"rev\":\"3m75xmcg3y325\"},\"validationStatus\":\"valid\"}"}],"autoblue_post_url":"","autoblue_publish_document":false,"republication-tracker-tool-hide-widget":false,"footnotes":""},"categories":[3],"tags":[29],"class_list":["type-post","category-news","tag-mypr-africa","entry"],"acf":[],"_links":{"self":[{"href":"https:\/\/mypr.co.za\/mail\/wp-json\/wp\/v2\/posts\/4383","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mypr.co.za\/mail\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mypr.co.za\/mail\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mypr.co.za\/mail\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mypr.co.za\/mail\/wp-json\/wp\/v2\/comments?post=4383"}],"version-history":[{"count":0,"href":"https:\/\/mypr.co.za\/mail\/wp-json\/wp\/v2\/posts\/4383\/revisions"}],"wp:attachment":[{"href":"https:\/\/mypr.co.za\/mail\/wp-json\/wp\/v2\/media?parent=4383"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mypr.co.za\/mail\/wp-json\/wp\/v2\/categories?post=4383"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mypr.co.za\/mail\/wp-json\/wp\/v2\/tags?post=4383"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}