{"id":5864,"date":"2026-05-06T12:58:31","date_gmt":"2026-05-06T10:58:31","guid":{"rendered":"https:\/\/mypr.co.za\/?p=182814"},"modified":"2026-05-06T12:58:31","modified_gmt":"2026-05-06T10:58:31","slug":"will-ai-kill-the-radio-star","status":"publish","type":"post","link":"https:\/\/mypr.co.za\/mail\/will-ai-kill-the-radio-star\/","title":{"rendered":"Will AI Kill the Radio Star?"},"content":{"rendered":"

In 1979, the Buggles version of \u201cVideo Killed the Radio Star\u201d topped 16 international record sales charts and sold around five million copies worldwide. The song was later used to launch MTV in 1981 and despite the lyrical sentiment, MTV ceased all of its broadcast activity on 31 December 2025. Radio however, continues to thrive and Artificial Intelligence (AI) has as much a chance of killing it as video or television, says Algoa FM managing director Alfie Jay.<\/p>\n

\u201cAI is as much a threat to Radio as the Walkman, the 5 CD carousel, WinAmp, and more recently, the smartphone, which offers people access to recorded or downloaded music, streaming services, and podcasts.<\/p>\n

\u201cAI is just another tool in radio\u2019s box,\u201d says Jay, who has intimately been involved in the evolution of radio from its analogue era to the continued convergence of digital technology on the medium over close-on four decades.<\/p>\n

\u201cRadio has literally outlived all major technological advances since the medium\u2019s first-ever broadcast on Christmas Eve, 1906.<\/p>\n

\u201cWe (Radio), are in the process of outliving traditional newspapers and magazine print, and have continued to thrive through the television era.<\/p>\n

\u201cAs radio broadcasters, we seem to have a knack for finding interesting ways to use and incorporate new technology into what we do to the advantage of the medium itself, our listeners, and our advertisers.<\/p>\n

\u201cPeople who write about the demise of radio due to new technology are confusing tech with relationships.<\/p>\n

\u201cWe use the strengths and benefits of new technology to build on the unique relationship radio has with its audience.<\/p>\n

\u201cRadio builds relationships. Technology facilitates that, be it on air, online, or on the ground, as is the case with Algoa FM.\u201d<\/p>\n

He uses the example of the mobile phone, which in many cases can serve as a transistor radio by tuning in to the owner\u2019s favourite radio station, wherever they are in the world. \u201cBut we also adopted as well as adapted the technology that drives mobile phones to facilitate our remote outside broadcasts.\u201d<\/p>\n

\u201cNot only does Algoa FM have regular listeners on every continent, thanks to streaming @alogafm\/listen-live via the Internet, but we also use the streaming capabilities built-in to mobile phone technology, to share experiences with our audience, as was the case when we recently broadcast LIVE from the KKNK.<\/p>\n

\u201cThroughout South Africa, we also stream our signal via Channel 837 on DStv, and Channel 637 on Openview, both of which broadcast using Satellite technology.<\/p>\n

\u201cWe\u2019ve been using AI to our advantage for roughly ten years already as we\u2019ve been accessible by asking Google Assistant, Apple\u2019s Siri, and Amazon\u2019s Alexa to \u2018Play Algoa FM\u2019 \u2026 further demonstrating our \u201ctech-agnostic\u201d approach.<\/p>\n

\u201cOur presenters connect with all our listeners via social media, another technological development over International networks dating back about 20 years.<\/p>\n

\u201cWhether it\u2019s a quick search via Claude or Gemini, a rephrase of a paragraph on Chat GPT, a fun social media image or video derived through Envato or Artlist\u2019s AI video\/image generator \u2013 or an ElevenLabs voice-cloning funny bit \u2013 we use AI to our advantage and build on our relationships all the time.<\/p>\n

<\/a>
Algoa FM managing director Alfie Jay. Photo: Algoa FM<\/figcaption><\/figure>\n

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In 1979, the Buggles version of \u201cVideo Killed the Radio Star\u201d topped 16 international record sales charts and sold around five million copies worldwide. The song was later used to launch MTV in 1981 and despite the lyrical sentiment, MTV ceased all of its broadcast activity on 31 December 2025. Radio however, continues to thrive …<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","autoblue_enabled":true,"autoblue_custom_message":"","autoblue_shares":[{"did":"did:plc:revymtt5qssww7e7avbruzic","date":"2026-05-06T11:23:30+00:00","uri":"at:\/\/did:plc:revymtt5qssww7e7avbruzic\/app.bsky.feed.post\/3ml6lmf5vcv2l","response":"{\"uri\":\"at:\/\/did:plc:revymtt5qssww7e7avbruzic\/app.bsky.feed.post\/3ml6lmf5vcv2l\",\"cid\":\"bafyreigxfo2eaos5c72ruiulwmg5af52c2s2y43rw5rp3j37vk7o3yaiuy\",\"commit\":{\"cid\":\"bafyreigtmrtn457zwjutaa4anhskziyhlb5aukzwpetyw6bps4gmaiyihe\",\"rev\":\"3ml6lmf6a2n2l\"},\"validationStatus\":\"valid\"}"}],"autoblue_post_url":"","autoblue_publish_document":false,"republication-tracker-tool-hide-widget":false,"footnotes":""},"categories":[28,3],"tags":[29],"class_list":["type-post","category-featured","category-news","tag-mypr-africa","entry"],"acf":[],"_links":{"self":[{"href":"https:\/\/mypr.co.za\/mail\/wp-json\/wp\/v2\/posts\/5864","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mypr.co.za\/mail\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mypr.co.za\/mail\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mypr.co.za\/mail\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mypr.co.za\/mail\/wp-json\/wp\/v2\/comments?post=5864"}],"version-history":[{"count":0,"href":"https:\/\/mypr.co.za\/mail\/wp-json\/wp\/v2\/posts\/5864\/revisions"}],"wp:attachment":[{"href":"https:\/\/mypr.co.za\/mail\/wp-json\/wp\/v2\/media?parent=5864"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mypr.co.za\/mail\/wp-json\/wp\/v2\/categories?post=5864"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mypr.co.za\/mail\/wp-json\/wp\/v2\/tags?post=5864"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}