If you use this information, please add credit with a link to this website (https:\/\/SomeWebSite.com<\/a>). This will help us to continue to provide you with quality content.<\/em><\/p>\n<\/blockquote>\n Let\u2019s break it down:<\/strong><\/p>\n In a large newsroom the journalist has no to very little say on editorial content at all \u2013 sub editors and editors will take the raw material and bend it to their editorial policy.<\/p>\n Buried in that editorial policy will be a very large resistance to freely giving hyperlinks\/outlinks (outlinks take the visitor away from the site whilst hyperlinks can refer to internal or external links)\u00a0 away to anyone who asks without a large monetary consideration attached \u2013 that is called advertising and carries a large cost.<\/p>\n Bottom line \u2013 asking for a link (with the implied threat of not providing the journalist with more content) does NOT work.<\/p>\n Let\u2019s look at the sentence; \u201cThis will help us to continue to provide you with quality content.\u201d and, after snorting our morning coffee through our noses, remind everyone that what is said there is closer to the untruth than the truth. A link out from a news site is ADVERTISING, plain and simple and MAY, in a very roundabout way, help provide you with more content.<\/p>\n BUT, the primary reasons for asking for a link from a news site are: To sell product and gain SEO rankings.<\/p>\n Here at MyPR we allow outlinks for Featured Press Releases<\/a><\/strong> as a means to make journalists lives easier to develop a story.<\/p>\n Here is a (not so) radical idea:<\/strong><\/p>\n When providing outlinks in any press release provide links to more detailed information that the journalist can interrogate.<\/p>\n Provide outlinks to an ALTERNATIVE view to yours (inherent in here is the principal of \u2018hearing the other side\u2019).<\/p>\n Provide outlinks with the intent to allow all readers to find out more and make up their own minds.<\/p>\n At all times before providing outlinks stop and think; \u201cIs this for more and better information or just for SEO?\u201d Obviously \u2018more and better information\u2019 is the holy grail!<\/p>\n Think back to the start of the internet when web site owners would link out<\/em> to other sites in the same industry in order to help internet users learn more \u2013 it was done in a helpful sharing manner until the search engines started rating the popularity of sites based on how many outlinks pointed to individual sites. From then the game was on.<\/p>\n One of the most famous set of keywords was \u2018Click Here\u2019 \u2013 a search on Google for \u2018Click Here\u2019 would lead you to the Adobe site. How did they accomplish that? By giving away their PDF reader which site owners when uploading PDF documents would \u2018helpfully\u2019 provide a link to Adobe\u2019s PDF reader with the simple \u2018Click Here\u2019 exhortation!<\/p>\n![\"\"](\"https:\/\/mypr.co.za\/wp-content\/uploads\/2025\/02\/News-SEO-PR.jpg\")
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