{"id":6515,"date":"2026-07-07T16:59:47","date_gmt":"2026-07-07T14:59:47","guid":{"rendered":"https:\/\/mypr.co.za\/?p=186940"},"modified":"2026-07-07T16:59:47","modified_gmt":"2026-07-07T14:59:47","slug":"elizabeth-arden-introduces-eternal-aura","status":"publish","type":"post","link":"https:\/\/mypr.co.za\/mail\/elizabeth-arden-introduces-eternal-aura\/","title":{"rendered":"Elizabeth Arden Introduces Eternal Aura"},"content":{"rendered":"
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A New Signature Fragrance Celebrating Confident Femininity, Featuring Global Ambassador Leighton Meester<\/em><\/strong><\/p>\n

Elizabeth Arden, the iconic beauty brand, unveils Eternal Aura<\/strong>, a luminous new Eau de Parfum that captures the essence of modern femininity, empowering women everywhere in South Africa to feel radiant and unapologetically confident. Created by women, for women, this perfume launch features actress Leighton Meester<\/strong> as the global face of the campaign, embodying the journey of female transformation and self-expression.<\/p>\n

Eternal Aura Eau de Parfum<\/strong> is a captivating floral amber fragrance, vibrant and full of movement. It opens with a sparkling burst of dragon fruit, golden pear and pink pepper, mingling with delicate magnolia and peony scents, while an exclusive Elizabeth Arden co-distillate of rose and ambrette forms the heart of the scent. This unique signature is wrapped in warm sandalwood, creamy musk and a hint of tonka bean, creating a sensual yet modern finish. Offering a fresh perspective on the amber category, Eternal Aura blends airy florals and juicy fruits to define its contemporary elegance.<\/p>\n

Inspired by the legacy of Ms Arden herself, Eternal Aura honours the brand\u2019s heritage with an elegant bottle design that draws from the timeless sophistication of Elizabeth Arden Salons, a place where women came to feel their best. The cap and carton feature a monogram pattern once used in salons as decorative wallpaper, beautifully reimagined in brushed gold to complement the original Arden Pink.<\/p>\n

\u201cI\u2019ve been a fan of Elizabeth Arden since I was a little girl, and being part of such an iconic brand for the launch of Eternal Aura feels like a full-circle moment<\/em>,\u201d said Leighton Meester<\/strong>. \u201cThis campaign is all about recognising and celebrating the stage of life you\u2019re in right now. It\u2019s not about striving for perfection but about honouring the strength, confidence and beauty you\u2019ve cultivated through everything you\u2019ve achieved. Eternal Aura is the kind of perfume that instantly lifts your mood and reminds you of your strength.\u201d<\/em><\/p>\n

Eternal Aura marks the brand\u2019s first flagship fragrance launch in eight years, signalling a new chapter for Elizabeth Arden. Co-created by Senior Perfumer Natasha C\u00f4t\u00e9-Mouzannar and Master Perfumer Anne Flipo with IFF\u2019s Science of Wellness\u2122, this fragrance features natural ingredients scientifically proven to enhance energy, self-esteem and happiness.<\/p>\n

Complement your Eau de Parfum with the new Eternal Aura Body Balm, a silky, nourishing cream that revitalises and improves skin\u2019s elasticity. Lightly scented with Elizabeth Arden\u2019s new floral amber fragrance, this body balm celebrates confident beauty.<\/p>\n

A Celebration of Confident Femininity<\/strong><\/p>\n

To celebrate the launch of Eternal Aura in South Africa, Elizabeth Arden South Africa launches a national campaign, Let Your Aura Bloom<\/strong>, inviting South African women to honour other women whose journeys have bloomed and inspired them.<\/p>\n

\u201cEternal Aura is a celebration of women who have stepped into their aura and embraced the beauty of becoming,\u201d<\/em> says Maggie Wang<\/strong>, Head of Marketing \u2013 Elizabeth Arden & CDH Fragrances. \u201cThrough the Let Your Aura Bloom<\/strong> campaign, we aim to shine a light on the remarkable women around us and celebrate the journeys that have shaped them into who they are today.\u201d<\/em><\/p>\n

An exclusive group of women will be selected as official Let Your Aura Bloom<\/strong> winners and invited, together with a female guest of their choice, to attend an exclusive celebration in Johannesburg on 1 August 2026, where their stories will be recognised and celebrated.<\/p>\n

Nominations open on 6 July 2026<\/strong> and close on 19 July 2026<\/strong>.<\/p>\n

Nominate the woman who inspires you<\/a> and help us celebrate the resilience, beauty and confidence that make her story extraordinary.<\/p>\n

The new Eternal Aura Eau de Parfum retails for an RRSP of R2,100 for 100ml, R1,600 for 50ml and R1,260 for 30ml. The Eternal Aura Body Balm retails at R820.<\/p>\n

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CLICK HERE to Read the Original Press Release on MyPR<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

A New Signature Fragrance Celebrating Confident Femininity, Featuring Global Ambassador Leighton Meester Elizabeth Arden, the iconic beauty brand, unveils Eternal Aura, a luminous new Eau de Parfum that captures the essence of modern femininity, empowering women everywhere in South Africa to feel radiant and unapologetically confident. Created by women, for women, this perfume launch features …<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","autoblue_enabled":true,"autoblue_custom_message":"","autoblue_shares":[{"did":"did:plc:revymtt5qssww7e7avbruzic","date":"2026-07-07T15:15:02+00:00","uri":"at:\/\/did:plc:revymtt5qssww7e7avbruzic\/app.bsky.feed.post\/3mq2vhhv5su26","response":"{\"uri\":\"at:\/\/did:plc:revymtt5qssww7e7avbruzic\/app.bsky.feed.post\/3mq2vhhv5su26\",\"cid\":\"bafyreibx7dllar6gljcoqxg7zhxt6tmakkeomp5wwlpt6alxb6py37vqfm\",\"commit\":{\"cid\":\"bafyreigsjhbe2huugwggeqdyooxdmv7ymhn2eyockk5rx5zbdbj5q54yby\",\"rev\":\"3mq2vhhvfmu26\"},\"validationStatus\":\"valid\"}"}],"autoblue_post_url":"","autoblue_publish_document":false,"republication-tracker-tool-hide-widget":false,"footnotes":""},"categories":[3],"tags":[29],"class_list":["type-post","category-news","tag-mypr-africa","entry"],"acf":[],"_links":{"self":[{"href":"https:\/\/mypr.co.za\/mail\/wp-json\/wp\/v2\/posts\/6515","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mypr.co.za\/mail\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mypr.co.za\/mail\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mypr.co.za\/mail\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mypr.co.za\/mail\/wp-json\/wp\/v2\/comments?post=6515"}],"version-history":[{"count":0,"href":"https:\/\/mypr.co.za\/mail\/wp-json\/wp\/v2\/posts\/6515\/revisions"}],"wp:attachment":[{"href":"https:\/\/mypr.co.za\/mail\/wp-json\/wp\/v2\/media?parent=6515"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mypr.co.za\/mail\/wp-json\/wp\/v2\/categories?post=6515"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mypr.co.za\/mail\/wp-json\/wp\/v2\/tags?post=6515"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}