{"id":6640,"date":"2026-07-21T16:29:39","date_gmt":"2026-07-21T14:29:39","guid":{"rendered":"https:\/\/mypr.co.za\/?p=188015"},"modified":"2026-07-21T16:29:39","modified_gmt":"2026-07-21T14:29:39","slug":"ellesse-brings-find-your-bold-even-in-winter-to-life","status":"publish","type":"post","link":"https:\/\/mypr.co.za\/mail\/ellesse-brings-find-your-bold-even-in-winter-to-life\/","title":{"rendered":"ellesse Brings \u201cFind Your Bold: Even in Winter\u201d to Life"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\">Table of Contents<\/p>\n<p><span class=\"ez-toc-title-toggle\"><a href=\"https:\/\/mypr.co.za\/ellesse-brings-find-your-bold-even-in-winter-to-life\/#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class><span class=\"ez-toc-icon-toggle-span\"><svg class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\" \/><\/svg><svg class=\"arrow-unsorted-368013\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\" \/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><\/nav>\n<\/div>\n<p class=\"p1\"><i>A dynamic event blending sport, style, and social connection<\/i><\/p>\n<p class=\"p1\"><b>Johannesburg, South Africa, 15 June 2026,<\/b> ellesse, the iconic Italian sportswear brand known for seamlessly merging sport and style, brought its latest campaign, <b>\u201cFind Your Bold: Even in Winter,\u201d<\/b> to life through an immersive, experience-led event hosted at <b>Balwin Padel, Waterfall City<\/b>.<\/p>\n<p class=\"p1\">Designed to celebrate the brand\u2019s tennis heritage while embracing modern social sport culture, the event gathered key personalities, tastemakers, and partners for a curated day that showcased ellesse\u2019s unique intersection of <b>performance, fashion, and lifestyle<\/b>.<\/p>\n<h3 class=\"p1\"><span class=\"ez-toc-section\" id=\"An_Experience_Beyond_the_Court\"><\/span><b>An Experience Beyond the Court<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"p1\">More than just a sporting event, the day offered guests a fully embodied ellesse experience, one that moved effortlessly between on-court energy and off-court expression.<\/p>\n<p class=\"p1\">Attendees were first invited into an exclusive <b>styling session<\/b>, where they were curated into standout <b>off-court winter looks<\/b>, demonstrating how ellesse enables bold self-expression beyond play. Layered, fashion-forward outfits highlighted the brand\u2019s approach to winter: not as a time to retreat, but as an opportunity to elevate personal style.<\/p>\n<h3 class=\"p1\"><span class=\"ez-toc-section\" id=\"Fuel_Focus_and_Friendly_Competition\"><\/span><b>Fuel, Focus, and Friendly Competition<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"p1\">Guests enjoyed curated <b>catering throughout the day<\/b>, creating a social, relaxed atmosphere that encouraged connection and community, key pillars of the ellesse ethos.<\/p>\n<p class=\"p1\">The energy then shifted into activation mode with a <b>plank challenge<\/b>, putting endurance and mental strength to the test. This moment reinforced ellesse\u2019s commitment not just to physical performance, but to <b>resilience, recovery, and well-being<\/b>.<\/p>\n<p class=\"p1\">From there, the focus moved onto the court for a lively and engaging <b>Americano padel tournament<\/b>, where guests participated in a rotating format of play that emphasized fun, inclusivity, and friendly competition. True to the campaign\u2019s spirit, it wasn\u2019t about perfection\u2014it was about showing up, playing boldly, and enjoying the moment.<\/p>\n<h3 class=\"p1\"><span class=\"ez-toc-section\" id=\"Bold_Doesnt_Stop_for_Winter\"><\/span><b>Bold Doesn\u2019t Stop for Winter<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"p1\">The event embodied the core message of \u201cFind Your Bold: Even in Winter\u201d, challenging the seasonal drop-off in activity by proving that sport, style, and social connection can thrive even in colder months.<\/p>\n<p class=\"p1\">By blending <b>padel culture, fashion styling, wellness activation, and social play<\/b>, ellesse demonstrated its role as a brand that understands today\u2019s athlete: one who values both performance and personality.<\/p>\n<h3 class=\"p1\"><span class=\"ez-toc-section\" id=\"A_Lifestyle_Not_Just_a_Moment\"><\/span><b>A Lifestyle, Not Just a Moment<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"p1\">From stepping onto the court to unwinding post-match, the event captured the full ellesse lifestyle, where the experience extends beyond the game itself. It\u2019s about what you wear, how you feel, and who you connect with along the way.<\/p>\n<h3 class=\"p1\"><span class=\"ez-toc-section\" id=\"An_Invitation_to_Stay_Bold\"><\/span><b>An Invitation to Stay Bold<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"p1\">Through this event, ellesse invites everyone to:<\/p>\n<ul class=\"ul1\">\n<li class=\"li1\">Keep playing, regardless of the season<\/li>\n<li class=\"li1\">Show up with confidence and intention<\/li>\n<li class=\"li1\">Express themselves, both on and off the court<\/li>\n<\/ul>\n<p class=\"p1\">Because ellesse isn\u2019t just about sport, it\u2019s about <b>how you live it<\/b>.<\/p>\n<p class=\"p3\"><b>About The Blue Falcon Group<\/b><\/p>\n<p class=\"p3\">The Blue Falcon Trading (Pty) LTD is one of Southern Africa\u2019s leading fashion brand groups. This one-stop fashion group has seven chains across South Africa, Botswana, Lesotho, Mozambique, Namibia, and Zambia. These chains include, Studio 88, Side Step, Skipper Bar, ellesse, DMD, John Craig, Aeronautica Millitare, to name a few. The Blue Falcon Trading (Pty) LTD was acquired by the Mr Price Group in 2022.<\/p>\n<p class=\"p4\"><span class=\"s1\">The group offers<\/span> top international brands like ellesse, adidas, Nike, Puma, Levi\u2019s, Guess, Vans, Converse, Superga, New Balance, and The North Face, to name a few, at competitive prices.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Images\"><\/span><strong>Images:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_188016\" aria-describedby=\"caption-attachment-188016\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/mypr.co.za\/?attachment_id=188016\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-188016 size-full lazyload\" alt width=\"1024\" height=\"683\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"https:\/\/mypr.co.za\/wp-content\/uploads\/2026\/07\/xIMG_7919-scaled.jpg.pagespeed.ic.rqO0r7cpqm.jpg\" srcset=\"https:\/\/mypr.co.za\/wp-content\/uploads\/2026\/07\/xIMG_7919-scaled.jpg.pagespeed.ic.rqO0r7cpqm.jpg 1024w, https:\/\/mypr.co.za\/wp-content\/uploads\/2026\/07\/IMG_7919-625x417.jpg 625w, https:\/\/mypr.co.za\/wp-content\/uploads\/2026\/07\/IMG_7919-300x200.jpg 300w, https:\/\/mypr.co.za\/wp-content\/uploads\/2026\/07\/IMG_7919-768x512.jpg 768w\"><\/a><figcaption id=\"caption-attachment-188016\" class=\"wp-caption-text\">ellesse Brings \u201cFind Your Bold: Even in Winter\u201d to Life<\/figcaption><\/figure>\n<figure id=\"attachment_188017\" aria-describedby=\"caption-attachment-188017\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/mypr.co.za\/?attachment_id=188017\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-188017 size-full lazyload\" alt width=\"1024\" height=\"683\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"https:\/\/mypr.co.za\/wp-content\/uploads\/2026\/07\/xIMG_7920-scaled.jpg.pagespeed.ic.cB2Ps4Gu-J.jpg\" srcset=\"https:\/\/mypr.co.za\/wp-content\/uploads\/2026\/07\/xIMG_7920-scaled.jpg.pagespeed.ic.cB2Ps4Gu-J.jpg 1024w, https:\/\/mypr.co.za\/wp-content\/uploads\/2026\/07\/IMG_7920-625x417.jpg 625w, https:\/\/mypr.co.za\/wp-content\/uploads\/2026\/07\/IMG_7920-300x200.jpg 300w, https:\/\/mypr.co.za\/wp-content\/uploads\/2026\/07\/IMG_7920-768x512.jpg 768w\"><\/a><figcaption id=\"caption-attachment-188017\" class=\"wp-caption-text\">ellesse Brings \u201cFind Your Bold: Even in Winter\u201d to Life<\/figcaption><\/figure>\n<figure id=\"attachment_188018\" aria-describedby=\"caption-attachment-188018\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/mypr.co.za\/?attachment_id=188018\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-188018 size-full lazyload\" alt width=\"783\" height=\"1024\" data-sizes=\"(max-width: 783px) 100vw, 783px\" src=\"https:\/\/mypr.co.za\/wp-content\/uploads\/2026\/07\/xIMG_7918-scaled.jpg.pagespeed.ic.JaBA_sm2fz.jpg\" srcset=\"https:\/\/mypr.co.za\/wp-content\/uploads\/2026\/07\/xIMG_7918-scaled.jpg.pagespeed.ic.JaBA_sm2fz.jpg 783w, https:\/\/mypr.co.za\/wp-content\/uploads\/2026\/07\/IMG_7918-478x625.jpg 478w, https:\/\/mypr.co.za\/wp-content\/uploads\/2026\/07\/IMG_7918-229x300.jpg 229w, https:\/\/mypr.co.za\/wp-content\/uploads\/2026\/07\/IMG_7918-768x1005.jpg 768w\"><\/a><figcaption id=\"caption-attachment-188018\" class=\"wp-caption-text\">ellesse Brings \u201cFind Your Bold: Even in Winter\u201d to Life<\/figcaption><\/figure>\n<p><a href=\"https:\/\/mypr.co.za\/save-with-myprs-monthly-flat-fee\/\">CLICK HERE to submit your press release to MyPR.co.za<\/a>.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Links\"><\/span><strong>Links:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong><a href=\"https:\/\/mypr.co.za\/ellesse Brings \u201cFind Your Bold: Even in Winter\u201d to Life\/2\/\">Boilerplate and Editor\u2019s Notes<\/a><\/strong>:<\/p>\n<p><strong>More Info on ellesse Brings \u201cFind Your Bold: Even in Winter\u201d to Life here:<\/strong> <a href=\"https:\/\/www.studio-88.co.za\/\" target=\"_blank\" rel=\"nofollow noopener\">https:\/\/www.studio-88.co.za\/<\/a><br \/><strong>X<\/strong>: <a href=\"https:\/\/x.com\/CBD_marketingSA\" target=\"_blank\" rel=\"nofollow noopener\">https:\/\/x.com\/CBD_marketingSA<\/a><br \/><strong>LinkedIn<\/strong>:<br \/><strong>Facebook<\/strong>: <a href=\"https:\/\/www.facebook.com\/ChristineBekkerDesigns\/\" target=\"_blank\" rel=\"nofollow noopener\">https:\/\/www.facebook.com\/ChristineBekkerDesigns\/<\/a><\/p>\n<p><strong><\/p>\n<h3>Track Your Press Release HERE:<\/h3>\n<p><\/strong><\/p>\n<div class=\"mypr-visibility-box\" readability=\"4.2608695652174\">\n<h4>Check Online Visibility<\/h4>\n<p>Verify where this release is currently indexed:<\/p>\n<\/div>\n<p><\/p>\n<div class=\"entry-pagination pagination\">Pages: <span class=\"post-page-numbers current\" aria-current=\"page\"><span class=\"screen-reader-text\">Page <\/span>1<\/span> <a href=\"https:\/\/mypr.co.za\/ellesse-brings-find-your-bold-even-in-winter-to-life\/2\/\" class=\"post-page-numbers\"><span class=\"screen-reader-text\">Page <\/span>2<\/a><\/div>\n<p><a href=\"https:\/\/mypr.co.za\/ellesse-brings-find-your-bold-even-in-winter-to-life\/\" target=\"_blank\">CLICK HERE to Read the Original Press Release on MyPR<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Table of Contents A dynamic event blending sport, style, and social connection Johannesburg, South Africa, 15 June 2026, ellesse, the iconic Italian sportswear brand known for seamlessly merging sport and style, brought its latest campaign, \u201cFind Your Bold: Even in Winter,\u201d to life through an immersive, experience-led event hosted at Balwin Padel, Waterfall City. Designed &hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","autoblue_enabled":true,"autoblue_custom_message":"","autoblue_shares":[{"did":"did:plc:revymtt5qssww7e7avbruzic","date":"2026-07-21T14:33:34+00:00","uri":"at:\/\/did:plc:revymtt5qssww7e7avbruzic\/app.bsky.feed.post\/3mr5zo7qxih2f","response":"{\"uri\":\"at:\/\/did:plc:revymtt5qssww7e7avbruzic\/app.bsky.feed.post\/3mr5zo7qxih2f\",\"cid\":\"bafyreiglly7xabt5ajbjkkktwbhxnjdhptrdc62gmlhxwceaioipcccef4\",\"commit\":{\"cid\":\"bafyreih3rxt7sg4vpc7r6alwtrgbwgpnpu7rcrsn43unlyokreuqic5xvq\",\"rev\":\"3mr5zo7r7ch2f\"},\"validationStatus\":\"valid\"}"}],"autoblue_post_url":"","autoblue_publish_document":false,"republication-tracker-tool-hide-widget":false,"footnotes":""},"categories":[28,3],"tags":[29],"class_list":["type-post","category-featured","category-news","tag-mypr-africa","entry"],"acf":[],"_links":{"self":[{"href":"https:\/\/mypr.co.za\/mail\/wp-json\/wp\/v2\/posts\/6640","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mypr.co.za\/mail\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mypr.co.za\/mail\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mypr.co.za\/mail\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mypr.co.za\/mail\/wp-json\/wp\/v2\/comments?post=6640"}],"version-history":[{"count":0,"href":"https:\/\/mypr.co.za\/mail\/wp-json\/wp\/v2\/posts\/6640\/revisions"}],"wp:attachment":[{"href":"https:\/\/mypr.co.za\/mail\/wp-json\/wp\/v2\/media?parent=6640"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mypr.co.za\/mail\/wp-json\/wp\/v2\/categories?post=6640"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mypr.co.za\/mail\/wp-json\/wp\/v2\/tags?post=6640"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}