{"id":6718,"date":"2026-07-30T07:17:29","date_gmt":"2026-07-30T05:17:29","guid":{"rendered":"https:\/\/mypr.co.za\/?p=188453"},"modified":"2026-07-30T07:17:29","modified_gmt":"2026-07-30T05:17:29","slug":"city-of-cape-town-supported-events-generate-more-than-2100-online-media-mentions","status":"publish","type":"post","link":"https:\/\/mypr.co.za\/mail\/city-of-cape-town-supported-events-generate-more-than-2100-online-media-mentions\/","title":{"rendered":"City of Cape Town-Supported Events Generate More Than 2100 Online Media Mentions"},"content":{"rendered":"
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The City of Cape Town\u2019s investment in major sporting, cultural and entertainment events generated 2125 online editorial mentions, according to an independent report measuring online media coverage between July 2025 and June 2026.<\/p>\n

According to the Brand Media Index\u2122 \u2013 Cape Town Events Edition, the top five events generated 1908 online editorial mentions that included \u201cCape Town\u201d as the destination, highlighting the city\u2019s strong visibility in earned media.<\/p>\n

The Sanlam Cape Town Marathon ranked first with 957 mentions (45.04% Share of Voice), followed by HSBC SVNS Cape Town with 315 mentions (14.82%), Comic Con Cape Town with 282 mentions (13.27%), Speed Classic Cape Town with 196 mentions (9.22%), and the Festive Lights Switch-On with 158 mentions (7.44%).<\/p>\n

Together, these five events accounted for almost 90% of all recorded online editorial coverage, highlighting their significant contribution to Cape Town\u2019s destination visibility.<\/p>\n

The report found that the City\u2019s diverse events programme continues to strengthen Cape Town\u2019s reputation as one of Africa\u2019s leading destinations for sport, entertainment and major events, generating extensive editorial exposure across local and international media.<\/p>\n

Collectively, the top five events were covered by news websites with a combined potential audience of more than 47 million unique visitors. Their editorial coverage also generated an estimated Advertising Value Equivalent (AVE) of more than R34 million, increasing to more than R37 million when the remaining top 10 events are included.<\/p>\n

\u201cMajor events deliver far more than visitor spending. They generate independent editorial coverage that enhances Cape Town\u2019s reputation, showcases the city\u2019s world-class event hosting capabilities and keeps the destination visible to millions of potential travellers throughout the year,\u201d said Gerrit Davids, Managing Director of Gerom Media, which compiled the report.<\/p>\n

\u201cOur next report will be released on 16 October 2026 in Cape Town and will rank the most visible marathons in South Africa, Africa and the world\u2019s major marathons respectively, along with other road races, a sponsorship index and, most importantly, a Host Cities Index. With the city hosting three major marathons, Cape Town is expected to feature prominently in the rankings,\u201d said Davids.<\/p>\n

The full Brand Media Index\u2122 \u2013 Cape Town Events Edition report, including rankings of the top 15 events identified by the City of Cape Town, is available from the agency.<\/p>\n

CLICK HERE to submit your press release to MyPR.co.za<\/a>.<\/p>\n

Author<\/strong>: Gerrit Davids from Gerom Media on behalf of Gerom Media<\/strong>.<\/strong><\/strong><\/p>\n

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Track Your Press Release HERE:<\/h3>\n

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Pages: Page <\/span>1<\/span> Page <\/span>2<\/a><\/div>\n

CLICK HERE to Read the Original Press Release on MyPR<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

The City of Cape Town\u2019s investment in major sporting, cultural and entertainment events generated 2125 online editorial mentions, according to an independent report measuring online media coverage between July 2025 and June 2026. According to the Brand Media Index\u2122 \u2013 Cape Town Events Edition, the top five events generated 1908 online editorial mentions that included …<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","autoblue_enabled":true,"autoblue_custom_message":"","autoblue_shares":[{"did":"did:plc:revymtt5qssww7e7avbruzic","date":"2026-07-30T06:43:29+00:00","uri":"at:\/\/did:plc:revymtt5qssww7e7avbruzic\/app.bsky.feed.post\/3mrttlx6qv42a","response":"{\"uri\":\"at:\/\/did:plc:revymtt5qssww7e7avbruzic\/app.bsky.feed.post\/3mrttlx6qv42a\",\"cid\":\"bafyreiehyfe3bticpzkgeqtr7t2p2rc7adnwxpg74kwekk6ym5zbjbwu6i\",\"commit\":{\"cid\":\"bafyreifoerc3awkbqsqcaskrxsabsdngdccgfwb4xe2dq7ddhifxvcfb6e\",\"rev\":\"3mrttlx6vre2a\"},\"validationStatus\":\"valid\"}"}],"autoblue_post_url":"","autoblue_publish_document":false,"republication-tracker-tool-hide-widget":false,"footnotes":""},"categories":[3],"tags":[29],"class_list":["type-post","category-news","tag-mypr-africa","entry"],"acf":[],"_links":{"self":[{"href":"https:\/\/mypr.co.za\/mail\/wp-json\/wp\/v2\/posts\/6718","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mypr.co.za\/mail\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mypr.co.za\/mail\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mypr.co.za\/mail\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mypr.co.za\/mail\/wp-json\/wp\/v2\/comments?post=6718"}],"version-history":[{"count":0,"href":"https:\/\/mypr.co.za\/mail\/wp-json\/wp\/v2\/posts\/6718\/revisions"}],"wp:attachment":[{"href":"https:\/\/mypr.co.za\/mail\/wp-json\/wp\/v2\/media?parent=6718"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mypr.co.za\/mail\/wp-json\/wp\/v2\/categories?post=6718"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mypr.co.za\/mail\/wp-json\/wp\/v2\/tags?post=6718"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}