{"id":7113,"date":"2026-09-08T16:33:26","date_gmt":"2026-09-08T14:33:26","guid":{"rendered":"https:\/\/mypr.co.za\/?p=191071"},"modified":"2026-09-08T16:33:26","modified_gmt":"2026-09-08T14:33:26","slug":"editorial-at-less-than-1-5-of-print-cost","status":"publish","type":"post","link":"https:\/\/mypr.co.za\/mail\/editorial-at-less-than-1-5-of-print-cost\/","title":{"rendered":"Editorial at Less Than 1.5% of Print Cost"},"content":{"rendered":"
\n
\n

Table of Contents<\/p>\n

<\/svg><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n

The traditional print media method of calculating advertising costs is based on Column Centimeters \u2013 the higher the number (or coverage) the higher the cost.<\/p>\n

There are still many media monitoring companies that use this measure to determine the worth of an editorial in an online publication. This is normally referred to as the AVE (Advertising Value Equivalent).<\/p>\n

<\/span>The main differences between online and print:<\/strong><\/span><\/h3>\n
    \n
  1. Speed to publication<\/li>\n
  2. Choice of publication<\/li>\n
  3. SEO benefits \u2013 no benefit from print<\/li>\n
  4. Longevity \u2013 an article will stay around for a very long time<\/li>\n<\/ol>\n

    We took a recent advertising quotation from a newspaper and produced this comparison.<\/p>\n

    Comparing traditional print advertising rates calculated in column centimeters against digital publishing reveals the stark value proposition of online distribution.<\/p>\n

    <\/span>Print Media Advertising Costs:<\/strong><\/span><\/h3>\n

    In traditional print media, advertising costs scale sharply based on physical page area (column centimeters) and overall word count:<\/p>\n

    \n\n\n\n\n\n\n\n\n
    Package \/ Advert Size<\/strong><\/td>\nArticle Length<\/strong><\/td>\nTraditional Print Rate<\/strong><\/td>\nCost Comparison vs. MyPR Budget Release<\/strong><\/td>\n<\/tr>\n<\/thead>\n
    Option 1: 38\u00d78 Full Page<\/strong><\/td>\n800 words<\/td>\nR21 500.00 (excl. VAT)<\/em><\/td>\nMyPR is 430x cheaper<\/strong> for full article coverage.<\/td>\n<\/tr>\n
    Option 2: 19\u00d78 Half Page<\/strong><\/td>\n600 words<\/td>\nR12 900.00 (excl. VAT)<\/em><\/td>\nMyPR is 258x cheaper<\/strong> for half-page equivalence.<\/td>\n<\/tr>\n
    Option 3: 19\u00d74 Quarter Page<\/strong><\/td>\n400 words<\/td>\nR7 000.00 (excl. VAT)<\/em><\/td>\nMyPR is 140x cheaper<\/strong> for quarter-page equivalence.<\/td>\n<\/tr>\n
    Option 4: 10\u00d74 Eighth Page<\/strong><\/td>\n200 words<\/td>\nR3 500.00 (excl. VAT)<\/em><\/td>\nMyPR is 70x cheaper<\/strong> for short-form equivalence.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n

    <\/span>Visualizing the Value Overlay<\/strong><\/span><\/h3>\n

    If you superimpose these traditional column-centimeter frames over the MyPR Budget Featured Press Release announcement (which spans approximately 300 to 400 words):<\/p>\n