{"id":7531,"date":"2026-10-21T09:52:29","date_gmt":"2026-10-21T07:52:29","guid":{"rendered":"https:\/\/mypr.co.za\/?p=194221"},"modified":"2026-10-21T09:52:29","modified_gmt":"2026-10-21T07:52:29","slug":"2026-effie-awards-south-africa-winners-announced","status":"publish","type":"post","link":"https:\/\/mypr.co.za\/mail\/2026-effie-awards-south-africa-winners-announced\/","title":{"rendered":"2026 Effie Awards South Africa Winners Announced"},"content":{"rendered":"<div><img decoding=\"async\" src=\"https:\/\/mypr.co.za\/wp-content\/uploads\/2020\/09\/General_Business_FQI-scaled.jpg\" class=\"ff-og-image-inserted\"><\/div>\n<p>Effie Awards South Africa announced its 2026 winners at The Venue, Melrose Arch, celebrating the ideas, strategies and measurable results that define marketing effectiveness. Following another record year for entries, the programme recognised 45 finalists and awarded 27 trophies: one Grand Effie, four Gold, ten Silver and twelve Bronze.<\/p>\n<p>Hosted by the Association for Communication and Advertising (ACA), this year\u2019s celebration also introduced South Africa\u2019s first Effie Marketer of the Year and Agency of the Year recognitions, awarded to Women for Change and Joe Public respectively.<\/p>\n<p>The Grand Effie, the highest honour recognising South Africa\u2019s most effective campaign of the year, was awarded to Edelman South Africa and Women for Change for \u201cThe Unburied Casket\u201d in the Non-Profit category.<\/p>\n<p>View highlights from \u201cInside the Judges\u2019 Room with the 2026 South Africa Grand Effie Jury\u201d HERE<br \/>\u201cThis year\u2019s winners demonstrate the extraordinary possibilities when a clear understanding of the challenge meets bold creativity and rigorous measurement. The work shows how effective marketing can build businesses, shift behaviour and make a meaningful contribution to society. We congratulate the agency and client teams behind these achievements and look forward to building on this momentum in 2027, continuing to champion work that proves its impact,\u201d said Gillian Rightford, ACA Executive Director for Effie South Africa.<\/p>\n<p><strong>Introducing Marketer of the Year and Agency of the Year<\/strong><\/p>\n<p>For the first time in South Africa, Effie recognised organisations whose work has made its mark across the programme through two new titles: Marketer of the Year, awarded to Women for Change, and Agency of the Year, awarded to Joe Public.<\/p>\n<p>These recognitions celebrate performance across a body of effective work. They are determined by the points earned through the year\u2019s Effie finalists and winners, using the Effie Index methodology.<\/p>\n<p><strong>New leadership for the 2027 programme<\/strong><\/p>\n<p>Effie South Africa also announced its incoming committee leadership and Jury Co-Chairs for the 2027 programme, which commences following the awards ceremony held on 20 October 2026.<\/p>\n<p>Refilwe Maluleke, Executive Head of Marketing for Discovery Health, takes over as Effie South Africa Committee Chair, succeeding Anwar Jappie, whose tenure concludes with the 2026 programme. Neo Makhele, Chief Strategy Officer at Ogilvy South Africa, assumes the role of Deputy Chair.<\/p>\n<p>The incoming Effie Jury Co-Chairs are Fran Luckin, Co-Chief Creative Officer of Boundless, and Mandisa Theko-Khitsane, Marketing Executive at Sanlam Retail Mass.<\/p>\n<p>\u201cWe thank Anwar for his leadership and commitment to Effie South Africa throughout his tenure as Chair, and Refilwe Maluleke and Ahmed Tilly for their dedication and rigorous oversight as Jury Co-Chairs over the past three years. As we welcome Refilwe, Neo, Fran and Mandisa into their new roles, we look forward to the experience, perspective and care they will bring to the programme. Their collective leadership will help us build on its success, uphold the professionalism and rigour of our judging process, and ensure that strong jury oversight continues to underpin every Effie awarded,\u201d said Rightford.<\/p>\n<p><strong>2026 Effie Awards Winners Table<\/strong><\/p>\n<style> table {<br \/> width: 100%;<br \/> border-collapse: collapse;<br \/> font-family: Arial, sans-serif;<br \/> }<br \/> th, td {<br \/> border: 1px solid #dddddd;<br \/> text-align: left;<br \/> padding: 8px;<br \/> }<br \/> th {<br \/> background-color: #f2f2f2;<br \/> }<br \/> tr:nth-child(even) {<br \/> background-color: #f9f9f9;<br \/> }<br \/> <\/style>\n<table>\n<thead>\n<tr>\n<th>AWARD<\/th>\n<th>AGENCY<\/th>\n<th>CLIENT<\/th>\n<th>BRAND<\/th>\n<th>CAMPAIGN<\/th>\n<th>CATEGORY<\/th>\n<\/tr>\n<\/thead>\n<tbody readability=\"46.5\">\n<tr>\n<td>Grand<\/td>\n<td>Edelman South Africa<\/td>\n<td>Women For Change<\/td>\n<td>Women For Change<\/td>\n<td>The Unburied Casket<\/td>\n<td>Non-Profit<\/td>\n<\/tr>\n<tr readability=\"2\">\n<td>Gold<\/td>\n<td>Edelman South Africa<\/td>\n<td>Women For Change<\/td>\n<td>Women For Change<\/td>\n<td>The Unburied Casket<\/td>\n<td>Social Good \u2013 Brands \/ Positive Change<\/td>\n<\/tr>\n<tr readability=\"2\">\n<td>Gold<\/td>\n<td>Clockwork<\/td>\n<td>The Salvation Army<\/td>\n<td>The Salvation Army x National GBV Command Centre<\/td>\n<td>Escape It<\/td>\n<td>Non-Profit<\/td>\n<\/tr>\n<tr readability=\"2\">\n<td>Gold<\/td>\n<td>Joe Public<\/td>\n<td>Uber Eats South Africa<\/td>\n<td>Uber Eats<\/td>\n<td>Own the Hours Others Abandoned<\/td>\n<td>Delivery Services<\/td>\n<\/tr>\n<tr>\n<td>Gold<\/td>\n<td>Edelman South Africa<\/td>\n<td>Women For Change<\/td>\n<td>Women For Change<\/td>\n<td>The Unburied Casket<\/td>\n<td>Non-Profit<\/td>\n<\/tr>\n<tr readability=\"8\">\n<td>Silver<\/td>\n<td>McCann Joburg<\/td>\n<td>SA Heart Association<\/td>\n<td>SA Heart\u00ae (South African Heart Association)<\/td>\n<td>Check My Beat: Heart Health Tracks<\/td>\n<td>Small Budgets \u2013 Non-Profit, Products, Services<\/td>\n<\/tr>\n<tr readability=\"2\">\n<td>Silver<\/td>\n<td>Joe Public<\/td>\n<td>Uber Eats South Africa<\/td>\n<td>Uber Eats<\/td>\n<td>Own the Hours Others Abandoned<\/td>\n<td>Marketing Disruptors<\/td>\n<\/tr>\n<tr readability=\"2\">\n<td>Silver<\/td>\n<td>KAMuses Consultancy<\/td>\n<td>KFC South Africa<\/td>\n<td>KFC Africa Add Hope<\/td>\n<td>The Biggest Hunger Hack<\/td>\n<td>Social Good \u2013 Brands \/ Positive Change<\/td>\n<\/tr>\n<tr readability=\"5\">\n<td>Silver<\/td>\n<td>Clockwork<\/td>\n<td>The Salvation Army<\/td>\n<td>The Salvation Army x National GBV Command Centre<\/td>\n<td>Escape It<\/td>\n<td>Social Good \u2013 Diversity, Equity &amp; Inclusion<\/td>\n<\/tr>\n<tr readability=\"2\">\n<td>Silver<\/td>\n<td>Joe Public<\/td>\n<td>Chicken Licken<\/td>\n<td>Chicken Licken<\/td>\n<td>Nothing to Bite Into. Everything to Talk About.<\/td>\n<td>Restaurants<\/td>\n<\/tr>\n<tr readability=\"5\">\n<td>Silver<\/td>\n<td>Joe Public<\/td>\n<td>SAB (AB InBev)<\/td>\n<td>Castle Milk Stout<\/td>\n<td>The Revealing Pour: A print ad that went beyond ink and paper.<\/td>\n<td>Media Innovation \u2013 Emerging &amp; New Channels, Existing Channels \/ Media Effies<\/td>\n<\/tr>\n<tr readability=\"5\">\n<td>Silver<\/td>\n<td>Ogilvy<\/td>\n<td>KFC South Africa<\/td>\n<td>KFC South Africa<\/td>\n<td>Obsessively Building KFC\u2019s Taste Platform to Unlock a New Generation of Fanatics<\/td>\n<td>Sustained Success \u2013 Products, Services<\/td>\n<\/tr>\n<tr readability=\"4\">\n<td>Silver<\/td>\n<td>Ogilvy and Ogilvy Singapore<\/td>\n<td>Unilever South Africa<\/td>\n<td>Vaseline PJ<\/td>\n<td>How Vaseline Rewrote the Rules of Trust in the Social Era<\/td>\n<td>Marketing Disruptors<\/td>\n<\/tr>\n<tr readability=\"5\">\n<td>Silver<\/td>\n<td>Ogilvy<\/td>\n<td>Volkswagen Group, South Africa<\/td>\n<td>Volkswagen South Africa<\/td>\n<td>Forever Golf \u2013 How VW Turned a 47-Year Nickname Tradition into a Record-Breaking Golf 8 Launch.<\/td>\n<td>Engaged Community<\/td>\n<\/tr>\n<tr readability=\"2\">\n<td>Silver<\/td>\n<td>Ogilvy<\/td>\n<td>Audi South Africa<\/td>\n<td>Audi<\/td>\n<td>TikTok Test Drive: How Audi turned TikTok\u2019s scroll into a steering wheel<\/td>\n<td>Social Media<\/td>\n<\/tr>\n<tr>\n<td>Bronze<\/td>\n<td>KAMuses Consultancy<\/td>\n<td>KFC South Africa<\/td>\n<td>KFC Africa Add Hope<\/td>\n<td>The Biggest Hunger Hack<\/td>\n<td>Corporate Reputation<\/td>\n<\/tr>\n<tr readability=\"4\">\n<td>Bronze<\/td>\n<td>Clockwork<\/td>\n<td>The Salvation Army<\/td>\n<td>The Salvation Army x National GBV Command Centre<\/td>\n<td>Escape It<\/td>\n<td>Media Idea \/ Media Effies<\/td>\n<\/tr>\n<tr readability=\"6\">\n<td>Bronze<\/td>\n<td>Clockwork<\/td>\n<td>The Salvation Army<\/td>\n<td>The Salvation Army x National GBV Command Centre<\/td>\n<td>Escape It<\/td>\n<td>Small Budgets \u2013 Non-Profit, Products, Services<\/td>\n<\/tr>\n<tr readability=\"6\">\n<td>Bronze<\/td>\n<td>Joe Public<\/td>\n<td>SAB (AB InBev)<\/td>\n<td>Castle Milk Stout<\/td>\n<td>The Revealing Pour: A print ad that went beyond ink and paper.<\/td>\n<td>Small Budgets \u2013 Non-Profit, Products, Services<\/td>\n<\/tr>\n<tr readability=\"5\">\n<td>Bronze<\/td>\n<td>Joe Public<\/td>\n<td>Takealot<\/td>\n<td>Takealot<\/td>\n<td>Takealot: the marketing case for hyperlocal marketing<\/td>\n<td>Multicultural \u2013 Products, Services<\/td>\n<\/tr>\n<tr readability=\"2\">\n<td>Bronze<\/td>\n<td>Ogilvy<\/td>\n<td>Google<\/td>\n<td>Google<\/td>\n<td>What Happens When Search Never Leaves The Gen Z Feed?<\/td>\n<td>Youth Marketing<\/td>\n<\/tr>\n<tr readability=\"5\">\n<td>Bronze<\/td>\n<td>Joe Public<\/td>\n<td>SAB (AB InBev)<\/td>\n<td>Flying Fish<\/td>\n<td>Out Of Your Home: How We Made Flying Fish impossible to ignore<\/td>\n<td>Media Innovation \u2013 Emerging &amp; New Channels, Existing Channels \/ Media Effies<\/td>\n<\/tr>\n<tr readability=\"6\">\n<td>Bronze<\/td>\n<td>Ogilvy<\/td>\n<td>YUM Brands<\/td>\n<td>KFC South Africa<\/td>\n<td>When Everyone Went Cheap, KFC Went Bottomless<\/td>\n<td>Seasonal Marketing \u2013 Products, Services<\/td>\n<\/tr>\n<tr readability=\"3\">\n<td>Bronze<\/td>\n<td>Promise Group<\/td>\n<td>SAB (AB InBev)<\/td>\n<td>Castle Lite<\/td>\n<td>The Draught Story<\/td>\n<td>Sustained Success \u2013 Products, Services<\/td>\n<\/tr>\n<tr>\n<td>Bronze<\/td>\n<td>Boundless<\/td>\n<td>South African Breweries<\/td>\n<td>South African Breweries<\/td>\n<td>Forever Committed<\/td>\n<td>Corporate Reputation<\/td>\n<\/tr>\n<tr readability=\"7\">\n<td>Bronze<\/td>\n<td>Ogilvy<\/td>\n<td>Volkswagen Group, South Africa<\/td>\n<td>Volkswagen South Africa<\/td>\n<td>Forever Golf \u2013 How VW Turned a 47-Year Nickname Tradition into a Record-Breaking Golf 8 Launch.<\/td>\n<td>Brand Content &amp; Entertainment<\/td>\n<\/tr>\n<tr readability=\"3\">\n<td>Bronze<\/td>\n<td>Ogilvy<\/td>\n<td>SAB (AB InBev)<\/td>\n<td>Carling Black Label<\/td>\n<td>Carling Black Label \u2013 Be The Champion Coach: reimagined as the highest-stakes fan mechanic in SA football<\/td>\n<td>Engaged Community<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Effie Awards South Africa is hosted by the Association for Communication and Advertising (ACA) and sponsored by Nedbank, South African Breweries (AB InBev), Unilever, Heineken Beverages, Discovery, Emeris, IAS, Eatbigfish Africa, Investec, Alt Studios, Boundless and Motion Ads.<\/p>\n<p>Effie South Africa also thanks Effie Global Insights partner Ipsos, 2026 Effie Awards SA media partners Modern Marketing and Bizcommunity, and contributing organisations, Tiger Brands, Mondel?z, PepsiCo and GIB Insurance.<\/p>\n<p>View the 2026 Effie Awards South Africa e-zine HERE<\/p>\n<p>View the campaign reels on the Effie South Africa YouTube channel<br \/>For more information, visit the Effie South Africa website<br \/>or visit www.acasa.co.za<\/p>\n<p>Join the conversation: #EffieAwardsSA<br \/>Follow @EffieSouthAfrica on Facebook, Instagram and YouTube, and @EffieAwardsSA on X to keep up to date on the latest developments.<\/p>\n<p><a href=\"https:\/\/mypr.co.za\/contact\/featured\/\">CLICK HERE to submit your press release to MyPR.co.za<\/a>.<\/p>\n<p><strong>Author<\/strong>: Franco D\u2019Onofrio from <strong><a title class=\"aalmanual\" href=\"https:\/\/mypr.co.za\/directory\/a\/twiga-communications\/\">Twiga Communications<\/a><strong> on behalf of <strong>Effie Awards South Africa<\/strong>.<\/strong><\/strong><\/p>\n<p> <strong><\/p>\n<h3>Track Your Press Release HERE:<\/h3>\n<p><\/strong><\/p>\n<div class=\"mypr-visibility-box\" readability=\"4.3362831858407\">\n<h4>Check Online Visibility<\/h4>\n<p>Verify where this release is currently indexed:<\/p>\n<\/div>\n<p><\/p>\n<div class=\"entry-pagination pagination\">Pages: <span class=\"post-page-numbers current\" aria-current=\"page\"><span class=\"screen-reader-text\">Page <\/span>1<\/span> <a href=\"https:\/\/mypr.co.za\/2026-effie-awards-south-africa-winners-announced\/2\/\" class=\"post-page-numbers\"><span class=\"screen-reader-text\">Page <\/span>2<\/a><\/div>\n<p><a href=\"https:\/\/mypr.co.za\/2026-effie-awards-south-africa-winners-announced\/\" target=\"_blank\">CLICK HERE to Read the Original Press Release on MyPR<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Effie Awards South Africa announced its 2026 winners at The Venue, Melrose Arch, celebrating the ideas, strategies and measurable results that define marketing effectiveness. Following another record year for entries, the programme recognised 45 finalists and awarded 27 trophies: one Grand Effie, four Gold, ten Silver and twelve Bronze. Hosted by the Association for Communication &hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","autoblue_enabled":true,"autoblue_custom_message":"","autoblue_shares":[{"did":"did:plc:revymtt5qssww7e7avbruzic","date":"2026-10-21T08:10:15+00:00","uri":"at:\/\/did:plc:revymtt5qssww7e7avbruzic\/app.bsky.feed.post\/3myep5irtkt2j","response":"{\"uri\":\"at:\/\/did:plc:revymtt5qssww7e7avbruzic\/app.bsky.feed.post\/3myep5irtkt2j\",\"cid\":\"bafyreiguqczdxnts6rrq3tpuh4s5cuiduzizxygddsz4yaf23bre5og3uy\",\"commit\":{\"cid\":\"bafyreibhrtafjgojpeqpnxyg6zsyiarwndtjwb3gavalkaaf6ytgjbcw4u\",\"rev\":\"3myep5is2fl2j\"},\"validationStatus\":\"valid\"}"}],"autoblue_post_url":"","autoblue_publish_document":false,"republication-tracker-tool-hide-widget":false,"footnotes":""},"categories":[3],"tags":[29],"class_list":["type-post","category-news","tag-mypr-africa","entry"],"acf":[],"_links":{"self":[{"href":"https:\/\/mypr.co.za\/mail\/wp-json\/wp\/v2\/posts\/7531","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mypr.co.za\/mail\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mypr.co.za\/mail\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mypr.co.za\/mail\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mypr.co.za\/mail\/wp-json\/wp\/v2\/comments?post=7531"}],"version-history":[{"count":0,"href":"https:\/\/mypr.co.za\/mail\/wp-json\/wp\/v2\/posts\/7531\/revisions"}],"wp:attachment":[{"href":"https:\/\/mypr.co.za\/mail\/wp-json\/wp\/v2\/media?parent=7531"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mypr.co.za\/mail\/wp-json\/wp\/v2\/categories?post=7531"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mypr.co.za\/mail\/wp-json\/wp\/v2\/tags?post=7531"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}