{"id":774,"date":"2025-02-27T10:52:22","date_gmt":"2025-02-27T08:52:22","guid":{"rendered":"https:\/\/mypr.co.za\/mail\/how-to-unsuck-your-press-release-title-mtga\/"},"modified":"2025-02-27T10:52:22","modified_gmt":"2025-02-27T08:52:22","slug":"how-to-unsuck-your-press-release-title-mtga","status":"publish","type":"post","link":"https:\/\/mypr.co.za\/mail\/how-to-unsuck-your-press-release-title-mtga\/","title":{"rendered":"How to \u2018UnSuck\u2019 Your Press Release Title \u2013 #MTGA"},"content":{"rendered":"<ul>\n<li>Your Titles are Boring \u2013 How to Make Consumers Read Your Press Release<\/li>\n<li>Why Your Press Release Title Mustn\u2019t exceed 65 Characters<\/li>\n<li>Lets Make Titles Great Again \u2013 #MTGA<\/li>\n<\/ul>\n<p>Most <a href=\"http:\/\/mypr.co.za\/save-with-myprs-monthly-flat-fee\/\">MyPR Press Release submissions<\/a> succeed in telling people about a company\/product.<\/p>\n<p>BUT, at the risk of offending you, most press release titles are boring, uninspiring and do not compel anyone want to read them.<\/p>\n<p>You need to rethink what you want to achieve and how you will accomplish that.<\/p>\n<figure aria-describedby=\"caption-attachment-158754\" class=\"wp-caption alignleft\"><a href=\"http:\/\/mypr.co.za\/save-with-myprs-monthly-flat-fee\/\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-158754 size-thumbnail\" src=\"https:\/\/mypr.co.za\/wp-content\/uploads\/2025\/02\/How-to-Unsuck-Your-Press-Release-Title-300x300.jpg\" alt=\"\" width=\"300\" height=\"300\" \/><\/a><figcaption class=\"wp-caption-text\">How to UnSuck Your Press Release Title. Photo: MyPR<\/figcaption><\/figure>\n<p>Every PR Company tells me that their clients insist on seeing their business name in the title of every release and that is so boring and counter productive to just why we tell people about our products or services. We only write to establish ourselves as the <em>top dog<\/em>, the <em>authority<\/em> in our industry.<\/p>\n<p>Most readers want to know that they will get \u2018bang for their buck\u2019 if they invest a little bit of time in reading their message. Getting people to read your message is the first step in establishing yourself or your client as the <em>authority<\/em> in their industry.<\/p>\n<p>As PR Professionals we sometimes forget that the average consumer\/reader is selfish and only decides on whether to read a press release or not based on getting a positive answer to this SELFISH question; \u201cWhat is in it for me?\u201d<\/p>\n<p><strong>MyPR recently had an example press release submitted for comment and below is how we answered:<\/strong><\/p>\n<p>The title; \u201c<em>How We Built [SA Online Shopping Site]: From Cash on Delivery to a Trusted Payment Experience<\/em>\u201d achieved it\u2019s job BUT, it tells the reader that I am about to read about some other companies success. Now if I was engaged with that company and used their products or knew the people, maybe I would read further. BUT, the title doesn\u2019t answer the SELFISH question; \u201cWhat is in it for me?\u201d<\/p>\n<p><strong>So, here is a quick spitball around alternative titles for the above:<\/strong><\/p>\n<ol>\n<li>How to Solve the Trust Issue With Your Online Store<\/li>\n<li>How to Build a Reliable Online Delivery Team<\/li>\n<li>Get One Step Ahead by Learning From [SA Online Shopping Site\u2019s] Online Success<\/li>\n<li>Building an Online Shop \u2013 How one SA Based Business Thrived<\/li>\n<\/ol>\n<p>All the above alternatives are based on the content in the body of the press release.<\/p>\n<p>The main premise around a compelling article is that you want someone to take one second to answer the \u201cWhat is in it for me?\u201d question.<\/p>\n<p>AND the above is why newspapers have journalist, sub editor, caption editor, title editor and editor roles.<\/p>\n<p>Think about a brand such as Nando\u2019s \u2013 they very seldom put their name in the titles of any content BUT you know that you are going to be entertained when consuming it.<\/p>\n<p><strong>The three most read articles on MyPR this year are these:<\/strong><\/p>\n<ol>\n<li><a href=\"https:\/\/mypr.co.za\/how-to-check-an-electricians-registration-and-the-validity-of-your-coc\">https:\/\/mypr.co.za\/how-to-check-an-electricians-registration-and-the-validity-of-your-coc<\/a> \u2013 published 25 September 2023<\/li>\n<li><a href=\"https:\/\/mypr.co.za\/my-prepaid-meter-has-stopped-working-and-wont-accept-any-tokens-7-easy-troubleshooting-steps\">https:\/\/mypr.co.za\/my-prepaid-meter-has-stopped-working-and-wont-accept-any-tokens-7-easy-troubleshooting-steps<\/a> \u2013 published 9 November 2023<\/li>\n<li><a href=\"https:\/\/mypr.co.za\/how-to-differentiate-genuine-and-fake-ghd-and-kerastase-products\">https:\/\/mypr.co.za\/how-to-differentiate-genuine-and-fake-ghd-and-kerastase-products<\/a> \u2013 published 22 June 2023<\/li>\n<\/ol>\n<p>The 3 above all answer the \u201cWhat is in it for me?\u201d question and promise a reward for the reader \u2013 that reward being knowledge that will save them money and heartache.<\/p>\n<p>They also demonstrate the value of good SEO and the STAYING POWER of a <a href=\"http:\/\/mypr.co.za\/save-with-myprs-monthly-flat-fee\/\">featured press release<\/a> on MyPR \u2013 the gift that keeps on giving.<\/p>\n<p><strong>Last Tips:<\/strong><\/p>\n<ol>\n<li>Make sure that you choose ONE thread (keywords) and include those keywords in your tile, lead in, body and lead out and ONLY hyperlink those to highly relevant pages where people can find out more \u2013 less and highly relevant hyperlinks are definitely MORE (imagine this \u2013 you are reading on a specific subject, you follow a hyperlink and the page you land on is NOT relevant to what you were reading which results in negative feelings and a lost opportunity).<\/li>\n<li>If you subscribe to <a href=\"http:\/\/mypr.co.za\/save-with-myprs-monthly-flat-fee\/\">MyPR\u2019s Featured Press Releases<\/a> you have the luxury of being able to LASER FOCUS each release on a specific set of keywords, in as many releases as you can write.<\/li>\n<li>Write as if you are explaining to a friend with a Grade 10 and a limited attention span.<\/li>\n<li>Have fun and don\u2019t be afraid to show your personality.<\/li>\n<li>Take risks.<\/li>\n<li>Measure your success (or not) of every release \u2013 use media monitoring companies, specific landing pages A\/B testing and get comfortable.<\/li>\n<li>Include alternative headlines as bullet points at the beginning of your article \u2013 these will help further precis what is important in your article.<\/li>\n<li>Keep your title to 65 characters (including spaces) \u2013 this will ensure that your entire title appears in the Search results of a search engine like Google (without those pesky \u2026.. after being chopped off mid word).<\/li>\n<\/ol>\n<p>Life is short \u2013 look to entertain and educate. Make Titles Great Again \u2013 #MTGA<\/p>\n<p><a href=\"http:\/\/mypr.co.za\/save-with-myprs-monthly-flat-fee\/\">CLICK HERE to submit your press release to MyPR.co.za<\/a>.<\/p>\n<p>MyPR<\/p>","protected":false},"excerpt":{"rendered":"<p>Your Titles are Boring \u2013 How to Make Consumers Read Your Press Release Why Your Press Release Title Mustn\u2019t exceed 65 Characters Lets Make Titles Great Again \u2013 #MTGA Most MyPR Press Release submissions succeed in telling people about a company\/product. BUT, at the risk of offending you, most press release titles are boring, uninspiring &hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","autoblue_enabled":true,"autoblue_custom_message":"","autoblue_shares":[],"autoblue_post_url":"","autoblue_publish_document":false,"republication-tracker-tool-hide-widget":false,"footnotes":""},"categories":[3],"tags":[],"class_list":["type-post","category-news","entry"],"acf":[],"_links":{"self":[{"href":"https:\/\/mypr.co.za\/mail\/wp-json\/wp\/v2\/posts\/774","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mypr.co.za\/mail\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mypr.co.za\/mail\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mypr.co.za\/mail\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mypr.co.za\/mail\/wp-json\/wp\/v2\/comments?post=774"}],"version-history":[{"count":0,"href":"https:\/\/mypr.co.za\/mail\/wp-json\/wp\/v2\/posts\/774\/revisions"}],"wp:attachment":[{"href":"https:\/\/mypr.co.za\/mail\/wp-json\/wp\/v2\/media?parent=774"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mypr.co.za\/mail\/wp-json\/wp\/v2\/categories?post=774"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mypr.co.za\/mail\/wp-json\/wp\/v2\/tags?post=774"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}