We offer strategy to implementation in public relations, social media and motoring events.
We’re a Durban based agency with a national footprint. Our results-driven approach has seen the business grow from a start-up in 2012, to a national competitor today.
We were so inspired by Seth Godin’s words that we chose them as our mantra: “Be remarkable. Be generous. Create art. Make judgement calls. Connect people and ideas.” As an agency, we live by these words. ~ Founder & Director, Michelle Lewis.
When it comes to skills, we’re a perfect blend of traditional ‘angle hunters’, and modern mass communicators. If the story is not interesting or memorable, it won’t leave our inbox – it’s simply not fair to our Clients or the journalists we talk to. We work with brands to either tell their great story, or to help them create one worth talking about. The way we do this is where the modern magic begins. Industry leading software allows us to monitor the market, reach out to influencers and place press across multiple channels: TV & YouTube; newspapers & blogs; radio & podcasts.
Our services include: strategy, campaign/ project support, reputation management, press office support. We work well within a collaborative agency environment if needs be.
In this industry it’s a bit of ‘what you know’ and a whole lot of ‘who you know’. Our respect for and relationship with Motor Sport South Africa, and the logistical know how we bring to each event, is what has our Clients coming back for more. Keeping our fingers on the motoring pulse, and connecting ideas and people, is how we’ve helped many brands achieve their objectives.
Our services include: event conceptualization, brand affiliations, sponsorship (packaging & sales), and event management.
The creation of social media brought out the editor and journalists in every brand, woman and child. Pages and profiles quickly became the newsroom floor, where clever copy and entertaining content triumphed. Or at least that’s how we view social media. We treat our Client’s social profiles and their fans, with the same respect and attention we do for established media houses. Crafting stories, identifying key messages, producing gorgeous supporting imagery and timing their release to perfection is our game. We pride ourselves in on-brand on-page artistry, and influential off-page activity.
Our services include: strategy, community management, outreach programmes to influencers, and reputation management. We are able to operate on an on going month-to-month basis, or as a supporting role to manage reputation and drive off page activity.
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