Oh what a luxurious night! One that many South African fashion followers have been waiting for forever.
Luxury brand, Ferragamo, celebrated the opening of its renovated flagship store in South Africa, located at Sandton City last night. It was a lavish ceremony that was opened by AbuIssa Holding’s CEO Mr. Fawaz Idrissi from Doha.
The renovated store mirrors the modern structural and architectural aesthetics that the Italian luxury brand has currently injected into its DNA. The elements used in the store’s renovation reflect the new creative direction the brand has been reinforcing as of late. Ferragamo’ s current footwear director, Paul Andrew, mirrored that sentiment in an interview earlier this year, saying: “This is not about a reinvention, but about reintroducing the brand to a new generation of women, while not alienating or forgetting the existing client, The way we are going about it is based on Salvatore’s original mindset, which was all about creativity and innovation. All the ingredients were there, so we wanted to rework these elements in a totally new way. That innovation has been lost in the past 40 years.”
The store originally opened in 2000 originally, is the brand’s largest South African location. The renovated space now has a footprint of 203m². The newly renovated space features the full lifestyle brand experience of men’s and ladies products, across the full collection of shoes, accessories, RTW, accessories, watches & perfumes.
Ferragamo is considered by many in the industry to represent old school luxury but that’s changing fast, as the brand has been injecting new life into it’s DNA by appointing a new creative team to carry the brand into its next phase.
The shoes, bags, accessories and scarves for both men and women are absolutely gorgeous. They even have a kiddies selection with the cutest pumps, boots and bags that you will not be able to resist. Definitely worth a visit when you are in Sandton City again.