JOHANNESBURG, South Africa – 11 August, 2016 – Samsung Electronics South Africa is a fervent supporter of the Olympic Games and in particular, the ethos behind the global sporting event, which aims to encourage athletes to strive and to accomplish the exceptional. The competitors in the games are the elite that their respective nations produced, which means that those who stand at the top of the podium and receive gold are the leaders in their fields. These sportsmen and women never settle for anything less than being number one and are constantly striving to better their previous successes. A good example of this is South Africa’s own Olympic gold medalist, Cameron van der Burgh, who took the 100-metre breaststroke gold medal at the 2012 Olympic Games, setting a new world record with this feat. Despite his accomplishments on the ultimate stage, he has since gone on to win numerous World Championship medals and has twice won the Fédération Internationale de Natation (FINA) overall World Cup. It is this intense desire to always be the best and to continue triumphing in every contest he undertakes that makes him a truly extraordinary athlete. “We are proud to name Cameron as our brand ambassador as he is focused, driven and precise, constantly setting standards of excellence and quality,” says Michelle Potgieter, Director for Brand and Communications at Samsung South Africa. Like the top athletes, explains Potgieter, these are traits that the Samsung brand shares and it too is driven to be a winner. For this reason, when customers purchase its products, they know that they are obtaining the gold standard and the best of the best. “Samsung has a long history with the Olympic Games and our mobile business is a global sponsor at the Rio 2016 Games. As part of our Olympic commitment, we want to give every Samsung customer a chance to experience their own version of Olympic success with our ‘Go For Gold’ promotion.” Customers purchasing any Samsung . . .
Johannesburg, South Africa - August 2016: BetterMan is the new kid on the block, but has quickly matured to become the perfect gentleman. Quietly creating an exciting meeting place where brands and companies can connect with a targeted group of men. Since inception in 2014, growth has been rapid. The BetterMan Facebook page currently eclipses the pages of some of the most well known South African men’s magazines with over 47 000 followers. The daily email is sent out to a dedicated database of more than 12,000 men. The BetterMan mission is simple: To make men unstoppable. This is done by putting the community first and providing them with qualitative, tailored and relevant content that goes beyond boring click bait articles. “BetterMan is seen as the trustworthy friend and cool big brother, it is also the influencer they admire and the role model they are looking up to, “says Erik Kruger, Founder of BetterMan. “Now we want to offer brands and companies the opportunity to get involved and to to connect with our very targeted and engaged group of men in various ways.” BetterMan offers tailored made solutions for every clients’ needs including: sponsoring of e-mailers delivered directly to the loyal BetterMan followers’ inbox; digitorials, client surveys and brand experiences, posts on the social media platforms; sponsored podcasts or webisodes; and custom-made experiential events hosted for the specified target market. BetterMan is about becoming a better man every day. In any way. No matter how small. In the way you act, speak, and live your life. Being a gentleman has become synonymous with the BetterMan life. The typical BetterMan reader is between 25-34 and describes himself as driven, ambitious, motivated, and determined. It’s clear that men who gravitate towards Betterman do so, because they want to rise above mediocrity. A glimpse of the BetterMan platform (30 June 2016): Website Page views per month: 13 000 Facebook Page . . .
Samsung South Africa’s new Brand Ambassadors effortlessly embody the company’s values JOHANNESBURG, South Africa – 8 August 2016 – Samsung South Africa has announced five new celebrity Brand Ambassadors who epitomise Samsung ideals and characteristics across a range of product categories. “At Samsung, excellence and innovation are key and we believe these local ambassadors embody our corporate identity in appearance, demeanour, values and voice,” says Michelle Potgieter, Director of Brand and Communications at Samsung SA. The five new Brand Ambassadors include Olympic swimmer Cameron van der Burgh, actor and TV presenter Maps Maponyane, celebrity chef Reuben Riffel, renowned Afrikaans singer and actor Bobby van Jaarsveld and former Miss South Africa and businesswoman Jo-Ann Strauss. “These Brand Ambassadors are all leaders in their respective fields and Samsung South Africa is proud to be associated with them,” says Potgieter. Samsung is specifically partnering with these five individuals because of their qualities that are embroiled in the company’s character. Each of these Brand Ambassadors are also highly respected and just as Samsung, enjoy an outstanding reputation - an ideal fit with the brand. Swimmer Cameron van der Burgh, is an exceptional athlete. He combines top performance in his sports with elegance and power and represents precision and excellence in the Samsung TV and audio-visual categories. As an Olympic gold medallist and budding businessman, Van der Burgh perfectly suits the Samsung Television and audio-visual image. “Like me, Samsung puts a lot of effort into being the best and staying ahead of competitors,” says Van den Burg. Maps Maponyane, representing pioneering style in the Samsung integrated mobility and wearables category, is an actor, presenter and entrepreneur and has been voted GQ’s Best Dressed Man and Cosmopolitan Magazine's SA’s Sexiest Man. “I’m proud to be a Samsung Brand Ambassador,” he says, “because . . .
JOHANNESBURG, South Africa– Samsung Electronics South Africa has vast experience in the development of air conditioning and has long been committed to creating cooling solutions that are both powerful and convenient, thereby ensuring optimum comfort for users. However, what many consumers are unaware of is the fact that Samsung air conditioners are equally effective at warming up a room and they can perform more efficiently than the average heater. Although South Africa is renowned for its long, warm summers, when the winter hits, the cold can really affect internal living spaces. The traditional method of dealing with the cold is to utilise a bar or fan heater, but these products tend to work best as personal heating appliances and are less effective when attempting to warm an entire room. Michael McKechnie, Director of Digital Appliances Group at Samsung Electronics SA, points out that Samsung’s air conditioners may have a reputation for being cooling appliances, but they are just as good when it comes to heating a room. “You simply cannot obtain the same amount of comfort or efficiency in heating from another source, as these appliances are designed to control the entire room’s temperature. Moreover, an air conditioner allows you to maintain your desired room temperature more effectively too,” says McKechnie. “Consumers may be concerned that an air conditioner will use more power, but even this is not necessarily the case. Our products have a built in inverter that sets the appliance to idle once the room reaches optimal temperature, switching on again only if the temperature drops below this level. A heater, on the other hand, is likely to remain on throughout the day in order to keep a room warm, so it clearly draws a lot of electricity.” He adds that another, intangible benefit of using an air conditioner for heat is that by more consistently controlling the temperature of the room, you are less likely to get ill from constant changes in . . .
Tweak your TV settings to ensure an optimised and immersive sports encounter JOHANNESBURG, South Africa – 28 July, 2016 – With the Rio 2016 Olympic Games due to take place between the 6th and 21st of August 2016, even the most passing of sports fans will likely find themselves glued to their TVs at some point, supporting the various South African athletes participating. With SuperSport promising six dedicated HD channels, as well as a 24-hour Olympic news channel, watching the biggest sporting event in the world is certainly going to be an entertaining experience. So why not make sure you watch it in the clearest and most vivid manner possible, by optimising your TV to suit the nature of the programme you are viewing? This, of course, is sometimes easier said than done, but it is of vital importance, since even the best TV on the market, if incorrectly setup, may well look worse than a mediocre TV that is properly adjusted. “Since sport broadcasting often happens during the day, watching these in real time means the sun will often be shining through your windows, creating an obscuring reflection. Therefore, to view your chosen event properly, you must compensate for this by adjusting the picture to a brighter setting,” says Matthew Thackrah, Deputy Managing Director at Samsung South Africa. Thackrah points out that simply turning up the brightness won't necessarily help. He explains that this setting actually has more to do with the black contrast set-up of the TV. “Thus, setting the brightness too high may result in black colours within the visuals appearing as grey, which could reduce the depth of the picture.” “To fix this, you will have to increase the contrast – sometimes called ‘picture’ - which controls the white level. However, this too should not simply be increased. Ideally, you want to take your time and find a scene with a bright, white image contained in it and then adjust the contrast to the point where the white object is bright, but . . .
In support of World Hunger Day on 28 May, KFC urged customers to Double Up their Add Hope donations and double the difference it makes to the plight of the millions of South African children who go to bed hungry every night. Our customers generously responded by doubling up their R2 donations, donating over R1 million towards the fight against hunger over the two week Add Hope Double Up campaign. “The Add Hope Double Up campaign was an opportunity to increase awareness of the prevalence of hunger in South Africa and to illustrate the impact it will have on our country’s future if we don’t do something about it,” says Thabisa Mkhwanazi, KFC South Africa Marketing Director. “The success of Add Hope shows that South Africans want to get involved and that if we all pull together, even the smallest contribution can have a major impact.“ Add Hope has raised over R300 million in funds to secure the future of South Africa by helping children learn, grow and thrive through providing them with a nutritious meal, every day. Add Hope makes sure that over 100 000 children receive nutritious meals every month, with the help of 110 beneficiary partners around the country. The collaboration between KFC, its beneficiaries and its customers is vital in fighting hunger and the total donated to these beneficiary organisations increases every year. As part of this Double Up campaign, and in support of World Hunger Day, a number of prominent South Africans visited Add Hope beneficiary organisations to get a first-hand experience of the incredible impact the donations have on young lives. Actress Hlubi Mboya visited Afrika Tikkun in Diepsloot, Gauteng. “These children have my heart. Food, education and shelter are basic human rights. It’s powerful to see the impact that Add Hope has on places like Afrika Tikkun and on these young lives and it is a blessing that places like these are open to the vulnerable. I was completely blown away by all the facilities, and the energy, positive and . . .
Fun for the whole family The 2016 Pick n Pay Knysna Oyster Festival takes place from 1 to 10 July 2016 and promises fun and exciting activities for the whole family. Besides the delicious oysters and many other seafood delights on offer, there’s a diverse programme of more than 100 events, with something for every age and interest. To whet your appetite, here’s a look at just some of what’s lined up: Sporting events for adults On Saturday, 2 and Sunday, 3 July Momentum Weekend Argus Knysna Cycle Tour presented by Rotary On Thursday, 7 July Momentum Health OatWell DualX powered by Peptopro Sporting events for children Sunday, 3 July Spur Rotary Knysna Children’s Cycle Tour - for children aged two to 9 Saturday, 2 July The Casper Kids Adventure Run and from 1 – 10 July Dare 2 Dash Challenge for kids - for children aged six to eight Other kiddies’ events The Pick n Pay Young Oyster Festival presented by Humpty Dumpty Windmeul Eggs enjoy fun cooking lessons, arts and crafts, for two to 10 year olds The Momentum Health Kiddies Area is a fully supervised, secure and fun area for children aged two to 12 with great age-appropriate activities. Parents can leave their children under supervision with full peace of mind. The annual Kids’ Pavement Art event is ideal for creative kiddies, includes lots of entertainment and prizes. The Enchanted Education Forest and Explore the Knysna Estuary on a Kayak are not to be missed! Funfair and inflatables are always a winner and these will be in abundance at the Festival. Fun for the whole family The FNB Knysna Forest Family Hikes on Monday, 4, Wednesday, 6 and Friday, 8 July are always a hit and a great way to experience the incredible Knysna Forest The Imperial Auto Festival of Golf at Pezula a great day out where parents and children get to play golf together on one of the most beautiful golf courses in SA. Make sure you visit the SA Navy ships on Thesen . . .
The ever-popular Pick n Pay Knysna Oyster Festival will once again see the beautiful Garden Route town bursting at the seems as holiday-makers make their way there from 1 – 10 July 2016. This year, there’s an added activity to ensure revellers get their fill of what the town is most famous for! Seafood Wednesday, set to take place 6 July, gives sea-food lovers another chance to indulge in all manner of sea food – oysters included – just in case you they need another one! How it works: Restaurant walk-around The event will kick off with with a seafood walk-around at participating restaurants during the day. Expect the likes of delicious East Coast sole from 34 Degrees South and The Bell’s pan-fried Cape yellowtail with salsa verde and new potatoes – and that’s just to begin… Seafood braai competition At 5pm the fun moves to the Festival Pavilion for the SASSI Seafood Braai where locals go head-to-head to determine the best braaier in Knysna. This year you can be part of the judging panel, so make sure you get your vote in. Oyster Shucking and Eating competition This is one hotly contested title and have to see these contestants in action! Flavours of Knysna presented by Tabasco Here local eateries will compete for a host of oyster awards and with round 800 oysters being prepared on the night, this is one event oyster lovers can’t afford to miss! Also on offer will be a three-course Tabasco-inspired tasting menu, wine-tastings, a bar and entertainment, making it a great night out. Cost: R20 Festival Pavilion (includes all activity outside of Flavours of Knysna event): R20 per person; children under 12 free of charge. Flavours of Knysna: R175 includes, tasting voucher, tasting glass and entrance to Seafood Wednesday) Date: 6 July Time: 11am – 5pm at restaurants | Festival Pavilion from 5pm – 10pm Tickets available at Webtickets: http://www.webtickets.co.za/ or at the Festival grounds. All seafood used as part of the Seafood . . .
Online entries for the 2016 Momentum Weekend Argus Knysna Cycle Tour are open and tour director Elwin Thompson says that the Knysna Rotary Club, which coordinates the tour every year, is looking forward to the biggest and best event ever. “The race, which celebrates its 29th year in 2016, has grown enormously since its inception and now comprises four very popular events – MTB events, road races, the SPUR Children’s Tour and the Forest Family Dam Ride. These take place on 2 and 3 July over the first weekend of the Pick n Pay Knysna Oyster Festival (1-10 July 2016).” The MTB event is one of the biggest in southern Africa and includes outstanding cycling routes through the Knysna forest. The 50 km and 80 km MTB races are official premier seeding events of the 2017 Cape Town Cycle Tour. There are four different MTB races in total for varying technical abilities - 80 km, 50 km, 30 km and 15 km, and routes include access to privately owned sections of property that are usually closed to the public. Says Thompson: “The routes are set up and managed by Leon Evans, known as Dr Evil and, while cyclists will be riding through one of the most scenic areas in the Garden Route, they will also have their skills tested to the maximum. “The 109 km road race follows a new route introduced in 2014 which was designed for enthusiastic, competitive roadies and will keep you working all the way to the finish line.” The route takes cyclists from Knysna to Sedgefield to Kleinkranz and back to Knysna. The 50 km route is from Knysna to Sedgefield and back along the N2. The SPUR Rotary Knysna Children's Cycle Tour is a safe, scenic race for children from 2 to 10 years of age and consists of three events which start and finish at the Knysna Oyster Festival Grounds, for 2-4 year olds, 5-7 year olds and 8-10 year olds. The successful 25 km Forest Family Dam Ride on Sunday, 3 July, is a relaxed MTB ride. It is open to a limited number of riders, 12 years and over with some . . .
Think you have what it takes to master the BIG5? Swimming, cycling and running mixed with food, wine-tastings, live music and lots of oysters – that’s what you can expect at the Pick n Pay Knysna Oyster Festival from 1 to 10 July 2016. With more than 100 activities spread over ten days there will be no shortage of fun. But, if the idea of a week of nothing but indulgence leaves you restless why not sign up for the BIG5 Sport Challenge? The BIG5 Sport Challenge not only offers the unique opportunity to experience some of South Africa’s most spectacular natural scenery while enjoying the sport you love, but the impressive multisport event has gained massive popularity over the last few years and has become a bucket list ‘must’ on the local and international endurance and adventure race calendar. From mountain biking and running in and around Knysna’s famed forests and hills, to swimming in the lagoon in full view of the iconic Knysna Heads, the BIG5 Sport Challenge offers something for athletes across all fitness and skills levels. Participants will compete in five events over the course of Knysna Oyster Festival week, and a point system will be used to determine the winners. The BIG5 Lite offers four pre-determined events with athletes choosing a fifth from a selection of three other disciplines. Participants taking on the BIG5 Sport Challenge can look forward to competing in the following events: The Momentum Weekend Argus Knysna Cycle Tour MTB Race (80km); The Momentum Cape Times Knysna Forest Marathon (21.1km); The Featherbed Trail Run (15km); Dragons Featherbed Lagoon Mile Swim (1.6km); and The Momentum Health OatWell DualX, powered by PeptoPro (5km Run | 30km MTB | 2.5km Run) A one-stop registration process, preferred seeding for all five events, free access to the individual award ceremonies and the overall prize-giving event at the end of the challenge are some of the benefits of taking on this ‘Bucket List’ challenge. A . . .