We are often asked about MyPR's editorial policy - watching this screencast as we go about approving and editing (or not) press releases submitted to MyPR will give you a much better idea of what works and what doesn't when submitting your press releases. https://youtu.be/bSfEmPvpVr0 . . .
Like advertising agencies, press release agencies are also a bit conservative in their approach to business. This as a result of writers who agonise over the position of a comma, the correct word in a sentence and the number of words in a release, triple check spelling and run the release by any number of people before pushing the 'go' button. This attitude also spills over into business dealings and the Public Relations industry as a whole is wary of adopting and committing resources to any new tool. At MyPR we have long been a proponent of the use of Twitter as it suits the nature of our product - not too wordy, quick and efficient. In addition Twitter allows more indexing by the Search Engine robots than Facebook for instance. Click here to see the Twitter Robots.txt and here to see the Facebook Robots.txt for a comparison. Before this becomes too wordy the meat of this article is that we have now expanded our reach to Facebook and Pinterest in addition to Twitter - giving you many more avenues for exposure from placing your press releases on MyPR. Follow us on Facebook and Pinterest. We have added a Facebook comment facility at the bottom of each press release. In addition you will see that each image published on MyPR can now also be easily shared to your Pinterest account - just hover over any image and the Pinterest Share button wil appear in the top left hand corner. Read on if you are interested in our 'reservations' around adopting social media. What held us back from employing a shotgun approach to social media and utilising as many versions as possible has been the fact that any social media post does not gain traction in the major search engines. Reason: Every single hyperlink back to your (or any other) site from any social media site has the following attribute: rel="nofollow" which is a signal to Search Engine robots to not follow the link to the page. Compounding the above is that Social Media sites also actively discourage . . .
Of the 79 Press Releases posted on MyPR for the month of August 2013 we have isolated the Top 10 most read releases for you. These are all releases that were posted during August 2013 and are ranked by the number of times read during August 2013 only. By analysing these releases we hope that you will be able to see which topics are working, which title styles and content are most popular and ultimately we will all learn from this as the months go by. MyPR's August 2013 Top 10: New Casual Day Beneficiaries Sapiro Scoops Gold Choprop Makes SA Proud National Assembly passes Protection of Information Bill Top South African Environmental Award Finalists announced Alternatives to LAbour Broking need to be considered Nosipho Damasane to speak at global logistics in mining forum Solar unit added to South African Power grid Finalists announced for 2013 ACT Scholarship awards Keep updated with advancements in the consumer credit industry Please note: Some articles had a head start by being posted at the beginning of August but despite that some articles still made our Top 10 list despite being posted in the last week of August. Most noteably was this one - Choprop Makes SA Proud - which was only posted on 29 August and still made the list. Although I must admit that I did change the title to something that I thought would compel people to read. We still reject many submissions that, more often than not, are just thinly disguised adverts - please make your article/advert an entertaining or informative read before submitting. Our press release rejection percentage increased somewhat for the month of August to over 17% . . .
When you first sign up (via this link: Register Now) to receive press releases on MyPR you will be automatically signed up to receive ALL press releases from ALL categories. Should you wish to modify the press releases you receive please do the following: Log in Go to your dashboard Click on Subscribe2 Tick and untick the categories you are interested in Update Preferences See below for a graphical representation of the above: . . .