[Johannesburg, Tuesday 03 October 2017] – Internet Service Provider, NEPIC, credits much of its rapid growth to the impact of its paid search marketing strategy. Fairly new to the South African telecoms landscape, NEPIC needed a digital marketing solutions partner that understood its budgetary challenges and the competitive landscape in which it operates. Specifically, NEPIC needed an agency with Google Premier Partner certification to help create and execute a strategy that demanded performance against aggressive growth targets. “We set Interface Digital (IFD) a fairly tough challenge,” says Christoff Becker, NEPIC Marketing & Creative Officer. “We had to penetrate a market digitally dominated by our competitors at a fraction of their campaign spend. Success in such an environment requires proven and specialised skills in paid search campaign optimisation . . . in IFD we found a willing and able partner.” “The NEPIC campaign presented unique challenges due to the ISP competitor landscape,” says Siobhan Boyd, Senior Account Manager at Interface Digital. “As Google Premier partners we have access to certain tools, technologies and methodologies that help us understand what actions are likely to yield the greatest results – certainly in NEPIC’s case we were successful in this regard.” Through Google Search and Display (and implementation of a well-crafted and risk mitigated strategy) – IFD was able to: Over-deliver on lead targets by 190% Attain competitor brand terms at the same cost as internal brands Catapult the brand’s digital market share, essentially forcing competitors to either increase their spend or relinquish a percentage share of voice on Google. The reduction in campaign cost per click essentially allowed IFD to significantly stretch the available budget. The resulting impact on NEPIC’s business has been substantial, both in volume of new business signed and overall “deal value” per client. “We’ve seen a sharp . . .
Thrilling Day 2 of Billabong Junior Series presented by All Aboard Travel Seal Point delivered solid three-to-four waves and pristine conditions on Day 2 of the Billabong Junior Series presented by All Aboard Travel to complete the semi-finals in each of the seven divisions. The country’s best junior surfers reveled in the long point-break waves in Cape St Francis, posting numerous scores in the excellent range as they chased prestige, prize-money, points and series titles in the fourth and final event in the world’s longest running junior surfing series. The World Surf League (WSL) Junior Qualifying Series (JQS) 1,000 rated event for U18 boys saw current runaway rankings leader Jake Elkington (Kommetjie) eliminated in Round 2 by Luke Malherbe (East London ) and Calvin Goor (Salt Rock), who advanced to the man-on-man semi-finals. Goor’s near perfect 9.0 plus a 5.0 gave him victory over Malherbe and the Dolphin Coast surfer advanced to his second final of 2017. In the bottom half of the draw Ford van Jaarsveldt (Kommetjie) was outstanding in Round 2, delivering scores of 9.0 and 8.17 for a heat tally of 17.17, the highest in the division to date. He was joined in the semi by 14 year-old Mitch du Preez (East London) who had to be happy with a third place finish as van Jaarsveldt delivered another master-class for the win. The JQS women’s event followed suit with former Jeffreys Bay star Kai Woolf, now surfing under the New Zealand flag, showing superior manoeuvres and heat strategy to earn scores of 9.0 and 7.67 to ease into the final at the expense of Tayla de Coning (East London) Woolf will be up against Taghiti Gericke (Wilderness) who outpointed rising star Summer Sutton (Kommetjie) in their semi-final encounter on her way to a career first one-on-one JQS final. In the 3A rated SA Surf Tour (SAST) events, Woolf, de Coning and Sutton, along with Olivia Izzard (La Lucia), will also contest the four person U16 girls’ final, while . . .
The opening rounds of the Billabong Junior Series presented by All Aboard Travel were completed in great waves and offshore winds at Seal Point in Cape St Francis on Friday. There is much at stake at this event. The fourth and final event in the 20th annual edition of the world’s longest running surf series for surfers 18-and-under will crown event and series champions in seven divisions, as well as the men’s and women’s WSL Africa junior champions and also determine who will represent the region at the WSL World Junior Championships in Australia In January. Current Billabong Junior Series and WSL Africa junior rankings leader Jake Elkington (Kommetjie) had to play catch-up in the first heat of the U18 boys heat when Bryce du Preez (East London) opened his account with a 6.50 and then added a 4.60. But Elkington showed the form that has earned him three event victories already this year to secure second place and advanced to Round 2 alongside du Preez. There was a major upset in Heat 3 of the U18 boys when Angelo Faulkner (Jeffreys Bay) was eliminated by Saxton Randall (Durban) and 14 year-old Mitch du Preez (East London). Faulkner had his sights set on victory at Seal Point, which would have seen him clinch a place in the WSL Africa squad for the World Junior Champs, but the J-Bay resident could only muster 10.17 points and was ousted when he placed third in the heat. The U18 girls’ heats also produced an upset when Daniella Finlayson (Jeffreys Bay) grabbed victory ahead of second seed Taghiti Gericke (Wilderness). This was followed by top seed Tayla de Coning (East London), Kai Woolf (Jeffreys Bay) and Summer Sutton (Kommetjie) comfortably winning their heats and advancing to Round 2. The U16 division delivered excellent competitive performances with the likes of Faulkner, Ryan Lightfoot (Jeffreys Bay), Aya Gericke (Wilderness) and newcomer George Pittar claiming heat wins in boys, while Woolf, Sutton and Gabi Lailvaux (Westbrook) stamped their . . .
Cape Town, SA (September 26, 2017): PROINSO, the leading global distributor, integrator and technology company in the solar market, has partnered with the Japanese conglomerate OMRON to develop a fully integrated solar tracking system. Leveraging significant combined experience in tracker development and power electronics, TURNSOLE Powered by OMRON ensures an optimised performance focused on longevity and reliability. As the solar tracker market has matured over the past decade there is a growing demand for fully integrated tracking solutions. Leveraging over 10 years of tracker experience and over 2.7 GW of PV footprint, TURNSOLE has been developed in strategic partnership. OMRON (TSE: OMRON Corp) the Japanese conglomerate is the world leader in power electronics and #1 PV inverter manufacturer in Japan. OMRON’s expertise in power electronics was utilised in synergy for development of the state-of-art control system. “Solar trackers have demonstrated a strong technological advancement in the recent years, with power electronic playing an ever increasing role. We are excited about strengthening our position in the global PV market with this new product and look forward to the next steps of our long-term strategic partnership with PROINSO.”, noted Akira Enami, Deputy General Manager at OMRON. TURNSOLE Powered by OMRON, is fully integrated, using world-class solar PV components (modules, inverters, BOS) with horizontal single axis solar tracker at its core. TURNSOLE offers up to 25% increase in energy production (compared to fixed structure installations), while reducing installation and maintenance costs. With PROINSO’s Qualified Installer Network offered to customers as an added-value service, TURNSOLE Powered by OMRON is the ultimate plug-and-play tracking system. “PROINSO recognised the benefits of setting up manufacturing operations in India and two-years ago relocated its structures manufacturing in line with PM Narendra Modi’s “Make in . . .
Johannesburg—September 21—It was a star studded night at Sandton’s L’Opulence last night as the Africa Leaders 4 Change Awards (ALCA) hosted a listening session to their theme song. The song features a mix of rich African talent such as Akon, Yvonne Chaka Chaka, Jah Prayzah, Peter Square, Fally Ipupa, Danno Peterson, Themba Mhinga and many more. The event, hosted by South Africa’s darling, Nonhle Thema was full of surprises. Zimbabwe’s Jah Prayzah, sang part of the song live, on stage, to a dancing crowd. He also sang his most famous hit “Mdhara vachauya” bringing the entire room of about 60 guests to their feet. “I am so excited to see Jah Prayzah here. He is one of Africa’s most rising stars. With his magical voice, I want to take him to the world because everyone must know his music,” said music producer Hakim Abdulsamad, who also shared a song on stage. Hakim, one of Akon’s top producers, also wrote and produced “The Song for Africa” which united the crowd yesterday. “The challenge was to try and fit all the great voices together, making sure people go into studio and record and then mixing and mastering the song but when working with artists as these, it can only be great,” said Hakim. The event was also attended by multi-talented music producer and entrepreneur, Mbacke Dioum, Ntsiki Mazwai and Chi Mhende. Themba Mhinga, Johnross Jamela Vuma, Jared Joshua Fray, Danno Peterson also entertained the guest with life performances. The song will be officially released and performed for the first time at the ALCA award ceremony on November 21. Those who attended the event were also surprised with free tickets to attend the show. The ALCA Award ceremony will honour and recognise initiatives making a breath-taking difference and adding a positive meaningful impact in and around the African continent without any financial reward. “There is a lot of good work being done by Africans for Africa and our hope is not only to celebrate those who are . . .
A call to “Be More” drew over 4000 adventure-seekers to Tierpoort Adventure Farm this weekend. The sixth edition of South Africa’s largest obstacle racing series, the Toyota Warrior Race powered by Reebok took place on 16 & 17 September, and undoubtedly exceeded expectations. This round was hosted at a brand new venue that was every trail runner’s dream. The hilly and technical terrain took warriors over some of the best trails that Gauteng had to offer. First to vouch for that was the elite Warrior winners themselves: “I really enjoyed the challenge of a technical run! It took things to a new level, and was one of my favourite trails of the year,” said female champion Trish Bahlmann. The previous event that took place in Blythedale was unable to accommodate the infamous Mud Monster, so it was absolutely famished upon return! The thrill of crawling through the mud with mates was a real hit (as were the Grohe showers afterwards). The edition of new obstacles such as the Eliminator, Terminator and Maze also brought a new set of challenges and an exciting twist to the Elite event. Determined to defend his title, Claude Eksteen seemed to have the upper hand for the majority of the race as he effortlessly blazed over Tierpoort’s rocky trails. It wasn’t until the last four obstacles that 11-time Warrior Race champion Thomas van Tonder appeared with serious intent. Eksteen tackled the Intimidator first and after briefly stopping to save his grip strength van Tonder made his attack and stormed past. The two OCR giants entered The Maze in a flurry, and were acutely aware that one wrong turn could seal the outcome of their race. In an exciting race to the finish line, van Tonder managed to snatch the victory by just 7 seconds. It was a crucial win for the Jeep star at this point in the series, and he is now in the fight for the National title. “The next Warrior Race is a week after OCR World Champs, so I’m going to be tired! Claude won’t be racing that . . .
Gauteng is gearing up for a high-speed challenge this weekend! The penultimate round of the Nissan TrailSeeker Series kicks off on Saturday, 23 September in Hazeldean. Almost 3000 adventure-seekers are expected to arrive for the spring festivity, which will be hosted by Pretoria’s popular Cowhouse Market. “This is the biggest annual mountain bike event that Pretoria,” said race organiser Francois Theron. Riders will be given the opportunity to explore the best trails the province has to offer, and the route includes new sections from local MTB hotspots Rosmary Hill, Boschkop and Hazeldean Valley. Half marathon participants in particular can look forward to an exciting ride! With four categories on offer, the Nissan TrailSeeker attracts a broad field of athletes. While the event caters for family-orientated riders looking for a good time, it also accommodates elite athletes racing for the esteemed title. Some of Gauteng’s very best have signed up for what is going to be a flat and super-fast challenge. A top rider that has confirmed he’ll be competing in the men’s marathon is Wessel Botha (Lynnwood Cyclery). The young gun caused an uproar when he came into the season as an U23 rider, and completely dominated the elite category! “It’s been hard jumping in with the elites, and I honestly never expected to lead the series so soon. But I’ve settled down and I’m ready to go all out on Saturday,” said Botha. He’ll have an advantage as a Pretoria based athlete, but so will Pyga Euro Steel’s Phillip Buys who is all-too familiar with the weekend’s trails. Other riders on the radar are Nico Bell, who won the series last year, and his Team NAD riding partner, Gawie Combrink. It’s going to be an epic high-speed challenge, and Botha is going to give it his best: “I know these trails, and am aware of the high risk, sandy areas that I need to watch out for. It’s a flat track, so I’ll save my energy and stay in the bunch initially, and then make my . . .
Billabong Junior Series Final Event presented by All Aboard Travel Seal Point, Cape St Francis – The final event of the Billabong Junior Series 2017 presented by All Aboard Travel will take place at Seal Point, Cape St Francis on the weekend Friday 29 Sept – Sunday 1 October. This year is the 20th year of this highly successful and nurturing Junior Series and the contest at Seal Point will actually clock in as the 59th individual event since the series started in 1997. This series – the longest running junior series in the world – has seen the likes of Jordy Smith and Bianca Buitendag emerge as Championship Tour surfers, and the latest graduate looks to be Mikey February from Cape Town. He is currently ranked fifth on the World Surf League’s World Qualifying Series rankings. This contest at Seal Point will be the fourth and final competition of the year, and the series champs will be crowned after the event has completed. Divisions that will be competing are: U12 Boys, U14 Boys and U14Girls, U16 Boys and U16Girls, U18 Jnr Men’s and U18 Jnr Women’s. All Aboard Travel presents the contest, and supporting sponsors are BOS, VonZipper and Zigzag Magazine. The Billabong Junior Series is sanctioned by Surfing South Africa, as well as the World Surf League. The exciting four part series commenced in Port Elizabeth, headed down to Cape Town as part of the BOS Cape Crown, moved on to event three that took place as part of the Ballito Pro, and will culminate in Seal Point with the fourth and final competition. There will also be the regular VZ Airshow, with R2k first prize, and the winner of the U18 Pro Junior Men as well as the winner of the U18 Pro Junior Women will be going to Bali courtesy of All Aboard Travel. The following week, 4 – 8 October, will see the Billabong SA Junior Championships take place at Lower Point in JBay. Last year Nelson Mandela Bay clinched the coveted Freedom Cup, and will be keen to reclaim the title at this year’s . . .
Organisers of the Tshwane Classic are intent on making the mass participation road cycling race a family festival when it takes place in Pretoria on November 5. While the elite riders and adults tackle the road races over distances of 98km and 60km, the younger generation will be fully catered for with a series of routes within the race venue at the Voortrekker Monument. Tshwane Classic spokesman Mauritz Meyer, who is working with ASG Events on the race, said they were determined that nobody should be excluded from the fun. "Our message is that we want anyone from the cradle to the most senior riders to participate in this iconic race," he said. "We are starting at the very beginning; this is even for those who may be only a few days old and still in their prams." He added that parents with children up to two years old could enjoy a relaxing stroll over 500 metres. "There are no winners and every participant will receive a medal and a gift-pack." Meyer said the next group, from two to five, would ride over a course of 500m on anything with wheels, "whether it be two or more". "It does not have to be a bicycle and this will also be a race for fun, with no winners, but medals and gift-packs will go to all participants." Meyer said a big attraction for the children's races would be the fact that these took place entirely within the grounds of the monument. "There is no traffic in the grounds so the safety factor will not be an issue. Even the longer race, over 5km for children up to 10 years, will be on the grounds and without traffic concerns." He said the children's races were all about participation and the organisers were promising an "unforgettable experience for everyone". Meyer said the whole area in which these races were taking place would be child-friendly with colourful decorations and music appropriate to them. "We are obviously hoping for no incidents, but to make sure there will be an emergency tent and qualified doctor . . .
PRETORIA, GAUTENG - In the build up to Spartan World Team Champs and OCR World Champs, this past weekend saw Jeep Team SA OCR Athletes, Thomas van Tonder and Jay Jay Deysel, competed in Race 6 of the Toyota Warrior Series, powered by Reebok, at Tierpoort Adventure Farm just outside Pretoria. Warrior #6 attracted just over 2500 competitors, all eager to challenge the notorious obstacle courses, known for their toughness and varied The weekend of racing started on Saturday with the Reebok Individual Sprint race – a short, high-intensive course spanning 200m with 10 obstacles, a great warm-up for the Elites who race on Sunday. Van Tonder and Deysel both set an impressive time of 1m28s, qualifying second-fastest heading into the final. For the sprint final, Deysel raced like a champ, finishing in 3rd place, while van Tonder opted to focus on the main event – the Black Ops Elite race on Sunday, using his time as a qualifier for the team race. Sunday saw van Tonder and Deysel compete in the Black Ops Elite race, the toughest race of the weekend – a 15km trail featuring 30 obstacles, all designed to challenge South Africa’s best OCR athletes’ endurance, strength and agility. Van Tonder, racing in top form as he gears up for Spartan World Team Championships on 1 October and the OCR World Championships in Canada, 12-15 October. He put on an impressive display of BMT (big match temperament) to win 5 seconds ahead of long-time rival, Claude Eksteen, in 1:21:49. Eksteen was 2nd in 1:21:54, and Nevarest Team’s Louis Smit took 3rd in 1:24:36. Deysel crossed the finish line in 8th place with a time of 1:31:14. This is Van Tonder’s 12th Warrior Black Ops Elite win since inception of the Warrior Races in 2014. He has also won every ‘Beast’ Savage Beast (elite) OCR Race, all eleven of them, consecutively, making him the most successful OCR athlete in South Africa. Deysel and van Tonder partnered with Mandie Landsberg from BeSnapped for the Reebok Team Sprint . . .