CAR is more than just a magazine, it is part of South Africa’s history and has documented motoring in this country for more than half a century. Its continued success can be attributed to the magazine’s respected reputation as a consumer bible, giving solid, considered advice to those in the market for a new car through proper road tests. The backbone of the magazine remains its superior technical expertise, giving it the ability to cut through the nonsense of press releases and get to the facts. CAR is a multi platform advertising medium.