If all you have is a hammer…EVERYTHING LOOKS LIKE A NAIL – BERNARD BARUCH

Key issues are nearly always Strategic. The challenges you face are no different, and success lies in Targeting, Brand Positioning, and ultimately identifying the right tools to deliver against your Strategy and Objectives.

In order to ensure we deliver success, our process would include the three fundamental stages crucial to any solid marketing plan; Research, Strategy and Tactics. The first two stages decide and define who we are targeting, and who we aren’t targeting.

This then informs which tactics to deploy, be it advertising, email, outdoor, VR and/or something else. So, in the same way we wouldn’t see a dentist for a twisted ankle, we can be sure that we identify the most efficient and effective media/channels to deploy.