Janine Daniel has worked in the Publishing Industry for 17 years. She started her career in 2004, working at Penguin Books South Africa. She produced Jenny Crwys-Williams book show on Talk Radio 702 and freelanced for Pan MacMillan. Janine also worked at the fiercely independent Jacana Media.

Janine is a publicity expert and has a vast network of contacts within the South African publishing and media community.

Janine has a B.A Communications Degree, majoring in Communications and Psychology. She has an honours Degree in Communication Studies as well as in Psychology.

Janine Daniel is a freelance publicist for Publishing Houses and published authors. Janine will be able to market books, to the right media, in order to entice people not only to buy the book but to speak about it, too.

The publicity package includes the following:

Meeting with the Publishing House and/or author/s in person or over Skype
Reading of the manuscript or published book
Identifying the target market
Drawing up a publicity plan
Implementing the strategy
Writing the press release/s and sending it to the relevant media
Arranging the book launch (within the budget stipulated)
Finding the right venue (which has synergy with the book being launched)
Designing the invitation
Sending the invitation to the media and to the author/Publishing Houses guest list
Arranging the catering and refreshments (to be paid for directly by the client)
Arranging the sound equipment (to be paid for directly by the client)
Compiling the order of events
Arranging the sale of books at the book launch
Putting together media packs
Sending review copies to the media
Setting up interviews with the media
Putting together a comprehensive Publicity Schedule

Janine is passionate about books, and reading. Janine loves to hike, swim and practice yoga. She is also a Heartfulness meditator and trainer. She lives in Randburg with her husband, daughter and three cats.