Understanding, measuring and influencing what people say about your business is fundamental to your ability to operate and grow.

Razor PR (an M&CSAATCHI Company) understand this instinctually as consumers: we buy from and invest in brands that we trust. And when brands make public mistakes, we all watch closely to see how they handle a crisis.

Our role is to help you proactively (and sometimes reactively) shape and then measure the visibility of your business by building trust, authenticity and consistency in your communications.

Our way of work:

Our PR approach drives powerful conversations across traditional and digital media.

And while adverts and billboards are important ways of connecting with your audience, we know that audiences listen much closer to objective information. They watch what, where and how you engage in places that aren’t paid for or sponsored.

At Razor PR, our approach is guided by two principles that underscore everything we do:

1. Brutal Simplicity of thought: As part of the M&C Saatchi Group, we believe in Brutal Simplicity of Thought – the process of cutting away all the unnecessary to deliver strategy and messaging that audiences understand and respond to. This augments the success of everything we do.
2. What is your most powerful conversation? We understand that words have power. The most powerful words lead to the most powerful conversations, which in turn lead to the most powerful brands and reputations. Through this, we impact the reputation, culture and influence of our clients.

2022: THE PROVOKE SABRE AWARDS
Africa PR Agency of the year
Diamond Superior Achievement in Reputation Management
Platinum for Best in Show
Diamond for Superior Achievement in Reputation Managemend
2021: THE PROVOKE SABRE AWARDS
Best Global New Consultancy
Best New Consultancy EMEA
2021: THE FM ADFOCUS AWARDS
PR Agency of the Year

Razor is the strategic communications, reputation and public relations agency of the M&C Saatchi Group South Africa. Razor PR was named the World’s Best New Agency by global industry magazine Provoke, beating out agencies in established global hubs such as New York and London. This is the first time ever that a South African PR agency has been recognised on such a global footing. In its 2022 annual global rankings Provoke named Razor one of the five fastest growing agencies globally, and the overall best performing agency across Asia Pacific, the Middle East and Africa. Financial Mail named is PR agency of the year in 2021 and again in 2022. It was also named African Agency of the Year at the EMEA SABRE Awards 2022 and was awarded with grands prix for best overall campaign in Africa as well as the best overall reputation management work across EMEA over the last 12 months. Globally, Razor is the most awarded agency in Africa and from Africa, having been listed as the fifth most creative PR agency in the world. We help businesses augment their influence by driving powerful conversations across traditional and digital media. Our approach is based on Brutal Simplicity of Thought – cutting away all the unnecessary to deliver strategy and messaging that stakeholders understand and respond to. When you find the right words in the right contexts, you can deliver a powerful communications approach that augments the reputations of the brands we work with.