Shirley Williams Communications
No matter the media, no matter the ask, SWC has the power to help transform how we connect and communicate with one another.
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Shirley Williams Communications is a full-service integrated communications company in Durban specialising in public relations, marketing, advertising, communications, crisis management, and events throughout South Africa for more than two decades.
We have a sound basis of local and national contacts in media, business, technology, and community, and we leverage those contacts to help spread our clients’ communication messages.
We offer our clients a seamless experience.
That’s one of the many reasons they come to us. Clients also come to us because they’ve found what used to work isn’t working anymore. They know media, technology, and culture are rapidly changing, and only brands that continue to adapt will remain relevant.
Our approach is to connect with consumers on various levels that appeal not only to minds, but also to hearts using social media, marketing, communications, public relations, reputation management, and other capabilities.
We will work together to help you create the right strategy for your business.
Of course, there’s a lot more to it, and we’d be happy to explain in greater detail. Or you can browse our services.
Learn more about who we are, what we do, who we do it for, and how we can help you get your brand’s message out there.
Shirley Williams founded Shirley Williams Communications (SWC) as an independent, cross-industry, boutique communications agency in 1998.
Passionate about building brands, promoting creative collaboration, and partnering with like-minded brand professionals, Shirley gained her classical marketing and communications background by working with major companies such as Unilever, Renfreight Forwarding, and JSE-listed industrial group T&N Holdings.
Over the years, Shirley and her team have gained experience in traditional media, and more recently in social media and digital platforms—experience that enables us to offer a range of services including public relations, marketing, advertising, media relations, social media, reputation management, and media liaison among others.
No matter the media, no matter the ask, SWC has the power to help transform how we connect and communicate with one another.
In 2013 Shirley Williams Communications received the prestigious gold PRISM Award for work done on the Willowton Group’s sponsorship of Test Cricket in the 2011 / 2012 cricket season. Regarded as one of the top accolades in the public relations and communications arena, the PRISM Awards are seen as a benchmark when it comes to professionalism, excellence and creativity.
Services:
- Editorial: Opinion pieces (OpEds) and blog posts, media releases, newsletters, brochures, editorial calendar creation
- Promotions: Material creation and development, copywriting, photography, design and layout.
- Media Relations: Story placement, media tours, product launches, relationship building, precision pitching, compiling media kits, media conferences & briefings, media audits, news management.
- Social Media: Creative campaign development, content creation and development, design & imagery, post creation, advertising placement and management, social monitoring & listening, social media audits, social channel set-up and framework strategy, community engagement.
- Advertising: Publicity material design and production, media planning and buying (traditional and digital), strategy & creative development, copywriting.
- Reputation Management: Industry leadership positioning, crisis & issues management, market expansion, corporate communications.
- Strategic Planning & Marketing: Strategy development, S&W analysing, action plans, branding, campaign planning, content marketing.
- Photography: Source and brief photographer, oversee shoot.
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