The Platinum Club is a boutique public relations and social media agency. We specialise in strategic communications, event management, image branding, social media content creation and media buying within the entertainment, lifestyle and travel community. We are focused on building relationships between businesses or brands and their target markets. The Platinum Club develops and implements strategic plans to increase awareness and credibility.

The Platinum Club offers so much more than writing press releases or putting out content on social media. Our goal is to understand your business or brand from the inside out and find the most advantageous position for your company to attract consumers. We listen to where your business wants to go, work with current and future business objectives and develop a strategic PR and communications or digital plan.

The Platinum Club provides services and strategies to engage, position and produce measurable results that will ensure your business or brand stands out from the crowd.

The Platinum Club knows that great relationships with the media are a key tool to great PR. By creating standard PR packages, we will ensure your brand gets the recognition it deserves. With many other services, we ensure that each plan is customized to your specific needs.

These services include:

• Communication Plans
• Creation, management and distribution of press materials (press kit, fact sheets, press releases, biographies and media alerts)
• Media Relations
• Media Kit Development
• Press Conferences
• New Product Launches
• Newsletters
• Speaking Opportunities
• PR Measurement
• Article Placements
• Research Promotion Campaigns
• Special Events
• Social media plan development and implementation
• Email Campaigns
• Planning and execution of media events
• Photo Opportunities
• Crisis Management

Digital Strategy And Content Creation:

• Online reputation management
• Website development
• Website copy optimised for SEO
• Utilising collateral and re-working these for digital usage i.e: press releases
• Banner advert placement
• Newsletters
• Online campaign building
• Blogger seeding and collaborations
• Social media profile set up
• Community management
• Strategy
• Advertising
• Original content creation aligned to your brand strategy

The Platinum Club was formed in 2013 by entertainment industry professionals El Broide and Lee-Roy Wright. The duo has had extensive experience in the print, television, radio and online markets which gives the company the upper edge when understanding what it takes to attract the relevant media and what each outlet is looking for from a press release, interview opportunity, event by understanding how to pitch content to them.

By being in the media industry, they have built up fantastic relationships not only with influential people throughout the media, but with South Africa’s top celebrities as well. By understanding this gap in the South African PR market, we put their skills together to form The Platinum Club.

On the digital front, we specialise in digital marketing services such as Social Media Marketing, SEO, Google AdWords, Internet Marketing Campaigns, Influencer Strategy Marketing and Website Development, but we also understand how your brand’s strategy should be carried through and integrated with all forms of advertising.

We understand that the digital space is ever-changing and evolving, therefore it is important to adapt your brand and optimise your digital channels and content to achieve the best results. Our expert team will assist your every digital need and incorporate and manage your brand’s digital strategy within the greater advertising landscape.