With almost 2 million readers a week YOU is the biggest-selling English magazine in the country. Like its Afrikaans sister magazine Huisgenoot its winning recipe is based on its ability to entertain, inform and intrigue with topical background features on news events that touch the lives of ordinary South Africans. YOU is a South African family magazine that is aimed at demographically diverse South African English-speaking readers of different ethnicities with coverage on current events and “interesting people”.