South America gets its own Amarok: a new generation – from South America, for South America – will launch in 2027 Investment of 580 million USD: funding development, production technology and site structure Production at the Pacheco plant: building on 15 years of local pick-up truck expertise The Volkswagen brand is putting its global future plan into action. With an investment of 580 million USD in Argentina, the brand is paving the way for the next generation of mid-size pick-up truck as a successor to the Amarok. The new model will be produced at the Pacheco plant in Argentina from 2027. It is being developed specifically for the South American market and will strengthen the strategically important pick-up segment in this region. The brand’s goal is to be the global technology leader among volume manufacturers by 2030. A key component of this will be expanding the brand’s position in regional markets and developing market-specific product solutions. Thomas Schäfer, CEO of the Volkswagen brand and Head of the Brand Group Core: “Regional growth and localisation are important elements of our global plan for the future. “This investment strengthens our position in a region that is strategically important for the Volkswagen brand. The new Amarok will be developed, designed and produced in South America, for South America. This means that it will be perfectly aligned with the specific needs of our customers in this market.” While the new Amarok will be developed in South America and produced for the local markets, the existing partnerships for the production of the Amarok in South Africa will remain in place. In this way, Volkswagen will continue to ensure a reliable supply of vehicles to international markets – while simultaneously pursuing a locally based product strategy tailored to the needs of the Latin American market. Alexander Seitz, CEO of Volkswagen Latin America: “Argentina is a key component of our South American strategy. This investment …
Source: MyPR International

