Germany

The Golf GTI EDITION 5001 is the winner in the compact class ID.7 GTX Tourer02 wins in the upper mid-size class Spacious Tayron named best family car New T-Roc awarded editorial prize as “Best car under 40,000 euros” With the ‘Goldene Lenkrad’ (The Golden Steering Wheel) award, the trade magazine AUTO BILD and the BILD am SONNTAG newspaper recognise outstanding new models every year. This year, the Volkswagen brand has achieved exceptional success and is the first manufacturer in the 49-year history of the Golden Steering Wheel to win in as many as four categories. The Golf GTI EDITION 50 prevails in the compact class against two electrically powered competitors, while the ID.7 GTX Tourer wins in the upper mid-size class against two models from German premium manufacturers. The new Tayron wins as the best family car against two SUVs from the Czech Republic and Sweden, and the new T-Roc, which will be available at dealerships from this week, receives the editorial prize as "Best car under 40,000 euros". Thomas Schäfer, CEO of Volkswagen Passenger Cars: “Four Golden Steering Wheels at once – we are the first brand to achieve this. I am incredibly proud of the entire Volkswagen team. These awards are an important sign that we are on the right track with our Volkswagen BOOST 2030 strategy. Our goal is clear: we want to become the leading volume manufacturer for technology. Next year, we’ll be launching six new models – one fantastic car after the other. With strong design, top quality, premium technologies and the right name. 100 per cent Volkswagen!” AUTO BILD and BILD am SONNTAG have awarded the Golden Steering Wheel each year since 1976, and it is considered one of Europe’s most prestigious automotive awards. A total of 72 new models were available for selection for the Golden Steering Wheel 2025. The readers of AUTO BILD, its European partner magazines and the BILD am SONNTAG newspaper were able to determine the best vehicles of the year in a …

Exclusive model with 239 kW (325 PS) and a torque of 420 Nm features outstanding driving dynamics and numerous design highlights Optional EDITION 50 GTI Performance package for even greater driving dynamics GTI stands for driving pleasure, dynamic performance and sportiness – and has done so for almost 50 years now, with more than 2.5 million vehicles produced worldwide Volkswagen is celebrating the 50th anniversary of the GTI02 next year. An exclusive model is being launched in time for the anniversary: the Golf GTI EDITION 5001. With an output of 239 kW (325 PS) and a torque of 420 Nm, it is the most powerful production GTI to date. The compact sports car reaches its top speed at 270 km/h. It accelerates from 0 to 100 km/h in just 5.3 seconds. The anniversary model also impresses with outstanding driving dynamics and exclusive equipment details. The Golf GTI EDITION 50 can be ordered now, with prices starting at 54,540 euros. Golf GTI EDITION 50 - combined energy consumption: 7.9-7.6 l/100 km; CO₂ emissions combined: 179-173 g/km; CO₂ class: G-F. GTI – these three letters have characterised Volkswagen for nearly 50 years and create excitement and even cult status worldwide. More than 2.5 million GTI models have been produced worldwide since the first Golf GTI in 1976 – and this success story now continues with the anniversary model as an additional highlight. This is because the new Golf GTI EDITION 50 is the fastest and most powerful GTI production model to date. With an output of 239 kW (325 PS), the Golf GTI EDITION 50 now offers 18 kW (25 PS) more power than the Golf GTI Clubsport03, which was previously the most powerful production GTI. A MacPherson front axle and a four-link rear axle form the basic layout of the chassis. Overall, the anniversary model is 15 mm lower than a classic Golf, with the standard model already featuring DCC adaptive suspension control on 19-inch Queenstown alloy wheels. Golf GTI EDITION 50 - combined energy …

Car2X can inform drivers of traffic jams, accidents, roadworks and approaching emergency vehicles, etc. in their immediate vicinity and can help to avoid critical situations01 The more vehicles that use the technology, the more effective the system becomes Information is transmitted at lightning speed via direct communication between vehicles or infrastructure – without requiring a mobile network Car2X is available as the traffic hazard alert assist system in numerous Volkswagen models Connectivity can make driving a car safer, more convenient and more efficient. The production of more than two million Volkswagen models with Car2X for Europe is therefore an important step towards fewer road traffic accidents. The vehicles networked via Car2X use the principle of local swarm intelligence and can communicate both with each other and with the local traffic infrastructure in real time. In critical situations, the traffic hazard alert assist system can then display a warning message in the digital cockpit to vehicle occupants. The system is available in numerous Volkswagen models – partly as standard, partly as optional equipment. With the large number of Car2X capable vehicles, direct communication between vehicles and infrastructure can take place in milliseconds, without the need for mobile network reception. The associated increase in information density permits timely warnings and reactions in situations where fast transmission is important, for example, in the event of emergency braking, a suddenly approaching end of a traffic queue or nearing emergency vehicles. Connectivity with surrounding infrastructure is also gaining in importance: for example, intelligent roadside units can send specific warning messages to vehicles about various traffic events – such as wrong-way drivers and traffic jams, people, animals and objects on the road – and about unusual weather events. Veronica Lehr, Head of Driver Assist Systems in Volkswagen’s Development …

Volkswagen becomes ‘Wolfswagen’ in “Zootopia 2” placement that includes three custom-animated vehicles inspired by all-electric Volkswagen ID. models Custom spot kicks off a global 360 campaign CBO Christine Wolburg: “Emotional storytelling is what enables Volkswagen to appeal to new customer groups.” Volkswagen and Walt Disney Animation Studios have announced a special collaboration for the release of “Zootopia 2,” in theaters Nov 26th. The highlight of the collaboration is the appearance of three custom-animated vehicles in the film inspired by the all-electric Volkswagen models ID.3, ID.4, and ID.7 Tourer. The product placement is part of a new 360 campaign from Volkswagen, that will be rolled out globally. Ahead of the film’s theatrical release in November, Volkswagen have released their co-branded campaign commercial. The 30-second spot builds anticipation for the new animated adventure and shows the Volkswagen models with a ‘Zootopified’ look to match the film as well as featuring Gazelle’s new song. The spot will run in theaters, on TV and across social media worldwide. You can watch the spot here. Part of the charm of “Zootopia” lies in its humorous reflection of our own world, from the characters’ human-like personalities to the animal-pun parodies of well-known brands. In “Zootopia 2,” audiences will see Volkswagen represented as ‘Wolfswagen’ in the movie, a tongue-in-cheek homage to the brand’s headquarters in Wolfsburg. Christine Wolburg, Chief Brand Officer of Volkswagen, says: “Cooperation plays an important role when it comes to effectively implementing emotional storytelling for the Volkswagen brand and reaching new customer groups. ‘Zootopia 2’ shows how important it is to question prejudices and break new ground together in an entertaining way; these are values that Volkswagen also embodies. We are thrilled to collaborate with the Walt Disney Animation Studios to ‘Zootopify’ our brand in the film in a perfectly funny …

Successful premium SUV starts last year of production with a special edition Model is available to order until the end of March 2026 and will then be delivered to customers as a FINAL EDITION in every equipment line Volkswagen launched the Touareg on the market in 2002 and has continued to demonstrate its premium competence ever since More than 1.2 million units sold in three generations Production of the Touareg combustion engine model ends in 2026. To mark this occasion, Volkswagen is launching the “Touareg FINAL EDITION”. The special-edition model can be ordered until the end of March 2026 at prices starting from 75,025 euros. The luxury-class SUV has fascinated since 2002 with its confident character, excellent comfort and high-tech features. Volkswagen entered the premium segment for the first time 23 years ago with the Touareg and the Phaeton saloon. The new special-edition model is characterised by exclusive design elements both inside and out. All equipment lines feature striking “FINAL EDITION” lettering laser-engraved on the window surrounds of the rear doors and also embossed in the leather of the gear lever. The multicolour ambient lighting comes as standard in the Elegance equipment line and above; the label also appears in the illuminated dash panel trim and on the illuminated sill panel mouldings. Technology pioneer with a global success story spanning more than 20 years. With its first off-road vehicle, Volkswagen entered a new vehicle segment in 2002 and at the same time raised the brand to a higher level. With its dimensions, equipment and technologies, the Touareg quickly established itself in the luxury class. Despite its size, it has always exuded a timelessly understated design. Its interior has been stylish in every generation, with high quality standards and comfort as well as many new technical features. These innovations have also made it the flagship in Volkswagen’s portfolio up to the present day. Many features from the …

The new dance floor hit by DJ and music producer Purple Disco Machine and Jake Shears about the Volkswagen “Fire + Ice” special model has already been streamed more than one million times in just a few days Stunts reloaded: Action-packed music video with the legendary Golf 2 Fire & Ice and the new ID.3 GTX FIRE+ICE The ID.3 GTX FIRE+ICE reinterprets the legendary Golf Fire and Ice special model from the 1990s in collaboration with BOGNER FIRE+ICE Volkswagen is bringing back the music and pop culture of the 1990s with its new all-electric ID.3 GTX FIRE+ICE special model: With spectacular stunts and breathtaking landscape shots, Willy Bogner’s ski film “Fire and Ice” (1986) quickly achieved cult status in the 1980s. The legendary Golf 2 Fire & Ice (1990), inspired by the film, had a lasting impact on the Zeitgeist. The film and the car have retained their cult status to this day. Volkswagen is now continuing this success story in musical form: with “Fire + Ice”, internationally acclaimed DJ Purple Disco Machine reinterprets the film’s iconic theme song and, together with Jake Shears, brings a fresh sound to the nostalgic success story. The protagonists of the action-packed music video are the Golf 2 Fire & Ice and its all-electric successor, the ID.3 GTX FIRE+ICE01. “Volkswagen has always been an integral part of mainstream culture – and it is precisely this lifestyle that we want to bring back into the spotlight.”, says Christine Wolburg, Chief Brand Officer of Volkswagen. “Our mission as a brand is to be anchored at the heart of society, and to play an active role in shaping the pop culture of tomorrow. With the new all-electric ID.3 GTX FIRE+ICE and the collaboration with BOGNER FIRE+ICE and Purple Disco Machine, we are bringing together the topics of cars, fashion and music in a unique way. In this way, we are not only creating an emotionally charged product, but also giving the entire brand a new appeal.” The titular theme song of the …

Volkswagen strengths: Focus on new design, high standards of quality, attractive price-performance ratio, innovative technologies and established names Large selection of electric cars: In addition to the ID.3, ID.4, ID.5 and ID.7, Volkswagen will offer four new electric cars in the small car and compact segment in the future Complete product range: The portfolio is completed by the new T-Roc plus the Tiguan, Tayron and Passat with classic and hybrid drives Volkswagen will be presenting the results of three years of intensive development work at the IAA MOBILITY 2025 (8-14 September) in Munich, signalling the brand’s new direction. Inspired by the phrase “True Volkswagen”, the company has really honed in on typical Volkswagen strengths such as clean design with recognition factor, high standards of quality, an attractive price-performance ratio, intuitive operating concepts and innovative technologies. The result is a model range that, for the most part, is made up of new vehicles and will now be on display for the first time at the IAA MOBILITY 2025. Future new additions to the range include four electric cars in the small car and compact segment, which will be gradually launched onto the market from 2026. In addition to the new ID. Polo01 and ID. Polo GTI01, which will still be camouflaged for their appearance at the IAA, the new ID. CROSS Concept01 – a near-production-ready compact SUV concept vehicle – will also make its debut at the event. The entry-level model ID. EVERY102, priced at 20,000 euros, will round off the attractive range of all-electric small cars in the future. Coinciding with this, the brand will launch its new naming strategy, with the ID. Polo as the first vehicle to reflect the new approach. Established VW vehicle names will also be transferred to electric vehicles. Furthermore, Volkswagen is also continuing its product campaign for its combustion-engine models and will be presenting the new edition of the million-best-seller …