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South Africa

How Small Businesses Can See Tangible Returns From PR

Small business owners often see Public Relations (PR) as something reserved for brands with big budgets. Since PR focuses on building trust and visibility over immediate results, it’s frequently treated as a marketing accessory, not a business driver. But with more businesses fighting for attention online, PR has become a smart way to build credibility and stay top of mind, without breaking the bank. Nadia Hearn, founder of Get Published and an accomplished brand strategist with two decades of experience, wants business owners to know this: PR is not about instant leads, it’s about lasting impact. And that impact, when strategically planned and consistently executed, delivers a powerful return on investment (ROI). “Too many SMMEs and entrepreneurs focus all their energy on lead generation without investing in the credibility layer that actually converts those leads into paying customers,” says Hearn. “PR fills that gap.” PR Supports the Entire Sales Funnel—Not Just the Top While marketing and paid ads drive awareness, PR enhances every stage of the customer journey, from discovery to decision. By securing media coverage, creating thought leadership content, and crafting meaningful brand narratives, PR gives your business the credibility it needs to stand out in a competitive market. Today’s consumers are looking for brands they can trust. Before making a decision, they want proof, stories, values, and visible signs that your brand is credible and consistent. This is the moment where PR justifies the investment. It influences purchasing behaviour by establishing you as the expert, the go-to, and the brand that shows up consistently with value. The Hidden Value: SEO, Trust & Social Proof As more customers turn to Google and other search engines to learn about businesses, a strong digital presence has become essential for building credibility. Effective PR organically enhances your online profile by elevating trusted media coverage and meaningful brand …


Source: MyPR International

Department Press Briefing – May 22, 2025

Department Press Briefing Tammy Bruce, Department Spokesperson Washington, D.C. May 22, 2025 [Excerpted ...] QUESTION: Hi. Thank you very much. A couple of questions about South Africa and also Sudan, if you don’t mind. On South Africa, the State Department is empowered legally with deciding when a genocide exists. Has there been an investigation that supports any such contention? Because there is no credible evidence from any authority on the ground there, in their government, in NGOs, or elsewhere that we can find to support an allegation of genocide, that white farmers are at all as disadvantaged as the crime wave there that is a problem for – against blacks in much greater numbers and proportionally even greater numbers than whites? The fact-checkers have shown that the white crosses were put up as a protest against the criminal movement and against the death of the farmers. The crosses and the burial were all part of a protest against the criminality, not as described. So what information was given to the White House, if any, by the State Department, by the experts in the field, to support what was described as an ambush widely around the world of a South African visitor who had a celebrated background as a leader of a biracial government and someone who was jailed with Mandela and who has been one of the civic leaders of a new South Africa, as troubled as their history has been, as troubled as their current situation? MS BRUCE: Well, I would say that, as we all knew, of course, the President has been very vocal about his concern about the violence, the nature of what’s been transpiring in South Africa. The president did not come to the United States of America unaware of the position and the posture of the President and of the Secretary of State and of his administration. So I would argue against very much that there was some kind of an ambush. His – South Africa also has been facing a dynamic where there’s been regular criticism, ranging from not just …


Source: MyPR International

Are PR Agencies Ready for the Rise of AI?

AI is no longer a ‘what if’ - it’s a ‘what now’ for PR professionals. From media monitoring to content creation and campaign strategy, Artificial Intelligence (AI) is fundamentally reshaping the way PR agencies operate—streamlining tasks, unlocking smarter insights, and transforming how stories are told and shared. "AI's ability to handle repetitive tasks is a game-changer for the PR industry," says Get Published founder Nadia Hearn. "By automating these time-consuming activities, AI frees us up to focus on higher-level strategy, strengthen client relationships, and drive real business results.” Routine tasks like social media scheduling, press and media list research, generating PR reports, and media tracking are being optimised with AI - giving PR professionals more time to do what they do best: build powerful stories and meaningful connections. Beyond operational efficiency, this technology is a powerful catalyst for creativity. Generative tools now assist with various creative tasks, from streamlining design and accelerating brainstorming to creating engaging social media updates and generating innovative campaign concepts. Leveraging AI’s analytical capabilities to identify trends can also provide valuable inspiration, leading to fresh and impactful communication strategies. "We're seeing AI as an invaluable partner in the creative process," notes Hearn. "It helps us overcome creative blocks, explore new angles for storytelling, and save us time on following news trends, so we can tailor our content for maximum impact across different audiences." AI-powered media monitoring and analysis tools can sift through vast amounts of online data in real time, providing crucial insights into brand perception and identifying emerging trends. Sentiment analysis further allows PR teams to gauge public reaction to campaigns and address potential issues proactively. Understanding audience preferences enables more targeted and ultimately more effective …


Source: MyPR International

Department Press Briefing – March 17, 2025 – Ambassador Rasool’s PNG Status

Department Press Briefing Tammy Bruce, Department Spokesperson Washington, D.C. March 17, 2025 [Excerpted …] QUESTION:  One, on the South African ambassador who the Secretary declared PNG on Friday -- MS BRUCE:  Sure. QUESTION:  -- the South Africans seem to be a little bit miffed that they learned about this from a X post.  And I understand there was a meeting at which a formal diplomatic note explaining this (inaudible) -- MS BRUCE:  Yes. QUESTION:  Can you – what day was that, the meeting? MS BRUCE:  Well, it was the same day of the announcement. QUESTION:  So, Friday. MS BRUCE:  Yes.  So, after Secretary Rubio made his decision, our senior-level diplomats convoked the South African embassy staff for an in-person meeting at the State Department.  At this meeting, our officials delivered the official notification of Ambassador Rasool’s persona-non-grata status, and it was done. QUESTION:  Okay.  And I understand that his privileges and immunities expire today, and that he has to leave by Friday? MS BRUCE:  That’s right.  So, he has up – for these three days that passed, he’s had his privileges, but those did expire today, and he has – technically it’s a week from the notice, and so that expires now on Friday. QUESTION:  Okay. MS BRUCE:  He’ll need to be – he’ll need to be out of the country. ... QUESTION: Thanks. Could I go back to South Africa, the ambassador? MS BRUCE: Sure. QUESTION: The Secretary, of course, had his – his X posted on Friday. Could you explain a little bit the reasons? It’s quite an extraordinary step. I was looking back, and if I’m not mistaken, even in the height of tensions with Russia there’s no expulsion of the ambassador and of PNG there. What is it? I mean, essentially this is the remarks that the ambassador made at a thinktank or at a conference -- MS BRUCE: That’s correct. QUESTION: – that were critical. What I’m getting at is: Should other ambassadors be on alert? Can they not criticize President Trump without …


Source: MyPR International

The 12th Savanna Comics’ Choice Comedy Awards

Get ready for a night of laughter, legends, and a little bit of chaos (the good kind) as we unveil the powerhouse duo steering the comedy ship at the 12th Annual Savanna Comics’ Choice Comedy Awards: none other than Nina Hastie and Carvin H Goldstone. These two comedy titans will take the stage as your hosts, armed with razor-sharp wit, undeniable charm, and a talent for keeping audiences on their toes (and in stitches). With Nina’s fearless, no holds barred humour and Carvin’s storytelling genius, we’re in for an unforgettable night at The Lyric Theatre on Saturday, 12 April 2025. A night like this deserves an epic cast, and in addition to our amazing MCs, we’re delivering just that. Bringing the funny are some of SA’s top comedic talents, including: Mashabela Galane – The king of vernac comedy, ready to drop punchlines that’ll have you gasping for air. Kagiso KG Mokgadi – His deadpan delivery is sharper than your grandma’s tongue on a Sunday morning. Céline Tshika – Serving laughs, class, and a side of absolute sass. Mel Jones – A comedic powerhouse with stories so relatable, you’ll wonder if she’s been spying on your life. Thabiso Mhlongo – A fresh voice with fresh takes and a knack for turning the mundane into the hilarious. Bexta – Bringing the heat with fast-paced, punchline-packed stand-up. And many more still to be announced! With 10 award winners to be revealed on the night, we’re on the edge of our seats to see who will take home the prestigious Waldo trophy! Manuela Dias de Deus, Executive Producer of the Awards had this to say: ‘Comedy is a powerful force, it challenges, entertains, and connects us. These awards exist to honour those who make us laugh, push boundaries, and keep the local comedy scene thriving. More than that, we want South African comedians to get more gigs, both locally and internationally, and to be recognised on a global stage. The talent is here, now it’s about making sure the world sees …


Source: MyPR International

FaithAdmin Officially Launches in South Africa, Bringing Localised Congregation Management

Religious leaders in South Africa are carrying an increasing administrative burden from managing events and donations to engaging with their congregations. To support faith-based organizations in overcoming these challenges, Infinity Curve has created FaithAdmin, an all-in-one intuitive platform for churches, mosques, synagogues and temples. “With the digital transformation happening across sectors, religious organizations shouldn’t be left behind” says Michael Evans, Media Liaison at Infinity Curve. “FaithAdmin simplifies administrative tasks so that leaders can get back to what they do best – guiding and serving their communities.” Localized for the South African Market FaithAdmin stands out from other congregation management tools by being a platform designed to meet the specific needs of South African faith communities. To ensure accessibility and user-friendliness, the platform supports Afrikaans, isiXhosa, and isiZulu, making it more inclusive for diverse congregations. Furthermore, support for local payment gateways will help South African communities with collecting contributions. Through its partnership with Stamford Technologies, FaithAdmin will benefit from local expertise in distribution, implementation, and on-the-ground consulting, ensuring a smooth roll-out for faith-based institutions across the country. “As a South African company, we are excited to bring FaithAdmin to the local market,” says Pangi Mudiro, Managing Director at Stamford Technologies. “We understand the unique challenges that religious leaders face here, and we’re committed to providing the support to help them transition to a modern, streamlined system.” Key Features of FaithAdmin FaithAdmin gives religious organizations the tools to simplify their operations: ✅ Congregation Engagement & Member Tracking – Manage community details, attendance records and direct messaging through built-in notification tools. ✅ Donations & Tithing Management – Track financial …


Source: MyPR International
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Charges Settled for Bribing of Nepalese and South African Officials

The Securities and Exchange Commission today announced that Illinois-based AAR CORP., a global provider of aviation services and products, agreed to resolve Foreign Corrupt Practices Act (FCPA) charges in connection with two bribery schemes. AAR agreed to pay approximately $30 million to settle the SEC’s charges. Deepak Sharma, a former executive of a wholly owned AAR subsidiary, also settled SEC charges related to the same bribery schemes. According to the SEC’s order, from 2015 through 2018, Deepak Sharma, who at the time was President of International Supply Chain of an AAR subsidiary, orchestrated and implemented a bribery scheme to win a contract for the sale of two Airbus A330 aircraft, valued at approximately $210 million, to Nepal Airlines, a government-owned airline. The SEC’s order finds that, as part of the scheme, AAR retained a third-party agent to pay bribes to officials who had control over the contract. According to the order, Sharma was also involved in a bribery scheme involving a contract for AAR to provide aviation services to a subsidiary of government-owned South African Airways. The SEC’s order finds that AAR paid millions of dollars in bribes to Nepalese and South African officials as part of the two schemes. “Here, the bribes schemes took place in both Nepal and South Africa, reflecting that a deficient control environment creates fertile ground for mischief that can cross borders,” said Charles Cain, Chief of the SEC’s FCPA Unit. “This matter serves as another reminder that companies must have robust compliance and accounting controls that are commensurate with the FCPA risks they face, including with respect to their work with third parties across their business operations.” AAR consented to the SEC’s order finding that it violated the anti-bribery, recordkeeping, and internal accounting controls provisions of the FCPA, and ordering it to pay $29,236,624 in disgorgement and in prejudgment interest. In a parallel action, the U.S. …


Source: MyPR International

Branford Marsalis Signs to Blue Note Records

Saxophonist Branford Marsalis, one of the foremost jazz artists of our time and a pacesetting creative force in the music for more than four decades, has signed to Blue Note Records, the legendary label and standard bearer of The Finest In Jazz Since 1939. Marsalis will release his Blue Note debut Belonging in Spring 2025, his first new album since 2019 with his longstanding quartet featuring Joey Calderazzo, Eric Revis, and Justin Faulkner. The BMQ will be touring extensively across the United States and Europe next year. Stay tuned to branfordmarsalis.com for tour updates. “I am grateful to Blue Note for its steadfastness in preserving the music for generations,” says Marsalis. “I have listened to countless Blue Note albums over the years and look forward to making a contribution to this great library.” “Over the last 40 years, Branford has been one of the most soulful and eloquent purveyors of a brilliant musical tradition,” says Blue Note President Don Was. “We are thrilled that his long path has finally led to the doorstep of Blue Note Records. We’re gonna do great things together!” * * * Branford Marsalis continues to thrill audiences around the world while racking up achievements across diverse musical platforms, even after four decades in the international spotlight. From his initial recognition as a young jazz lion, he has expanded his vision as an instrumentalist, composer, bandleader and educator, crossing stylistic boundaries while maintaining unwavering creative integrity. In the process, he has become an avatar of contemporary artistic excellence winning three GRAMMY Awards, a Tony nomination for his work as a composer on Broadway, a citation by the National Endowment for the Arts as Jazz Master, and a 2021 Primetime EMMY nomination for the score he composed for the Tulsa Burning documentary. Growing up in the rich environment of New Orleans as the oldest son of pianist and educator, the late Ellis Marsalis, Branford was drawn to music …


Source: MyPR International

Electric Leaf Blower Market Research Report on Regional Size and Status 2024-2032

11/11/2024: Electric Leaf Blower Market Overview and Insights: According to IMR Market Reports, Electric Leaf Blower Market is expected to grow at a significant growth rate, and the analysis period is 2024-2032, considering the base year as 2023. Electric Leaf Blower Market research is an ongoing process. Regularly monitor and evaluate market dynamics to stay informed and adapt your strategies accordingly. As market research and consulting firm we offer market research report which is focusing on major parameters including Target Market Identification, Customer Needs and Preferences, Thorough Competitor Analysis, Market Size & Market Analysis, and other major factors. At the end we do provide meaningful insights and actionable recommendations that inform decision-making and strategy development. Who are the key players operating in the industry? Billy, DeWALT, Dolmar, Husqvarna, Makita, Poulan PRO, RedMax, Tanaka, Echo, Hitachi, Stihl, Troy Get Sample PDF of Electric Leaf Blower Market with Complete TOC, Tables & Figures @ https://www.imrmarketreports.com/request/229849 IMR Market Reports continues to excel as a leading provider of market insights and consulting services, delivering precise and actionable data to help businesses make informed decisions. Our comprehensive analysis covers a wide range of sectors, with a strong focus on demand analysis, market estimation, and competitive evaluations. The report provides insights into the status of the Electric Leaf Blower market, with projections extending to 2032, helping businesses navigate future trends. We expertise supports companies in identifying key growth drivers, opportunities, and challenges that are essential for strategic planning. Why Choose IMR Market Report? A smart dashboard that provides updated details on industry trends. Data input from various network entities such as suppliers, suppliers, service providers etc. Strict quality inspection standards: data collection, triangulation and …


Source: MyPR International
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DASO Celebrates Resounding Victory at Nelson Mandela University

The Democratic Alliance Student Organisation (DASO) celebrated its remarkable victory in the Nelson Mandela University Student Representative Council (SRC) election with a rally held at the South Campus Cafeteria in Gqeberha. In a stunning display of support, the "blue team" secured an impressive 79% of the available seats, dominating four out of five campuses and winning five of the nine central SRC positions, totalling 34 out of 45 seats. The celebration featured prominent speakers, including DA Federal Council Chairperson Helen Zille, Eastern Cape Provincial Chairperson Yusuf Cassim MPL, DASO Constituency Leader Baxolile Nodada MP, Port Elizabeth Southwest Constituency Leader Retief Odendaal MPL, and the newly elected Nelson Mandela University SRC President Lathitha Mbuzwana. In her address, Helen Zille commended the newly elected SRC, focusing on the theme of respect. “The last SRC election was won by the EFF, and this time the blue team has shown them who will govern South Africa in the future. Thank you for showing your commitment. You get the government you vote for, and if you want decent services and accountability, you’ve come to the right place. Mister President Mbuzwana, we will be watching you carefully. Much has been entrusted to you, and much will be expected in return,” she remarked. Zille highlighted the importance of democratic practices within universities, emphasizing the significance of SRC elections. She noted the progress the DA has made in governance, citing the party's rise in the Western Cape as a testament to their dedication and hard work. In his address, President Lathitha Mbuzwana expressed the commitment of the 2025 SRC to prioritize issues affecting students. “We aim to change the cycle of SRC members disappearing after elections. Our primary focus will be on the National Student Financial Aid Scheme (NSFAS). We need to decentralize NSFAS due to the ongoing challenges students face when dealing with it from campuses , …


Source: MyPR International
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