Hamburg, March 25th 2022 - The Hamburg-based market research institute SPLENDID RESEARCH is adding a digital service to its portfolio. With CORE, the company offers a marketing insights tool with which users can both independently and immediately research the most important questions about a brand, a product or a concept within 90 seconds and have their answered within the next 24 hours. To conduct surveys about brands, products and concepts 24/7, SPLENDID CORE currently offers 17 insight modules. Each module focusses on a specific research question and is designed to help users achieve a better foundation for decision-making and consequently more success in their brand strategy. "Using CORE, answering core questions for our customers is not only reliably, but also in an automated and comparable way. It is something we have identified as an important task for ourselves some time ago and now, we are able to make it available to everyone. With CORE, we are now not only satisfying this demand but are further democratizing data-driven brand and company management," reports André Wolff, CEO of SPLENDID RESEARCH. "We want to give everyone - regardless of their own prior knowledge and budget - access to market research," Wolff adds. The SPLENDID CORE development team includes market researchers, data analysts, UX/UI designers, IT professionals, and digital product experts. Those who start a survey via SPLENDID CORE receive the first live results within a few minutes and the final evaluation - depending on the desired target group, number of cases, and incidence rate - usually within 24 hours. The participants of each survey come from the qualified, global Online Access Panel of the SPLENDID RESEARCH GmbH. Those who want to use CORE can choose between three payment plans, which differ in price, depending on the number of cases and the range of functions. However, a preselection of the target group is possible in all options. To get familiar with CORE, …
Source: MyPR International