A new start with ANEW Hotels & Resorts Hotel group fast becoming a major player in SA hospitality with the launch of two new hotels in Johannesburg’s central business nodes

ANEW Hotels & Resorts, one of the fastest-growing hotel groups in the country, has added two more feathers to their cap. The brand announced the grand opening of ANEW Hotel Parktonian (formerly Protea Hotel by Marriott Johannesburg Parktonian) in Braamfontein and ANEW Hotel Roodepoort (formerly Protea Hotel Roodepoort) on 1 November 2021. These additions are exciting for the hotel group, who has managed to scale their business and grow their already impressive portfolio of hotels in the midst of a pandemic.

Clinton Armour – Chief Executive Officer: ANEW Hotel Parktonian will be the largest hotel in the group’s portfolio, boasting 300 tastefully appointed rooms and the most extensive conferencing facilities within Braamfontein’s central node. According to ANEW Hotels & Resorts CEO Clinton Armour, ANEW Hotel Parktonian is a premium product ideally located to service the entire business node. “The hotel is located right near the Park Gautrain Station, the Johannesburg municipality and the Joburg Theatre.”

In addition to its sought-after location, the hotel also has incredible potential for combining business and leisure. Adds Clinton, “The rooftop bar on the 25th floor and heated rim-flow pool are indeed magnificent, while various other unique selling points set this hotel apart from other competitors.”

ANEW Hotel Roodepoort is also ideally located close to all business hubs in Johannesburg. Adds Armour, “The ANEW Hotel Roodepoort is in proximity to the N1, linking the property to various suburbs in Johannesburg, including Northcliff, Krugersdorp, Soweto, Sandton, Johannesburg CBD and Randburg. This location makes it easy for business travellers to connect to these key centres while still enjoying a peaceful and amenity-rich environment, complete with on-site dining, meeting rooms and WiFi connectivity throughout.”

For leisure seekers, shopping centres like Clearwater Mall and Cresta Shopping Centre are close by, as well as Randpark Golf Course, the Walter Sisulu Botanical Gardens, Soccer City Stadium and the Johannesburg Zoo, among others.

Shared values and fostering relationships

While taking over two hotels in such central locations can be challenging, especially during such a critical time in the hospitality industry, Armour states that it’s ANEW’s values of Honesty, Integrity, Teamwork, Excellence and Courage (HITEC) that drive the brand’s success. “We are a family business, and we bring those values to everything we do, while our entrepreneurial flair can help us take these hotels forward. ANEW Hotel Parktonian has been run by Ron and Karen Spies and their family for many years, and our shared values very much lend itself to a great working relationship. We’re incredibly excited to take these hotels into the future.”

Growing the brand sustainably into the future

Armour continues that ANEW’s fundamental strategy has always been to find the right partners to help build the brand sustainably into the future. “We’re looking for partners and properties for the long haul. We’re not in it for the short term or to try and find quick deals.”

“These hotels are both in a really great state, setting us up for a successful November launch. With their central location and unique selling points, we’re confident that local and international visitors will really resonate with these hotels, whether as a base to explore or to fulfil their business and conferencing needs. As a business, we know how to operate within this environment and how to be as adaptable and flexible as possible. We’re looking forward to the future and have some exciting things in the pipeline, including our first Western Cape property. So, stay tuned!”

Armour ends with the importance of investing in the country. “In addition to offering premium products, our goal is to really expand domestic travel in South Africa. We want locals to experience the best of what our country has to offer. And, we hope to do this by continuing to invest in local properties and introducing them to exciting new market segments. When you invest in South Africa, you will see great potential for future success.”

Visit ANEW Hotels & Resorts online for more information about the new ANEW Parktonian Hotel and ANEW Hotel Roodepoort, launching on 1 November 2021.

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