A champion of small charities launches with the aim of making birthdays more meaningful

Cape Town, SA – 7 November 2016. An NPC website, www.mMb.gives, launched today with the aim of assisting smaller charities within SA through an online platform that celebrates birthdays.

The online website, www.mMb.gives, allows users to ‘Give A Gift That Matters’ through their online platform in which you can purchase a voucher for your birthday friend to then in turn redeem/donate the voucher towards their charity of choice on the website. The site wants to do away with unnecessary birthday gifts like yet another bottle of wine or pack of bath salts that will inevitably be re-gifted again.

www.mMb.gives is a true ‘champion of charities’ with the aim of helping the smaller charities who don’t have the time and budget for major advertising campaigns. Centralising charity donations allows charities to spend more time and money on delivering their important social programs.

“We all have enough ‘stuff’ and don’t really need another birthday gift, so the idea of giving a gift that matters and donating to a worthy cause, is so rewarding and fulfills the growing need for our social responsibility in this country. As a country South Africans are actually very charitable, ranking 34 out of 153 countries on the World Giving index. I’d like to see us rank higher in years to come, Mmb.gives fundraising for 24 charities currently can make a big difference with the public’s support.”, says Natalie van der Walt, COO at www.mMb.gives.

“We’re so excited about this new partnership!”, exclaims Catherine du Toit, CEO at Bokamoso Education Trust

www.mMb.gives was a natural expansion for the myMOSTbeautiful.com series of online contests after seeing the affects achieved through the myMOSTbeautiful.com charity support.

www.mMb.gives allows for the extended support to further the social impact that the sister company, myMOSTbeautiful.com achieved in the past two years. The site has an existing charity portfolio of 24 local charities; aiming to expand to 80 within 2017.

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