Great businesses are not merely built on service but exceptional service and great customer experience; and an important element of their success is the value-proposition they deliver to their customers. Great businesses understand that for them to thrive and survive, they need to be constantly focusing on delivering value to their customers. “Exceptional businesses differentiate their offering on service and not necessarily price alone because research has proven again and again that consumers are willing to pay a premium, provided they “get great service” and great value for what they are paying for”, says Femi Adebanji, Customer Service Speaker and Expert. Femi, who heads the Service Excellence Institute, South Africa, further goes on to add that if organisations want to deliver the type of value that sets them apart, then they first need to be clear on two things: Firstly, what their “value-proposition” to their customers is and secondly, be clear on how their customers define value. “Otherwise, you might think you’re offering your customers value and be completely off the mark”, says Femi. He goes on to add that in the customer-economy where we find ourselves, the truth is that the power has shifted from businesses to consumers and thanks to the power of social media, consumers now have the power to shift and shape perception for or against brands. Consequently, businesses must focus a lot more on asking themselves – how do we deliver, tangible, exceptional value to our customers while delivering a seamless and hassle-free customer experience? If your value-proposition is not compelling enough, the fact is that potential customers will end up buying from your competitors and not from you. ‘A simple way of coming up with a compelling value proposition, says Femi, is to ask yourself the two important questions your customers are asking themselves, which is “Why should they buy from you and not your competitors and secondly, what’s in it for . . .
Life on earth is a rollercoaster ride of emotions and our reactions to these emotions. All too often, we coaster through life, unaware of our behavioral choices and even worse, unable to consider the possibility that we could have made better choices for ourselves along the way. According to Cindy Glass, Founder and Owners of Step Up Education Centres says, “Self-awareness is the first skill in emotional intelligence and it sets the precedent for the growth and development of all emotional intelligence skills. Being able to look at ourselves honestly, and without negative judgement, will enable and empower us to achieve greater success in all that we do. This, of course, applies to our children and their personal and academic learning as well.” She adds that self-awareness skills will help your children become aware of their emotions and behaviours and make better choices in all that they do. They will also experience better personal relationships as they become aware of the emotions, behaviours and choices of others. “It is important to note that self-awareness includes skills in being aware of positive and negative emotions, behaviours and choices. It is about learning to own these choices, learn from the mistakes and consider what behaviours will be best in any situation,” Cindy explains. She offers the following helpful tips to teach your child this essential life skill: Create an environment where your children are free to recognise and acknowledge their mistakes and achievements in a non-judgmental, non-frightening way. Remember that it is fear of negative consequences that often hold us back from admitting mistakes to ourselves. And yet, if we cannot own a mistake, how can we find a positive solution to fix it? Don’t allow the blame-game. Blaming others for the choices that we have made disempowers us and reduces our opportunity to grow and learn from our choices and experiences. You are your child’s first and most powerful teacher – set the . . .
Darren Kirby, Managing Director of Technique Media asks the question: “In an age of post-demographic consumerism whereby brands see themselves grappling with shrinking market share, is Africa rising to the challenges ahead?” Whilst brands have spent the last decade investing heavily in understanding Millennials, a few years back the buzz word ‘Afrilennial’ sent shivers down the spine of every brand strategist working within an African context. In theory, it made sense – why would Africans be the same and think the same as the rest of the world? Our unique challenges and landscape coupled with emerging markets means that the rule-book, to a large degree, is thrown out the window. Then in 2018, global thought leaders and research institutes suggested a new dynamic – one that may indicate we have been barking up the wrong tree in many regards: affordability. While brands have been trying to figure out a way to repackage and reposition premium brands to appeal to the now 35-year-old and younger Millennial consumer, it turns out that Millennials love premium brands. They just can’t afford them. One sector experiencing complications as a result is the alcohol industry. A team at University College London recently released a research paper indicating that one third of Millennials sampled do not drink alcohol. Is this because Millennials are generally healthier, and brands need to release a range of healthier alternatives to maintain market share? Or is it because Millennials just can’t afford to drink alcohol? Research suggests the latter. In which case, never mind the new range of healthier alternatives, and do we view this as the new normal? Luckily for all of us Africans, our continent is home to, dare we say, the majority of the most creative minds in the world. South African advertising agencies (as a matter of fact, all brand disciplines) have been recognised on the global stage for their outstanding contributions to the branding landscape for many years. . . .
The South African labour market has once again been unpredictable. Despite a short recovery observed in South Africa in the first half of 2018 and the emergence from a recession with a +2.2% GDP growth in the third quarter, the official unemployment rate is back at its 2017 level. This is due to weak investment & consumer confidence, along with continued limited household spending & private investment. With the economic stimulus package announced in September 2018 and a heightened commitment to attract foreign investment, we are expecting a positive economic impact on the GDP growth and the unemployment rate for 2019. While the majority of sectors remain under pressure, significant drivers for a more positive development will come from the Banking & Financial Services, IT and Transportation sectors. As a result of limited household spending and private investment over the last 3 years, local and international organisations continue to be cautious when expanding into the African markets. Despite organizations’ reservations, our specialized Rest of Africa (RoA) recruitment teams have managed to improve year-on-year results by 63%. The RoA region has also created a significant demand for recruitment services in South Africa, with many head offices based mainly in Johannesburg or Cape Town. Whether it is management level positions based in South Africa or technical/niche roles based in Johannesburg which entail extensive regional travel, the growth of these markets is propelling the South African labour market. Finally, salaries and bonuses have tended to follow a consistent pattern over the past 5 years, with steady increases to reflect inflationary pressures. In the current market, there are a number of candidates with niche skill sets or relevant experience who are able to command higher salaries, due to a low supply of talent. Click here to see our 2019 South Africa Salary Survey: . . .
[Cape Town, 19 January 2019] – Since its official launch in Q4 of 2018, NJIN Agency has prioritised the signing of specific (much-loved) South African brands and companies where the agency felt it could make a real and positive impact. By signing with the WSB Cape Cobras Cricket Team as its full-service digital marketing and technologies partner, NJIN Agency is taking strides to further position itself as the go-to agency for South African sport, music and entertainment companies. >> view NJIN Agency website “To be fair, we’ve previously enjoyed an association with the WSB Cape Cobras under the umbrella of our former parent company, so it’s not like this is 100% new,” says Head of Agency, Brandon Faber. “But we’re happy that we’ve been chosen to take over and move that relationship forward . . . Following our recent partnership with The Parlotones, we’re satisfied with the way iconic and Proudly SA brands are embracing our message.” Driven Specialists. #NO.BS Community-focused with an unwavering commitment to getting the very best performances out of their team, The WSB Cape Cobras is very much a mirror image of NJIN Agency’s approach to service delivery. “The WSB Cape Cobras are proudly pedantic about who we choose to partner with,” says Brand and Sponsorships manager, David Brooke. “NJIN Agency has proven itself to be reliable and thoughtful in their approach to our digital marketing and technology requirements . . . we expect great things from our partnership going forward.” Driven Specialists. #NO.BS “We’re just super-chuffed to be able to contribute to the WSB Cape Cobras,” says NJIN Agency MD, Dennis Armstrong. “For our Cape Town-based clients and team-members the association also affords the opportunity to watch some of the world’s best players showcase their talent in what is, surely, the most beautiful cricket ground on the planet. We’re honoured to be a part of the WSB Cape Cobras family.” For more information please visit . . .
REMOVE ME: Mahala Johannesburg 19 January 2019 - You definitely don't want to miss out on the best way to kick off 2019! If you’re a cool cat, you will know about Woodstock! In the summer of 1969 Woodstock made history through its three day music festival, which was held on a dairy farm in the Catskill Mountains, northwest of New York City. The festival attracted more than 400, 000 people, who gathered in the name of peace and music. It was unexpected and at the same time, gave rise to the notion that human beings are inherently good and peace loving; and music is the food that feeds such souls - plus, we all need a day or three out of the city. Boutique Farm Festival 2019 (#BFF2019) offers you just that - a three day festival with more than 20 of South Africa's greatest music acts, hosted at the Tweefontein Melkery farm, conveniently located just off the R21 between Pretoria and Kempton Park. Unlike Woodstock, we want to manage expectations and are starting out small. We have made 400 tickets available to the public, which includes free camping for three (3) days and to ensure your comfort, we promise you enough showers and toilets. Bring your friends, your tents and get ready for an unforgettable three day weekend from the 25th to the 27th January, 2019.#BFF2019 brings you a three day festival of 20 of South Africa's greatest music acts, hosted at the Tweefontein Melkery farm, conveniently located just off the R21 between Pretoria and Kempton Park. We want you to be part of the best crowd the bands could ever hope for but we also want to ensure your comfort, hence we are only making 400 tickets available. This includes free camping for the 3 days, so bring your own tents. ***** TICKETS ***** Buy your tickets @ https://tickets.tixsa.co.za/event/boutique-farm-festival-2019 R375 per person or R555 per person including festival shirt. No under 18s. No day tickets. Some good news! We have decided to reserve a limited amount of walk-in . . .
Johannesburg , 19 January 2019- December 2018 has come and gone and we find ourselves in January 2019. This however does not mean the end of the holiday period in South Africa. As such, many South Africans, as well as tourists from across the world, will be making their way to different parts of our country. Hotels are usually at full capacity during peak season and service is the order of the day, just as it is in any other part of the world where tourists flock to for their annual holiday break. During this time, hotel rooms are in high demand, all the time, for earlier check-ins. As a partner to the hospitality industry, Servest collaborates with its clients to find innovative and effective solutions to ease the pressures during the busy season. Maalikah says, “As a service delivery agent, we motivate and reward our colleagues to do their best in the time they are given, with the least amount of disruption to our clients.” At this time of year, the industry is under even more pressure than usual, and any mistake from service providers reflects negatively on the image of our client’s brands, a responsibility that Servest takes extremely seriously. As the end user, this being the hotel management, it often costs them in having to provide their guests with gratis products, food and favours, if a room is not ready on time. This inter-dependent cycle of turning over rooms, is an economic model in its own and can make or break the reputation of a locale. Having a dependable cleaning team, is therefore as important as any other component of the hotel’s offerings. This brings to mind the in-sourcing versus outsourcing debate, with the latter still being favoured, particularly in the hospitality environment, as it is much more cost effective when you do the maths with respect to HR matters, uniforms, cleaning equipment and products; as well as the daily management of the function. “We often have hotels who have in-sourced employees, request additional workers . . .
Anxiety and excitement overcame most matriculants as they anticipated their final results. The Free State Class of 2018 achieved an 87.5% pass rate and Kananelo Mohorosi, a learner from one of the schools that benefit from the KST partnership with the Free State Department of Education (FSDoE), was one of the top achievers in the Fezile Dabi district. The district attained a 92.3% pass rate, qualifying it as the best performing and leading district in the country, for the second consecutive year. A bright future lies ahead for Mohorosi who aspires to be a Medical Doctor, with his second choice being a Mining Engineer, “I chose medicine as my first choice because I realised that our country has a shortage of Doctors as the good ones tend to leave to work overseas. I also realised that I am capable of getting really good marks in my school subjects - that was when I ended up falling in love with the health sciences because it is going to allow me to do what I know and love. It will also allow me to fulfil my top passion of practicing Ubuntu and giving back to my community and giving our people good quality of life through good health”. Coming from a family that cannot fund higher education studies, Mohorosi has applied for National Students Financial Aid Scheme (NSFAS). Mohorosi says “the reality is that not every young person can afford to advance themselves academically because universities and funding are inaccessible to some. Learners in rural schools, particularly those in quintiles 1 - 3 often face different challenges compared to urban schools that fall within quintile 4-5. These challenges range from lack of infrastructure to shortage of educators at times. However, Mohorosi and his peers defied the odds and grabbed all opportunities presented by KST and the FSDoE with both hands. He was a beneficiary of a range of school camps whose purpose was to revise previous exam papers and address challenging topics in certain subjects under the supervision of . . .
Enjoy a girls’ midweek break out on the greens at the Gooderson Drakensberg Gardens on Wednesday 20 and Thursday 21 February. This beautiful resort calls the scenic Maloti Drakensberg world heritage site home and boasts the only 18-hole golf course in the Southern Drakensberg. Because this event is limited to only 15 four balls, make sure that you get your bookings in early. Bookings close on Thursday 31 January 2019 Packages are only R3630 per person sharing or R4 290 per single booking. This covers two nights booking at the scenic resort on a bed and breakfast basis, two dinners, green fees for two and two half house lunch vouchers. You will also have a shared golf cart on both day and receive a golf shirt and goodie bag. This package also includes the prizing giving on the second evening as well as a spa treatment. Registration is on Wednesday February 20th, 2019 and the format of play is an accumulated individual Stableford. Tee off times on both Wednesday February 20th and Thursday February 21st begins at 11am. Departure is on Friday February 22nd after breakfast. There are sponsorship opportunities available – R 1 500 for the 1st, 9th, 10th and 18th holes, practice green and halfway house or R1000 per hole for all others. For further details and bookings, contact Dave Ward on 082 492 1995 or email email@example.com or website www.wardevents.co.za Online entries can be sent to us via www.wardevents.co.za. Please send confirmation of your eft payment or a copy of your deposit slip to firstname.lastname@example.org ref: drak gardens golf challenge with your surname or company name. CLICK HERE to submit your press release to MyPR.co.za. . . .
Durban, 14 January 2019. Full order books, business already coming in for 2019 and a positive outlook generally for the new year - that’s the good news from leading South African trailer and truck building company, Serco. Managing Director Clinton Holcroft attributes the continued impressive business performance to tight cost control and the company’s Protec Steel refrigerated vehicles “People in the industry continue to be impressed with the durability of the coated steel panels. Added to that they also like the newly introduced rice grain aluminium floor which has proved to be a popular high wearing feature,” said Holcroft. Other features include fully welded aluminium scuffs which create a durable, waterproof and high strength structure; and new door seals made of an extruded rubber material, providing an excellent thermal barrier preventing the leakage of cold air. Another advantage is that repair costs to the coated steel vehicles are relatively low. Holcroft said the slow economy and volatile rand had put a lot of pressure on Serco in 2018 but there had been positive growth for the company thanks to its advanced panel manufacturing technology. “Serco has also created new positions for a Process Improvement Manager and a Quality Engineer to build on the continuous improvement culture in the company. “Serco is ending the year on a positive note with full order books while orders for the New Year are looking positive. “We expect next year to be similar to 2018 and are well placed, well equipped and determined to make a success of it. The economic forecast for the South African economy for 2019 is another year of marginal growth, but we remain optimistic, especially with efforts being made to root out government corruption and the recent investment summit which I believe will combine to help create a more enabling relationship between business and government,” he said. “Serco will continue working with customers to find tangible solutions for . . .