Tetra Pak’s annual Milk for Change campaign to raise awareness of the nutritional benefits of long life milk and donate portions of long life milk to children in underprivileged communities in partnership with non-profit Feed SA has already exceeded expectations as the campaign heads into its final 10 days. Milk for Change has already reached an audience of 5,66 million South Africans and delivered 140 000 servings as the push via the SMS line (“Milk for Change” to 40380) and i-Pay (via milkforchange.co.za) reaches its climax. “We raised 35 000 litres of long life milk,” says Liesl Gruber, marketing director at Tetra Pak South Africa. “And this campaign has already shown me that South Africans are a can-do nation. While the world and our own country are beset by technology-driven business disruption and economic uncertainty, ordinary people are getting on with looking after one another where it matters. We’re proud to be playing a role in making a better future a reality for all South Africans, starting with the children.” Milk for Change announced its intermediate success at an event in Alexandra to hand over collected milk to Feed SA on August 8, 2017. Genevieve Nathan, director of FEED SA, says: “As a non-profit, we cannot survive without the help of communities and corporates that help us get the tens of thousands of rands per month we need to give our kids the most important meal of the day – breakfast. We know that children cannot achieve their full academic potential, the key to their future success, without a nutritional, balanced breakfast, the most important meal of the day, which is why #MilkForChange resonates so strongly with our own vision. It is not easy growing up in Alexandra or being one of the nine million South Africans who don’t get the food they need each day, but with the long life milk from the #MilkForChange campaign we can make sure it’s not quite so hard.” Tetra Pak South Africa MD, John Strömblad, says: “Milk for Change is . . .
Vibescout, an innovative start-up that provides event listings and city guides, is now listing movies showing on 690 screens in 94 cinemas across South Africa. Vibescout is now officially the largest movie aggregator in South Africa and continues to take the country’s entertainment scene to new heights. Cape Town, South Africa, July 5, 2017 – Co-founded in 2015 by brothers’ Paul and Jonathan Myburgh, Vibescout’s vision is to provide an easy-to-use platform used to smartly curate the best things to do near you. This is done through event listings, comprehensive go-to guides and now, movie listings. The idea behind Vibescout was first born when Paul was travelling in Saigon, Vietnam in January 2014. After visiting all the regular tourist destinations, he scoured the hostel notice boards for more unique things to do and began to wonder how he could get better insight into truly local events and activities. After realizing there was definitely a void that needed to be filled in this space, Paul brought the idea back home to South Africa later that year and soon began work on Vibescout’s first version. Vibescout officially launched out of beta and started providing event listing in October 2016; by April 2017 they reached over 100 000 users for the month! As of 27 June 2017, Vibescout became the largest movie aggregator in South Africa, listing movies showing on 688 screens in 94 cinemas throughout the country. “It took roughly 6 weeks to get a MVP release and from it we have had amazing user feedback. We are currently getting nearly 10 000 users weekly using our movie section to find the latest movies and locate cinemas around them. We didn't realize it at the time and such a goal wasn't even on our radar, but we are now officially the largest movie aggregator in South Africa.” JONATHAN MYBURGH, CO-FOUNDER OF VIBESCOUT Connect with or contact with us: Jonathan Myburgh - . . .
APRIL 3, 2017: THE BOOK industry – like many others – is under pressure from technological change. Can it re-invent itself leveraging off this technology? Will the book format as we know it today survive? What do consumers really want from a book – the tactile or technological? These are questions Australian economist Paul Crosby has been grappling with as he tries to chart the future of the e-book on the wider book industry. Crosby, a Doctoral Fellow at the Department of Economics at Macquarie University in Sydney, Australia, will this week be giving a free public lecture in Grahamstown on his research into this topic. The lecture, titled, ‘Don’t judge a book by its cover: A discrete choice model of cultural experience good consumption’, is jointly hosted by Rhodes University Department of Economics, the Economic Society of South Africa (ESSA) and the South African Cultural Observatory (SACO). The SACO is a leading national think tank focused on monitoring, mapping, measuring and valuing South Africa’s cultural and creative economy. It is a project of the Department of Arts & Culture (DAC), launched in 2015, and hosted by the Nelson Mandela University in partnership with Rhodes and Fort Hare Universities. It is mandated to produce a working cultural information system for South Africa. “Technological change is transforming the book industry. In particular, the digitisation of books has given rise to a suite of new content delivery formats for publishers, such as the e-book and audiobook,” says Crosby. “While the rise in popularity of the e-book has been well documented the format’s influence on the future of the book industry is a matter of much conjecture and uncertainty. This is perpetuated by the fact that books are a cultural experience good – that is to say books possess varying degrees of cultural content, which may give rise to the presence of a cultural value that exists above and beyond a book’s value in exchange.” The lecture is based . . .
Senior Landscape Architect, Lizelle Wolmarans at GIBB, one of South Africa’s leading black-owned engineering consulting firms, presented a paper on child safety in playgrounds at the three-day Congress for the Institute of World Urban Parks (WUP) and Environment and Recreation Management (IERM) in Cape Town last month. Leading parks professionals and parks agencies from around the world resolving to protect and enhance the world’s urban parks and green spaces in the face of looming global challenges was present at this Congress. The paper, titled Risky Play and Children’s Safety: Balancing Priorities for Optimal Child Development focused on the construction of playgrounds, safety and safety standards of equipment used in playgrounds as well as the influence it has on physical and mental child development. Play experts such as Environmental Psychologists, Child Development Specialists, Landscape Architects and Educators are advocating a re-assessment of the play environment. While the safety of children should never be neglected, Wolmarans explained the dangers of being over-protective as potentially detrimental to a child’s development. “Our environment is not without risk and therefore, we need to learn how to manage risk continuously as a survival skill. However, where risk is eliminated from playgrounds, challenge is eliminated leading to boredom where children may potentially feel the need to take excessive risk using equipment inappropriately that can cause unintentional injury,” said Wolmarans. South Africa has adopted the international playground safety standards, these standards are not legalised but serve as a guideline to prevent hazardous risks. Locally, our decisions need to be influenced by security, economy and future sustainability. In the case of security, it is a fact that children are living in dangerous environments in their homes and neighbourhoods. Some of the dangers are traffic, kidnapping, crime and drugs. Supervision and . . .
Microwaves take the chill and effort out of cooking in the colder season With weeks of gloomy winter weather ahead, Samsung suggests you look to your microwave oven to help keep your family warm and comfortable. Michael McKechnie, Director: Digital Appliance Group at Samsung South Africa, points out that the microwave is by far the quickest way to prepare delicious meals, nourishing soups and steaming hot beverages. “The microwave is not just for reheating or defrosting. It reduces the time needed to prepare hearty winter comfort food, hot beverages and even modern-day hot water bottles,” he says. “Most people have access to a microwave, but they tend to just use it for heating and defrosting food. The fact is, you are able to use your microwave to bake, roast, boil, steam and even air fry food in a fraction of the time it would take using a stove. Busy professionals and hard-working parents could be turning out wholesome home cooked meals in minutes, using just a bit of imagination and their microwaves,” McKechnie continues. Not only does microwave cooking drastically lessen the time needed to prepare meals, it retains the nutrients in vegetables more effectively than many other cooking methods. Thanks to Samsung technology innovations like smart sensors, Slim Fry technology and convection fans, today’s microwaves produce virtually instant meals cooked to perfection, with just the right amount of crispness and browning on the outside, while ensuring a delicious and juicy inside. Samsung’s offers some hot tips for using your microwave to take the edge off the winter chill: Use your microwave to heat grain-filled warming packs to safely warm beds without having to resort to electric blankets. Microwave neck and back warmers, gloves and slippers can also be quickly heated in the microwave to keep the whole family cozy on the coldest winter’s night. Make old-fashioned cocoa as rich and chocolatey as you like – without any mess – by heating milk . . .
Samsung Electronics South Africa is proud to announce that three exceptional young entrepreneurs have triumphed in the company’s Launching People - Mixed Talents competition. Last week, ten finalists undertook a ‘Dragon’s Den’ style grilling at the hands of six judges, to determine the winners, who received funding as well as other business support tools and services. After undergoing a series of pitching their various concepts to the judges - Michelle Potgieter, Director for Brand and Communications at Samsung South Africa; Lisa Illingworth, Entrepreneurial Host and Journalist at Hot 91.9 FM; Ian Wright, Founder of METIME; GG van Rooyen, Deputy Editor of Entrepreneur Magazine; Fahmeeda Cassim-Surtee, Director of DStv Sales and Marketing; as well as Garth Gaffley, Owner of Garth Gaffley Consulting and Mixed Talents – three winners were ultimately chosen. Kyle Dodds’ Cognition Online, which has developed an application designed for the tutoring industry and enables tutors, parents and students connect was the first winner announced. They were followed by Neo Hutiri’s Technovera Lockers, a smart locker designed to enable chronic patients to obtain their medicines securely, without having to wait in queues. The final winner was a mobile child safety seat designed by Trenton Carr. According to Potgieter, the Mixed Talents initiative was born of a desire to have a positive impact on the high youth unemployment rate in the country. “The Mixed Talents competition and Ideas Bank tool were designed to provide entrepreneurial youngsters with a forum to adequately express their ideas. Part of the global Samsung Launching People initiative, Mixed Talents offers local South African millennials a platform through which they can turn their entrepreneurial ideas into a reality. The ultimate goal is to make a real impact in youth unemployment in South Africa,” she says. The three winners will each receive R50 000 in start-up capital, as well as access to over R . . .
JOHANNESBURG, South Africa – 11 August, 2016 – Samsung Electronics South Africa is a fervent supporter of the Olympic Games and in particular, the ethos behind the global sporting event, which aims to encourage athletes to strive and to accomplish the exceptional. The competitors in the games are the elite that their respective nations produced, which means that those who stand at the top of the podium and receive gold are the leaders in their fields. These sportsmen and women never settle for anything less than being number one and are constantly striving to better their previous successes. A good example of this is South Africa’s own Olympic gold medalist, Cameron van der Burgh, who took the 100-metre breaststroke gold medal at the 2012 Olympic Games, setting a new world record with this feat. Despite his accomplishments on the ultimate stage, he has since gone on to win numerous World Championship medals and has twice won the Fédération Internationale de Natation (FINA) overall World Cup. It is this intense desire to always be the best and to continue triumphing in every contest he undertakes that makes him a truly extraordinary athlete. “We are proud to name Cameron as our brand ambassador as he is focused, driven and precise, constantly setting standards of excellence and quality,” says Michelle Potgieter, Director for Brand and Communications at Samsung South Africa. Like the top athletes, explains Potgieter, these are traits that the Samsung brand shares and it too is driven to be a winner. For this reason, when customers purchase its products, they know that they are obtaining the gold standard and the best of the best. “Samsung has a long history with the Olympic Games and our mobile business is a global sponsor at the Rio 2016 Games. As part of our Olympic commitment, we want to give every Samsung customer a chance to experience their own version of Olympic success with our ‘Go For Gold’ promotion.” Customers purchasing any Samsung . . .
Johannesburg, South Africa - August 2016: BetterMan is the new kid on the block, but has quickly matured to become the perfect gentleman. Quietly creating an exciting meeting place where brands and companies can connect with a targeted group of men. Since inception in 2014, growth has been rapid. The BetterMan Facebook page currently eclipses the pages of some of the most well known South African men’s magazines with over 47 000 followers. The daily email is sent out to a dedicated database of more than 12,000 men. The BetterMan mission is simple: To make men unstoppable. This is done by putting the community first and providing them with qualitative, tailored and relevant content that goes beyond boring click bait articles. “BetterMan is seen as the trustworthy friend and cool big brother, it is also the influencer they admire and the role model they are looking up to, “says Erik Kruger, Founder of BetterMan. “Now we want to offer brands and companies the opportunity to get involved and to to connect with our very targeted and engaged group of men in various ways.” BetterMan offers tailored made solutions for every clients’ needs including: sponsoring of e-mailers delivered directly to the loyal BetterMan followers’ inbox; digitorials, client surveys and brand experiences, posts on the social media platforms; sponsored podcasts or webisodes; and custom-made experiential events hosted for the specified target market. BetterMan is about becoming a better man every day. In any way. No matter how small. In the way you act, speak, and live your life. Being a gentleman has become synonymous with the BetterMan life. The typical BetterMan reader is between 25-34 and describes himself as driven, ambitious, motivated, and determined. It’s clear that men who gravitate towards Betterman do so, because they want to rise above mediocrity. A glimpse of the BetterMan platform (30 June 2016): Website Page views per month: 13 000 Facebook Page . . .
JOHANNESBURG, South Africa– Samsung Electronics South Africa has vast experience in the development of air conditioning and has long been committed to creating cooling solutions that are both powerful and convenient, thereby ensuring optimum comfort for users. However, what many consumers are unaware of is the fact that Samsung air conditioners are equally effective at warming up a room and they can perform more efficiently than the average heater. Although South Africa is renowned for its long, warm summers, when the winter hits, the cold can really affect internal living spaces. The traditional method of dealing with the cold is to utilise a bar or fan heater, but these products tend to work best as personal heating appliances and are less effective when attempting to warm an entire room. Michael McKechnie, Director of Digital Appliances Group at Samsung Electronics SA, points out that Samsung’s air conditioners may have a reputation for being cooling appliances, but they are just as good when it comes to heating a room. “You simply cannot obtain the same amount of comfort or efficiency in heating from another source, as these appliances are designed to control the entire room’s temperature. Moreover, an air conditioner allows you to maintain your desired room temperature more effectively too,” says McKechnie. “Consumers may be concerned that an air conditioner will use more power, but even this is not necessarily the case. Our products have a built in inverter that sets the appliance to idle once the room reaches optimal temperature, switching on again only if the temperature drops below this level. A heater, on the other hand, is likely to remain on throughout the day in order to keep a room warm, so it clearly draws a lot of electricity.” He adds that another, intangible benefit of using an air conditioner for heat is that by more consistently controlling the temperature of the room, you are less likely to get ill from constant changes in . . .
Tweak your TV settings to ensure an optimised and immersive sports encounter JOHANNESBURG, South Africa – 28 July, 2016 – With the Rio 2016 Olympic Games due to take place between the 6th and 21st of August 2016, even the most passing of sports fans will likely find themselves glued to their TVs at some point, supporting the various South African athletes participating. With SuperSport promising six dedicated HD channels, as well as a 24-hour Olympic news channel, watching the biggest sporting event in the world is certainly going to be an entertaining experience. So why not make sure you watch it in the clearest and most vivid manner possible, by optimising your TV to suit the nature of the programme you are viewing? This, of course, is sometimes easier said than done, but it is of vital importance, since even the best TV on the market, if incorrectly setup, may well look worse than a mediocre TV that is properly adjusted. “Since sport broadcasting often happens during the day, watching these in real time means the sun will often be shining through your windows, creating an obscuring reflection. Therefore, to view your chosen event properly, you must compensate for this by adjusting the picture to a brighter setting,” says Matthew Thackrah, Deputy Managing Director at Samsung South Africa. Thackrah points out that simply turning up the brightness won't necessarily help. He explains that this setting actually has more to do with the black contrast set-up of the TV. “Thus, setting the brightness too high may result in black colours within the visuals appearing as grey, which could reduce the depth of the picture.” “To fix this, you will have to increase the contrast – sometimes called ‘picture’ - which controls the white level. However, this too should not simply be increased. Ideally, you want to take your time and find a scene with a bright, white image contained in it and then adjust the contrast to the point where the white object is bright, but . . .