WHY SEARCH ENGINE MARKETING Search engine marketing is one of the most important forms of marketing to promote your business online. Its involves ranking your website on Page 1 of Google for keywords that potential clients would use to find your products and services. It reaches an audience that are already interested in your business and is one of the most effective means of obtaining clients. TWO TYPES OF SEARCH ENGINE MARKETING: 1. SEO 2. GOOGLE ADWORDS SEO Search Engine Optimization (SEO) refers to ranking your website high on the search engines organically. The process takes time to work and involves smart backlinking techniques. You will required to pay a Set Monthly Fee to enrol in SEO and ranking well on the search engines can take anywhere between 3-12 months. Once you have gained Top Spots on Google naturally, you will enjoy a great amount of targeted traffic which will help you increase your clients and grow your business. GOOGLE ADWORDS Google Adword is similar to SEO, but works on a Pay-Per-Click (PPC) basis. The process is quick to rank high on Google, but every time a person clicks on your advert, you will pay a specific amount for that click. The amount is dependant on the competition. The higher the competition, the higher people are bidding for those keywords, the more you will pay to rank well for those keywords on Google. WHY YOU SHOULD USE BOTH FORMS OF MARKETING It's important to use both SEO and Google Adwords to market your business online. SEO will be highly beneficial in the long-term, while Google Adwords will be benefit your business immediately. If you have a limited budget, its important to use Google Adwords only. Remember, SEO can take up to one year before you start receiving inquiries. Google Adwords delivers instant traffic which could result in instant sales and business. Pros and Cons of SEO SEO PROS - Once you ranked high organically on Google, you will receive hundreds, if not thousands of people . . .
Cape Town, January, 31, 2019: EDSA is an outpatient treatment centre for individuals with eating disorders or who have suffered from various forms of trauma. The centre will open in Constantia Cape Town in March at 8, Klein Constantia Road under the Recovery Direct banner. “I wanted a central location so we can reach as many people as possible,” says marketing manager Doug Kemp, who has a played an intergral role in the establishment of the Recovery Direct treatment centres for non-12step addiction treatment facilities. Though treating eating disorders will be a particular focus, Kemp says he wants the centre to be “for any person that has trauma that they’re wanting to work through.” That could be a physical trauma or something that’s manifested as anxiety, anger or depression. Kemp says that healing trauma that’s been stored in a person’s body “is something that is new in the field and far more innovative and constructive and effective than the majority of treatments presently offered within the industry in South Africa.” Staff members will include a variety of professionals, such as psychologists, dieticians, nurse practitioners, psychotherapists that are what Kemp calls a “trauma-informed” specialists in their field. The centre will have a soft opening in early March 2019. Updates can be found on the dedicated Eating Disorders Website or on the following pages associated to the Eating disorders community in South Africa. (Residential ED private care treatment centre) (National ED awareness programme and outpatient help centre) (Free dedicated national help line) "The distinctions between Recovery Direct Eating disorder residential programme and the other residential treatment programmes offered in South Africa are that Recovery Direct's centres do not follow the 12 step treatment model. Recovery Direct's focus is on delivering far more intensive evidence based (one on one treatment sessions) via the registered psychologists and . . .
Johannesburg 29 January 2019 - Enterprise Development (ED) and Supplier Development (E&SD) is one of the most current government and private sector driven programs, after the 2003 Broad Based Black Economic Empowerment (BBBEE) document. These programs are racially selective systems to empower previously disadvantaged groups and to enhance the economy, in South Africa. According to the Stellenbosch Business School, Enterprise Development is defined as ‘the act of investing time and capital in helping people establish, expand or improve businesses.’ This certainly presents young entrepreneurs, inventors and those with unique business ideas, with the opportunity of making a difference in society - not just for themselves, but for other economically active citizens as well. At the end of 2018, nearly 800 000 matric candidates sat for their final exams across the country. Of these many will opt to further their studies through a tertiary institution, but for those who will be seeking employment, it will not be easy. According to an article in Fin24, less than a quarter of matriculates will find jobs relatively quickly. The economist, Mike Schüssler of economists.co.za said in the online article - about the previous year’s matriculates - dated January 2018, “Those members of the matric class of 2017 who will not be studying further, but will be looking for a job, will not be easily absorbed by the job market.” He continued, “it will be tough for them to get work. Over 50% of our matriculates under the age of 34 have not found permanent employment and it’s not getting better.” [https://goo.al/pfEP3H] Whilst the facts of the situation are important, seemingly, discomforting news articles make those who just completed their exams, be it in school or a tertiary institution, rather despondent. These are meant to be the years to which they look forward to making a difference and impacting the South African economy; and those communities in which they live. Those . . .
[Johannesburg, Gauteng, 28/01/2019] - PrepaidWealth.com, a recently launched South African FinTech Startup for accumulating cash or providing discounts when data and airtime is purchased from the platform, is launching a programme that will enable schools to raise money passively from teachers and parents when they buy their personal data and airtime. Schools will create their own group accounts separately on the PrepaidWealth.com platform. Teachers and parents will then join the group on their own or ask the school to include them. Every time the parents and teachers buy data and airtime from the platform, 80% of the margins or discounts that retailers get from data and airtime will be donated to the schools for fundraising purposes. The platform accumulates 80% of the discounts collectively from all the teachers and parents within a school group. The accumulated discounts can be withdrawn in cash once the accumulated amount is at least R200. The discounts provided to retailers vary from 1.5% to 9.5% and therefore one can assume an average discount rate of 5%. A school that can get 350 teachers and parents to join the school group on PrepaidWealth.com as members can raise R25,500 per year, assuming that they spend an average of R150 on data and airtime per month each. The data and airtime provided on PrepaidWealth.com is from all mobile service providers; namely, Vodacom, MTN, CellC, Telkom, Virgin Mobile. The platform also provides prepaid electricity services as well as services from Mozambique Vodacom and Econet Mobile. “The schools programme will unlock a passive way of raising funds for curriculum and extra curriculum activities for schools. At some schools, it might replace or complement the currently used fundraising methods” – Gabriel Nkuna, co-founder of PrepaidWealth.com CLICK HERE to submit your press release to MyPR.co.za. More Info on FinTech Startup launches a programme that will raise money passively from data and airtime for . . .
Great businesses are not merely built on service but exceptional service and great customer experience; and an important element of their success is the value-proposition they deliver to their customers. Great businesses understand that for them to thrive and survive, they need to be constantly focusing on delivering value to their customers. “Exceptional businesses differentiate their offering on service and not necessarily price alone because research has proven again and again that consumers are willing to pay a premium, provided they “get great service” and great value for what they are paying for”, says Femi Adebanji, Customer Service Speaker and Expert. Femi, who heads the Service Excellence Institute, South Africa, further goes on to add that if organisations want to deliver the type of value that sets them apart, then they first need to be clear on two things: Firstly, what their “value-proposition” to their customers is and secondly, be clear on how their customers define value. “Otherwise, you might think you’re offering your customers value and be completely off the mark”, says Femi. He goes on to add that in the customer-economy where we find ourselves, the truth is that the power has shifted from businesses to consumers and thanks to the power of social media, consumers now have the power to shift and shape perception for or against brands. Consequently, businesses must focus a lot more on asking themselves – how do we deliver, tangible, exceptional value to our customers while delivering a seamless and hassle-free customer experience? If your value-proposition is not compelling enough, the fact is that potential customers will end up buying from your competitors and not from you. ‘A simple way of coming up with a compelling value proposition, says Femi, is to ask yourself the two important questions your customers are asking themselves, which is “Why should they buy from you and not your competitors and secondly, what’s in it for . . .
[Cape Town, 19 January 2019] – Since its official launch in Q4 of 2018, NJIN Agency has prioritised the signing of specific (much-loved) South African brands and companies where the agency felt it could make a real and positive impact. By signing with the WSB Cape Cobras Cricket Team as its full-service digital marketing and technologies partner, NJIN Agency is taking strides to further position itself as the go-to agency for South African sport, music and entertainment companies. >> view NJIN Agency website “To be fair, we’ve previously enjoyed an association with the WSB Cape Cobras under the umbrella of our former parent company, so it’s not like this is 100% new,” says Head of Agency, Brandon Faber. “But we’re happy that we’ve been chosen to take over and move that relationship forward . . . Following our recent partnership with The Parlotones, we’re satisfied with the way iconic and Proudly SA brands are embracing our message.” Driven Specialists. #NO.BS Community-focused with an unwavering commitment to getting the very best performances out of their team, The WSB Cape Cobras is very much a mirror image of NJIN Agency’s approach to service delivery. “The WSB Cape Cobras are proudly pedantic about who we choose to partner with,” says Brand and Sponsorships manager, David Brooke. “NJIN Agency has proven itself to be reliable and thoughtful in their approach to our digital marketing and technology requirements . . . we expect great things from our partnership going forward.” Driven Specialists. #NO.BS “We’re just super-chuffed to be able to contribute to the WSB Cape Cobras,” says NJIN Agency MD, Dennis Armstrong. “For our Cape Town-based clients and team-members the association also affords the opportunity to watch some of the world’s best players showcase their talent in what is, surely, the most beautiful cricket ground on the planet. We’re honoured to be a part of the WSB Cape Cobras family.” For more information please visit . . .
REMOVE ME: Mahala Johannesburg 19 January 2019 - You definitely don't want to miss out on the best way to kick off 2019! If you’re a cool cat, you will know about Woodstock! In the summer of 1969 Woodstock made history through its three day music festival, which was held on a dairy farm in the Catskill Mountains, northwest of New York City. The festival attracted more than 400, 000 people, who gathered in the name of peace and music. It was unexpected and at the same time, gave rise to the notion that human beings are inherently good and peace loving; and music is the food that feeds such souls - plus, we all need a day or three out of the city. Boutique Farm Festival 2019 (#BFF2019) offers you just that - a three day festival with more than 20 of South Africa's greatest music acts, hosted at the Tweefontein Melkery farm, conveniently located just off the R21 between Pretoria and Kempton Park. Unlike Woodstock, we want to manage expectations and are starting out small. We have made 400 tickets available to the public, which includes free camping for three (3) days and to ensure your comfort, we promise you enough showers and toilets. Bring your friends, your tents and get ready for an unforgettable three day weekend from the 25th to the 27th January, 2019.#BFF2019 brings you a three day festival of 20 of South Africa's greatest music acts, hosted at the Tweefontein Melkery farm, conveniently located just off the R21 between Pretoria and Kempton Park. We want you to be part of the best crowd the bands could ever hope for but we also want to ensure your comfort, hence we are only making 400 tickets available. This includes free camping for the 3 days, so bring your own tents. ***** TICKETS ***** Buy your tickets @ https://tickets.tixsa.co.za/event/boutique-farm-festival-2019 R375 per person or R555 per person including festival shirt. No under 18s. No day tickets. Some good news! We have decided to reserve a limited amount of walk-in . . .
Johannesburg , 19 January 2019- December 2018 has come and gone and we find ourselves in January 2019. This however does not mean the end of the holiday period in South Africa. As such, many South Africans, as well as tourists from across the world, will be making their way to different parts of our country. Hotels are usually at full capacity during peak season and service is the order of the day, just as it is in any other part of the world where tourists flock to for their annual holiday break. During this time, hotel rooms are in high demand, all the time, for earlier check-ins. As a partner to the hospitality industry, Servest collaborates with its clients to find innovative and effective solutions to ease the pressures during the busy season. Maalikah says, “As a service delivery agent, we motivate and reward our colleagues to do their best in the time they are given, with the least amount of disruption to our clients.” At this time of year, the industry is under even more pressure than usual, and any mistake from service providers reflects negatively on the image of our client’s brands, a responsibility that Servest takes extremely seriously. As the end user, this being the hotel management, it often costs them in having to provide their guests with gratis products, food and favours, if a room is not ready on time. This inter-dependent cycle of turning over rooms, is an economic model in its own and can make or break the reputation of a locale. Having a dependable cleaning team, is therefore as important as any other component of the hotel’s offerings. This brings to mind the in-sourcing versus outsourcing debate, with the latter still being favoured, particularly in the hospitality environment, as it is much more cost effective when you do the maths with respect to HR matters, uniforms, cleaning equipment and products; as well as the daily management of the function. “We often have hotels who have in-sourced employees, request additional workers . . .
JOHANNESBURG, January 15, 2019 - Forestry South Africa (FSA) has launched the Forestry Explained recreational map, ideal for when the travel bug bites, when you need family-friendly accommodation or a quiet weekend away from the city life. The new interactive map details the myriad of activities and attractions that are found on forestry-owned land around the country. Treasures within the trees Around 30% of forestry-owned land is unplanted and a large proportion is set aside for dedicated conservation. These include vast swaths of grasslands, riverine ecosystems and indigenous forests. Besides their obvious conservation value, these areas provide ample recreational opportunities on top of what is provided by the plantation forests themselves. Whether it is trail running, hiking and mountain biking adventures you seek, or serene days spent bird watching, picnicking and taking in spectacular views, forestry-owned land has something to offer you. The Forestry Explained recreational map makes accessing these activities and attractions easy. It showcases eco-activities of forestry companies and private individuals in one user-friendly recreational guide. Its interactive nature allows people to explore what’s on offer, along with the important information for the perfect forestry day out. 2019 “Forestry Fun” bucket list Make 2019 the year you explore the recreational offerings of South Africa’s commercial forests. Why not see if you can complete the 2019 “Forestry Fun” bucket list below, making sure tag @forestry_explained into any shots you post on Instagram. Mpumalanga’s waterfalls – many of the famous ‘Panorama Route waterfalls’ are actually situated on forestry land owned and managed by state-owned SAFCOL, including Berlin Falls, Lisbon Falls, Mac Mac Falls and Pools, Bridal Veil Falls, Lone Creek Falls and Marie Shires. Mountain biking getaway – take a long-weekend and explore the plantations, indigenous forests and open grasslands of . . .
https://youtu.be/-LyKaL7KLqA On 27 December 2018 whilst on a long 15 Kilometer beach run between Kleinemond and Fish River Sun, CEO of Beyond Africa The Mantis Collection - Paul Gardiner, came upon a beached Commons Dolphin. Running through a cleansing African Storm, Paul came upon the struggling beached dolphin. "The dolphin was clearly alive and I was alone on a rainy beach and, despite that, I decided to jump in and try to get him back in the water," explained Paul. "I struggled for about an hour to save this magnificent creature and propped my cellphone on the sand to capture the footage, hoping that the ending would be a triumph," said Gardiner. Being alone Gardiner was prudent in not going too deep into the water for fear of being sucked out in the rip tide. Frustratingly the dolphin kept beaching himself each time Paul floated him out, probably exhausted the dolphin kept on being swept back to shore by the waves. With darkness descending Paul had to cease his rescue attempts and leave the dolphin to the sometimes cruel forces of nature. A clearly emotional Gardiner said his goodbyes and allowed nature to take it's course. The dolphin was young and looked healthy and one always wonders why a single dolphin ends up beaching itself. The first thought is always that man has somehow contributed to the demise of our precious marine animals. Around the world, an estimated one million birds and 100 000 marine mammals and sea turtles die each year when they become trapped in plastic or eat it, perhaps mistaking it for a food. Plastic is one of biggest threats to all whales and dolphins in all the oceans of the world. "Mantis is very keen to support and get behind any Mantis Marine Activity that will highlight the fragility of our oceans, in association with our friends Rainer and Silke Schimpf from AB Marine and Expert Tours. One of the ways is via a proposed Whale Sculpture to be a receptacle of plastic waste on the beachfront. This . . .