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FOUR ENTERTAINMENT EXPERIENCES UNDER ONE ROOF AT TYGER VALLEY MALL Submission Details

Images: For a high res version of THIS image please contact Janet de Kretser from aHead PR.

ENDS

Issued on behalf of: Ster-Kinekor Theatres
Issued by: aHead PR
Contact: Janet de Kretser
E-mail: janet@aheadmarketing.co.za
Cell: +27 (0)83 973 3531

About Ster-Kinekor Theatres
Ster-Kinekor Theatres is the largest movie exhibitor on the African continent. To most South Africans, the word ‘movies’ is synonymous with the name ‘Ster-Kinekor’. The company operates 32 commercial cinema complexes in South Africa that house 248 large-scale screens, with 32 691 seats and the largest 3D footprint featuring over 100 state-of-the-art 3D screens in South Africa (Commercial 3D, APEX Cinema, IMAX, Kids Cinema and Cine Prestige). It also operates four cinema complexes in Namibia, Zimbabwe and Zambia, with 23 screens and 3 014 seats.
As the industry leader, Ster-Kinekor has pioneered cinema concepts such as Cinema Nouveau, a dedicated art-house multiplex cinema, and the luxurious Cine Prestige theatres, the first ‘business class’ cinema experience in South Africa; and has headed the return of the IMAX® Experience, with nine IMAX® Theatres across the country. Ster-Kinekor has expanded its cinema innovation to launch the first Kids’ Cinema complete with slides and bean bag seating (currently eight screens), D-BOX, which brings movie experiences to life with motion seats, and APEX Cinema, Ster-Kinekor’s own premium large-format experience featuring immersive 4K laser projection and advanced sound. Most recently, Ster-Kinekor introduced SKX-PERIENCE Powered by Jozi X at The Zone in Rosebank, an indoor adventure hub offering axe throwing, gel blaster, splatter room and escape rooms, and launched Africa’s first-ever Free-Roam Virtual Reality Arena housed within a cinema complex at Ster-Kinekor Tyger Valley, adding new dimensions to the Ster-Kinekor entertainment experience.
As one of South Africa’s most loved brands, it is Ster-Kinekor’s ongoing mission to become synonymous with the unrivalled magic of the cinema experience, by providing ‘Great Moments at Their Greatest’. During 2013, the company embarked on a massive roll-out project to convert and equip every cinema with the very latest in digital projection and sound technology. The result of this upgrade is that every cinema now boasts state-of-the-art cinema technology that encompasses 2K and 4K digital projection and 5.1 and 7.1 surround sound systems.
The SK Club loyalty programme rewards members with redeemable points when they swipe their card when buying movie tickets or catering, as well as half-price tickets on Tuesdays. Alongside the industry-leading Discovery Vitality loyalty programme, this enhances Ster-Kinekor’s strong consumer value proposition and competitive advantage. Ster-Kinekor has extended its loyalty offering to include the first subscription model in South Africa: SK Subscription Club, which offers members a limited or unlimited number of movies per month at a set cost whilst also enjoying the benefits of SK Club.
As the market leader, Ster-Kinekor aims to spearhead the advancement of cinema across both South Africa and the rest of Africa, to ensure that consumers continue to experience movies as they were made to be seen – on the big screen.
See more at: www.sterkinekor.com

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