IDEAS MAGAZINE LIFTS THE LID ON ITS FIRST TRUNK SHOW

Unique handmade and crafted items, bespoke home décor and accessories, as well as originally designed wares, will be showcased at the first ever Ideas Magazine Trunk Show, which takes place on Saturday 13 and Sunday 14 July 2013 at Simondium Country Lodge, the same weekend as Franschhoek’s Bastille Festival.

“Whether you love to create, or are just inspired by the extraordinary craft of others, the Ideas Magazine Trunk Show is a unique browse-and-buy experience that personally introduces the creations of over 20 talented exhibitors to an audience ever on the hunt for handmade and niche products,” says Ideas magazine editor Terena le Roux.

According to le Roux many of the Ideas Magazine Trunk Show vendors’ work has been featured in the award-winning magazine, and will be showcased at the show in a visually amazing space created by the Ideas magazine team.

“For a make-it-yourself magazine like Ideas, it is a natural extension to bring our handmade content to life and to create an experience for readers to feel like they’re walking through our pages,” says le Roux. “It creates a platform for creative entrepreneurs to showcase their work – giving readers the opportunity to buy the products that they see in the magazine and also to meet our team members face-to-face,” says le Roux. “We’ve deliberately kept it intimate, to keep things real and personal for both vendors and visitors, giving them a chance to meaningfully connect with each other.”

Ideas own stall will be a show highlight, filled with one-of-a-kind works for sale, which were created specifically for past magazine issues. Visitors will have the chance to bring unique pieces like a vintage chair with its embroidery finish or an art-covered ottoman, directly from the pages of a magazine into their own homes.

Handmade or Haute Couture?

“One of the biggest global trends at the moment is the ‘handmade movement’, reflecting people’s need for personalisation in a world of mass-produced products,” says le Roux.

Le Roux adds: “The more digital and uniform our world becomes, the bigger the need for handmade and niche items, which give people a true opportunity to express their individuality and personality. People are learning to value tangible, tactile objects again. Where craft was once seen as old fashioned, there has been a shift to authentic, one-off products and the growing amount of successful craft markets and on-line craft shops and marketplaces show that there is a market for modern, well-crafted products.”

Here’s a peak at some of the exhibitors at the Ideas Magazine Trunk Show:

• Ideas – the best of Ideas own DIY creations, along with Merry Pack, the packaging and stationary source as well as Artymiss – an extraordinarily artistic laser-cut paper stationery range of cards and customised invitations
• Mitat – bespoke home decor products with designed and screen-printed fabric and paper
• Dots Quilts – paradise for quilters and quilt-lovers alike
• Peg & Thread – beautiful hand-made sewing, knitting and creative kits in vintage-chic packaging
• Vintage collectables
• Cape Craft – the go-to source for decorative punches, stencils and anything laser-cut or engraved
• Photoblox – get your favourite Instagram, Facebook or digital photo printed on a wooden block
• Bokke & Blomme – expressive decor accessories spelled out in ‘word’ format
• Nicoletta – sweet inspirations for smashing cakes that shimmer, sparkle and bedazzle
• Oscar W Designs – retro and vintage style crates, furniture and signs
• Biscuit Scout – hand-knitted décor items

Before or after a look and a shop, guests can have a bite to eat in the Lodge’s vintage dining room or sip on a glass of wine in the show’s wine lounge. Also on sale will be difficult-to-source craft equipment.

Tickets cost R30 and can be purchased at the door or directly from Taheerah Abrahams at Ideas magazine, email Taheera.Abrahams@media24.com or call 021 408 3837. The Ideas Trunk Show takes place Saturday 13 July, 9h00-17h00, and Sunday 14 July 9h00-16h00 at Simondium Country Lodge, Paarl-Franschhoek Road (R45).

For more information log onto www.ideasmag.co.za
Look for the Ideas magazine page on Facebook www.facebook.com/Ideasmag or follow @Ideas_magazine on Twitter.

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Author: Lisa van Leeuwen from Lisa van Leeuwen Publicity. Originally distributed by MyPR.co.za.

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