LG SIGNATURE paves the way for the ultra-premium in smart home solutions in MEA

Recently launched at LG Innofest 2017, LG SIGNATURE reimagines home entertainment and home appliances as never before in the region

Johannesburg , South Africa , March 01, 2017: During LG Electronics’ (LG) long-awaited regional innovation event, InnoFest 2017, which gathered over 250 LG retailers and partners from the MEA region this week, LG showcased its ultra-premium LG SIGNATURE brand, which strives to remain true to the essence of each product with a touch of sophistication. LG SIGNATURE is expected to rollout across various countries in the region over the course of this quarter.

The highly anticipated LG SIGNATURE ultra-premium brand includes the award-winning “Engadget Best of CES 2017” LG SIGNATURE W7 OLED TV, boasting the ultimate in elegant simplicity and seamless blending into the wall while offering an unmatched visual experience. Also unveiled for the region included the LG SIGNATURE InstaView refrigerator with its intuitive and evolutionary design, the LG SIGNATURE air purifier, which allows the air cleaning process to be a visual experience with its innovative transparent panel, and the LG SIGNATURE TWINWash washing machine, offering ultimate washing performance, convenience, and prestigious design for the most discerning individuals and families.

“We are proud to see that our ultra-premium brand has once again garnered great interest by our long-time loyal partners across the region who want to bring the best of LG to local markets for people with the most discerning sensibilities. The LG SIGNATURE brand caters to the sensible rich who have always been in search for a high-end, most superior offering for the home, an offering that provides subtle elegance and an unmatched intuitive and sophisticated experience that only LG SIGNATURE can offer,” said Mr. Kevin Cha, President of LG Electronics in the Middle East & Africa.
Home Entertainment

Part of the LG SIGNATURE brand line-up is the LG SIGNATURE OLED 4K TV, which delivers the stunning picture quality and advanced technologies of OLED: perfect blacks, improved brightness, expanded colour, and amazing pictures even at wide viewing angles. Thanks to OLED’s unique ability to turn each pixel on or completely off, LG OLED TVs produce perfect blacks and flawlessly render crisp, vibrant colours and rich shadow details, even when bright objects are directly next to deep, dark areas. Sporting a breath-taking wallpaper design, the LG SIGNATURE 77W7 is the ultimate in OLED TV technology with powerful performance and audio capabilities. The 77W7 is the all-in-one package for any modern home.

Aesthetically, the LG SIGNATURE OLED TV’s “Picture-on-Glass” technology sets new benchmarks in design with an exceptionally thin depth (measuring about one-tenth of an inch) and a translucent glass back. The OLED module is applied directly to the glass back panel for a clean, ultra-slim profile and attaches to a powerful, forward-facing sound bar that doubles as a unique stand for a seemingly invisible bezel and stand.

Home Appliances

The LG SIGNATURE InstaView™ refrigerator was also available for viewing, which is both intuitive and evolutionary. As a nod to its innovative spirit, LG has taken its award-winning Door-in-Door™ technology one step further by adding an InstaView Door-in-Door™ feature that makes the opaque Door-in-Door™ compartment transparent with a simple knock.

The premium brand also includes the LG SIGNATURE TWINWash™ washing machine, offering ultimate washing performance, prestigious design and convenience unlike any other with its unique system that allows users to wash two loads of laundry at the same time, utilizing the unique “mini” washing machine as a second washing machine placed in the pedestal beneath the main front-load washer.
Home Air Solutions

In addition, the exquisitely designed LG SIGNATURE air purifier allows the air cleaning process to be a visual experience with its innovative transparent panel. Equipped with a unique Watering System, this air purifier harnesses the power of water to filter out harmful chemicals and contaminants while quickly bringing the room to comfortable humidity levels. The unit is also equipped with LG’s SIGNATURE Black Filter System, allowing consumers to remove, wash and reuse the filters for up to 10 years, saving both time and money.

LG has always had a long-term focus on bringing to the MEA region the most innovative technologies and exquisite designs catering to high-end users and unique lifestyles. LG’s InnoFest 2017 highlighted the brand’s continued effort in being a leader in the premium market category by showcasing its latest premium line-ups planned for MEA across the variety of LG’s business units, including home entertainment, home appliances and mobile communications.

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