Enterprise St Helena (ESH) is happy to announce that Cathy Alberts has been appointed Director of Tourism. Cathy joins ESH from Cape Town Tourism in South Africa with effect from 1 November 2012. She has had a long career in tourism and travel in international long-haul tourism – particularly dealing with the UK and European markets – and has dealt with many operators and suppliers in this field including airlines. She has experience in developing destinations and tourism products and experiences, as well as improving standards and those involved in the tourism sector.
Cathy’s career has involved setting up tourism organisations and developing the tourism industry in both the Western Cape and Cape Town in South Africa. Her responsibilities in Cape Town have included creating joint marketing programmes and developing links with key strategic partners. With the largest target market being long-haul visitors from the UK and Europe, this involved close relationships with airlines such as British Airways, SAA and Emirates. Having been responsible for seven Tourist Offices as well as citizen mobilisation for the World Cup, Cathy is experienced in the physical and mindset transformations required in developing tourism destinations, products and standards.
Most recently, her role has encompassed the development of tours and experiences for visitors. With Cape Town’s key markets being long-haul, especially UK and Europe, this has involved a keen understanding between sophisticated visitors and underdeveloped suppliers. This has meant understanding the needs and requirements of visitors and suppliers, increasing standards, and developing a variety of extended tours and experiences which has ranged from mountain bike trails to swimming with sharks.
Cathy will be arriving on St Helena at the end of the year, but in the meantime will be involved in detailed handover sessions with outgoing Tourism Development Executive Michael Dean, in South Africa, the UK and France, alongside meetings with key stakeholders across the tourism and economic development programmes.
Sherpa Business Communications
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More Info: http://www.sthelenatourism.com/
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