Toys R Us introduces charitable teddy bears in partnership with Reach For A Dream

A special range of cuddly teddy bears available at Toys R Us stores is bringing new meaning to the “gift of giving”. Thousands of terminally ill children are set to benefit from the sale of these bears.

South Africa’s leading toy chain Toys R Us has thrown its support behind national children’s organisation, Reach For A Dream Foundation, launching a charitable campaign driven by the sale of these teddy bears.

Through the partnership, Toys R Us is committed to donate R5 from each sale to the non-profit organisation, which relies on donor support and public generosity to assist sick children in fulfilling their greatest dreams.

South Africans are encouraged to spread joy to children facing life-threatening conditions by purchasing a bear.

In addition to the donation made by purchasing a bear, participants can also donate the cuddly toy for a child supported by Reach For A Dream by delivering it to the organisation’s offices at the Gateway Shopping Centre.

A tag attached to each bear including a special message for the child receiving it can be completed by the donor.

“Toys R Us has developed an ongoing partnership with Reach For A Dream because the organisation’s work speaks to our values of bringing joy to children and encouraging them to dream,” says Nicole Annells, Marketing Manager, Toys R Us and Babies R Us South Africa.

“We are extremely excited to launch the Reach For A Dream bear at Toys R Us stores because it is a symbol of hope and joy for kids who are facing challenging circumstances,” adds Annells.

The proceeds from the sale of the bears will contribute towards the operations at Reach For A Dream, which since 1988 has worked to give children with life-threatening conditions magical moments to regain their childhood, which is often consumed by their illness.

For more information contact 087 234 8697.

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