CryptoFest 2019, a one-day event recently held in Cape Town by Bitcoin Events (Pty) Ltd which also runs the popular Blockchain Africa Conference, was a non-traditional exhibition style event. The theme was “Immersive, Interactive, Innovative” and in true fashion, the event unfolded as such.
The ground-breaking festival was engaging, thought-provoking and provided quality content on three stages to a diverse audience which included blockchain industry veterans, new entrants and attendees who were simply interested in learning more about the burgeoning blockchain and crypto sector.
The laid-back atmosphere at the vibrant Shimmy Beach Club in Cape Town where Crypto Fest took place, with it’s picturesque backdrop of the ocean, created the perfect festival setting. Attendees were well-catered for and drinks flowed along with the stimulating conversations around the sometime controversial subjects of cryptocurrencies and blockchain tech.
It was a well-balanced mix of business and networking. There was plenty of meaningful discussion and debate on how best to accelerate global adoption of cryptocurrencies. The Bitcoin Events team’s vision to bring cryptocurrencies to life through immersive activities and a showcase of real-world applications to bring awareness was fully realised at this stunning event.
The festival presented engagement opportunities through lively crypto debates, including a Bitcoin vs Gold debate which was moderated by podcaster Grey Jabesi, a Director of Marketing and Communications at the United Africa Blockchain Association. The speakers at the event were lively and the line-up included some captivating appearances by the likes of Rocelo Lopes, CEO of Stratum and representatives from Huobi, SA Crypto, and BitGive Foundation among many others. Sponsors of the successful event included AltCoin Trader, Luno IG, Okex, and Sun Exchange. “There was a lot of interaction and activity – crypto debates and educational dialogue around blockchain and cryptocurrencies,” said Richard de Sousa of AltCoin Trader. “The event was the first and a great success, we hope to be part of the next,” he added.
Other exciting elements to the festival format included the crypto games, giveaways and fun competitions which were part of the event. Attendees could utilize augmented reality games that rely on geolocation to manipulate physical reality with tech-discoverable crypto. People could get airdrops of Ripple tokens courtesy of Xago and Bitcoin airdropped at the event by Bitdropgo. Working with Heath Muchena of Proudly Associated, a company that advises international blockchain companies developing technologies which have use cases focused on emerging economy development, particularly in Africa, Bitdropgo was able to bring some live gaming elements to the event.
“We see Africa as a growth market with massive potential for adoption of products and solutions that integrate both blockchain and AR technologies. Our unique interactive marketing model is an ideal fit for consumers on the continent who are largely mobile-centric, and businesses that are willing to explore new innovations and embrace new technologies more readily,” said Jonathan Eagleton, CEO of Bitdropgo. Attendees of Bitcoin Events hosted Crypto Fest could also download wallets such as the Centbee app and receive free Bitcoin.
The festival ended with an after party which was a highlight all on its own. Entrepreneurs, crypto-enthusiasts, educators and learners alike mingled and connected. What was most fascinating about the general sentiment around CryptoFest was the fact that much of the dialogue that could be heard around the event was around the potential that blockchain has in playing a major role in the technological and economic transformation needed to make Africa a force to be reckoned with on the global stage.