Melissa Cumming has been announced as the new Managing Director of SA Florist. Founded in 2014 and backed by four Dragons from Dragons Den South Africa, SA Florist is a trusted South African online marketplace for customers and corporate clients alike.
“I’m thrilled to be a part of SA Florist. They have achieved great results over the last few years and I look forward to working with the dynamic team to grow the business even further”, says Cumming.
Melissa has over a decade of local and international experience in Business Development, eCommerce, Client Service, Marketing and Brand & Product management.
Matt Surkont, investor and shareholder in SA Florist says, “Melissa’s wealth of experience will serve the business well, I look forward to seeing her guiding hand shape the company’s future.”
Her impressive portfolio of experience includes, most recently, eCommerce Business Development Management at The Foschini Group, as well as managing Blue-Chip local and international clients such as Sanlam, FNB, Coca Cola, SAB, McLaren, RBS and Land Rover.
“We are busy shaping a new strategic direction for the company and have some exciting plans on the horizon. For over 4 years, SA Florist has connected corporate and online customers to local artisans and has always been known for its commitment to the upliftment of local businesses. It’s so inspiring to be a part of this conscious, heart-based business, and I look forward to expanding on this philosophy with the team” concludes Melissa.