Afri-Plastics Challenge awards £750,000 to innovations tackling behaviour change to plastic usage

Afri-Plastics Challenge awards £750,000 to innovations tackling behaviour change to plastic usage Submission Details

Author: Ayomide Ibironke from Africa Communications Media Group.
More Info link:
Images: For a high res version of THIS image please contact Africa Communications Media Group.

-ENDS-
For media enquiries please contact Brian Leputu, Africa Communications Group on brian@africacommunicationsgroup.com, +2772 525 3472
About the Afri-Plastics Challenge
The Afri-Plastics Challenge, run by London-based innovation experts Challenge Works, is tackling the scourge of plastic pollution in Sub-Saharan Africa thanks to funding from the Government of Canada. The challenge comprises three strands to take on the problem on multiple fronts.
? Strand 1 – Accelerating Growth – finalists announced in February 2022 – is rewarding innovative solutions to managing plastic waste after it has been used and discarded (i.e. downstream solutions) – £1m first prize
? Strand 2 – Creating Solutions – finalists announced today – is rewarding innovative solutions to reducing the volume of plastic in packaging and other products before it is used (i.e. upstream solutions) – first prize £750 000
? Strand 3 – Promoting Change – finalists to be announced next month – is seeking creative campaigns and projects to influence behaviour change among individuals and communities to promote sustainable consumption around plastic – three prizes of £250 000
The 15 finalists in the Afri-Plastics Challenge – Promoting Change Strand
? Meeticks Africa, Bostwana
Change at the Till runs a 30-day challenge that aims to get users to gain knowledge on how their use of single-use plastics, especially when shopping, negatively affects the environment and contributes heavily to marine-plastic waste, and to practice what they learn. The solution is a multi-day gamified experience conducted over an intelligent WhatsApp chatbot and backend app.

? Ensemble artistique et culturel WAKAT, Burkina Faso
The aim of the Environmental Ambassadors is to train 20 women, traders, waste sorters, civil society
leaders and politicians on the harmful effects of plastic waste. These women will be trained through
workshops in communication, awareness raising and advocacy methods, based on drama and
storytelling to ensure behavioural change and finally trained in marketing alternatives to plastic
bags.

? Catharina Natang, Cameroon
Catharina Natang’s TEP model aims to provide training to fashion designers on sustainable fashion and resource mobilisation and equip local designers to understand the subtle but massive presence of plastic-based fabrics in the fashion industry, and how this contributes to the global plastic waste problem. Students will learn about innovative non-plastic alternatives that are in existence and how to access them , and also how to recycle, properly dispose and select non-plastic alternatives. The project will also organise annual sustainable fashion events to widen public awareness on sustainable fashion to reduce plastic wastes that end up in oceans.

? Lem Ketema, Ethiopia
The Ye Zembil Melse campaign uses creative storytelling, digital campaigning with Ethiopian artists and public figures, and public engagements, and are developing a plastic-free guide to Addis Abeba, to communicate the detrimental impact of plastic waste in Ethiopia, revive traditional alternatives to plastic, and advocate for policy to ban single-use plastic bags.

? Let’s Do It Ghana, Ghana
The Community for Plastic Reduction and Recycling Project is a two-part project comprising community awareness through the use of activity-based education and recycling of plastic wastes. It is designed to spur community actions that bring changes in individual attitudes and purchasing habits leading to an increased awareness of plastic waste.

? Baus Taka Enterprise, Kenya
The #StopPlasticPollution Campaign leverages a mobile App to promote segregation of plastic waste from source while raising awareness of responsible waste management practices. Competitions on plastic segregation with cash incentives and points that can be redeemed for medical services in partnership health clinics will be hosted on the app.

? Homeless of Kisumu, Kenya
M-taka aims to train and empower women economically to become recycling agents who build communities of recyclers by leveraging technology and inducing behavioural change through social connections and incentives. Through an app, the masses will be targeted, to increase recycling culture and link them with agents in their areas to collect the plastic and transport it to recyclers.

? Ukwenza VR, Kenya
Ukwenza VR uses a VR storytelling format to showcase the journey a piece of plastic takes after disposal. Through this, Ukwenza VR hopes that by showing the different ways plastic waste can end up damaging the environment, they encourage people to take better care when disposing of plastic waste.

? Recycle Port Harcourt Limited, Nigeria
The Let’s recycle! campaign will feature both online and offline awareness through creative skits, challenges, clean games events, tree planting activities, etc. in a bid to educate the people about the dangers of plastic pollution while encouraging them to stop littering and start properly sorting/segregating their plastic waste.

? U-recycle Initiative Africa, Nigeria
The PLASTIC WIZE Campaign by U-recycle Initiative Africa plans to coach 50 women across 10 universities in Nigeria to implement creative strategies to influence behaviour change towards reducing plastic waste on their campuses.

? Association TERANGAGÉE, Senegal
SOLUTIONS ECOLO-CULTUR’ELLES has created a programme that starts with sensitisation and environmental education of children and inhabitants of a village through the involvement of local stakeholders (mainly women, “tatas” and young peer educators including girls). They use innovative, cultural tools such as educational song, choreography, short stories in animated videos, games, and artistic workshops.

? Moonshot Dynamics, South Africa
Paycycle uses a Point-of-Sale (POS) based digital reward system targeted at eliminating single-use plastic bags and promoting non-plastic reusable shopping bags (RUSBs) that are also recyclable and eco-friendly. Using a fleet of mobile applications customised to shoppers of various economic classes, Paycycle tracks consumer’s shopping bag usage over partnering shops and rewards consumers with loyalty points for purchasing and reusing RUSBs.

? Soapbox South Africa, South Africa
Captain Fanplastic’s use of storytelling as the core of the education about plastic enables us to contribute to the challenge directly. The programme is designed for scalability in that we are able to offer an opportunity to use girls and women as leaders, facilitators and trainers in much needed education in the communities.

? Vhembe Biosphere Reserve, South Africa
Turning your Trash to Treasure is based in the Vhembe Biosphere Reserve and aims to work with schools, tribal communities and women waste pickers to create awareness among selected schools by encouraging waste recycling at schools. All the collected waste material will be taken to a local company called Dziphathutshedzo Green Surface that is using plastics to make paving bricks, plastic tiles and other plastic products such as rulers and pencil cases.

? Eco Brixs, Uganda
The Plastic Manufactures and Recycling Union aims to create The Ugandan Recycling Association with membership from across the plastic recycling value chain. They want to create an interactive map where rich media and data will showcase everyone in the country engaged in recycling.
About Challenge Works
Challenge Works is the new name of Nesta Challenges. We are a social enterprise founded by the UK’s innovation agency Nesta. For a decade, we have established ourselves as a global leader in the design and delivery of high-impact challenge prizes that incentivise cutting-edge innovation for social good. In the last 10 years, we have run more than 80 prizes, distributed £84 million in funding and engaged with 12,000 innovators.
The world finds itself at a critical juncture. Together, we face multiple compounding problems, but there is enormous opportunity to discover solutions and expand innovation frontiers. The impact of climate change is felt more harshly by the year, but innovation can mitigate this impact; the growth of chronic health conditions and the widening global inequity in access to healthcare can be reversed; an ever more complex, connected and digitally driven world poses a multiplicity of societal challenges but also makes rapid, positive, life-changing technological change possible – if harnessed and directed properly.
We believe no challenge is unsolvable. Challenge Works partners with organisations, charities and governments around the globe to unearth the entrepreneurs and their innovations that can solve the greatest challenges of our time.
Challenge prizes champion open innovation through competition. We specify a problem that needs solving, but not what the solution should be. We offer large cash incentives to encourage diverse innovators to apply their ingenuity to solving the problem. The most promising solutions are rewarded with seed funding and expert capacity building support, so that they can prove their impact and effectiveness. The first or best innovation to solve the problem wins. This approach levels the playing field for unknown and previously untested innovators so that the best ideas, no matter their origin, are brought to bear on the most difficult of global challenges.
Visit us at challengeworks.org.
About the Government of Canada
As part of the commitment to reduce marine plastics globally, the Government of Canada has launched a project aimed at improved plastic management in sub-Saharan Africa. The Afri-Plastics Challenge aims to reduce marine plastics in Sub-Saharan African countries by developing and scaling innovative solutions to plastic mismanagement. The Afri-Plastics Challenge places particular emphasis on promoting gender equality and empowerment of women and girls. While not limited by gender, the challenge encourages women and girls to participate by submitting their solutions.
Learn more about Canada’s international partnerships and initiatives toward reducing plastic pollution.

Have a look at the online visibility from 07/14/2022 to today for Afri-Plastics Challenge awards £750,000 to innovations tackling behaviour change to plastic usage:

1. Google Search Results
2. Bing Search Results
3. Yahoo Search Results
4. DuckDuckGo Search Results
5. Twitter Mentions

SUBMIT Your Press Release HERE

Hint: Registering on MyPR and ensuring that you are logged in when submitting your press release will seamlessly place your releases under your Author Name. OR – Log in HERE. See our Guidelines.