Amstel® Lager Launches New Packaging

New look. Same great taste. I Amstel the same beer you love.

Amstel® Lager, the premium beer brand known for its slow-brewed, extra-matured taste, is excited to announce the launch of its new packaging design. From the first week of April, consumers can savour the delicious taste of Amstel in contemporary new appearance.

Driven by their passion for progress, Amstel is launching new packaging that is stylish and more appealing to consumers, while retaining the same great taste that Amstel is known for. The beer itself won’t be changing its formula or age-old brewing technique.

“The new packaging reflects Amstel’s commitment to innovation and growth while honouring it’s perfectly balanced and refreshing taste,” said Boipelo Malao: Senior Brand Manager: Amstel Lager. “Our aim is to make the Amstel brand more relevant and appealing to our modern South African consumer, without compromising on the taste credentials and quality that has made us a favourite among beer lovers nationally.”

The new packaging design includes changes in colour and design, packaging material, and bottle labels. The green and gold packaging has been replaced with a fresh gold and white design. The shrink wrap packaging has been replaced with more eco-aware carton packaging, and the bottle labels have been changed from pressure-sensitive labels (PSL), or self-adhesive labels to paper labels.

The new packaging design will be available from the first week of April. The new differentiated look will make the Amstel brand easily recognisable and the new pops of colour will certainly stand out in retail outlets.

About Amstel
Amstel is a premium beer brand known for its slow-brewed, extra-matured taste. With a commitment to quality and innovation, Amstel has become a favourite among beer lovers nationwide. For more information, please visit www.amstel.co.za

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