Design is the new buzzword in career choices – but many young people and their advisors are uncertain about the different options available and where to study.
To fill this gap, the Cape Craft & Design Institute (CCDI) has produced a handy, fact-filled booklet that answers these questions – and more – in an easy-to-understand, user-friendly format.
Copies of the booklet were presented to Helen Zille, Premier of the Western Cape, and Minister Alan Winde, MEC for Finance, Economic Development and Tourism for the Western Cape, on Thursday (19 September) during a tour of the CCDI’s facilities in Cape Town. The visit formed part of Creative Week Cape Town.
Wanna have a designer future was written by CCDI design strategy programme manager Gillian Benjamin. It is accessible free on the CCDI website at http://www.ccdi.org.za.
The booklet provides information on a total of 17 design careers under five different categories, based on the main activities involved: Product design (object making), service design (experience making), spatial design (place making), communication (image and message making) and systems design (system making).
Professions range from well-known careers such as fashion design, to lesser-known options such as interaction design – focusing on the interaction between humans and digital devices. Each choice has a fun illustration of the particular designer, with details of the key elements of the job.
The CCDI was established in 2001 to promote and grow the economic sustainability of the craft and design sector in the Western Cape. Last year, under its design mandate, the CCDI developed a design strategy with numerous public and private partners. This outlined the ways in which the Western Cape can use design as a tool to increase innovation and competitiveness.
“The CCDI has been mandated to implement various projects coming out of this strategy,” said CCDI executive director Erica Elk. “One of these projects is to foster the growth of design competencies and skills in the sector – and this careers publication contributes to that goal.
“We hope it will be helpful to learners and those who advise them. The most exciting thing about design is that it is increasingly being used to help find solutions to tough problems and we need more people to help improve the world around us.”
More Info link:: http://www.ccdi.org.za
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Helen Zille, Premier of the Western Cape, Erica Elk, executive director of the Cape Craft & Design Institute and Minister Alan Winde, MEC for Finance, Economic Development and Tourism for the Western Cape, with copies of the booklet on design careers. Photographer: Judy Bryant