Danone & Disney partner to combine fun with nutrition!

Danone & Disney partner to combine fun with nutrition! Submission Details

Author: Mari Badenhorst from Threesixoh Pty Ltd.
Facebook: https://www.facebook.com/ThreesixohSA/
Images: For high res version/s of Two image/s please contact Threesixoh Pty Ltd.

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More About DANONE Group

With its mission to bring health through food to as many people as possible, Danone is a world leading company in Fresh Dairy Products. Present in over 140 markets, with more than half in emerging countries, Danone aims to create shared value for all its stakeholders: its 100,000 employees, consumers, customers, suppliers and shareholders.

More About DANONE Yoghurt history

Danone was founded by Isaac Carasso in Barcelona in 1919. To treat the many local children suffering from intestinal disorders, he introduced yogurt —a product widely recognized for its health benefits in the Balkans, yet unknown in Spain at the time. Doctors in Barcelona prescribed yoghurt for their patients because they were aware of research into lactic ferments by Nobel laureate and Pasteur Institute director Elie Metchnikoff. Clearly Danone was committed to healthy eating from the very start! Isaac named the new brand after his son Daniel, whose nickname in Catalan was “Danon”. Ten years later, Daniel himself rolled out the brand in France. To win over consumers, he emphasized health benefits but also worked hard to ensure that Danone yoghurt tasted better than rival brands.

More about DANONE Southern Africa’s evolution:

Danone entered the South African market in 1998 through a joint-venture created with Clover SA in the yoghurt category. In 2010, Danone acquired 100% of Danone-Clover yoghurt joint-venture and Danone Southern Africa was born. During the 17 years that Danone has been in operation in Southern Africa, consumer preference for our products has propelled Danone to the number one position in the market. Danone Southern Africa’s brand portfolio features brands like NutriDay, Ultra Mel, Yogi Sip, Inkomazi, DanUp and Activia.

More about Live Cultures

The words “live and active cultures” refer to the living organisms, Lactobacillus bulgaricus and Streptococcus thermophilus, which convert pasteurized milk to yogurt during fermentation. Note that the milk is pasteurized before culturing to remove any harmful bacteria.

More about Yoghurt and Lactose intolerance:

All yogurts are made from milk fermented by two lactic cultures: Streptococcus thermophilus and Lactobacillus bulgaricus. Interesting fact: these strains secrete an enzyme called beta-galactosidase that allows them to pre-digest part of the lactose (the sugar in milk). This is why, generally, people with lactose intolerance can easily digest yogurt.

More about Yoghurt benefit:

www.danone.co.za

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