FALKE JOINS WORLD DESIGN CAPITAL INITIATIVE

Global heritage brand FALKE recently became proud collaborators in the 2014 World Design Capital initiative when management and staff added their hand prints to the Ukusela eKapa ceramic campaign.

Celebrating four decades of proudly South African manufacturing history where heritage meets innovation, FALKE continues its involvement in promoting local design innovation and cutting-edge technology. Earlier this month, their Cape Town-based facility added their support by enthusiastically imprinting mugs for this project, while the Pretoria factory supplied the resistor cores for the project.

According to CEO Brennan Sharp, joining hands with the Ukusela eKapa project was a fitting tribute to both the FALKE heritage and Cape Town’s amazing global achievement. “Our German founding company can trace its roots back to 1895 and became an internationally recognised brand for their uncompromising commitment to product quality and performance. In South Africa, we are proud champions of this legacy and have strived to maintain this reputation. The World Design Capital designation is an incredible celebration of the intrinsic artistic integrity of the Rainbow Nation and we are extremely proud of being associated with this drive.”

Meaning “Drink Cape Town In”, the Ukusela eKapa campaign is the brainchild of ceramic artist Hennie Meyer and architect/artist Janine de Waal and will be rolled out to schools, tertiary education facilities, hospitals, government offices, businesses, sport events and many more public events over the next couple of months. The campaign is aimed at encouraging visitors and locals to explore the essence of the Mother City.

The campaign hopes to create mass public participation in the celebration of Cape Town’s amazing global recognition. The World Design Capital distinction is awarded to cities, which recognise design as a tool for social, cultural and economic development and Cape Town will host over 460 design projects aimed at transforming the city in 2014.

Participants in the Ukusela eKapa project have the opportunity to put the squeeze on soft, unbaked pottery clay to add their hand impressions on a cup or mug, also known as a “ikomityi”. Each participant will be able to add their details at the bottom of the mug and will receive a branded key ring.

As part of the World Design Capital promotion, mass installations will be done across the Cape Peninsula to celebrate the global recognition and acknowledgement of the design spirit inherent to this beautiful city on the tip of the African continent. Hand print contributors will be able to visit these installations and exchange their key rings for a random mug, made by a fellow Capetonian or a visitor to the jewel of South African cities.

For more information, visit facebook: Ukusela eKapa, www.ukuselaekapa.co.za (under construction), YouTube: ukusela ekapa and www.wdccapetown2014.com or join FALKE on Twitter at @FalkeSA.

ENDS

Author: Christel Liebenberg from Peridot Communications.
More Info link: http://www.wdccapetown2014.com
Images: For high res version/s of Three image/s please contact: Peridot Communications.

Falke CEO Brennan Sharp with Janine de Waal of Ukusela eKapa Photo: Peridot Communications

Warren Cornelius of Falke with Janine de Waal of Ukusela eKapa Photo: Peridot Communications

Sherry-Anne Ockshuis of Falke in Bellville joins the Ukuzela eKapa innitiative. With her is Janine de Waal of Ukuzela eKapa. Photo: Peridot Communications

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